Purse Strings

Matthew Paprocki ,co-founder and president of Boombang, a LA-based creative agency discusses the concept of “gender bending” for increased market share. What is gender bending and how does a company go about it?

Nancy Weber, CMO of Meredith, will share where Gamma Women are going in 2009. Learn how Gamma’s are taking a new twist this year.

Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive, a full-service marketing and communications firm that specializes in marketing to women discuss the challenges of marketing to women in a down economy.

Internationally recognized handbag designer Brandi Shigley of Fashion Denver discusses how her designs really took off over word of mouth. Now she helps emerging designers connect with their community to inspire success.

Lauren Wiener, SVP, Meredith Interactive for Meredith Corporation, known for fantastic women’s interest publications such as Better Homes and Gardens and Ladies’ Home Journal discusses the newly launched Meredith Women’s Network, the first brand network comprised of premium web sites geared toward the topics that matter most to women.

Terri Walter, VP of Emerging Media at Razorfish, and Laura Fortner, SVP of Marketing and Insights for CafeMom, join Maria for a look inside the "Digital Mom". What makes this tech-savvy woman tick and how can marketers deliver the right message to her? Find out on this week's episode!

Driving Success By Offering Solutions as Randy Rubin introduces us to Crypton a company developed around revolutionary textile technologies.

Successful Tools For Jump Starting Your Business as Lisa Johnson of the Reach Group tells us how to launch and grow your business during in this down economy.

Maria interviews Sona Mehring, Founder and Executive Director of Caring Bridge, a site that connects family and friends during a critical illness, treatment or recovery.

Emerging Shopping Trends for Women 2009 with the CEO and Editor in Chief of Momfinds and Shefinds.com Michelle Madhok