If you want to learn more about the accommodation sector, you can explore Quest Apartment Hotels: https://www.questapartments.com.au
In this new episode, Trudy Crooks sits down with motelier and content creator Alex Mengual to explore the real decisions, pressures and opportunities inside regional accommodation, from rate strategy and OTAs to choosing the right property and running it with intention.
◼️ The pricing misconceptions that push guests to competitors
◼️ The OTA rate gaps that change booking behaviour
◼️ The operational difference between leisure guests and workers
◼️ The demand‑driven rate decisions operators hesitate to make
◼️ The value‑add approach Alex Mengual uses to lift a motel’s performance
Timestamps:
00:00:00 - Introduction
00:02:30 - Alex's Journey into the Motel Industry
00:04:25 - Transitioning to Motel Management
00:06:10 - Initial Challenges and Expectations
00:08:09 - First Year Adjustments and Dynamic Pricing
00:09:21 - Outsourcing and Efficiency in Operations
00:10:21 - Maximizing Revenue During Peak Seasons
00:12:09 - Seeking a Long-Term Lease
00:13:04 - Evaluating Motel Opportunities
00:14:39 - Analyzing the Town and Market Demand
00:16:48 - Decision-Making Process for the New Motel
00:18:26 - Understanding Online Booking Dynamics
00:19:41 - The Importance of Rate Management
00:21:03 - Restaurant Challenges and Opportunities
00:22:13 - Social Media Engagement and Strategy
00:25:19 - Business Planning and Cash Flow Management
00:30:02 - Renovations and Compliance Issues
00:31:44 - Building Community Support for the Restaurant
00:32:17 - Current Business Performance and Pricing
00:34:24 - Advice for New Hoteliers
Follow Resort Brokers:
https://www.instagram.com/resortbrokers/
https://www.facebook.com/ResortBrokersAustralia
https://www.youtube.com/@resortbrokersau
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Follow Alex Mengual:
https://www.instagram.com/mylittlemotel
https://www.threads.com/@mylittlemotel?xmt=AQG0WTBcRreu5-IQ6PDV9r02XAU9J5cmFy6llruMKanpzqI