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Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the is... more
FAQs about Rattle & Pedal: B2B Marketing Podcast:How many episodes does Rattle & Pedal: B2B Marketing Podcast have?The podcast currently has 252 episodes available.
March 15, 2024How Professional Services Firms Are Using AI in Their Thought Leadership ProgramsHow many firms are using AI? What platforms are they using? How are the most effective firms using AI to drive their thought leadership programs? Jason breaks down his latest thought leadership research.The post How Professional Services Firms Are Using AI in Their Thought Leadership Programs appeared first on Rattle and Pedal....more43minPlay
March 01, 2024Using AI to Drive Personal Productivity with Greg BauguesIn our first video podcast, Greg Baugues shows listeners just what you can do with tools like ChatGPT, Midjourney, and more to drive your personal productivity.The post Using AI to Drive Personal Productivity with Greg Baugues appeared first on Rattle and Pedal....more58minPlay
February 09, 2024Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of KnownwellProfessional services firms have the most to lose and the most to gain from AI. Getting your firm and your clients ready is the first step. What does it take?The post Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell appeared first on Rattle and Pedal....more40minPlay
January 19, 2024Unlocking the Real Promise of AI with David DeWolf of KnownwellOver 99% of AI deployments to date have been focused on personal productivity. David DeWolf shares how firms can unlock higher layers of operational and strategic value in their AI investments.The post Unlocking the Real Promise of AI with David DeWolf of Knownwell appeared first on Rattle and Pedal....more46minPlay
December 15, 2023Doomsday or New Day? How IT Services Firms Are Using AI with Michelle Swan of TerceraFrom writing code to amping up call centers to a virtual wingman — Michelle Swan joins us to talk about how services firms are using AI to drive value internally and with clients.The post Doomsday or New Day? How IT Services Firms Are Using AI with Michelle Swan of Tercera appeared first on Rattle and Pedal....more56minPlay
December 08, 2023Generative AI: How Firms Are Using it Today and How They’ll Use it TomorrowJeff and Jason kick off a new series exploring current and future uses of generative AI in professional services. What are the opportunities and risks of its adoption?The post Generative AI: How Firms Are Using it Today and How They’ll Use it Tomorrow appeared first on Rattle and Pedal....more39minPlay
November 27, 2023Unsnoozing the Inbox: Tips on Email Marketing with Ian BrodieThe best way to build relationships at scale is with email marketing. Acclaimed email expert, Ian Brodie, joins Jeff and Jason to share his thoughts on how to cut through the noise and “unsnooze your prospects’ inbox.”The post Unsnoozing the Inbox: Tips on Email Marketing with Ian Brodie appeared first on Rattle and Pedal....more56minPlay
November 10, 2023No Shortcuts to GrowthWhen you’re missing your revenue targets it’s tempting to chase shortcuts — quick fixes like an aggressive cold email outreach program. Yet, usually, success in the short term requires taking the long view.The post No Shortcuts to Growth appeared first on Rattle and Pedal....more42minPlay
October 23, 2023The Rainmaker Genome Project with Matt Dixon and Rory ChannerDCM Insights founding partners, Matt Dixon and Rory Channer, share the findings of their latest research on what the top pro services partners do differently to drive business development success.The post The Rainmaker Genome Project with Matt Dixon and Rory Channer appeared first on Rattle and Pedal....more1hPlay
September 29, 2023Behind the Headlines-AI’s Impact on Pro Service MarketingFrom automating interactions at the drive-thru to writing website content, AI is taking the world by storm. In this episode, Jason and Jeff explore the strategic marketing implications of the latest news on generative AI.The post Behind the Headlines-AI’s Impact on Pro Service Marketing appeared first on Rattle and Pedal....more25minPlay
FAQs about Rattle & Pedal: B2B Marketing Podcast:How many episodes does Rattle & Pedal: B2B Marketing Podcast have?The podcast currently has 252 episodes available.