Aired 11/27/11

At a time when social media is being utilized to coordinate protests against the domination of our economy, our government, and our society by corporations and the very wealthy individuals who profit most from them, SIMON MAINWARING sees a hopeful path to save society from capitalism's worst excesses. http://wefirstseminar.com/

A social media expert with global experience with brands such as Nike, Toyota and Motorola- he offers a new brand model in which they leverage social media to earn consumer goodwill, loyalty and profit, while promoting sustainable social change through contributions from customer purchases.

The goal of We First is a sustainable practice of capitalism. It is based on the belief that selfish Me First thinking hurts our businesses and the lives of millions of people around the world. It asserts that a brighter future depends on an integration of profit and purpose within the private sector. To achieve this, companies and customers must become partners in social change to build a better world.

Could such innovative partnerships (with shared goals) practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet? How realistic is his vision at a time when greed keeps consolidating gains? How much difference could it make even if successful? What has MAINWARING seen in working with these brands that makes him talk about his vision as a likely alternative?

http://wefirstbranding.com/

http://simonmainwaring.com/