Aired: 1/20/13


HOWARD BLOOM has been called “next in a lineage of seminal thinkers that includes Newton, Darwin, Einstein,[and] Freud,” by Britain’s Channel4 TV , and “the next Stephen Hawking” by Gear Magazine. His books include The Lucifer Principle: A Scientific Expedition Into the Forces of History; Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century; The Genius of the Beast: A Radical Re-Vision of Capitalism; and his latest, THE GOD PROBLEM: How a Godless Cosmos Creates.

Heavy stuff, sure, but his biography is a lot quirkier than that list might suggest. From 1968 to 1988, Bloom made his mark in the music business, founding and running its biggest PR firm, working with Michael Jackson, Prince, Bob Marley, Bette Midler, Queen, Simon & Garfunkel, Peter Gabriel, Grandmaster Flash and the Furious Five, among many others. He helped launch Farm Aid and Amnesty International’s American presence, and put together the first public service radio campaign for solar power.

Bloom launched a successful kickstarter campaign to raise money for PR for THE GOD PROBLEM because changing a paradigm doesn’t just happen. A lot of people have given glowing blurbs to this book, but let me quote one by Barbara Ehrenreich, author of Nickel and Dimed, “If Howard Bloom is only 10 percent right, we’ll have to drastically revise our notions of the universe. There’s no mysticism in The God Problem—no God, no religion, no incommunicable spiritual insights – just the contagious joy of a great mind set loose on the biggest intellectual puzzles humans have ever faced. Whether you’re a scientist or a hyper-curious layperson, Bloom’s argument will rock your world.”