WWD Voices

Re-Imaging Brand Purpose


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As consumer priorities have permanently shifted, retailers hit the reset button, which includes repositioning their brand. In this final episode, host Arthur Zaczkiewicz is joined by Jill Kramer, Chief Marketing and Communications Officer of Accenture to discuss re-invigorating and re-imaging brand purpose in a post- pandemic market.

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WWD VoicesBy Fairchild Fashion Media

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