Rankable

On Ep. 64 of iPullRank's Rankable Podcast, Garrett Sussman hosts Cyrus Shepard, Co-founder of Zyppy, to discuss the topic “Fallout from Google’s Title Rewriting.”

Cyrus is a long-time SEO consultant and practitioner who’s worked with Moz and is the co-founder of Zyppy. Currently building new SEO software. Whatever he’s doing, he’d probably rather be hiking or running.

He’s always educating around the fundamentals of SEO. His deep knowledge of strategy and tactics has established him as a well-regarded source of value in our industry.

Curious what he’s put out over 2021? Check out his top 2021 content.

Google started to aggressively change titles on search results across the web a few months ago regardless of your title tags.

That’s led to a few headaches for SEOs. Cyrus has been paying close attention and shared what he’s learned over that time. In this episode, we cover:

• How important are title tags?

• Why should we invest in title tags when Google will just rewrite them?

• How can you tell when Google changes your titles?

• What's the best way to monitor and measure title tag performance?

On Ep. 63 of iPullRank's Rankable Podcast, Garrett Sussman hosts John Doherty, Founder and CEO of Credo, to discuss the topic “The Hiring Equation for Marketing”

John has almost a decade of experience in SEO and online marketing. Before starting Credo, he ran marketing/growth for HotPads and Trulia Rentals, part of the Zillow Group family of real estate brands.

He now connects businesses with marketing agencies and understands the key ingredients that make for a successful marketing hire.

We also discuss:

• What analytics and business metrics that you need to understand before hiring for marketing

• How to create a hiring funnel (much like a marketing funnel)

• The cadence for testing new marketing channels

• Key tactics for agency lead generation and success

On Ep. 62 of iPullRank's Rankable Podcast, Garrett Sussman hosts Simo Ahava, Co-founder of technical marketing education platform Simmer, to discuss the topic “The Value of Google Tag Management Across Your Organization”

Simo is a highly regarded educator in the world of marketing and data. He’s taught courses on CXL on Google Tag Manager, analytics, and more.

He understands the challenges around tracking as tech embraces user privacy. In this interview, Simo will cover how to inspire data awareness across your organization.

We also discuss:

• Benefits and detriments of server-side tracking

• Google Tag Manager, consent, and online privacy

• Potential website performance improvements using server-side tagging

On Ep. 61 of iPullRank's Rankable Podcast, Garrett Sussman hosts Rand Fishkin, CEO and co-founder of audience research software SparkToro to discuss the topic “Modern Audience Research for Marketers”

SparkToro was not Rand's first SaaS rodeo though. He started SEO software company Moz and wrote the book on his experience, Lost and Founder.

He’s an educator of SEO, a nurturer of entrepreneurs, and an advocate for social action.

Published on many industry websites, Rand addressed the challenges that many marketers face in discovering their audience and what makes them tick.

We also discussed:

• How does market research pertain to the size of your business

• What are the primary goals of market research

• How you shadow and interview online dark communities to surface market insights

• How should market research influence your marketing strategy

• Unique audience research challenges for enterprises

On Ep. 60 of iPullRank's Rankable Podcast, Garrett Sussman hosts Kristina Azarenko, SEO Consultant and founder of MarketingSyrup to discuss the topic “The Technical SEO of eCommerce”

Kristina Azarenko is an SEO educator and consultant. She runs her boutique consultancy, MarketingSyrup.

She's written the book on eCommerce SEO, covering a range of tactics to implement for any online store.

She has built and maintained the SEO on-page info chrome extension, SEO Pro Extension.

Published on many industry websites, Kristina will explain why technical SEO is the hardest skill to pick up.

We also discussed:

• Learning Technical SEO

• Technical SEO challenges unique to eCommerce websites

• The best CMS options for eCommerce stores, depending on their size, resources, and expertise.

• Black Friday strategies

On Ep.59 of iPullRank's Rankable Podcast, Garrett Sussman hosts Will Critchlow, CEO of SearchPilot to discuss the topic “The Proper Way to Do SEO Testing”

Will Critchlow started the SEO consultancy, Distilled with Duncan Morris in 2005. They’ve been at the forefront of SEO split-testing methodologies and spun out the Optimization Delivery Network (ODN) platform SearchPilot (started in 2015).

Will’s a master at conducting split-test experiments, that can determine how changes to your website impact your rankings.

This week, Will Critchlow joined us to discuss the state of SEO split testing.

We also discussed:

• Different types of experiments you can conduct with SEO split testing

• What types of skills do you need to conduct an experiment

• The complexities of internal linking and why it's essential to SEO

• Building a Diversity and Inclusion program

On Ep.58 of iPullRank's Rankable Podcast, Garrett Sussman hosts DC Glenn, one-half of the multi-platinum ‘90s hip hop group Tag Team which made the pop classic “Whoomp!” (There It Is), to discuss the topic “Outside-of-the-Box SEO Tactics.”

DC Glenn has been in the music industry for 3+ decades! Did you know that he has a mild obsession with SEO? He’s been doing a variety of testing on his own, and you know that he’s got some epic stories to share.

This week, DC Glenn joined us to discuss his special techniques for SEO.

We also discussed:

• How his music career led him to SEO.

• How he's built his own knowledge graph for Tag Team and disambiguated it from wresting.

• How Wikipedia and wiki data influence SEO.

• How SEOs need to always adapt to Google's moving target.

On this episode of Rankable, Garrett Sussman hosted Krista Seiden, Founder of KS Digital LLC to discuss the topic “Why You Should Be Unboxing GA4 Now.”

GA4 is the newest version of Google Analytics. It’s a massive departure from the existing Universal Analytics. GA4 introduces changes to the UI, reporting, and customization that will benefit the digital reporting for any business. Eventually, GA4 will fully replace Universal Analytics, which is why Krista, who has worked with the Google Product team for the last decade, strongly advocates that organizations begin planning, adopting, and implementing GA4 now. Topics discussed included:

• What do people need to know about GA4?

• What are some of the biggest differences between GA3 (Universal Analytics) and GA4?

• How do you get started with GA4 and why / how do you migrate to GA4?

• What are the biggest challenges you expect users will have when moving from the old to new analytics?

• When should businesses start reviewing how they will report on analytics using Events and Conversions.

On Ep.56 of iPullRank's Rankable Podcast, Garrett Sussman hosts Aleyda Solis, International SEO Consultant, to discuss the topic "Building an SEO Community On Every Channel."

On Ep.55 of iPullRank's Rankable Podcast, Garrett Sussman hosts Brian Dean, Founder of Backlinko, to discuss the topic "The Balance Between Trending SEO and Evergreen SEO."