If you want to learn more about the accommodation sector, you can explore Quest Apartment Hotels: https://www.questapartments.com.au
In this new episode, Trudy sits down with Damien and Judy Kennedy to unpack the real drivers of motel performance, from rebuilding failing properties to creating loyal repeat corporate guests. Three decades of experience reveal one truth: the operators who care, win.
◼️ How relationships, service, and “giving a damn” keep reps coming back
◼️ Turning around tired regional motels through pride, consistency, and community
◼️ The business fundamentals that still work in 2026, from pricing to landlord partnerships
Timestamps:
00:00:00 - Introduction
00:02:00 - The Jumbuck: A Turnaround Story
00:03:00 - Understanding Occupancy Rates
00:04:00 - Building Relationships in Small Towns
00:05:30 - Engaging with the Local Community
00:06:30 - The Unique Challenges of Longreach
00:07:30 - Sponsorship and Community Support
00:08:30 - Business Development in Smaller Towns
00:09:30 - The Importance of Direct Business
00:10:30 - Personal Touch in Customer Service
00:11:30 - Enhancing Guest Experience
00:12:30 - The Value of Remembering Guests
00:13:30 - The Role of Relationships in Business
00:14:30 - Investing in Quality Amenities
00:15:30 - The Impact of Service on Customer Loyalty
00:16:30 - The Evolution of the Motel Industry
00:17:30 - Understanding Market Dynamics
00:18:30 - The Role of Freehold Owners
00:19:30 - The Importance of Communication
00:20:30 - The Saltbush Acquisition
00:21:30 - Navigating Challenges During COVID
00:22:30 - The Resurgence of Travel Post-COVID
00:23:30 - The Importance of Flexibility in Business
00:24:30 - Building a Successful Business Model
00:25:30 - The Role of Relationships with Landlords
00:26:30 - The Importance of Partnership in Business
00:27:30 - The Future of the Accommodation Industry
00:28:30 - The Roma Explorers Inn Opportunity
00:29:30 - The Role of Technology in the Industry
00:30:30 - Adapting to Market Changes
00:31:30 - The Importance of Customer Relationships
00:32:30 - The Value of Direct Bookings
00:33:30 - The Evolution of Marketing Strategies
00:34:30 - The Impact of OTAs on Business
00:35:30 - The Future of Motel Operations
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