Aired 12/01/08

Drew Westen, 11/17/08 - How Obama Won
"in the closing eight weeks of the campaign, Obama controlled the four stories that matter most in an election: the story you tell about your yourself (that he was the candidate of change), the story you tell about your opponent (that he was four more years of Bush), the story the other candidate is telling about himself (McCain the maverick, which Obama countered by citing McCain's proclamation that he had voted with Bush over 90% of the time and parrying, "That's not a maverick, that's a sidekick"), and the stories McCain was telling about Obama (that he lacked the experience and judgment to lead, which events transpired to allow Obama to counter with the entire nation watching)."