Purse Strings

McCann Erickson chairman Nina DiSesa introduces us to her book, Seducing the Boy's Club: Uncensored Tactics from a Woman at the Top and how to success by not following the rules you learned in business school.

Pam Danziger, President of Unity Marketing ,and author of Shopping: Why we love it and how retailers can create the ultimate customer experience, explains how have the wealthy weathered the current economic climate

Jennifer Johnston Schaidler, VP of Music at Best Buy, the major big box consumer electronics retailer, talks to us about women, technology and why companies need to look at how its empowering its employees before taking on the consumer

Business guru,noted speaker and author Martha Rogers discusses what innovation and trust mean for competitive differentiation and long-term success.

Kelly McGrath and Cathy O'Connor of the Excel Energy Center discuss how their company hosted the U.S. Figure Skating Championships in Minnesota, and describe the anatomy of marketing sporting events aimed at women

Cassie France-Kelly and Sarah Sullivan, Marketing and Public Relations experts from Martek, manufacturer of the algae-based omega 3 ingredient Lifes DHA, discuss the challenges with marketing an ingredient.

Jack Stanton, chair of Third Life at Carmichael Lynch Spong, explains the importance of the boomer market, and their perspective on age, income level, and specifically ways of marketing to female baby boomers

Andrea Nierenberg,an independent personal marketing consultant and founder of The Nierenberg Group, discusses her latest book Savvy Networking, plus the rules of business etiquette and some specific tips for small business owners.

Angela Wethor, Director Advanced Markets for Foresters, a fraternal benefit society that provides life insurance products and annuities, speaks about the unique financial challenges faced by the high net worth woman, and how financial services companies may be missing huge opportunities in capturing her attention and winning her loyalty.

Jennifer Kemp, of Kemp Company – an interactive communications resource-shares some of the top interactive trends that you and your company need to be aware of… and how women are already getting hip to the new online world order.