For those of us whose “smokey eye” and “blending” skills fell short during the beauty guru makeup regime, Glossier was our saviour. Founded by “super intern” Emily Weiss (who has a brief 3-episode run on The Hills as Lauren Conrad’s more competent counterpart at Vogue), Glossier popularized the “no makeup” makeup look of the mid to late 2010s. With its minimalist branding, it quickly became a cult brand. Glossier was what Apple was to tech, what American Apparel was to fashion. And even better, it was feminist. Rising from the ashes of the beauty guru was the “Glossier girl” - an effortlessly beautiful cool girl who spent all that time she WOULD be doing her makeup…reading. But, in this episode, Hannah and Maia ask whether Glossier was really all that great. Can a makeup brand actually be feminist? Tangents include: the tyranny of “alt” stuffed animals.

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In 2021, a flight to Atlanta was delayed for two hours to accomodate for 24 wheelchair-bound women who had just received a little procedure known as the Brazilian Butt Lift (BBL). This was not an isolated incident. In the mid-2010s, the number of luteal fat grafting (BBL) procedures increased by 103 percent, as did BBL-related deaths. It was ass-mageddon. So, in this episode, Hannah and Maia trace the history of the BBL back to its very sketchy origins in Brazil under the purview of superstar plastic surgeon Ivo Pitanguy and a prominent eugenicist named Renato Kehl, and the impact that the country’s national mythology has had on the prevalence of the BBL today. From Miss BumBum contests, to Kim K’s reality TV butt X-ray, to Antony Bumba’s viral parodies of the BBL on TikTok, how exactly did we arrive at a culture where lives are risked for the sake of having a large dumpy? Tune in to find out. 

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Intro and outro song by our talented friend Ian Mills:

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SOURCES:

Carmen Alvaro Jarrín, The biopolitics of beauty: Cosmetic citizenship and affective capital in Brazil,” College of the Holy Cross (2017).

Cansancao et al, ““Brazilian Butt Lift” Performed by BoardCertified Brazilian Plastic Surgeons: Reports of an Expert Opinion Survey,” Plast Reconstr Surg, 144(3) (2019).

Dara Greenwood, “The BBL Bubble: How Social Media Fuels Body Modification,” Psychology Today (2021).

Rebecca Jennings, “The $5,000 quest for the perfect butt,” Vox (2021).

Banseka Kayembe, “Are we witnessing the end of the BBL era?” I-D (2021).

Daniel F. Silva, “The hidden anti-Black history of Brazilian butt lifts,” Washington Post (2022).

Mimi Thi Nguyen, The Promise of Beauty, Duke University Press (2024).

People have been trying to reverse the effects of aging since ancient times, and bored rich people have been trying to live forever since, well…forever. But historically the practice has been targeted to people who are actually “aged.” So how did we go from Jane Fonda selling us miracle creams, to retinols marketed towards actual children? As the anti-aging “cosmeceuticals” market explodes before our very eyes, children overrun our locals Sephoras, and millionaires inject litres of their progeny’s blood - it seems the beauty industry has tapped into our collective, all-consuming fear of death, and exploited it to the very last drop. In this episode, Hannah and Maia discuss the emergence of cosmeceuticals and anti-aging “prejuvenation” procedures (preventative botox, morning shed routines, and the retinol epidemic), and their dastardly effects on the human psyche. Tangents include: neighbourly etiquette, Canadian pride, and crying in public. 

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SOURCES:

Charlotte Cripps, “The rise of the skincare tweens: How retinol serums and eye creams took over childhood,” The Independent (2025).

Haykal et al, “Prejuvenation: The Global New Anti-Aging Trend,” Aesthetic Surgery Journal Open Forum (2023).

Katie Kilkenny, “How Anti-Aging Cosmetics Took Over the Beauty World,” PS Mag (2017).

Lauren McCarthy, “Zoom Face is Real - Here’s How to Fight It,” Nylon (2021).

Stefan Odenbach-Wanner, “The Biohacking-Code: An Eternal Pursuit of Perfection - The Myth About Living Forever?! From the Fine Line of Self-Optimization to Self-Destruction,” in Innovations in Healthcare and Outcome Measurement: New Approaches for a Healthy Lifestyle, Springer, (2025).

Sarah Radin, “The ‘Sephora kids’ aren’t going anywhere,” Vogue Business (2025).

Orianna Royle, “Tech billionaire who spends $2 million a year to look young is now swapping blood with his 17-year-old son and 70-year-old father,” Fortune (2023).

Danielle Sinay, “Leave TikTok’s ‘Morning Shed’ Trend Alone,” Glamour (2024).

Sarah Spruch-Feiner, “Glossy Pop Newsletter: How TikTok democratized retinol,” Glossy (2022).

Lauren Valenti, “Why Preventative Botox Injections Could Be Aging You,” Vogue (2025).

From the man who introduced self love, and even “love itself,” to the beauty and fashion industries, David Kibbe, comes a scale which can determine the very essence of a person using the scientific measurements of “bones big, bones small.” The Kibbe Body Type test came about during the self-help era of the 1980s, but has found new life online, as people rush to sort themselves into arbitrary physical categories. Is Kibbe water for lost souls wandering through the late capitalist desert, or simply a mirage, revealing how little we trust ourselves today? Tangents include: Mrs. Incredible’s Kibbe body type, Marlon Brando smashing every eligible bachelor in Hollywood, and the worst episode of Sex and the City. 

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Beauty is not in the eye of the beholder, but rather in the eyes of 500 sl*ts who hold all society’s power and privileges. At least, according to incels. In this episode, Hannah and Maia revisit the loneliest, angriest corners of the internet to explore “looksmaxxing” - a hot wheels-style rebrand of the “glow up”, replete with internet jargon and pseudo-science and a brand new name to make it palatable for men. Birthed deep in the forums of PUAhate, Sluthate, and 4chan, looksmaxxing began as a way for incels to optimize their looks and ascend their social status. But now, it’s everywhere. The looksmax subreddit is rife with people of all genders commenting stuff like “you’re beautiful love <3” and naturally occurring TikTok Chads making a living as “looksmaxxing influencers”. What the hell happened here, and why? Tangents include: Maia seeing Addison Rae on the street, and Hannah and Maia being really annoying during DND. 

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Intro and outro song by our talented friend Ian Mills:

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SOURCES:

Joseph Bernstein, “Young Men Seek Answers to an Age-Old Question: How to Be Hot,” The New York Times (2023).

Megan Day, “How Manosphere Content Placates Disenfranchised Men,” Jacobin (2025).

Riley Farrell, Inside looksmaxxing, the extreme cosmetic social media trend,” BBC (2024).

Sarah Held, “incels://cheeks/jaws: On fragile masculinity, fatal body ideals, homophobic homoeroticism and National Socialist aesthetics revisited,” Fashion, Style & Popular Culture, vol. 10 (2022).

Alice Hines, “How Many Bones Would You Break to Get Laid? “Incels” are going under the knife to reshape their faces, and their dating prospects,” The Cut (2019).

John Mercer and Clarissa Smith, “Aspirational Bodies: Health, Fitness and the Body Project,” in Sexualised Masculinity: Men’s Bodies in 21st Century Media Culture, Taylor & Francis (2025).

Liv Schmidt is a 24-year-old “health and wellness” coach who puts a populist spin on pro-ana content! She’s loud, rude, and ready to take our feeds by storm one almond at a time. Schmidt’s “skinnytok” movement wasn’t built in a day - she is in fact only a messenger for the larger trend of online diet culture that has resurfaced in the past couple years. In a time where Ozempic ads line the subways, Lana Del Rey stans host parties celebrating her new waifish figure, and friends at the dinner table nonchalantly profess their desire to lose weight - one must wonder how exactly it came to this. In this episode, Hannah and Maia ask, when and why did we all stop pretending to be thinking about anything other than one thing: skinny? Tangents include: Hannah being two small people inside a big tweed coat, and Maia’s peanut butter coated bedtime banana.

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The faces of women in the Republican Party have changed drastically, and people have noticed. As the likes of Kristy Noem and Kimberly Guilfoyle become ever-pouchier, pouty-lipped, and blown out in the short time since Trump took office, the internet has been in a frenzy. Some, including plastic surgeons themselves, have suspected these women of getting cosmetic work done to get in Trump’s good graces. Others have suspected this botchedness to be intentional, that they’re deliberately “polluting other people’s field of vision” in an act of contempt. But are they? In this season 7 premiere, Hannah and Maia are joined by Biz Sherbert (of Nymphet Alumni) to discuss the many ways that beauty is absorbed into the never-ending culture war of our times. From “Republican makeup tutorials” on TikTok, to the widespread confusion around a chic Republican girl on the cover of New York Mag, it seems everyone is doing a whole lot of externalizing at a time when introspection is more necessary than ever. 

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Biz's article:

https://www.anothermag.com/fashion-beauty/16218/what-does-beauty-look-like-in-the-trump-era-anna-claire-howland-addison-rae

SOURCES:

Brock Colyar, “The Cruel Kids’ Table,” New York Magazine (2025).

Vanessa Friedman, “The Trumpification of Kristi Noem,” The New York Times (2024).

Doree Lewak, Trump supporters getting plastic surgery to look their best for Mar-a-Lago schmoozing: ‘They have face time with the leader of the free world’,” The New York Post (2025).

Amanda Marcotte, “From "Mar-a-Lago face" to uncanny AI art: MAGA loves ugly in submission to Trump,” Salon (2025).

Inae Oh, “In Your Face: The Brutal Aesthetics of MAGA,” Mother Jones (2025).

Emilia Petrarca, Can I Boom Boom? Falling for, and fretting over, the gilded and greedy new aesthetic.,” The Cut (2025).

Biz Sherbert, “What Does Beauty Look Like in the Age of Trump?” AnOther Mag (2025).

Ever since Seo Taiji and Boys broke onto the scene in their baggy overalls back in 1992, Korea has been working to cast as wide a cultural net as possible on the world stage. And, by placing young talent through rigorous game show incubators and pumping out dozens of attractive, talented, and universally appealing musical artists, they succeeded. With the meteoric rise of groups like BTS and Blackpink, K-Pop now had a hoard of die-hard fans in the West - a cross-cultural exchange to challenge Beatlemania. In this bonus episode, Hannah and Maia talk about K-Pop stans, who have become some of the loudest voices on the internet, and often use those voices for good. But when the conservative K-Pop industry subjects its artists to unprecedented levels of public scrutiny and input, and leaves them at the whims of a rabid global audience, can it spawn a new, dangerous form of parasocialism that we may never come back from? Tangents include an incredibly sophisticated T-Pain impression, and the tragically overlooked Lonely Island cinematic masterpiece, Popstar: Never Stop Never Stopping. 

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Who said men can’t have hobbies? The world certainly did a few years ago, when hypebeasts seemed to dominate every sidewalk of every shopping district in just about every city around the world. When brands like BAPE and Supreme popularized the limited drop sales model in the 2010s, they inadvertently spawned a breed of man whose entire life seemed to depend on “copping” the latest and most overpriced streetwear. But jump to today, and the hypebeast is nowhere to be found. Did he shrink away out of shame, or did he simply evolve into a new, more advanced specimen (the dreaded Grailed reseller)? In this bonus episode, Hannah and Maia wonder whether we were too hard on the hypebeasts, if they really killed counterculture, and if there’s room for them in today’s world. Tangents include: hating on The Bear, paying extra for that sweet sweet Fiji water, and the beauty of Bella Hadid’s ill-fated experience at Kith. 

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Nate Petroski is an off-the-grid recluse who has a girlfriend he met online, millions of fans all across the country, and a bespoke beard-oil brand. Something isn’t adding up here. In this finale episode, Hannah and Maia step into the wilderness of the internet’s very own homesteading community. These influencers make a living documenting their alternative, self-sufficient lifestyles. And, in an increasingly volatile political and economic climate that has many people wishing to go back to basics, it’s extremely lucrative. But is being an internet influencer antithetical to the tenets of off-grid living? Or does it make it more community-oriented than the lifestyle allows? Listen to find out! Tangents include: a divisive Oscars season, Hannah becoming a female pickup artist, and the perplexing contradictions of AmishTok. 

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