Purse Strings

Purse Strings

By WMR.FMComedy
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Purse Strings episodes

  • Success for Women
    Erin Casey discusses the new womens interest magazine called Success for Women, now being launched , which features celebrity interviews from Sally Field, Suze Orman, Rachael Ray, Maya Angelou, Maria Shriver, Robin Roberts, Denise Austin and more.
    31 min
  • Obama Administration Alpha Panel Study
    Mary Van Note and Beth Perro-Jarvis from marketing strategy firm Ginger unveil its new Obama Administration Alpha Panel survey results that include being Optimistic with Clear Priorities for New Administration
    30 min
  • New PBS Reality Show with Hannah Keeley
    Lifestyle expert Hannah Keeley discusses her role hosting her new PBS Reality Series premiering in the spring of 2009, Hannah Help Me, in which she gives a two day life skills makeover on a desperate and overwhelmed mom.
    32 min
  • Travel Tourism and the Female Traveler
    Wyndham Worldwide Senior VP of Communications and Marketing for Betsy O Rourke on Travel Tourism and the Female Traveler, including their research to determine exactly the right products and services for women and more.
    33 min
  • Boomers Social Networking
    Boomers Social Networking with guest Mary Brown, Author of BOOM: Marketing to the Ultimate Power Consumer The Baby Boomer Woman, and she discusses what companies are best marketing to boomer women.
    36 min
  • International Marketing to Women
    International Marketing to Women, in the newly growing markets of India and China with journalist Fara Warner, plus she explains why companies seeking to connect with women overseas might have an easier go of it than when marketing to women began here in the States.
    29 min
  • BlogHer Reach Out Tour
    Elisa Camahort Page, COO and co-founder of BlogHer. discusses the completed national BlogHer Reach Out Tour and she shares news from that road trip, along with some details on the national conference and their new network TV partnership.
    35 min
  • Holiday Food Shopping and Economic Effects
    Discussing Holiday Food Shopping and Economic Effects with Beth Peta, the Director of Brand Management for SUPERVALUs Own Brands and how her company has identified a trend and a target that could prove prosperous even in this down economy
    32 min

About Purse Strings

From the publisher's feed

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the…