Do consumers play a role in creating beverage trends, or are they merely the tail wagging the dog? It turns out to be a mixed bag: wine trends tend to be consumer-led, while spirits marketing is usually top-down. To support this theory, Mark analyzes at some of the most successful wine trends of recent years (such as the Merlot craze of the 1990s), and compares them to created fads in the spirits industry—specifically, Jaegermeister and Grey Goose, masterminded by the late marketing genius Sydney Frank. On Bizarre Beverage News, Mark examines a trio of stories:

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LINKS:

Binny’s Beverage Depot—Link to: http://www.binnys.com

Iconic Spirits: An Intoxicating History—Link to:

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