Impact investing has a matching problem. There is capital that wants to do good and there are ventures doing good — but connecting them rigorously, at scale, and with genuine due diligence has remained one of the field's most stubborn failures. Audrey Selian has spent her career trying to fix it.
In this TBLI Talk, Robert Rubinstein sits down with Audrey Selian, Head of Artha Impact — a platform whose name, drawn from Sanskrit, means goal, sense, and purpose. Artha is building the infrastructure layer that impact investing has always lacked: a network that combines discovery, due diligence, and community to accelerate money flows to the ventures that need it most. Audrey brings deep operational experience from last-mile investing in India, a rigorous academic and policy background, and a practitioner's hard-won scepticism about impact washing. Her radical truth: most impact investing is still not rigorous enough, not deep enough, and not reaching the places and people it claims to serve.
In this episode:
- What Artha's network technology actually does — and why it is more than just another platform
- How discovery and due diligence can be scaled without sacrificing rigour
- What impact investors most struggle with — and how Artha addresses those specific friction points
- Why most impact platforms fail to move capital at meaningful scale — and what is different about Artha's approach
- What last-mile investing in India taught Audrey about the gap between impact claims and impact reality
- How to dramatically increase interest and money flows into genuine impact opportunities
The key insight: The bottleneck in impact investing is not the availability of capital or the scarcity of good opportunities. It is the infrastructure connecting the two — the discovery, the trust, the shared language, and the due diligence capacity. Artha is building that infrastructure.
⏱️ Episode Guide:
- 0:00 — What the impact investing matching problem actually is
- 0:X:XX — What Artha's network technology does differently
- 0:X:XX — How discovery and due diligence scale without losing rigour
- 0:X:XX — Why most impact platforms fail to move capital
- 0:X:XX — Lessons from last-mile investing in India
- 0:X:XX — What genuinely scaling impact investing looks like
👤 About Audrey SelianAudrey Selian is Head of Artha Impact, an impact investing network and platform focused on connecting capital with rigorous, vetted impact opportunities across asset classes. She brings extensive experience in last-mile investing, development finance, and impact measurement, with deep fieldwork across India and other emerging markets. She has worked at the intersection of impact investing rigour and scalable technology infrastructure, and is a vocal critic of impact washing in all its forms.
For anyone working in impact investing, due diligence, platform technology, or scaling capital for social good — this episode is essential listening.
ABOUT TBLI RADICAL TRUTHReal experience. Real results. No greenwashing. TBLI Group is the world's leading ESG and impact investing network — educating, advising, and connecting investors for 25 years.🌐 tbligroup.com
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