What does it actually take to transform a business around sustainability, instead of bolting it on as a compliance exercise? Dr Geoff Kendall — co-founder and CEO of Future-Fit Foundation and one of the most rigorous critics of how sustainability is currently measured. joins Radical Truth to explain.
Welcome to the TBLI Radical Truth Podcast, where we feature pioneers redefining the purpose of capital. For 25 years, TBLI Group has been the world's leading ESG and impact investing network.
Why Radical Truth is different: most finance podcasts protect the industry. Radical Truth interrogates it. Unfiltered conversations with the founders, fund managers, and system-changers actually moving capital toward a liveable future — and calling out the impact-washing that isn't. No sponsors. No pretending.
In this episode, host Robert Rubinstein, Founder of TBLI Group, sits down with Dr. Geoff Kendall, Founding Partner @ Transition Agency, on what it really takes to transform a business's operating model around sustainability — not just its marketing.
We explore:
- Why most corporate sustainability initiatives stay stuck at the compliance/reporting layer
- What actually changes when sustainability is built into the business model, not bolted onto it
- The internal resistance leaders face when sustainability threatens the existing P&L
- What separates companies with real sustainability transformation from ones with good sustainability marketing
Real research. No greenwashing.
For anyone serious about telling real business transformation from sustainability theater, this episode is essential listening. With a PhD in AI, two successful tech start-ups, and four years advising the world's largest corporations at sustainability think-tank SustainAbility, Geoff had a front-row seat to the gap between corporate sustainability claims and scientific reality. His radical truth: an oil company rated 85% sustainable by the Dow Jones Sustainability Index is not going to keep its CEO awake at night wondering how to decarbonise. That number is fiction — and trillions in ESG capital are partly financing it.
The key insight: Current ESG metrics measure relative improvement in today's best practice. They do not track absolute progress toward tomorrow's required practice. Until we define what the goal line is — what it genuinely means to be sustainable — we are flying blind. We didn't reach the moon by shuffling up the nearest mountain.
For anyone working in ESG, impact investing, or corporate sustainability — this episode is essential listening.
ABOUT TBLI RADICAL TRUTH Real experience. Real results. No greenwashing. TBLI Group is the world's leading ESG and impact investing network — educating, advising, and connecting investors for 25 years.🌐 tbligroup.com
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