What does a great software + services firm partnership even look like? Bill Magnuson of Braze and Michael Burton of Stitch show us, real-time.

The post The Tercera 30 Market Movers and Partners with Bill Magnuson, Co-Founder and CEO of Braze, and Michael Burton, Co-Founder and CEO of Stitch appeared first on Rattle and Pedal.

Chris and Michelle join us to talk about Tercera’s strategic investments in thought leadership and break down the release of the firm’s research, the Tercera 30.

The post A Peek Inside The Tercera 30 with Chris Barbin and Michelle Swan appeared first on Rattle and Pedal.

From changing regulations to AI and finding better ways to connect with clients, Jeff and Jason set strategic priorities for professional services firms in 2025.

The post 2025 Marketing and Growth Priorities. Are They New or Evergreen? appeared first on Rattle and Pedal.

There are some new members hanging around the C-Suite of a lot of corporations. How’d they get there and why? Denise Dahlhoff shares her latest research unpacking the trend and what it means.

The post CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board appeared first on Rattle and Pedal.

AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers.

The post Winning the Battle for Mindshare When the Competitor is a Bot appeared first on Rattle and Pedal.

SEO, podcasts, conferences, advertorials, blogs … so many marketing channels to choose from. But which ones are right for MY firm?

The post Marketing Channels: Which Ones are the Right Ones for Your Firm appeared first on Rattle and Pedal.

Data visualiation expert Bill Shander joins the show to talk about why people don’t understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data.

The post Why People Don’t Understand Data and What to Do About It with Bill Shander appeared first on Rattle and Pedal.

It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right.

The post Segmentation: The Marketing Foundation Firms Seldom Get Right appeared first on Rattle and Pedal.

Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect.

The post The Antidote to Crappy Buyer Personas with Jim Kraus appeared first on Rattle and Pedal.

Picking the right “faces” for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders.

The post Who Should Be Your Firm’s Thought Leaders? appeared first on Rattle and Pedal.