Rankable

In episode 94, Veruska Anconitano joins the show to talk about the opportunities and challenges within Multilingual SEO.

Veruska shares some insight into the advantages of an effective Multilingual SEO strategy and the impact it can have on revenue for your business.

We also discuss how cultural nuances can influence the results you see from your strategy and what mistakes you'll want to steer clear of.

(0:00) Intro

(4:14) The Biggest Challenges In Multilingual SEO

(7:17) The Benefits Of A Well Executed Multilingual SEO Strategy

(9:09) The Extra Layer of Multilingual SEO

(11:25) What Should Businesses Consider Before Starting Their Multilingual SEO Strategy?

(14:21) How Businesses Should Approach Local Research

(16:15) Where Do You Begin With Implementation?

(19:05) Education & Accountability

(21:40) Technical Considerations

(23:35) How To Make User Experience Culturally Relevant

(28:22) Don’t Reach For The Stars

(30:41) Cultural Nuances

(32:22) The Champions of Multilingual SEO

(34:18) Is Google Translate Getting Any Better?

(38:22) Rapid Fire Rankings 🔥

Rank your best SEO marketing win:

I was in charge of launching a massive e-commerce website in EMEA and APAC (SEO and Localization together) and succeeded organically in key markets after a few months by strategically tapping into local users' needs, motivations, and issues and completely driving away from the US website. This drove qualified traffic, leads, and, most of all, revenue and brought me to lead the same strategy for the US.

Rank your top 3 SEO tools:

• Ahrefs

• SEMrush

• Google’s Suite

BONUS: Tableau and Python.

Rank your best SEO trick or tactic:

Comparison pages for non-competitive players.

Rank what you love most about SEO as an industry:

I work in a very peculiar and unique field: SEO and Localization together, managing people, processes, resources, etc. So, to me, it's all being able to demonstrate that there's more to measure than the usual SEO stuff when working in a multilingual environment.

I love being right.

Rank your best SEO learning resource:

Google Documentation

Rank the top 1-3 SEOs or Marketers that you most look up to:

​• N​atalie ​K​elly ​

• M​otoko ​H​unt

• Cindy Gallop

Rank your number one cause/charity that you want to promote:

EMERGENCY is an independent and neutral international organisation founded in 1994 to provide free, high-quality medical and surgical care to victims of war, landmines and poverty. EMERGENCY promotes a culture of peace, solidarity and respect for human rights.

In episode 93, Roman Adamita of Picardes steps up to the mic to walk us through the process of Log File Analysis and the enormous value it can highlight for your organization.

Roman shares his thoughts on how to work with teams to gain access to their Log Files and how to extract high value insights.

We also discuss some of the unique findings you'll uncover when doing Log File Analysis and the best approach to use when requesting access from the organizations you work with.

(0:00) Intro

(3:45) The Beauty Of Log File Analysis

(6:50) The Most Useful Insights You Can Surface With Log File Analysis

(11:25) Why Is The Frequency Of Google Bot Crawling Important

(13:55) How to Ensure You Have Access To Log Files

(16:25) Working With Teams To Retrieve Custom Data

(17:40) The Biggest Surprises You’ll Find In Log Files

(19:25) Should You Be Using 410s?

(21:01) Tools for Log File Analysis

(24:52) Rapid Fire Rankings 🔥

Rank your top 3 anything:

• Cycling

• Traveling

• Sushi

Rank your best SEO marketing win:

I'm honored to have won the Young Search Professional of the Year award.

Rank your top 3 SEO tools:

• Screaming Frog - SEO Spider

• Screaming Frog - Log File Analyzer

• Google Search Console

Rank your best SEO trick or tactic:

ABCD Internal linking.

Rank what you love most about SEO as an industry:

I have to improve my knowledge all the time.

Rank your best SEO learning resource:

Google Search Central

Rank the top 1-3 SEOs or Marketers that you most look up to:

• Tom Critchlow

• Rand Fishkin

*• SEO Presentations

In episode 92, Olga Zarr joins the show to share thoughts on everything you should (and should NOT) be doing in your SEO audits.

Olga gives us some insights into what most SEOs get wrong when performing SEO audits and the difference between performing audits for small and large websites.

We also discuss the most common issues you'll find when performing audits and the information you need to collect from an organization before you even get started.

(0:00) Intro

(2:45) The Parallels Between Running And SEO

(4:31) The Most Common Issues You Find In SEO Audits

(5:07) Recommendations for Anchor Text

(6:22) Do Multiple Links Take Away From Link Equity

(7:07) Where Are The Easy Wins?

(9:25) The Primary Differences Between Small And Large Sites

(13:12) The Difference In SEO Audits By Industry

(14:21) How Is The Product Review Update Impacting Sites

(17:15) Reputation Management Within SEO Audits

(19:22) How To Get Your Recommendations Implemented

(22:00) What Most SEOs Get Wrong When Performing SEO Audits

(23:49) What You Need To Know About A Business Before Conducting An SEO Audit

(26:41) Rapid Fire Rankings 🔥

Rank your top 3 anything:

• Pigeons

• Running

• Trance music

Rank your best SEO marketing win:

Building my own personal brand online in 6 - 12 months.

Rank your top 3 SEO tools:

• SEMRush

• Screaming Frog

• Ahrefs

Rank your best SEO trick or tactic:

Internal linking.

Rank what you love most about SEO as an industry:

The fact that I have to learn new things every day.

Rank your best SEO learning resource:

Google Search Central

Rank the top 1-3 SEOs or Marketers that you most look up to:

• Aleyda Solis

• Dr. Marie Haynes

• Lily Ray

Rank your number one cause/charity that you want to promote:

Gruszetnik - A Polish non-profit helping and caring for pigeons



In episode 91, Dan Reno of Botify and Zach Chahalis of iPullRank stop by to discuss how JavaScript can prevent Google from rendering all of your content, how that might impact crawling, and how you can use dynamic rendering to ensure you’re not stuck in a delayed rendering queue.

We discuss how Botify’s tools like SpeedWorkers can be used to sniff out and prevent issues before they arise.

Dan & Zach also share some insights on how Google comprehends JS rendering and where that interaction could improve.

(0:00) Intro

(4:04) Has Google’s Comprehension of JavaScript and its Rendering Capabilities Improved?

(6:20) The Major Issues with JavaScript Rendering.

(9:25) Is Render Budget a Thing?

(12:09) Is It in Google’s Best Interest To Create a Metric For Render Budget?

(14:25) SpeedWorkers & Dynamic Rendering Solutions

(21:07) Defining Cloaking

(27:45) Will There Ever Be a Time Where Dynamic Rendering is Not Needed?

(30:35) Final Thoughts on SpeedWorkers & JavaScript Rendering

(32:49) Rapid Fire Rankings 🔥

Rank your top 3 anything:

• Wife

• First son

• Second son

Rank your best SEO marketing win:

Testing interlinking strategies via "GravityStream"

Rank your top 3 SEO tools:

• Botify

• Semrush

• Majestic

Rank your best SEO trick or tactic:

Interlinking optimization.

Rank what you love most about SEO as an industry:

Cross-disciplinary nature, Site structure (IA), testing (iteration).

Rank your best SEO learning resource:

• Google itself (searching)

• Backlinko

• Glenn Gabe’s LinkedIn posts

Rank the top 1-3 SEOs or Marketers that you most look up to:

• Wil Reynolds

• Scott Walldren

• Gary Vee

Rank your number one cause/charity that you want to promote:

Aspire Chicago — Fantastic local organization actually making an impact in the community.

In episode 90, Tory Gray of The Gray Dot Company discusses how consumer data can be leveraged by SEO teams for new insights that help inform strategy and drive revenue.

Tory shares her thoughts on why organizations struggle with surfacing data and how to think about long-term strategy.

We also discuss some specific use cases for consumer data that can lead to valuable insights for your business.

(0:00) Intro

(2:27) Opinionated SEO Opinions

(5:32) Where Are the Places Where Data is Not Being Leveraged?

(10:20) Who is at Fault For Dropping the Ball on Surfacing Data?

(13:19) Being a Team Player

(16:34) How Long is Data Relevant?

(17:54) How To Think About a Long-Term Strategy with Iterations

(20:15) Why Don’t Organizations Use Data

(21:35) Gaining Understanding Through Data

(23:40) Specific Use Cases for Consumer Data

(25:45) Building Relationships To Find New Insights

(27:51) Rapid Fire Rankings 🔥

Rank your top 3 anything:

• XKCD

• Edinburgh

• Democracy

Rank your best SEO marketing win:

Improving SEO results year (+271% from 1.4mm) after year (100%) after year (+163%)...

Rank your top 3 SEO tools:

• Sitebulb

• Screaming Frog

• Clearscope

Rank your best SEO trick or tactic:

Unique value + basic optimization.

Rank what you love most about SEO as an industry:

It's complex and layered, and there's more than one way to "win".

Rank your best SEO learning resource:

Conversations with engineers to better understand how software (and the software engineering process) works in general and in specific situations. Ideally involving snacks.

Rank the top 1-3 SEOs or Marketers that you most look up to:

• April Dunford

• Marshall Simmonds

• Wil Reynolds

Rank your number one cause/charity that you want to promote:

https://alabortionclinic.com/ (West Alabama Women's Center)

In episode 89, Michael Carini of Lastmile Retail and Shantel Branch of iPullRank join the show to discuss how local SEO can be used by enterprise brands to unlock another level in their marketing campaigns.

Michael shares insights on all of the missed opportunities that come from overlooking local search for large brands.

We also discuss enterprises can leverage their retailers to maximize the brands visibility.

(0:00) Intro

(5:38) Context is King

(7:04) Incorrect Information in Local Search

(8:22) How Google Prioritizes Location Signals

(10:20) Common Issues In Local Search

(12:45) The Opportunities That Come From Targeting Specific Locations

(14:08) What Should Be On Your Individual Pages

(15:20) How To Get C-Suite to Take Action

(18:21) How Should Brands Leverage Their Retailers To Maximize Visibility

(20:42) How To Find The Best Solution

(26:07) Challenges In Local Search

(28:18) Are Enterprise Brands Seeing Local As A Problem?

(31:35) How Can Enterprise Brands Improve Their Local Search Presence

(37:00) Rapid Fire Rankings

Rank your top 3 anything:

• Puppies

• Skiing

• Food

Rank your best SEO marketing win:

We're proud of the work we've done in telecom specifically around real time pricing and inventory.

Rank your top 3 SEO tools:

• Keyword Planner

• Semrush

• Screaming Frog

Rank your best SEO trick or tactic:

Hyperlocalized content. Give the people what they want.

Rank what you love most about local SEO:

You're actually helping businesses that matter.

Rank your best SEO learning resource:

• Twitter

• Rand Fishkin

• Google

Rank the top 1-3 SEOs or Marketers that you most look up to:

• Greg Sterling

• Andrew Shotland

In episode 88, Amalia Fowler of Good AF Consulting discusses how PPC and SEO teams can work together to strengthen your marketing campaigns.

Amalia gives her take on how organizations can use insights they've captured through PPC and SEO campaigns to help inform the strategies of one another.

We also discuss what the right approach is to keyword targeting and why communication between teams is the missing key to unlocking a a brand new level in your approach.

(0:00) Intro

(3:13) When PPC and SEO Work Together

(7:03) What Should The Partnership Between SEO & PPC Look Like

(10:55) What Insights Can PPC & SEO Teams Share With Each other

(14:450 How Often Should PPC $ SEO Teams Be Checking In

(19:01) How To Approach Keyword Targeting

(22:08) Communication Between Teams Is Key

(23:34) Common Misconceptions SEOs Have About PPC

(29:05) The Buyers Journey From an SEO and PPC Perspective

(33:50) Rapid Fire Rankings 🔥

Rank your top 3 anything:

• Hiking

• Family movie night with my kids

• Reading

Rank your best SEO marketing win:

Helping really ethical small business owners quit their day job and hire their first employee.

Rank your Top 3 SEO tools:

• Moz Pro

• Screaming Frog

• GSC

Rank your best SEO trick or tactic:

Leveraging paid Google Ads searches in the creation of new content.

Rank what you love most about SEO as an industry:

The nuance - there are multiple right approaches, and it's like being a detective but without the dead bodies.

Rank your best SEO learning resource:

Aleyda Solis' SEOFOMO newsletter.

Rank the top 1-3 SEO or Marketers that you most look up to:

• Aleyda Solis

• Lily Ray

• Areej Abuali

Rank your number one cause/charity that you want to promote:

The West Coast Kids Cancer Foundation. They support families with small, practical actions like fridge stocking and involve the whole family in supporting kids with childhood cancer and blood disorders.

In episode 87, Marco Giordano stops by to share insights on how coding knowledge can help in your SEO campaigns.

Marco tells us about the obstacles you may face in data visualization and shares tactics you can use to over one them.

We also discuss what the variety of different applications for NLP and the common misconceptions around its' use.

(0:00) Intro

(3:17) How To Use Data For SEO

(5:31) The Challenges Of Data Visualization

(6:51) Storytelling with SEO Data

(11:55) Building Your Own Tools

(14:11) The Relationship Between Language and Data Science

(16:38) Marco’s Love For NLP

(19:12) Common Misconceptions About NLP

(24:29) Rapid Fire Rankings 🔥

Rank your top 3 anything:

• Geopolitics

• Japanese Retro Aesthetics

• Coding

Rank your best SEO marketing win:

Outranking Wikipedia for some very broad topics.

Rank your Top 3 SEO tools:

• Ahrefs

• Screaming Frog

• GSC

Rank your best SEO trick or tactic:

Study your topics and be detailed in your written content.

Rank what you love most about SEO as an industry:

Winning.

Rank your best SEO learning resource:

• OnChrome

• Ahrefs

• SEMRush

Rank the top 1-3 SEO or Marketers that you most look up to:

• Lee Foot

• Lily Ray

Rank your number one cause/charity that you want to promote:

Make a donation to your local Cancer Organization.

In episode 86, Michaela Mendes joins the show to discuss what integrated marketing is and how SEO can be used to enhance your integrated marketing campaigns.

Michaela shares her thoughts on why you should be thinking of your customers first regardless of what marketing channels your campaign is focused in.

We also discuss what the future of content and SEO can look like with Google's algorithm and philosophy continuing to evolve.

(0:00) Intro

(1:55) Getting Started In Content Marketing

(4:58) What is Integrated Marketing?

(7:10) How To Get All Members of Your Organization Aligned

(10:05) Customer First Marketing

(12:45) How To Maximize Resources Across Strategies

(15:40) How To Market When Content Is The Product

(18:20) Gating Content vs Leveraging Content

(20:35) Where Does Email Fit Within Integrated Marketing

(23:15) Does Google Reward Differentiation?

(25:40) Rapid Fire Rankings 🔥

Rank your top 3 anything:

• Hiking

• Family movie night with my kids

• Reading

Rank your best SEO marketing win:

Scaled organic traffic from 8k to 200k a month, huge impact to the bottom line for the business!

Rank your Top 3 SEO tools:

• Ahrefs

• Screaming Frog

• Frase.io

Rank your best SEO trick or tactic:

Internal link audits!

If you want a page to rank, add internal links from ALL your other pages on that topic to your target page.

Rank what you love most about SEO as an industry:

If I'm feeling creative, I can be creative. If I'm feeling analytical, I can lean into that. No matter what, SEO is good for every mood!

Rank your best SEO learning resource:

Learning SEO by Aleyda Solis.

Rank the top 1-3 SEO or Marketers that you most look up to:

• Aleyda Solis

• Kevin Indig

• Amanda Natividad

Rank your number one cause/charity that you want to promote:

The Freelance Coalition

In episode 85, Ashwin Balakrishnan joins the show to share some insights on how you can create engaging content that actually earns links.

We discuss the approach you can use to get internal teams excited to be more involved and assist with projects that will help grow your organization.

Ashwin also shares his thoughts on how you can leverage subject matter experts in your content to help boost your online brand.

(0:00) Intro

(3:35) Content Ideation

(6:30) How To Get The Data You Need From Internal Teams

(8:15) Generating Wins That Get Your Team Excited

(10:40) Proving Value To Other Teams In Your Organization

(12:49) How To Find And Work With Subject Matter Experts

(18:28) High Quality Content From Underrated Sources

(20:16) Rapid Fire Rankings 🔥

Rank your top 3 anything:

Soundgarden

Tame Impala

Haji & Emanuel

Rank your best SEO marketing win:

Getting our free trial conversion rate at Optmyzr up from 2.3% to 16.4% in 2.5 years.

Rank your Top 3 SEO tools:

Ahrefs

Screaming Frog

Reddit

Rank your best SEO trick or tactic:

Structuring your page.

When I say structuring your page I'm talking about your title tags, meta description, all of that stuff.

Also, going one step further with formatting your text, using visuals, answering questions as closely as possible to how they're asked, etc.

Rank what you love most about SEO as an industry:

I thrive on routine and structure, so I love that SEO rewards consistency. Do the right things over and over gets anyone results over time.

Rank the top 1-3 SEO or Marketers that you most look up to:

Brendan Hufford

Amalia Fowler

Eddie Shleyner

Rank your number one cause/charity that you want to promote:

Stray Animal Foundation of India