Today's Quickcast is from a clinic talk which Keith moderated for Lauren's First & Goal. In this segment, Luke Fickell, head coach of Cincinnati, talks about being true to who they are and identifying and building their brand and culture on what they call "Clifton Style."

In our copy and paste world it’s easy to get caught up trying to be something we are not. Coach Fickell took a deep look at who they were and built on it.

Link to entire talk:

https://coachtube.com/course/football/luke-fickell-cincinnati-football-clifton-style/14159604?ambassador=0d90ee66aac64614b00ca7657

Link to Lauren's First & Goal store:

http://lfgf.org/Clinics-And-Courses/

Learn from the best and build your culture:

https://coachtube.com/courses/football/program-development

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