• What does it mean to be a star?
• Embracing the desire to shine
• The true meaning of business
• Being out of alignment

Key Takeaways:

• Being a star means activating your light to uplift others. When stars are together, they make a constellation and they altogether create beauty.
• Don't dismiss that desire to shine as something childish. If you feel miserable right now about the life that you live, it could be that you're not living it in alignment to your true purpose, your true dream.
• "Business is a vehicle for personal and spiritual transformation and global contribution."
• When you build something that's out of alignment, it's gonna be uncomfortable at best and at worst, you'll burn-out or crash and burn.

"When you're goal is just to make any money you can in any way you can, then everyone looks like a client or everyone looks like a competitor." — Michelle Villalobos

Recommended Resources:

Wealth Dynamics Test: https://www.wealthdynamics.com/

The Enneagram Personality Test: https://www.truity.com/test/enneagram-personality-test

Connect with Michelle Villalobos:

Website: https://superstaractivator.com/

Facebook: https://www.facebook.com/thesuperstaractivator/

YouTube: https://www.youtube.com/user/michelleevillalobos

LinkedIn: https://www.linkedin.com/in/michellevillalobos

Get in Touch with Cheryl:

Website: www.cherylknows.com

YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg

Facebook: https://www.facebook.com/dynamiteproductionsinc

LinkedIn: https://www.linkedin.com/in/cherylknowlton/

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

• Setting goals for the year
• Taking daily steps
• How to win more and sell more
• Mindset on phone calls

Key Takeaways:

• Set goals, write them down, and hold yourself accountable.
• Don't be obsessed with the outcome, instead, focus on the daily little steps that will take you there and celebrate each win to keep yourself motivated and in momentum.
• If you want to win more of your listing agreements and more of your buyer agencies, be the first agent. 70% of clients sign with the first person they meet with.
• You get paid for every single phone call that you make. Even though the call resulted to a "no", it puts you one step closer to a "yes".

"You don't have to try and climb all of Mount Everest, just take one step every single day and all of a sudden you'll be at the top" — Joe Massey

Get a copy of Joe's free spreadsheet by clicking here: https://tinyurl.com/3trncesd (To get your own editable copy, click file and then click make a copy, then you can edit each value to customize the computation. You don't have to request for access to edit, you can just make a copy.)

Connect with Joe Massey:

LinkedIn: https://www.linkedin.com/in/jmasseylending/

Website: https://www.loansbyjoemassey.com/

Facebook: https://www.facebook.com/jmasseylending

Instagram: https://www.instagram.com/jmasseylending/

Get in Touch with Cheryl:

Website: www.cherylknows.com

YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg

Facebook: https://www.facebook.com/dynamiteproductionsinc

LinkedIn: https://www.linkedin.com/in/cherylknowlton/

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Cheryl and Tara Michielli discuss:

• How to stay memorable
• Humor is your secret weapon
• Choosing strategic gifts
• Getting coached and setting goals

Key Takeaways:

• 87% of people love their realtors and would love to work with them again, but only 11% do so - that's because people often forget names. If you're able to make it easier for them to recall your name and number - for example, by putting your contact on a kitchen knife gift - then you'll increase your chances of being remembered.
• Humor, puns, and cheesy taglines on gifts can boost your memorability with the added bonus of being possibly entertaining to your clients.
• Make it easier for yourself. The last thing you need to do is to run all over town looking for what gifts to buy. You need to be running your business, so delegate these tasks to people who'll help you choose strategic gifts.
• Resolutions don't work, people who make them often end up beating themselves up for failing to live up to it. Set goals instead; pursue accountability and receive guidance from a coach. Be present in whatever you're doing.

"Gifting is such a huge love language to so many people - surprise and delights are the way to go. " — Tara Michielli

Connect with Tara Michielli:

Website: https://www.mycutcorep.com/taramichielli/

LinkedIn: https://www.linkedin.com/in/taramichielli

Twitter: https://twitter.com/tmichielli

Get in Touch with Cheryl:

Website: www.cherylknows.com

YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg

Facebook: https://www.facebook.com/dynamiteproductionsinc

LinkedIn: https://www.linkedin.com/in/cherylknowlton/

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

• Bringing a vision to life
• Being someone's hero
• How to provide value
• Doing hard things

Key Takeaways:

• Collaborative intelligence and team effort is what it takes to bring a vision to life.
• As a realtor, you're not only selling a house, you're changing somebody's life. You have a choice on how you're impacting that life with the way you serve and treat them.
• Don't be one of the people that do the least amount of work and effort required, dedicate yourself to giving actual value. Show the problem and illustrate the solution, that's how we show value. Do this in the client's terms, in the way that they could understand best.
• Master a form, put your full focus and study them one at a time. Or at least, know it enough where you can remember which section you'll find the answer to a question. Remember that knowing the forms is the ace of spades!

"If we lead with heart and really fall in love with the people that we serve then a lot of stuff is easy. Authenticity happens there, you're not trying to be something you're not, you really do care about people, go the extra mile, think about them." — Will Cooper

Connect with Will Cooper:

Facebook: https://www.facebook.com/willcoopercoaching/

Email: [email protected]

Get in Touch with Cheryl:

Website: www.cherylknows.com

YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg

Facebook: https://www.facebook.com/dynamiteproductionsinc

LinkedIn: https://www.linkedin.com/in/cherylknowlton/

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

• Be like bamboo - flexible and strong
• Focusing on service, not yourself
• The power of metaphors
• Navigating through current unstable times

Key Takeaways:

• Organizations who were able to bend to the changes and were able to work through being forced to learn new technology will be the ones to come out of these challenges stronger.
• If you're going through some insecurity about being a realtor, approach it in a way where it's not about you, but it's about how the client needs help and why. It helps because they're going to see that you're not trying to take from them, but give to them.
• Metaphors are better than scripts because they're easier to remember, and the person giving the metaphor can say it in their own words. Scripts also have the disadvantage of the other person not complying to the "plot" - but with metaphors, it's easier to understand, remember, and they can often be entertaining.
• Be where everybody else isn't. Right now, people are all online and the old school mailbox therefore is undisputed territory. Zig when everybody else zags. Be afraid when people are greedy, and be greedy when people are afraid.

"To be successful in this market, you have to be like bamboo - because bamboo is strong but yet it's still pliable, bendable, it still can adapt." — Darryl Davis, CSP

Try out 30-Day Power Agent by clicking on this link: https://darrylspeaks.com/trial

Connect with Darryl Davis, CSP:

Website: http://www.darrylspeaks.com/

Blog: http://darrylspeaks.com/Blog/

LinkedIn: https://www.linkedin.com/in/darrylspeaks/

Facebook: http://www.facebook.com/DarrylSpeaks

Twitter: https://twitter.com/darrylspeaks

Instagram: https://www.instagram.com/darrylspeaks

YouTube: https://www.youtube.com/channel/UC6lqImGxWWjFoWNNDZJ6F5A

Book: https://www.amazon.com/Become-Power-Agent-Real-Estate/dp/0071385207

Get in Touch with Cheryl:

Website: www.cherylknows.com

YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg

Facebook: https://www.facebook.com/dynamiteproductionsinc

LinkedIn: https://www.linkedin.com/in/cherylknowlton/

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Cheryl and Susan discuss:

• Susan has written 17 books
• Going from unknown author to expert authority
• How to use the GEL formula for success
• The "Stage to Page" method of starting your book
• Figuring out who your book is for

Key Takeaways:

• How to use your book to get rich in your niche
• The reason you start doing something is not always the reason you continue it
• Writing your book is only a small step, selling it is even harder
• To create a book that sells takes a team, don't try it on your own

"Get your thoughts down, it doesn't matter if it's grammatically correct or not, it's the thoughts that are important. Because your thoughts can always be developed by what's known as a developmental editor who can help you put those thoughts into a cohesive manner." — Susan Friedman Connect with Susan:

Facebook: https://www.facebook.com/avivapubs/

Website: https://www.avivapubs.com/

LinkedIn: https://www.linkedin.com/in/susanfriedmann/

https://www.linkedin.com/company/avivapublishing/

Get in Touch with Cheryl:

Website: www.cherylknows.com

YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg

Facebook: https://www.facebook.com/dynamiteproductionsinc

LinkedIn: https://www.linkedin.com/in/cherylknowlton/

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

• Building trust by asking permission
• Making engaging content
• Keep your rhythm
• Utilizing technology

Key Takeaways:

• Don't throw up all over somebody's email just because you got a hold of their business card and don't scrape people's emails from LinkedIn. Instead, offer a way for them to opt-in using engaging and valuable content to encourage them to subscribe to your email list.
• A good way to think of something to write about is to ask yourself, "what is the least boring thing that happened to you today?" and you can build your content around that.
• Don't let people forget that they have subscribed to you, at the very least - have a bi-weekly schedule, and weekly if you can. Make a content journal.
• Pick an appropriate platform for your business and be well-acquainted with your numbers.

"What will make you stand out and get more engagement is you being you and not a washed-down version of what you think a realtor or content creator should be." — LeeAnn Webster

Connect with LeeAnn Webster:

Website: https://leeannmariewebster.com/

Facebook: https://www.facebook.com/busygirlsguide/

Instagram: https://www.instagram.com/leeannmwebster/

LinkedIn: https://www.linkedin.com/in/leeannwebster/

YouTube: https://www.youtube.com/user/BusyGirlsGuide

Get in Touch with Cheryl:

Website: www.cherylknows.com

YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg

Facebook: https://www.facebook.com/dynamiteproductionsinc

LinkedIn: https://www.linkedin.com/in/cherylknowlton/

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

• Leadership is everything
• The journey to success
• Belief plus discipline
• Being your very best

Key Takeaways:

• The world doesn't need more sales-people, the world needs more good leaders.
• In earning a million dollars, it's not about the money, it's about the kind of person you become in pursuit of that goal. The journey towards success will require you to make changes that make your self better.
• Do everything it takes to whole-heartedly believe that you are the best for the job, wrap that up in discipline and you're good to go.
• Don't compare yourself to what others have done. Compare what you have done only to what you could have done. Race against yourself.

"I would try to shout it, scream it, penetrate it into my subconscious or my soul that I am the best agent for the job. And I had to believe that I was the best because - what am I gonna do? Walk into homes and say 'just so you know, I'm the third best agent'... Our beliefs mean everything " — George Morris

Connect with George Morris:

Website: https://www.century21.com/

LinkedIn: https://www.linkedin.com/in/george-morris-098a3418/

Phone: 801-712-2626

Email: [email protected]

Instagram: https://www.instagram.com/georgeqmorris/?hl=en

Get in Touch with Cheryl:

Website: www.cherylknows.com

YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg

Facebook: https://www.facebook.com/dynamiteproductionsinc

LinkedIn: https://www.linkedin.com/in/cherylknowlton/

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Cheryl and Steve Cloward discuss:

• Telling your story truthfully
• Hearing all sides of a story
• Conscious self-creation
• Being patient with yourself

Key Takeaways:

• Tell your story. People may judge you, but that's on them. Don't be ashamed of your war scars. Be the once-broken, imperfect, authentic you.
• It's important to hear people out before giving in to your assumptions. One unbiased view could be all that's standing between them and complete despair and condemnation.
• Create a conscious self-creation system - commit to bringing out the best version of yourself through practicing your mindset daily.
• Celebrate your daily wins. Recognize that the journey towards transformation begins with a single step, and continues with one little step at a time day by day. Look back only to celebrate how far you've come.

"We can't reprogram our mind if we're not intentionally doing it… the daily little actions are the most powerful things. " — Steve Cloward

Connect with Steve Cloward:

LinkedIn: https://www.linkedin.com/in/stevecloward/

Twitter: https://twitter.com/swcloward

Facebook: https://www.facebook.com/steveclowardconsulting/

Email: [email protected]

Get in Touch with Cheryl:

Website: www.cherylknows.com

YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg

Facebook: https://www.facebook.com/dynamiteproductionsinc

LinkedIn: https://www.linkedin.com/in/cherylknowlton/

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

• Embracing your authentic self
• Escaping the people pleaser trap
• Keeping your power and taking a risk for authenticity
• Express, don't impress

Key Takeaways:

• It's common to believe that authenticity is an either/or - it's actually up to us to decide if we will be more or less authentic in every given situation.
• Live your life in a way where you are as authentic as you can be as often as you can be.
• We don't have the power to make people like us, they have the power to choose that - we can contribute to their choice but we can't control it. In the same way, we have to keep our power - don't give it away. You choose whether you let their behavior penetrate your mindset and your heart-set
• Facts fade, stories stick. You tell your story and you don't leave out anything, whether gory or glory - don't hold back from being you, it is always worth the risk.

"When we're young we look a lot like our parents, when we're old we look a lot like our choices." — Dr. James A Smith

Connect with Dr. James A Smith: Website: https://www.drjamessmithjr.com/

Facebook: https://www.facebook.com/TheDrJamesSmithJr

Twitter: https://twitter.com/drjamessmithjr

Instagram: https://www.instagram.com/dr.james.smith.jr/

LinkedIn: https://www.linkedin.com/in/drjamessmithjr/

YouTube: https://www.youtube.com/channel/UC56t07w7qoQH6smo8UR3QRg/videos

Podcast: https://open.spotify.com/show/6Mpl8At416UEHqdNyHfRqL?si=Xy0S4HQuRSW1o1UZJvndzA

Get in Touch with Cheryl:

Website: www.cherylknows.com

YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg

Facebook: https://www.facebook.com/dynamiteproductionsinc

LinkedIn: https://www.linkedin.com/in/cherylknowlton/

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.