Welcome back to Radical Wealth Plan, hosted by Paul Mark Morris and brought to you by Entrepreneur Media. Today I’m joined once again by Merse Kollo — a top developer agent who helps investors find deals that crush the average returns you’ll ever see on Wall Street. We break down the real numbers behind real estate versus the S&P 500, why 91% of stock investors underperform, and how developers routinely get 70% or higher cash-on-cash returns. From leverage and control to tax advantages and 1031 exchanges, this episode is a full breakdown of why real estate doesn’t just build wealth — it beats the market by a mile.

*Merse Kollo*

Website: https://www.westcovedev.com/my-team/merse-kollo

Instagram: https://www.instagram.com/merse_kollo

*Connect with Paul*

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*Presented by Entrepreneur Media & Money News Network*

Entrepreneur Media: https://www.entrepreneur.com/podcasts

Money News Network: https://www.moneynewsnetwork.com

Timestamps:00:00:00 Intro: Merse Kollo

00:00:37 Rent vs. Own: A Financial Debate

00:01:44 Comparing Returns: S&P 500 vs. Real Estate

00:02:52 Developer Insights: Cash on Cash Returns

00:06:42 Active vs. Passive Investing

00:13:53 Real Estate Market Stability

00:18:51 Control and Tax Advantages in Real Estate

00:23:05 Reinvesting Proceeds: Real Estate vs. Stock Market

00:24:26 Investor's Critique and Personal Reflection

00:25:50 The Power of 1031 Exchanges

00:27:41 Infinite Returns and Syndications

00:28:35 Dividends in Real Estate vs. Stocks

00:29:56 Tax Implications of Dividends

00:32:30 Analyzing a Real Estate Deal

00:37:52 Leveraging for Maximum Returns

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