It’s a big day here at Bootstrapped Web now that Jordan can talk more openly about his newest endeavor: Rally. Brian and Jordan talk about what Rally is, breakdown Rally’s elevator pitch, as well as the steps Jordan has taken up to this point. They also get into a few updates with ZipMessage. Brian talks about the possibility of building a small team and the stigma around hiring a team full of contractors. 

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Here are today’s conversation points:

• Rally and RallyOn.com
  • What does Rally do for customers?
  • What does it mean to go headless?
  • Definition of “Modern brands”
  • What makes Rally different?
• Enjoying and being in the moment
• The importance of elevator pitches and headlines
• Multiple fits and building relationships
• The next step and roadmap for Rally
• ZipMessage updates
  • Doing everything yourself vs. building a small team
  • Contractors and freelancers vs. employees
  • The stigma behind hiring overseas 
• Creating your perfect company culture 
• Brian’s marketing talent wishlist:
  • Technical marketer (Google analytics, SEO, etc.) 
  • Media producer (podcasting, interviews, etc.)

Resources:

Leave us a message here

Rally On 

Josh Pigford’s Maybe company compensation model

Sahil Lavingia on Gumroad’s team model

ZipMessage

SunriseKPI 

Productize 

Audience Ops

ProcessKit  

Carthook  

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