Purse Strings

Susan Plagemann, VP and Publisher of Marie Claire magazine discusses the results of a study conducted with Unity Marketing on women's attitudes, called All Access Woman, which provides powerful consumer insights into the psychology of women, her values and priorities and how her value system influences her as a consumer.

Catrina McAuliffe, brand planner, talks the importance of really knowing your target customer, plus she shares insight on what goes into excellent consumer insight; and how companies can leverage that information to elevate awareness, drive trial and recommendation of their products and services.

Lisa Johnson, founder and CEO of The Reach Group, shares the results of a study she conducted in conjunction with Lisa Finn and Meredith corp called The Gamma Factor: Women and The New Social Currency.

Dermatological U.S. Director of Consumer Marketing Lisa Kovner discusses marketing health and beauty, and she speaks about influencing marketing, mobile marketing and experiential marketing and how all are keys to tapping the female head and heart. Especially around such a personal topic as beauty.

Maria Bailey, Founder and CEO of BlueSuitMom.com and author of numerous books speaks about the rapidly developing mommy blogger trend and about women entrepreneurs and why a woman should be more like a man when it comes to business.

Maria Bailey is the founder and CEO of BlueSuitMom.com. Maria is the host of Mom Talk Radio, nationally syndicated radio show for moms, and host of The Balancing Act on Lifetime TV. She is also the creator of Smart Mom Solutions - a product line that offers solutions to everyday challenges for busy moms. Maria is the CEO of BSM Media is a full service marketing and media firm that specializes in marketing to mothers. She’s the author of numerous books, including “Trillion Dollar Moms: Marketing to a Whole New Generation of Mothers” and the soon to be released “Mom 3.0.”

Author and Marketing Consultant Holly Buchanan discusses how companies should better understand their target demographic when marketing their products and services, plus we get some insight into her book entitled The Soccer Mom Myth.

Nancy Robinson, VP Consumer Strategist of Iconoculture, discusses trend watching and defines for us who are Twisted Traditionalists and the impact they will have on future generations, plus Maria gives us an education on identify Generation Y and GenWe

Kristen Chase from coolmompicks.com talks about unconventional ways companies can tap bloggers like herself to engaging consumers about their products and services and previews her speaking engagement at the BlogHer 08 conference in San Francisco.

Mir Kamin, blogger of two popular blogs, WouldaShoulda.com and Wantnot.net.tells us how companies can best approach bloggers and intrigue women like Mir to talk about their products and services.

Unilever Senior Marketing Communications Manager Stacie Bright takes us behind Doves latest venture Dove Go Fresh, and the Fresh Takes mulimedia campaign featuring singer Alicia Keys, aimed at twenty something women, plus we look back at how Dove turned the advertising world on its head with The Dove Campaign for Real Beauty