Purse Strings

Purse Strings

By WMR.FMComedy
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Purse Strings episodes

  • Marketing to Single Women
    Discover some startling insight into marketing misconceptions about single women specifically single moms - the largest group of single women with Gigi Carroll, VP, Concept Director with Draft FCB.
    33 min
  • The Green Movement
    Jennifer Rudolph, Public Relations Manager for TransFair joins Maria to talk about about Green, Sustainability and Do-Good Companies as she explains the green movement and its exploding popularity, the number of messages bombarding women, and the growing skepticism.
    32 min
  • Experimental Marketing
    Lisa Kovner, Principal at Carmichael Lynch Spong and Chair of the Experiential Marketing group, shares her tips for creating experiential marketing which attempts to connect consumers with brands in personally relevant and memorable ways.
    35 min
  • Iconic Brands
    Audrey Reed-Granger, Director of marketing and public relations for the portfolio of brands of the Whirlpool Corporation speaks to Maria about iconic brands – how they get that way, how they stay that way and how women are critical to their success.
    34 min
  • Marketing Moms
    Hannah Keeley of TotalMom.com discusses how marketers can reach moms through blogs, the internet and social networking and talks about her new book, Hannah Keeley Total Mom Makeover: A Six-Week Program to Completely Transform Your Home, Health, Family, and Life.
    38 min

About Purse Strings

From the publisher's feed

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the…