Purse Strings

Marketing to Women Small Business Owners with Joy Ott, regional president for Wells Fargo Bank & national spokesperson for Womens Business Services

Is Marketing to Women Dead,is answered as Author, blogger, speaker and marketing to women expert Andrea Learned who discusses the basics of reaching female consumers, and how transparently marketing to women really serves the gender trend Andrea sees emerging today: men shopping more often and buying certain things using their more feminine brain traits.

Maria talks with Mary Wilson, the President of the League of Women Voters about the election and politics. They discuss amazing statistics like the high percentage of women who aren't registered to vote and how women were the deciding factor in the first primary election of this race. Mary discusses the League of Women Voters and their plans for the election.

Aliza Freud, founder and CEO of SheSpeaks shares the results of the latest SheSpeaks survey on women’s purchasing styles. Specifically, she’ll discuss the difference between single and married women. How has the economy impacted each of the women’s purchasing decisions?

Maria Reitan interviews Kelley Styring ,Principal at Insight Farm, about unveiling exciting new research at the Institute for International Research’s “The Market Research Event” about her journey through 7 cities, 5,000 miles in 30 days or Road Trip Through the American Automobile with her entire family in a Honda Pilot.

Diane MacEachern, the author of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, and she introduces us to an exciting new program that can help everyday consumers get green easily and simply.

The Alpha Panel is a custom marketing panel of ahead of the curve on influencer women in the US who keep them in touch with what women are thinking and doing on a host of subjects.

Learn about this panel from guests Mary Van Note and Beth Perro Jarvis from Ginger.

Author and marketing expert Lisa Johnson is back for another discussion on Gamma Women on the results of a study she conducted in conjunction with Lisa Finn and Meredith Corp called The Gamma Factor: Women and The New Social Currency.

Aliza Freud, founder and CEO of SheSpeaks, a women’s insights and word-of-mouth marketing network tells us how she helps companies spark womens interest, obtain candid feedback, grow word of mouth awareness and build long term brand advocates.

Maria speaks with Duane Benson, Executive Director of the Minnesota Early Learning Foundation about reaching hard to reach consumers as the U.S. population becoming increasingly more diverse, plus how companies are investing in reaching these hard to reach moms.

. Duane is a trustee for the Minnesota State Colleges and Universities. He served in the Minnesota Senate, and was the Senate Minority Leader. Duane has an eclectic background – having played 11 seasons in the NFL as linebacker for The Oakland Raiders, Atlanta Falcons and Houston Oilers. Duane and his team have the difficult task of trying to communicate critical information to the gatekeeper mother of minority families - many of whom do not speak English or even understand their own written language. These mothers are the ones who decide how their children will be educated and with the U.S. population becoming increasingly more diverse, reaching these populations is critical. Not only to their own educations, but to the employee base for major employers. Find out how companies are investing in reaching these hard-to-reach moms.