Ready Set Coach Podcast

This week’s episode is a solo episode from Emily Merrell! She breaks down different things she sees when people start their side hustles or coaching businesses. She breaks down the mindset behind promoting yourself on social media, sending newsletters, and other ways to show up when starting your business. She offers tips on getting over that mindset, making money, and promoting yourself in your business.

Here’s what you’ll learn: 

• Examples of Em’s objections when she started Six Degrees Society on promoting herself and how she got over that
• How she started making money with her business
• Breaking down the mindsets with all of the things when starting their business
• How she separated herself from her business when promoting events 
• Reframing being annoyed to providing value
• Her tips on sending newsletters about events 
• And more on showing up for yourself and your business!

Follow Em & Lex on Instagram at @readysetcoachprogram

Learn more about the Ready Set Coach Program at Readysetcoachprogram.com

Learn more about Six Degrees Society and THEPRBAR inc.

This week, Emily Merrell and Lexie Smith talk about how to build sales funnels for your coaching business and have fun with funnels! They reveal their own personal sales funnels that are running behind the scenes at THEPRBAR, Six Degrees Society, and Ready Set Coach and review what types of sales funnels are the best fit based on your unique coaching model.

Here’s what you’ll learn: 

• What a sales funnel is, and how it applies to your coaching business
• Lexie’s personal sales funnel for her 1:1 coaching offerings at THEPRBAR inc. 
• Why Lexie chose to build the sales funnel, to help qualify leads
• Emily’s experience with automating funnels for her company, Six Degrees Society 
• How Emily utilizes email sequences in her funnel and why this works for her offerings
• Different systems to have your funnels in place and examples of how Em and Lex have used the systems
• How to select and build the best sales funnel for your coaching business
• And More! 

Follow Em & Lex on Instagram at @readysetcoachprogram

Learn more about the Ready Set Coach Program at Readysetcoachprogram.com

Learn more about Six Degrees Society and THEPRBAR inc.

Emily Merrell and Lexie Smith are event pros! In this episode, they share different ways to leverage events to grow your coaching business. They talk about different types of events, how to create and market events, and how to utilize them to grow your audience and attract new coaching leads to your business. 

Here’s what you’ll learn: 

• Examples of events Emily Merrell and Lexie Smith did in their early careers
• How events helped them establish their client bases
• How they use events to grow Ready Set Coach
• Types of events you can create as a coach
• How events are essential to PR
• How to think of yourself as a teacher when hosting an event
• How to leverage events to grow your coaching business and clientele
• Figuring out which type of event works best for your coaching business
• Some of the first events Em and Lex hosted for Ready Set Coach
• How different types of events can help you find your ideal clients
• And More! 

Follow Em & Lex on Instagram at @readysetcoachprogram

Learn more about the Ready Set Coach Program at Readysetcoachprogram.com

Learn more about Six Degrees Society and THEPRBAR inc.

This week, Emily Merrell and Lexie Smith talk about how to conduct market research for your coaching business. They speak to the importance of conducting market research in your coaching area as well as overall in the industry. They review the important types of market research, how you can conduct such for your own practice, and how to use and apply market research findings in the overall development and growth of your coaching business. 

Here’s what you’ll learn: 

• What market research and how it is used for coaching businesses
• Two types of market research Em & Lex suggest you gather for your coaching practice
• Examples of how Ready Set Coach integrates market research in their module teachings 
• What competitor research can do for your business
• Tips on how getting in front of your audience can help you audit your offering and figure out what customers actually want
• Examples of market research questions that you can use on a market research call
• How to use and apply market research to develop your offerings and grow your coaching business
• How to find people who are willing to participate in market research calls
• And more! 

Follow Em & Lex on Instagram at @readysetcoachprogram

Learn more about the Ready Set Coach Program at Readysetcoachprogram.com

Learn more about Six Degrees Society and THEPRBAR inc.

In this episode, Emily Merrell and Lexie Smith break down the different ways to position yourself within the coaching industry.  From messaging to pricing to sales and more, hear the duo talk through various positioning strategies that can make you stand out in the crowded coaching world. 

Here’s what you’ll learn: 

• Different ways you can be perceived in the coaching world
• Different elements that factor into your positioning, such as messaging
• How to position yourself on social media in an authentic way
• Different tiers of offerings you can provide based on how you want your coaching business to be perceived
• How the client experience is affected (or should be altered) by how you decide to position yourself as a coach
• How different levels of exclusivity affect your price point when curating your offering
• The importance of credibility when you are going after the luxury and high-ticket market as a coach
• Tips on positioning yourself as more accessible to a larger client base
• And More!

In this episode, Emily Merrell and Lexie Smith dive into how to navigate being triggered while living and working in a digital world. They get personal and share their own experiences of getting triggered on social media and how they’ve navigated accordingly. They explore the root cause of triggers and discuss actional ways listeners and coaches can navigate in today’s digital landscape. 

Here’s what you’ll learn: 

• Examples of triggers they have seen and experienced in personal and business life
• How triggers can business triggers are often attached to something much more personal
• How to acknowledge triggers and explore the root cause
• Examples of the ‘shoulds’ they see come up in motherhood and business
• How triggers can be a positive motivator and help you to take action
• Strategies for dealing with people or places that trigger you
• The benefit of looking at things from an empathetic viewpoint
• How to set boundaries with yourself and your triggers
• And More!

Follow Em & Lex on Instagram at @readysetcoachprogram

Learn more about the Ready Set Coach Program at Readysetcoachprogram.com

Learn more about Six Degrees Society and THEPRBAR inc.

How do you do it all?! Emily Merrell and Lexie Smith walk listeners through how to manage time to add a new coaching revenue stream or side hustle to your life. They review best practices and considerations for those working full-time, existing business owners diversifying their offerings, and multi-passionate entrepreneurs and business owners looking to get into the coaching world.
 

Here’s what you’ll learn: 

• How Em and Lex personally time manage their multiple businesses - Ready Set Coach, Six Degrees Society, and THEPRBAR inc.
• How to manage launching a coaching side hustle while still working full-time.
• How to allocate time to start a coaching revenue stream in your existing business
• Examples of systems that Em and Lex use in managing their own businesses
• Mindset reframes on time management and tangible tips to try yourself
• The importance of making space in life outside of business
• And More

Follow Em & Lex on Instagram at @readysetcoachprogram

Learn more about the Ready Set Coach Program at Readysetcoachprogram.com

Learn more about Six Degrees Society and THEPRBAR inc.

This week, Emily Merrell and Lexie Smith walk through how to pick the best marketing strategy for your coaching business. They review various common marketing strategies on the market and discuss how to choose which will ultimately work best for you and your coaching practice.

Here’s what you’ll learn: 

• Examples of different marketing strategies that exist for new coaches
• How to take inventory of what works for you as an individual in marketing
• How a strategy can only work if it aligns with your strengths
• Marketing strategies that Em & Lex have used personally - what worked, and what didn’t
• The key to activating an effective marketing strategy for your coaching business
• What to avoid when marketing your coaching practice
• And More!

Follow Em & Lex on Instagram at @readysetcoachprogram

Learn more about the Ready Set Coach Program at Readysetcoachprogram.com

Learn more about Six Degrees Society and THEPRBAR inc.

This week, Emily Merrell and Lexie Smith discuss the most common places they see coaches drop the ball when it comes to launching and growing a successful coaching business. They reframe ‘dropping the ball’ as opportunities for growth and improvement. Tune in to hear what common mistakes you can avoid when starting and running a coaching business. 

Here’s what you’ll learn: 

• The most common mistakes Em & Lex see coaches making in the sales process
• The importance (and opportunity) of follow ups
• Why it’s critical to never assume anything, and ways to reframe an assumption to your and your client’s benefit
• The marketing mistakes they see coaches routinely making - and how to avoid doing such yourself
• How to improve your sales close rate
• Other common places coaches drop the ball and homework on how to turn them into opportunities for your own coaching practice 
• And More! 

Follow Em & Lex on Instagram at @readysetcoachprogram

Learn more about the Ready Set Coach Program at Readysetcoachprogram.com

Learn more about Six Degrees Society and THEPRBAR inc.

How many clients can you really take on as a coach? In this episode, Emily Merrell and Lexie Smith talk about how to set your client's capacity as a coach. They speak to how to determine such throughout different seasons of life, and the reality of how much time a single client truly takes. Reflecting on their experiences dealing with fluctuating workloads and capacity, they share tangible tips and homework on how listeners can avoid burnout or boredom. 

Here’s what you’ll learn: 

• The number one element that is key in determining and setting your capacity as a coach
• Tips on how to take inventory of your own energy levels
• How finding the time of the day that you work best in is critical
• The definition of a super-user and under-user is in coaching, and how each affect your capacity overall
• How much time it truly takes to service a coaching client or a group program
• That it’s OK to change your capacity throughout different seasons of your life and business
• And More!

Follow Em & Lex on Instagram at @readysetcoachprogram

Learn more about the Ready Set Coach Program at Readysetcoachprogram.com

Learn more about Six Degrees Society and THEPRBAR inc.