This Podcast is in Partnership with EssilorLuxottica

Dr. Darryl Glover and Sherianne James discuss how eye care professionals can leverage the Ray-Ban brand, with incredible brand awareness and consumer affinity, in their practice to create authentic brand experiences patients crave.

For transcription highlights of this interview, see below:

INTRODUCTION:

00:00:00 – 00:05:04

Dr. Darryl Glover: Welcome, Sherrianne James. How are you doing today?

Sherrianne James: I’m doing great and I was actually talking over you like the unprofessional person who’s never done a podcast because I just love that intro. It always gets me like so hyped up. You guys did a really good job with the music.

Dr. Darryl Glover: You know, we like to create an experience, just like we do with our patients. You know, we live in a world of experiences. So that’s our theme. That’s what we do, and that’s what we want to continue to do. Today I really want to dive deep into this iconic brand, Ray-Ban, but before we get started, please share with the listeners the followers about who you are.

Sherrianne James: Sure. I’m the Chief Marketing Officer of EssilorLuxottica Wholesale. So that means that I have under my responsibility such a great family of brands, including Ray-Ban and our luxury brands as well as our lens brands like Varilux and Transitions. And I basically get to partner with great doctors like yourself to help make practitioners thrive. So that’s what I do.

Dr. Darryl Glover: Awesome. Well, I know that was just a little short brief intro, but you do a lot of amazing things. And on behalf of Defocus Media and the eye care industry, I want to thank you because it’s folks like you that really put eye care out in the real world, right? You really put the brand out there. You let people know the importance of eye care and you connect with the consumers. And that’s who we need in our chairs to be able to continue to be able to practice, right? But today I really want to talk about Ray-Ban. Ray-Ban has always been one of those brands that have been around. It’s a household name. We wear Ray-Ban in my household. So today, I really want to talk about what’s going on for Ray-Ban this summer.

RAY-BAN CAMPAIGN:

Sherrianne James: Well, it’s so funny that you said your son wears his Ray-Ban because he wants to have this swag. That really kind of gets a little bit to the essence of what the brand is all about. It’s a culture. It’s an attitude. It’s a feeling. And it’s hard to believe, but it started all the way back in 1937 when there was the Ray-Ban Aviator. Since then we have had many breakthrough designs, whether it is the Ray-Ban Clubmaster in the 80s or of course this year, the big Ray-Ban Stories.

00:05:05 – 00:10:01

Sherrianne James: We have a sexy new campaign that I’m going to get to show your viewers.

Dr. Darryl Glover: That’s major swag, right!? You mentioned Ray-Ban being the center of culture, right? It’s like, to me, when I look at Ray-Ban, I look at Ray-Ban as being the pulse of everything, right? I mean, everywhere you go, this brand is recognized. And you mentioned Burner Boy. I mean, just being able to connect the dots in Africa and just all across the world. Burner Boy is a huge star! You know, my wife is from Nigeria, so I have listened and known Burner Boy for a while. When you add two iconic brands together,