Have you ever been ripped-off, copied or had competitors nick your ideas? In today’s Caffeine Cast Rob gives his balanced point of view on copiers, competition and how to deal with it. Listen in and learn the upsides of someone ripping you off, the leverage in someone copying your idea and the forced innovation that comes with competitors stealing your concepts. “They can copy what you do but they can’t copy who you are” Rob dives into the positives of the competition copying you and how it pushes you constantly disrupt the market and become an industry trailblazer. Tune in now to hear more. 

KEY TAKEAWAYS 

• If you’re pissed off about someone ripping you off, remember that you’ve done it too. Otherwise, how do you learn? If you’ve been copied it’s flattery. It means you’re doing well, you’re reaching people and others want to imitate what you do. Being copied is feedback that you’re doing well.  
• Would you rather people copy you or copy someone else? Because when they’re copying you it’s perceived as a loss but it’s also a gain and does your brand a lot of good. In a way, they act as mini affiliates or referrals. When you get copied you get shared, your reach increases and you can go viral.  
• If you’re being copied take it as a challenge to reinvent yourself and if you think every idea has been done.  you can hybridize and fuse ideas together to form a new idea and new invention.   
• When people copy you, their copying you where you were and not where you’re going. This leads to a lot of copycats getting your ideas or invention wrong. In a lot of cases, your competitors will copy you at the wrong time and it will cost them.  
• People copying you will force you to be innovative, progressive and disruptive and continue to be the trail-blazer in your industry and market. 

 

BEST MOMENTS 

“They can copy what you do but they can’t copy who you are” 

“They can copy what you do but they can’t copy who you are” 

“No one can copy who you are” 

“Children learn through imitation and through osmosis” 

“Even I left my last employed role and took Mark with me” 

“Maybe half the property providers in the UK have been trained or mentored by me or my companies” 

“We disrupted the Black Friday offer in the property training space” 

 

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

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https://robmoore.com/podbooks

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

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LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com