Rankable

In episode 74, Crystal Carter of Wix details how context helps influence search engine result pages.

She gives us the scoop into the role visuals play in rankings and how to ensure you are prepared and well equipped to thrive in the ever-changing world of SEO.

• [0:00] Intro

• [1:30] Women in SEO

• [4:19] How language impacts SEO

• [7:53] Opportunity in SEO

• [10:00] How visuals can influence SEO

• [12:58] The Advantages of MUM

• [18:30] SEO is a team sport

• [24:50] Rapid Fire Rankings 🔥

Rank your Top 3 favorite things:

Music. I absolutely love music. I love to spend time with my boy. And I love to do SEO!

Rank your Top 3 SEO tools:

• Wix

• Screaming Frog

• SEO Pro Extension by MarketingSyrup

Rank your best SEO trick/tactic:

Double-check your H1 is on your homepage and also, make a reviews page.

Rank what you love most about SEO as an industry:

I love winning and I love being right.

Rank your best learning SEO resource:

Women in tech SEO

Rank the top 1-3 SEO or Marketers that you most look up to:

• Cindy Krum

• Aleyda Solis

• Lily Ray

• Miracle Inameti-Archibong

Rank your best SEO experiment/win:

I had a client and she was making X amount of pounds per month and it was like September and she was like “I want to double it by Christmas.” And we smashed that target. She was like “This is the best month we’ve ever had!”

Rank your number one cause/charity that you want to promote:

Libraries Unlimited

In episode 73, Cindy Krum of MobileMoxie explains her understanding of entities, entity-first indexing, and how it impacts search engine result pages.

She provides insights into how organic results are showing up less in search due to Google's increase in search enhancement, rich features, advertisements, and context menus.

[0:00] Intro

[0:55] What is Entity First Indexing?

[6:49] Why Entities are so important

[9:45] Inclusivity in culture and language

[11:14] Nuance in Entities

[12:18] Thoughts on Zero Click

[15:29] Can businesses depend on organic search?

[18:15] NLG content

[19:51] How to predict Google

[21:21] MobileMoxie Chrome extensions

[32:57] Moxie Scores

[36:31] Rapid Fire Rankings 🔥

In episode 72, Chima Mmeje of Zenith Copy explains her perfected approach to topic clusters.

Topic clusters are a content strategy that drives organic traffic by earning authority for an entire topic by developing and publishing interconnected content that covers a variety of subtopics and uses internal linking to cluster them together.

• [0:00] Intro

• [2:53] Twitter vs Linkedin

• [3:56] Rank Something: Favorite thing to cook

• [5:07] Success with Topic Clusters

• [6:33] How to review articles

• [8:36] What’s a realistic approach to Content Strategy?

• [10:01] Combining Articles vs Topic Clusters

• [12:14] How to approach auditing for internal links?

• [14:13] How to identify content gaps and make suggestions?

• [17:00] Should you target ZERO volume keywords?

• [21:27] Rapid Fire Rankings

Referenced episode of Agency Ahead: https://bytraject.com/blog/chima-mmeje-topic-clusters-seo/

On Ep. 71 of iPullRank’s Rankable Podcast, we decided to have a deeper look at how Notion became one of the most well known project management tools on the market.

In this episode of the Rankable Podcast, our Senior Digital Marketing Strategist, Aaron Johnson breaks down how and why the popular word strategy game Wordle managed to take over the internet.

On Ep. 69 of iPullRank's Rankable Podcast, Garrett Sussman hosts John Murch, Director of Software Engineering at iPullRank to discuss web scraping, SEO data, and new Google SERPs.

John Murch is a Pittsburgh-based developer who stumbled into SEO while building WordPress websites in 2005. He has worked with small and large clients both as a consultant and in-house. John enjoys coding ideas and is currently Director of Software Engineering at iPullRank.

He’s been featured on OnCrawl and GrepWords, including producing tutorials on Injecting Search Volume into Google Search Console and Creating a Slack App for Quick Keyword Search Volume.

The SERPs are changing. We’re seeing all sorts of advanced rich snippets that are sourcing data from a variety of sites to significantly change the look, feel, and interactivity of Google results. John joined us to discuss what type of advanced SERP features he’s been seeing, how it might impact SEO, and what we can do to prepare accordingly.

In this episode, we also covered:

• Are SEOs even thinking about pixel height when it comes to SEO rank tracking?

• What to look for when building a bot to scrape SERP data.

• What are some of the limitations of web scrapers for SEO?

• What to look for in an SEO data provider.

• What do you define as a ‘good’ data pipeline for reporting?

On Ep. 68 of iPullRank's Rankable Podcast, Garrett Sussman hosts Amanda Milligan, Head of Marketing at Stacker, to discuss the topic of how to create newsworthy content.

Amanda Milligan is the Head of Marketing at Stacker, a data journalism newswire that partners with brands to create and distribute content to their high-authority publisher network, building brand awareness and earning links for their clients.

With a degree in journalism and a decade in content marketing, she’s spent her career helping brands harness the intersection of content and SEO. Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she’s spoken at industry-leading events, including SMX, MozCon, BrightonSEO, and Pubcon.

Brand building isn’t synonymous with SEO, but it’s a critical component of authority and E-A-T signals.

Amanda joined us this week to talk about the value of content and brand building outside of SEO, how you can create newsworthy content, and how content can solidify your name in your industry.

In this episode, we also covered:

• What role does data backed journalism play in newsworthy content?

• What research strategies and resources can a marketer use to develop their content?

• How to build brand authority through content

• Is content syndication a viable strategy in 2022?

• How do you handle objections around duplicating your content on other networks?

On Ep. 67 of iPullRank's Rankable Podcast, Garrett Sussman hosts Ruth Burr Reedy, Vice President of Strategy at Upbuild, to discuss the topic of how navigate the modern remote workplace.

Ruth Burr Reedy is the Vice President of Strategy at UpBuild, a fully-distributed marketing agency specializing in technical SEO, advanced web analytics, and whole-funnel technical marketing strategy.

In the 15+ years Ruth has been working in SEO, she's worked at agencies, as an independent consultant, and in-house, including a stint as the Head of SEO at Moz.

We’re all still figuring out how to manage in a remote work environment as more organizations have fully embraced that they’re not going back to the office.

What’s working for SEO teams that are connecting in slack channels, email, and Zoom meetings? Can asynchronous communication thrive across a distributed SEO team?

We talked to Ruth Burr Reedy about what she’s experienced and how she’s found strategies and managing techniques that are helping her teams thrive.

In this episode, we also covered:

• Making recommendations your clients will actually implement

• Building and managing a remote team

• Defending work/life balance when you work from home (especially as a parent)

• How the pandemic has changed agency/client relationships

On Ep. 66 of iPullRank's Rankable Podcast, Garrett Sussman hosts Mordy Oberstein, Head of Communications at Semrush, to discuss the topic of how SEO data can be used to inform your strategy effectively.

Mordy is the Head of Communications at Semrush. He also sits behind the mic as both the host of and a contributor to multiple SEO podcasts. He‘s also one of the organizers of #SEOchat on Twitter and a popular industry author writing for Search Engine Land, Search Engine Journal, etc.

There’s a ton of SEO data available these days.

Google provides API access to Google Search Console. Google’s Keyword Planner offers search volume. 3rd party tools (like Semrush) can help pull together keyword intent classifications, backlink metrics, technical SEO insights, etc.

What do we do with all of this info?

How do you use it in the right context and what happens if you’re interpreting it incorrectly?

In this episode, we also covered:

• Not getting distracted by zero search volume

• How to think about E-A-T in your strategy

• Can you win a SERP purely with content and no brand authority or backlinks?

• Why not use copycat content?

• The relationship between content and SEO

On Ep. 65 of iPullRank's Rankable Podcast, Garrett Sussman hosts Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador of Ahrefs, to discuss the topic of how do you prioritize what to tackle in technical SEO.

Patrick is an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit. Patrick was the lead author for the SEO chapter of the Web Almanac.

He also likes to share random SEO knowledge in Twitter threads he calls Uncommon SEO Knowledge. He’s a well-known conference speaker, industry blogger (mostly on the Ahref’s blog these days), judge of search awards, and he helped define the role of Search Marketing Strategist for the US Department of Labor.

Patrick shared his framework for how he works on high-impact tactics on his SEO road map. In this episode, we cover:

• As a TechSEO, when you tackle a new website, what technical issues are you trying to surface first?

• How do you approach road-mapping low-hanging fruit versus larger projects?

• Where do TechSEOs go wrong with prioritization?

• What are some of the most common missed opportunities in TechSEO that you see?

• His thoughts on the upcoming Desktop Update for Page Experience? Is it going to make waves or be a blip?