Over 99% of AI deployments to date have been focused on personal productivity. David DeWolf shares how firms can unlock higher layers of operational and strategic value in their AI investments.

The post Unlocking the Real Promise of AI with David DeWolf of Knownwell appeared first on Rattle and Pedal.

From writing code to amping up call centers to a virtual wingman — Michelle Swan joins us to talk about how services firms are using AI to drive value internally and with clients.

The post Doomsday or New Day? How IT Services Firms Are Using AI with Michelle Swan of Tercera appeared first on Rattle and Pedal.

Jeff and Jason kick off a new series exploring current and future uses of generative AI in professional services. What are the opportunities and risks of its adoption?

The post Generative AI: How Firms Are Using it Today and How They’ll Use it Tomorrow appeared first on Rattle and Pedal.

The best way to build relationships at scale is with email marketing. Acclaimed email expert, Ian Brodie, joins Jeff and Jason to share his thoughts on how to cut through the noise and “unsnooze your prospects’ inbox.”

The post Unsnoozing the Inbox: Tips on Email Marketing with Ian Brodie appeared first on Rattle and Pedal.

When you’re missing your revenue targets it’s tempting to chase shortcuts — quick fixes like an aggressive cold email outreach program. Yet, usually, success in the short term requires taking the long view.

The post No Shortcuts to Growth appeared first on Rattle and Pedal.

DCM Insights founding partners, Matt Dixon and Rory Channer, share the findings of their latest research on what the top pro services partners do differently to drive business development success.

The post The Rainmaker Genome Project with Matt Dixon and Rory Channer appeared first on Rattle and Pedal.

From automating interactions at the drive-thru to writing website content, AI is taking the world by storm. In this episode, Jason and Jeff explore the strategic marketing implications of the latest news on generative AI.

The post Behind the Headlines-AI’s Impact on Pro Service Marketing appeared first on Rattle and Pedal.

There’s an inherent dysfunction that keeps firms from reaching their full growth potential. Jason and Jeff revisit one of the podcast’s earliest episodes to discuss what’s changed. And, what’s stayed the same.

The post Revisiting the BS of PS: Are Things Getting Better? Or Worse? appeared first on Rattle and Pedal.

The marketing world is all “atwitter” about X. Was this rebrand a brilliant move? Or a colossal mistake? What can professional service firm leaders and marketers learn from the strategy?

The post The Rebranding of Twitter to X. Brilliant Move or Colossal Mistake? appeared first on Rattle and Pedal.

Some strategy firms lack a sound business strategy. Some HR consulting firms lack effective people discipline. Why do firms struggle to apply their expertise to their own businesses?

The post The Cobbler’s Children Have No Shoes appeared first on Rattle and Pedal.