Renee Hartmann chats with Jean-Sébastien Crevier, VP of Sales and Marketing at WeCook, live from Shoptalk Europe in Barcelona.

Jean-Sébastien shares how WeCook is scaling Canada’s ready-to-eat meal space through data-first strategies, predictive churn models, and a no-gimmick approach to loyalty.

Learn how his team balances growth with profitability, what really works in paid vs. organic social, and how AI is reshaping their marketing ops.

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