Each week BusinessDesk and the NZ Herald’s Cooking the Books podcast tackles a different money problem. Today, it’s all about expanding your customer base by going international. Hosted by Frances Cook.

When you’re on the hunt for customers, you usually would like as many as possible.

One way to increase those numbers is to increase the size of your hunting ground, by taking your business international.

Of course, that is better suited to some businesses than others, and you might need to change tactics in order for it to work.

For the latest podcast, I talked to David Downs, CEO of the New Zealand Story.

If you have a question about this podcast, or a question you'd like answered in the next one, come and talk to me about it.

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This podcast contains general information only, not professional advice. BNZ and NZME are not liable for any losses resulting from this podcast. T&Cs apply to BNZ products and services.    

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