Jeff and Jason break down what it takes to build a truly unique professional services firm client experience and offer examples of firms leading the pack.

The post Building a Differentiated Client Experience appeared first on Rattle and Pedal.

Insourced, outsourced, and co-sourced. Jason and Jeff explore the “ins” and “outs” of the prevailing ways to develop thought leadership.

The post Thought Leadership Development: The Pros and Cons of 3 Proven Models appeared first on Rattle and Pedal.

From culture to rewards to the “partners’ boat fund,” Jeff and Jason explore all the reasons firms’ marketing strategies fail.

The post 12 Reasons Your Marketing Strategy is Failing appeared first on Rattle and Pedal.

Jason breaks down how to develop a thought leadership strategy that defines the business issues your firm should own now and for the foreseeable future. And, he does it all in just five steps.

The post Thought Leadership in 5 Steps appeared first on Rattle and Pedal.

We share professional services marketing lessons learned from Hyundai’s brand ascent, discuss marketing opportunities related to PWC’s large investment in AI, and lament China’s “crackdown” on consulting firms.

The post Behind the Headlines: PWC’s $1B Investment in AI, China’s Consulting “Crackdown”, and Marketing Lessons from Hyundai appeared first on Rattle and Pedal.

We break down the brand of one of the world’s fastest-growing global technology services providers, Wizeline. Gain insight into the impact of a clear go-to-market strategy and relate to some challenges in solution architecture.

The post Brand Breakdown – Wizeline appeared first on Rattle and Pedal.

Jeff breaks down how to get your firm showing up as its best self through a clear go-to-market strategy in five clear, but not always easy, steps.

The post Building a Go-To-Market Strategy in 5 Steps appeared first on Rattle and Pedal.

We dive back into the on-again, off-again EY split, Google’s shift to integrating AI-enabled chat into its search engine, and beer marketing. Yes, beer marketing.

The post Behind the Headlines: EY (again), Google AI, and the Morass of Bud Light appeared first on Rattle and Pedal.

A strong POV is the tip of the spear in differentiating a brand and building its relevance in your target market. Learn what it takes for your firm to separate itself from the crowd.

The post Developing a Differentiated Point of View in 5 Steps appeared first on Rattle and Pedal.

Strategy legend Rita McGrath and Ron Boire, her partner at Valize, share a ton of insights on the issues that inhibit professional services innovation and the solutions to address them.

The post Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire appeared first on Rattle and Pedal.