Rankable

In episode 84, iPullRank's Director of SEO, Zach Chalahis stops by to share his thoughts on why we all need to be showing more love and attention to structured data.

Zach gives us the scoop on how enterprise organizations can use structured data to get a noticeable lift in traffic and why structured data should not be an afterthought.

We also discuss the common misconceptions around structured data and why so many people get it wrong.

(0:00) Intro

(3:25) In-House vs Agency Work

(5:24) Structured Data

(8:45) The Future of Products in Google

(9:48) Structured Data for Enterprise Brands

(10:35) Why Do People Get Structured Data Wrong

(14:39) How To Show The Value of Structured Data

(17:15) How Should You Prioritize Implementing Structured Data?

(19:48) Gaps In Schema.org

(23:41) Common Misconceptions about Structured Data

(25:04) Structured Data for News Publications

(27:47) Use Your Resources

(30:27) Rapid Fire Rankings 🔥

Rank your top 3Rank your top 3 anything:

The Sopranos

Succession

Top Gear or The Grand Tour

Rank your best SEO marketing win:

Getting a site to implement product schema and being able to prove the value of it by just taking that and testing it.

Rank your Top 3 SEO tools:

Ahrefs

Screaming Frog

Botify

Rank your best SEO trick or tactic:

Maximizing schema.

Rank what you love most about SEO as an industry:

It’s constantly changing. That’s the stuff that keeps me interested.

Rank your top SEO learning resource:

SEO Twitter

Tech SEO Slack

ATL SEO

SEO by the Sea

Searchengineland.com

SEOroundtable.com

Rank the top 1-3 SEO or Marketers that you most look up to:

Bill Slawski

Jeff Louella

Sarah Lander

Rank your number one cause/charity that you want to promote:

Habitat for Humanity

In episode 83, Bibi Raven (also known as Bibi The Link Builder) joins us to discuss the techniques and strategies that lead to link building success.

Bibi shares insights on how to evaluate your links and how to put together a system that allows you to be both effective and efficient.

We also discuss the role content strategy plays in link building and what eCommerce brands need to be looking into ahead of Black Friday.

(0:00) Intro

(2:20) When Link Outreach Goes Wrong

(4:05) Link Building With Integrity

(5:02) Link Building Techniques

(5:57) Using HARO the Right Way

(7:08) How to Set Up An Effective Link Building System

(8:15) The Relationship Between Link Building and Content Strategy

(9:15) What’s Working Right Now

(10:28) Dad Jokes

(12:20) How To Show The Value Of Links

(13:45) How To Evaluate The Value of A Link

(15:57) Challenges In Link Building

(18:49) Black Friday Outreach for eCommerce Sites

(29:41) Rapid Fire Rankings 🔥

Rank your top 3 anything:

• Food

• Zombies

• Drag Queens

• Rank your best SEO marketing win:

I won a link for bail insurance and the title was " How To Prepare Your Elderly Parents For A Bright Future."

Rank your Top 3 SEO tools:

• Ahrefs

• Exploding Topics

• Pitch Book

Rank your best SEO trick or tactic:

• Linkable Assets

• Guest Posting

Rank what you love most about SEO as an industry:

The creativity.

Rank your top SEO learning resource:

• Ahrefs

• Authority Hackers

Rank the top 1-3 SEO or Marketers that you most look up to:

• Stacey Macnaught

• Steve Toth

• Gisele Navarro

Rank your number one cause/charity that you want to promote:

The Trevor Project

In episode 82, Montse Cano joins the show to discuss anything and everything in the world of project management for SEO.

Montse gives us the run down of why projects fail, how to monitor your projects and position them for success, and also the role that site size plays in the approach.

We also discuss here thoughts on how a recession might impact an organizations SEO and marketing efforts.

(0:00) Intro

(1:02) Project Management for SEO

(5:20) How Long Do SEO Projects Take to Complete

(7:15) Why Do SEO Projects Fail

(10:03) How to Document SEO Performance

(12:40) Setting Up Projects for Large Websites

(14:29) SEO in a Recession

(15:35) Managing Uncertainty

(20:35) Rapid Fire Rankings 🔥

Rank your top 3 anything:

• Chocolate

• Chocolate

• Cheese

Rank your best SEO marketing win:

One of the best has been performing a replatforming during 2020 under extremely tight circumstances.

Rank your Top 3 SEO tools:

• GSC

• Semrush

• Sitebulb

• Screaming Frog

Rank your best SEO trick or tactic:

Pay attention to your website or mobile app over time.

Rank what you love most about SEO as an industry:

• Constantly learning about SEO

• Website migrations

• Website audits

Rank the top 1-3 SEO or Marketers that you most look up to:

• Dawn Anderson

• Seth Godin

• other SEOs

Rank your number one cause/charity that you want to promote:

Red Cross

In episode 81, Rob Lennon of Maven rolls through to give us some scathing hot takes and valuable insights about how to approach content.

We discuss how Google's Helpful Content Update could impact enterprise organizations and how to harness the power of entities.

Rob also shares how he interacts with content in his day-to-day life and how it helps to inform strategy.

• (0:00) Intro

• (0:55) Near Death Experiences

• (7:40) How Do You Consume Content

• (11:25) Helpful Content Update

• (14:37) How Will Big Brands Adapt To Google’s Helpful Content Update

• (17:35) Artificial Story Telling

• (20:01) The Power of Words

• (25:35) The Impact of Entity SEO

• (29:01) Rapid Fire Rankings 🔥

Rank your best SEO marketing win:

1) Building a content engine that produced 5 articles/week

2) Ranking 1 and 2 for Page 1 on Google for our best search term

3) Got a $3000 1-day consulting gig based on the high authority of my content

Rank your Top 3 SEO tools:

• SurferSEO

• SEMrush

• iloveimg.com

Rank your best SEO trick or tactic:

1) Topic authority constellations

2) Skimmable headers that tell a story

3) Banger opening line

Rank what you love most about SEO as an industry:

1) Winning.

2) Tinkering.

3) How it is both creative and technical

Rank the top 1-3 SEO or Marketers that you most look up to:

• Neil Patel

• Shaan Puri

• Justin Welsh

Rank your number one cause/charity that you want to promote:

World Central Kitchen

In episode 80, Areej AbuAli Head of SEO at Papier stops by to chat about the strategies, wins, and challenges that an in-house SEO team can experience.

We discuss how to foster relationships within an organization to ensure things are getting done and what you can do to navigate relationships with different departments to keep resources flowing.

Areej also shares her thoughts on Google’s new Helpful Content Update and gives her prediction of what online shopping will look like this holiday season.

(0:00) Intro

(1:35) In-House SEO Misconceptions

(2:41) Advantages & Disadvantages of In-House SEO

(3:56) Biggest Challenges in In-House SEO

(5:19) Winning the Fight for Resources

(6:38) Developing Relationships with Your In-House Team

(8:40) Helpful Content Update

(10:21) Can You Trust Google?

(11:53) SEO is Always Changing

(13:30) How Do You Help Each Department In Your Organization

(15:33) How Does Seasonality Impact SEO?

(17:00) Consumer Behavior This Holiday Season

(20:10) How To Manage Up as an In-House SEO

(22:30) Advice For Working With An Agency

(25:20) Rapid Fire Ranking 🔥

Rank your best SEO marketing win:

We de-indexed about 70% of our website once, which was insane, but actually we got massive gains from it.

Rank your Top 3 SEO tools:

• Screaming Frog

• Sitebulb

• Google Search Console

Rank your best SEO trick or tactic:

To be honest, spending a whole lot of time on the website. Going through the navigation. Creating it as a user.

Rank what you love most about SEO as an industry:

It’s always changing. It never gets boring.

Rank the top 1-3 SEO or Marketers that you most look up to:

• Aleyda Solis

• Hannah Smith

• Roxana Stingu

Rank your number one cause/charity that you want to promote:

Women in Tech SEO

In episode 79, Dr. Rachael Tatman stops by to share her thoughts on how language modeling can be used to enhance your SEO efforts.

Dr. Tatman details what impact things like Google's BERT have on an SEO campaign and how machine learning capabilities can help to analyze and improve a strategy.

She also educates us on the pitfalls and shortcomings of language modeling and why you should never depend on it as your only resource.

(0:00) Intro

(3:02) How BERT Impacts Google Search

(6:45) Why Does Language Modeling Make Search Better?

(10:36) Evolution of Algorithms

(12:15) Ongoing Changes In Language Modeling

(14:20) What is the Future of Search?

(18:38) Do Not Depend on Language Modeling

(25:50) Rapid Fire Rankings 🔥

Rank your Top 3 Coffees:

• Cortado

• Doppio

• Bombon

Rank your Top NLP Language Model:

Statistical Language Models.

Rank your biggest takeaway from NAACL Conference 2022:

Researchers care.

Rank the top 1-3 SEO or Marketers that you most look up to:

Abeba Birhane

Rank your number one cause/charity that you want to promote:

• Algorithmic Justice League

• Data Society

• Center for Democracy in Technology

In episode 78, Lazarina Stoy of Intrepid Digital fills us in on the secret abilities that can emerge when we combine the worlds of SEO and Data Science.

She explains what tools we can use to collect and analyze data and how we can present it in an easily digestible way for C-level members of an organization to uncover real wins. We also discuss the role data plays in SEO campaigns and what to look for when trying to weed out unreliable data.

• [0:00] Intro

• [1:41] Google Data Studio For Reporting

• [4:44] Best Practices for Presenting to C-Suite

• [6:40] Tools to Connect Data

• [10:02] Reliable Data

• [12:16] Using Data to Build SEO Strategies

• [16:45] Sentiment Analysis

• [19:35] Common Challenges in Machine Learning

• [23:12] Testing Machine Learning for SEO

• [26:45] Rapid Fire Rankings 🔥

Rank your Top 3 SEO tools:

• Crawlers

• Ahrefs

• SEMrush

• Google’s Suite

Rank your best SEO trick or tactic:

• Repurposing Content

• Pattern Identification from SERPs

• Working with Entities

Rank what you love most about SEO as an industry:

The ability to learn everyday.

Rank the top 1-3 SEO or Marketers that you most look up to:

• Women in Tech SEO

• Greg Bernhardt, Charly Wargnier, Andrea Volpini, JC Chouinard, Jose Hernando

• Paddy Moogan, Tom Critchlow

Rank your best SEO marketing win:

It’s just one. It’s building relationships.

Rank your number one cause/charity that you want to promote:

People that know me know I’m a huge fan of taking care of animals in any way, shape, or form that you can. I have 2 cats and I have a dog that I’ve been taking care of for such a long time now and I’m super happy about that. So, I would encourage anyone that wants to foster, adopt, or donate a couple of hours of volunteer work to an animal shelter nearby you. Or even donate a pound of food. You’ll be super, super happy after you’ve done that.

In episode 77, Shelby Blackley of The Athletic and Audience Editor, Jessie Willms pop in to educate us on the ins and outs of News SEO and how to execute the right way.

[0:00] Intro

[1:11] WTF Is SEO

[2:45] Evergreen SEO vs News Breaking SEO

[5:45] Live blogging

[9:25] Nurturing Loyal and New Audiences

[12:00] More on WTF is SEO

[13:26] Topical Authority

[16:10] How often should you try new things?

[19:30] Educating colleagues on SEO

[23:19] Rapid Fire Ranking 🔥

Rank your Top 3 SEO tools:

Ahrefs

Google Trends

Google Sheets & Keywords Everywhere

Bonus: Glimpse

Rank what you love most about SEO as an industry:

I love how wide the discipline is. You can be an expert in tech SEO, you can be an expert in content SEO. I love that there’s so much to learn in this field. It feels like there’s always a secret door.

Rank your best learning SEO resource:

WTF is SEO

Rank the top 1-3 SEO or Marketers that you most look up to:

Jessie Willms

Shelby Blackley

Rank your best SEO marketing win:

On election night in two consecutive elections in Canada to expand the reach our journalism as a result of a consistent effort across the entire company.

Rank your number one cause/charity that you want to promote:

Your local animal rights organization

In episode 76, Myriam Jessier of PRAGM stops by to help you understand how images can be used to create a substantial boost to your organization’s SEO efforts.

We discuss what tactics and strategies can be used to with visuals to improve your ranking in the SERPs.

• [0:00] Intro

• [2:07] SEO for Company Names

• [5:17] Image SEO

• [8:40] Backlinks in Image SEO

• [10:23] How Google Reads Images

• [12:00] Ranking With Images You Don’t Own

• [15:34] Recreating Images To Rank Better

• [18:09] The Influence of Human Faces On SEO

• [18:50] Rapid Fire Ranking 🔥

Rank your Top 3 Octopi:

• Dumbo Octopus

• Blue-ringed Octopus

• Octopus vulgaris

Rank your Top 3 SEO tools:

• Google Search Console

• Google Autocomplete

• Concatenate in Excel

Rank your best SEO trick/tactic:

This one is stolen from Crystal Carter at the Women In Tech SEO Fest.

She talked to us about optimizing profile people pages for E-A-T conversions and rankings. And it’s a CRAZY strategy. It’s very very good.

Rank what you love most about SEO as an industry:

I never get bored. I have ADHD and I still never get bored.

The second thing is I can actually switch on my brain to do either strategy or technical stuff.

It always feels like a treasure hunt.

And the third thing is, I love this job.

It's just really nice to go "Hey,

Rank your best learning SEO resource:

Twitter. Twitter, no joke.

Rank the top 1-3 SEO or Marketers that you most look up to:

• Stephanie Walter

• Gianna Brachetti-Truskawa

• Jamie Alberico

Rank your best SEO marketing win:

I managed to position a website that has a premium plugin that you have to pay for and their competitors are all free.

And we managed to sell.

Rank your number one cause/charity that you want to promote:

Come Back Alive

In episode 75, Lidia Infante of Sanity explains the strategies eCommerce organizations can deploy to start dominating in the SERPs.

She gives us some information around what has changed in the SERPs recently and what the benefits and drawbacks may be for brands.

[0:00] Intro

[1:27] What Direction Are eCommerce SERPs headed?

[4:40] Are People Really Using Google Lens?

[6:45] How Can Google Shopping Improve?

[9:30] Google vs Amazon ?

[12:00] Key Opportunities for eCommerce

[17:55] How To Optimize Your SEO For eCommerce

[19:55] Rapid Fire Ranking 🔥

Rank your Top 3 favorite things:

• Chocolate

• Cross stitching

• My cat

Rank your Top 3 SEO tools:

• Semrush

• Oncrawl

• Content King

Rank your best SEO trick/tactic:

This one is stolen from Crystal Carter at the Women In Tech SEO Fest. She talked to us about optimizing profile people pages for E-A-T conversions and rankings. And it’s a CRAZY strategy. It’s very very good.

Rank what you love most about SEO as an industry:

It perfectly combines creativity, data, and people.

Rank your best learning SEO resource:

Learningseo.io by Aleyda Solis

Rank the top 1-3 SEO or Marketers that you most look up to:

• Lazarina Stoy

• Rebecca Berbel

• Areej Abuali

Rank your best SEO experiment/win:

I designed and deployed a strategy for a huge American brand that I cannot name because of NDAs. It was projected to receive 115 million visits… it was really impressive.

We could see them going up like crazy.

Rank your number one cause/charity that you want to promote:

Women In Tech SEO