Aired 12/24/08

TERRY McNALLY on AIR AMERICA RADIO sitting in for RACHEL MADDOW and interviews BILL DRAYTON.

BILL DRAYTON has pioneered the field of social entrepreneurship. He is the CEO and founder of ASHOKA, a global organization which selects individuals tackling society's most pressing problems with innovative, entrepreneurial solutions. Since 1981, ASHOKA has elected over 2,000 leading social entrepreneurs as Ashoka Fellows, providing them with living stipends, professional support, and access to a global network of peers in more than 60 countries. Through ASHOKA, DRAYTON has introduced the world to a fundamentally new model of how ideas can change social systems across the globe, improving the lives of millions.

As a management consultant with McKinsey & Co, he gained wide experience serving both public and private clients, and built his understanding of how organizations work. He also served briefly in the White House, and taught both law and management at Stanford Law School and Harvard's Kennedy School of Government. He is a graduate of Harvard, Oxford, and Yale Universities.

Social entrepreneurs often seem to be possessed by their ideas, committing their lives to changing the direction of their field. They are both visionaries and ultimate realists, concerned with the practical implementation of their vision above all else.

Each social entrepreneur presents ideas that are user-friendly, understandable, ethical, and engage widespread support in order to maximize the number of local people that will stand up, seize their idea, and implement with it. In other words, every leading social entrepreneur is a mass recruiter of local changemakers-a role model proving that citizens who channel their passion into action can do almost anything.

Over the past two decades, the citizen sector http://www.ashoka.org/citizensector has discovered what the business sector learned long ago: There is nothing as powerful as a new idea in the hands of a first-class entrepreneur.

Just as entrepreneurs change the face of business, social entrepreneurs act as the change agents for society, seizing opportunities others miss and improving systems, inventing new approaches, and creating solutions to change society for the better. While a business entrepreneur might create entirely new industries, a social entrepreneur comes up with new solutions to social problems and then implements them on a large scale.

Learn more at http://ashoka.org