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Rage bait sells, but at what cost?
What do Sydney Sweeney & American Eagle's 'good jeans' advert and Jojo Siwa's constant rebranding suggest about personal branding, outrage marketing, and the commodification of identity? Is there ever anything harmless about profiting off of anger and outrage? And how does this look in an era of increasing political polarisation, echo chambers and rising intolerance?
Follow along on Instagram, Substack, YouTube <3
Source list found on YouTube.
Business enquiries only: [email protected]
View all episodes
By Charli Chats
5
77 ratings
What do Sydney Sweeney & American Eagle's 'good jeans' advert and Jojo Siwa's constant rebranding suggest about personal branding, outrage marketing, and the commodification of identity? Is there ever anything harmless about profiting off of anger and outrage? And how does this look in an era of increasing political polarisation, echo chambers and rising intolerance?
Follow along on Instagram, Substack, YouTube <3
Source list found on YouTube.
Business enquiries only: [email protected]
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