Nothing brings radio to life like 'theater of the mind'. Yet the Art of Storytelling is often overlooked by radio and podcast hosts.

In this episode, Canada's leading talk host JERRY AGAR (based at CFRB NewsTalk 1010 in Toronto) shares some of the lessons learned after doing both music radio morning shows and years of talk radio including stints at Chicago powerhouses WLS and WGN, along with WABC/New York and others.

Key Takeaways You Won't Want to Miss:

(02:06) Jerry shares experiences from his days doing mornings on music stations to his transition to Talk -- and lessons learned along the way.

(03:09) One of the things that has made Jerry an international standout personality is his ability to make the listener FEEL what he's talking about -- especially working in a more tightly formatted music position.

(04:19) There are some or tips to help radio hosts get to the meat of the story and make the most of the time allotted. Jerry explains.

(06:12) Next to the payoff, perhaps the most critical part of telling a story is the setup. Jerry explains various ways of getting into a story.

(07:20) We also hear some signs of a really BAD Storyteller, and learn basic traps to avoid.

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