First Aired 23rd Dec 2023, this is the never before told story behind the making of the iconic Guinness Christmas Ad. Tom Kinsella, Damian Devaney, Mark Nutley and Pat Hamill who were part of the team client and agency side that made this ad join That's What I Call Marketing to talk about creating what has become one of the greatest Christmas Ads of all time. We discuss the development process, challenges encountered, and the enduring success of the ad after its release. The conversation highlights the power of creativity, the critical role of collaboration between agencies and clients, and the essential element of investing time and effort into crafting an impactful advertisement. Some key moments include

• 04:21 The Creative Process and Challenges
• 25:57 The Role of Music in the Ad
• 32:22 The Risk of Leaving Out the Pint
• 39:26 The Importance of Distinctive Assets
• 48:01 The Impact of the Ad Over Time
• 56:22 The Power of Creativity and Investment

But there is a tonne more, the power of music, the emergence of the line at the home of the black stuff, sweating the small stuff, investing in brilliance. So enjoy this episode about a story that has never been told. Special mention to the many others involved in the project:

• Mal Stevenson-Creative Director
• John Kelly-Voiceover
• Noel Byrne - Head of production
• Margo Tracey- Producer
• Mark Grehan/ Brendan Coyle – Account Director
• Grainne O’Driscoll-Account Manager
• Paddy Gibbons-Sound Mix
• April Redmond - Diageo
• Ronan Byrne - Diageo
• Niamh Cribbin - Diageo
• Paul Kelly - Diageo
• Mark Ody - Diageo
• Michael Ioakimides - Diageo
• Charles Coase - Diageo

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