(00:00:00) Intro

(00:00:35) Welcome Erica Crawford, President of Influx Marketing

(00:02:00) Why is aesthetics pricing a rat race?

(00:04:00) Common mistakes aesthetic practices make

(00:05:00) How to build a successful brand

(00:09:00) How to set your pricing when you’re starting out

(00:11:53) Why you should avoid price shopping patients

(00:12:30) Putting pricing and financing on your website

(00:15:08) Top 3 necessities when starting your practice

(00:19:16) Top necessities mid career for continued success

(00:22:08) How to do PR with and without a budget

(00:26:19) What to do when patients ask you to price match

(00:29:26) How to support prices with financing

(00:31:06) Erica’s She Did What?!

(00:34:53) Links and outro

When the competition pushes fees down, it’s tempting to slash prices just to keep up. But Erica Crawford says, don’t do it! She reveals what it takes to reach the top of the market while others race to the bottom.

With experience working with hundreds of top practices and a proven approach to increasing prices, Erica’s insights will help you escape what she calls the pricing “rat race” and elevate your brand.

From tactics that filter bargain hunters to why you should never buy Instagram followers, Erica shares her playbook for pricing with confidence and keeping patients happy.

For do-it-yourself PR, sign up for Help a Reporter Out at helpareporter.com

GUEST

Erica Crawford
President, Influx Marketing

Erica is a seasoned public relations and digital marketing expert specializing in medical aesthetics. She helps practices grow, speaks at industry events, and leads Influx Marketing, a firm focused on aesthetic medical practice marketing.

Learn more about Influx Marketing

Follow Erica on Instagram @ericacrawford_

Follow Influx Marketing on Instagram @influxmarketing

Connect with Erica on LinkedIn

Learn more about HARO

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBEAre you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. 

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP Conversion Consulting, Studio 3 Marketing

Andrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Now, as the Vice President of Conversion Coaching at Studio III, she works closely with multiple practices, providing expert guidance to accelerate their success. Passionate about equipping teams with the right tools and strategies, Andrea helps individuals excel in their roles while simultaneously enhancing overall practice performance.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas. 

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Daniel Croeser and Spencer Clarkson
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io