Real Estate Investor Content Marketing - Attract. Nurture. Sell.

Real Estate Investor Content Marketing - Attract. Nurture. Sell.

By Paul Copcutt - Content Marketing StrategistBusinessEntrepreneurshipMarketing
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Real Estate Investor Content Marketing - Attract. Nurture. Sell. episodes

  • Play the Game of Life to Your Full Personal Brand Potential

    As I am away traveling I have dug out some of the most popular episodes from the last couple of years to give you a chance to listen again or maybe for the first time.  The original show notes from this one are available here.  https://paulcopcutt.com/episode45/

    Connect with Paul: LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating.  

    When you’re ready here is how I can help you;

    Work with me and my team on defining and growing your personal brand and building your business.

    Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb

    58 min
  • Stop and do this now for a great Personal Brand in 2023

    As I am away traveling I have dug out some of the most popular episodes from the last couple of years to give you a chance to listen again or maybe for the first time.  The original show notes from this one are available here.  https://paulcopcutt.com/episode43/

    Connect with Paul: LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating.  

    When you’re ready here is how I can help you;

    Work with me and my team on defining and growing your personal brand and building your business.

    Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb

    12 min
  • Having a Website That Reflects Your Personal Brand
    It is important for businesses to have a website as it is a crucial marketing tool.  This is especially true in the age of social media, where potential clients will check out a company's website to learn more about them.  It is important to make sure that your website is professional and friendly in order to appeal to your ideal client. Your website should also be easy to navigate, with clear and concise messaging. People consume content differently so ensure you have a balance of video and text on your website and have clear calls to action throughout the page. Real estate agents may want to focus on generating phone calls, but it can be helpful to test different channels to collect leads. But often people don't update their websites (or even have one in the first place), sometimes due to the perceived cost or difficulty of doing so. The increasing complexity of software like WordPress can be problematic for users who are not familiar with web design. But there is a solution.  This week's podcast guest, Lindy Nowak, shares how to create an effective website, with the one-page scrolling format. They stress the importance of keeping the amount of content on the home page to a minimum and having clear messaging that is focused on making a sale, rather than being all about the brand.  Lindy suggests including a video on the home page, as well as a list of services, and below that, filling in with additional content such as an Instagram feed. It is also crucial to have beautiful imagery and a professional headshot on your website. They advise that if you want to include a call to action (CTA) on your website, you should make sure that it is consistent and that it is placed in a spot (or spots) where people will see it. They also advise that you test different lead magnets and see what works best for your website visitors. The previous episode about headshots; Does Your Headshot Reflect Your Personal Brand? https://paulcopcutt.com/episode61/ Contact Lindy Nowak Lindy is the Founder of Up In a Day, a web design and development company that specializes in creating fast, high-quality websites for businesses. The company was founded with the mission of making it easy and affordable for businesses to get a great online presence without having to go through the hassle and expense of traditional web design services. For 'personally brandtastic' listeners Lindy is offering a free website review. Contact them and they will record a video taking you through their thoughts on your existing website. And if you are struggling to find an agency that can build an awesome website without waiting weeks or months Up in a Day can build you a high-impact website quickly and with minimal effort from you. They make the process easy and painless so you can focus on your business while they take care of building your business the website it deserves. Check them out at: www.upinaday.co and schedule a call with them! Connect with Paul: LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating.
    42 min
  • Build Your Personal Brand with Backlinks & Reviews
    Personal brand visibility often starts with your online presence. This week we are going to look at how to leverage website backlinks and online reviews to create a powerful personal brand that sets you apart from the competition. For many of us, our first online presence is through a platform like LinkedIn. If you have a LinkedIn profile and search your name on Google there is a good chance that your LinkedIn profile will appear on page 1.  That is because LinkedIn, in Google's eyes, is a trusted source. My guest this week, Jeremy Poland is an SEO expert and backlink-building specialist who helps small businesses quickly develop an action plan and begin building backlinks that matter to them. Backlink Building is an essential step in SEO (Search Engine Optimization). It involves getting other websites to link to your website so that Google recognizes your website as an authoritative source on a subject.  You’ll learn:
    1. What is SEO and why should you care about it for your business?
    2. What are the basics of SEO and what are the first things you should consider?
    3. How to use backlinks to build your brand and stand out from the competition.
    With a few simple changes, Jeremy shows you how to gain the upper hand and control your number one position in Google search.  Tune in now Contact Jeremy Poland Check out the DIY SEO Online Presentation to gain a greater understanding Watch DIY SEO https://live.diyseo.link/a/2147513992/bJ6s2jx5  Jeremy Poland is an SEO expert and backlink-building specialist who through his company DIY SEO helps small businesses quickly grab an action plan and begin building backlinks that matter to them. He assists clients in understanding the technical elements of SEO, backlink building, and content production to help them stand out from the competition. Connect with Paul: LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating.
    38 min
  • Power of Words: SEO & Copywriting to Boost Your Personal Brand

    When Erin Ollila, master copywriter, and SEO expert, reveals her contrarian advice to creating website content and optimizing it for search engines, she challenges listeners to make their website powerfully compelling and personally brandtastic. Tune in to learn how to make your website skimmable and how to create helpful content for both your readers and search engines. Here's what Erin Ollila and I cover:

    1. How powerful are words on your website and how can you maximize their potential?
    2. What considerations should you take into account when assessing your website?
    3. How can you use SEO and copywriting to create a successful website?

    Erin Ollila is a master copywriter and is an expert on website copywriting, SEO, readability, and content optimization. Erin outlines exactly how to create copy and content for your website to optimize for search engines and get the visibility you need for growth. Get ready to learn how to position your personal brand with content and reach more people now! Why is it important to position content to reach more people for personal branding? Positioning content to reach more people for personal branding is essential in today's digital age. It allows individuals to expand their reach and make an impact with their message. By strategically positioning content, individuals can become more visible and increase their recognition among their target audience. This visibility can help to increase brand awareness, build trust and loyalty, and ultimately lead to more opportunities. Furthermore, positioning content helps to differentiate individuals from their competitors. People are more likely to remember and be drawn to content that is presented in a certain way. By creating content that stands out, individuals can create a memorable brand and stand out from the crowd. This can help make individuals more recognizable and increase their credibility and reputation, leading to more opportunities and higher engagement with their target audience. Here are the steps you need to follow:

    1. Review the home page to ensure it is clear and succinct.
    2. Analyze all interior pages to ensure that the promise from the home page is consistent throughout.
    3. Set a timeline (6-9 months) to analyze data and make decisions from the research and data gathered.

    Erin Ollila No matter what you call her, Erin Ollila's job is to step in and show the world just how incredible her clients indeed are.

      With over 15 years of publishing experience and an MFA in Creative Writing, she gets what it takes to ideate, create, and implement smart SEO website copy and strategic content campaigns.   When Erin's not cheering on creatives and service-based entrepreneurs or hosting the Talk Copy to Me podcast, you can catch her indulging in ice cream and spending time with her family in southeastern MA.   Check out her podcast: http://erinollila.com/podcast   What Types of Website Pages Should Your Site Have? https://erinollila.com/what-types-of-website-pages-should-your-site-have/   Connect with Paul: LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating.  

    When you’re ready here is how I can help you;

    Work with me and my team on defining and growing your personal brand and building your business.

    Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb

    46 min
  • Why do most Real Estate agent and investor websites fail?

    This week we are going to look at why most real estate agents' and real estate investors' websites fail. Standing out isn't a design thing, it’s actually a credibility positioning thing. Standing out can be achieved through the use of evergreen marketing. Creating keyword and SEO-optimized content that is added to your website on a consistent basis and builds a library of authority in your market.    It’s about building a brand that people trust. "The biggest opportunity you have, outside of getting really good at marketing and going hybrid, is building a brand." Results can take time and it’s worth it. In this podcast episode, my guest, Trevor Mauch the CEO and founder of Carrot, shares what he has found when it comes to why most agents' and investor's websites fail. We talk about the research that Carrot has been conducting for over 10 years.  They split test and tweak all the elements of a website to find out what works, and what doesn’t.   In our conversation, we talk about what they uncovered, including:

    1. The biggest branding mistakes that real estate investors make.
    2. Commoditization of a cluttered market.
    3. Social media not being the ‘golden ticket’ that everyone thinks it is.

    The result is often a case of hamster wheel marketing.  Where in order to get deals coming in from cold calling or direct mail, something has to happen every single time to move things forward or even maintain any kind of momentum. That can result in devaluing your brand.  Listen in to hear that there is a solution.

    Carrot (a SAAS - software as a service company) provides websites and online marketing services for real estate investors, realtors and other high-margin service businesses, helping them implement the lessons they have learned.  Most importantly it’s a tool that helps business owners build a brand and create a website that converts leads.

    Watch the Carrot Evergreen Marketing webinar 

    https://carrot.com/evergreen/

    When you’re ready here is how I can help you;

    Work with me and my team on defining and growing your personal brand and building your business.

    Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb

    29 min
  • Creating a Real Estate Personal Brand with Great Content and Videos
    On the podcast, Paul Copcutt interviews Laura Stewart about why branding is important for real estate business owners and professionals. Laura explains that everyone has a brand, which is their reputation, and that branding yourself with intent can help you control how you are perceived by others. Laura also discusses how choosing the right brokerage can help you brand yourself, and how being top of the funnel allows you to speak about a variety of topics. Your personal brand allows you to be authentic and connect with other people. It also allows you to take your life in many different directions. To get started, ask your friends and family for their thoughts on your personal brand. In order to build a successful personal brand, it is important to start by leaning into your natural personality. This will allow you to better connect with your target audience. Additionally, it is beneficial to ask clients or potential customers for feedback in order to get a better understanding of how you are perceived. The funny guy realtor example is a great illustration of how being yourself can actually attract the right kind of clients. It's important to remember that not everyone will like or understand your sense of humour, but that's okay. The people who do will be the ones you want to work with, and they'll be the ones who are most likely to use your services. Real estate agent and content creator Laura Stewart offers some advice on building a personal brand. She suggests that agents learn from experts in order to improve their skills, and that content creation can be a great way to build a personal brand. If you want to be an influencer, you need to create content. However, you also need to do other things to run your business. Content creation is not going to be enough. You need to prospect, market, and show clients around. It is also important to create micro-content from your macro content so that you are omnipresent online. It is okay if you are not good at something when you first start. Everyone has to start somewhere and it takes time and effort to improve. Don't worry about putting out perfect content at first, just start somewhere. Your friends and family will be your biggest supporters and it is okay to let people see you grow. There are also many resources available to help you get started with creating content. Paul and Laura discuss the importance of confidence when speaking on camera. Stewart argues that scripting can actually do more harm than good, as it can throw you off if you forget even one word. Instead, she suggests that people should try to be more of themselves and speak from the heart. This person is discussing how dressing down for work (e.g. on casual Fridays) can actually help you stand out and build better relationships with clients. They suggest that dressing to reflect your true self will make you feel more proud of your accomplishments. Laura talks about their business partner, Jas Thaker, and how they have seen him progress over time. They say that he has gone from someone who was trying to be more polished to someone who has embraced who he is and that this is an incredible journey to watch. They also mention that Jas has inspired them to get out of their own way and start their own journey of creation. There is a lot of opportunity for real estate investors to brand themselves online and attract joint venture partners. However, real estate agents who are just getting started are at a disadvantage because they are behind in content creation. Those who are consistent and produce a lot of content will eventually rise to the top. Laura Stewart believes that TikTok is a great place for people to put out content right now because the platform is growing quickly and is based on interests rather than who follows who. However, she notes that Instagram is currently saturated and difficult to gain momentum on. Facebook fan pages are another great option for content creation. Paul and Laura discuss the importance of putting in the work in order to see results. Laura mentions that she uses an app called Habit Tracker to help her stay on track with her goals and also discusses the importance of finding hacks to free up time and being consistent with one's habits, highlighting the importance of mindset and accountability in order to improve one's habits. They mention that a tool that can be helpful in this process is tracking one's progress. They also recommend being open-minded and constantly learning in order to figure out what works best for each individual. Laura gives advice on how to achieve success, saying that confidence is important but that people should also just get started and not wait for the perfect time. They say that momentum is key and that by just doing something, even if it seems like you're flailing around at first, you will eventually find success. Get in touch with Laura  Follow on TikTok https://www.tiktok.com/@laurastewartto From the Ground Up Media https://www.ftgumedia.com/ Get in touch with Paul https://paulcopcutt.com/
    47 min
  • 4 Critical Elements to Personally Brand Your Pitch Decks
    It is important to understand the space you are operating in and the target audience when pitching a project to investors. Anticipating the questions investors will ask can help make a more compelling pitch. When pitching a real estate investment to potential investors, it is important to gauge their interest in advance by sending them a teaser deck or sales sheet. This will save time for both parties if it becomes clear that the investment is not a good match for the investor. Michael Doyle is the founder of Brand Iron, a company that specializes in creating pitch decks for investors, real estate developers, and other business professionals. In this podcast episode, he talks about the importance of pitch decks in today's business world. He stresses the importance of telling the right story and being persistent and consistent in order to be successful.  He also talks about the importance of branding the content of the pitch deck, in order to make a lasting impression on potential clients or investors. Michael discusses the importance of telling a clear and concise story in order to engage potential investors. It is recommended that presentations be kept to 20-25 slides in order to avoid overwhelming investors with too much information. The financial story should be highlighted, with a buildup to a peak or crescendo, followed by a tight close that reiterates the main value points of the investment. He discusses the importance of researching one's target audience and understanding their needs in order to create a successful pitch deck. He also mentions the importance of understanding the target investor and tailoring the pitch deck accordingly. In order to raise capital for a real estate project, it is important to have a clear and concise pitch deck that outlines the model and financials involved. The pitch should include information on the product type, the expected returns, and the timeline for the project. Additionally, it is important to consider who the target audience is for the pitch, as this will help to tailor the information included. This highlights the importance of research when pitching a new or different type of project to potential investors. The pitch deck should convey that you understand the marketplace, the model, the targets, and the financial potential returns. Going to different markets and seeing similar projects that have been completed can help investors feel more comfortable with a new project. Michael recommends that if you are pitching a redevelopment project to investors, it is important to have experts on your team who can answer questions about the project, even if those experts cannot be present at the pitch itself. Other critical elements of a successful pitch include addressing entitlements and having a strong branding strategy. It is important to have a professional and well-designed pitch deck when trying to raise capital for a real estate investment, as most projects never find investment. The pitch deck should be consumer friendly and tell a story that is easy to understand. To find out more about Michael and his company, Brand Iron go to; https://brandiron.net/process/ and read through their process to build brands and drive revenue. Website: https://brandiron.net/ LinkedIn: https://www.linkedin.com/in/brandiron/ Instagram: https://www.instagram.com/brand.iron/
    45 min
  • 3 Tell Tale Signs Your Marketing is Failing and No-one is Reading Your Emails

    Are you tired of your emails being ignored? Learn how to improve your email open rate by culling your list and adding personality to your emails. In this week's podcast episode you will learn: 1. How to get people to open your emails 2. How to avoid landing in spam 3. How to inject personality into your emails "If you want to not land in spam, you have to get those people off of your list that are not opening." Liz Wilcox is an email marketing expert who helps business owners build their personal brand and business so that people can find them easily, want to work with them and can't wait to refer them. This is Liz Wilcox's story... I know it can be stressful trying to build an email list. It can take a lot of time, effort, and resources. But now I'm going to tell you that you really need to be thinking about culling that email list that you already have. This is the perfect segue into spam. So removing people from your list who aren't opening your emails is a good way to avoid landing in spam. I know it's emotional. You're invested in it, right? But if you want to not land in spam, you have to get those people off of your list that are not opening. And remember, the Apple iOS update is inflating this number. So anyone that is marked cold or not open is probably truly not opening. Loved this episode? Please leave us a review and rating. Resources: Check out Liz's website and amazing email offers; Black Friday https://lwemm--lizwilcox.thrivecart.com/black-friday-training/ Yearly Pass https://lwemm--lizwilcox.thrivecart.com/email-marketing-membership-yearly-pass/ Full Intro Package https://lwemm--lizwilcox.thrivecart.com/open-sesame/ Other episodes you'll enjoy: [Insert 3 past episodes with links] Connect with Paul Copcutt: Instagram: https://www.instagram.com/paulcopcutt/ Facebook: https://www.facebook.com/paulcopcutt/ YouTube: https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Twitter: https://twitter.com/paulcopcutt LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/

    35 min
  • Building a lasting, memorable $10m real estate marketing software brand

    In this week's podcast episode, Trevor Mauch walks us through the ups and downs of building an amazing brand, from creating a recognizable icon to maintaining a strong community feel. In this episode, you will learn: 1. How Trevor Mauch built the brand of Carrot, including the culture and how he tackled branding 2. The importance of evergreen marketing in building a strong brand 3. How the Carrot brand has evolved over time and how it has maintained its core values "For me, branding is kind of like it's the personality of the essence of the company. You can feel it, you can sense it, you can experience it." Trevor Mauch is the CEO of Carrot, one of the fastest-growing software companies. He is also the host of the Carrot Podcast and has been featured in Inc. Magazine. Trevor has a passion for building brands and has used this passion to help grow Carrot into a successful business. This is Trevor Mauch's story... Trevor Mauch is the CEO of Carrot, a software company that helps real estate investors and agents generate leads online. He explains that branding is the personality of the company that people can sense and experience. It's also what people think of when they see everyday things that remind them of the company. Mauch shares that he started Carrot with the intention of building a brand that would be easily recognizable and would give people a good feeling. He says that the company's mission is to help people market better and that their values are based on his personal business principles. Carrot has grown significantly over the years, but Mauch says that maintaining its brand has been a challenge. He shares that they've had to evolve their branding as they've grown, but that their core values have Loved this episode? Please us a review and rating. Resources: Check out this great timely resource from Carrot 9 Real Estate Business Models to Consider with Rising Interest Rates or When Inventories are Low https://carrot.com/blog/real-e Chapter Summaries: [00:00:00] - Trevor Mauch is the host of the Carrot Podcast and the CEO of Carrot, one of the fastest-growing software companies. According to Inc. Magazine, Carrot helped the nation's top real estate investors and agents pull in over 3 million online leads in just five years. [00:01:58] - Trevor explains what branding is and why he wanted Carrot's brand to be the personality of the essence of the company. [00:03:04] - Carrot helps real estate investors and now real estate agents market better online. Trevor's previous company was very marketing based. He didn't like the inconsistency in predictability, his lead flow and his income. He wanted to have fun in his business. [00:08:07] - Trevor grew up in a small town in Oregon. He started investing in real estate in college when he was 21. Carrot is now 60 employees, and his company is worth over $10 million. Trevor explains how he built the Carrot brand. [00:12:16] - The real estate industry is losing leads and deals every month by having a Wix website or having a custom WordPress site. It took about a month and 30 bad business names to come up with a logo and a name for the company. [00:17:31] - It took them four years to get the domain, and they lost it three times before they bought it for $600000. The company is now around 60 employees over the $10 million market, and the challenge is strengthening the strategic depth in the leadership team. [00:21:22] - Richard Branson's and Jesse Isler's personal brands are similar to each other. Richard Branson is a big thinker and fun, while Elon musk is the opposite. Jesse is an entrepreneur who has done big things in life, but he's down to earth, and he wants people to live life to the fullest. [00:22:58] - Noah Kagan owns Sumo.com and has a podcast called the OK Dork Podcast. Mike Mikalowicz has written a business book called The Pumpkin Plan for early stages of a business. [00:24:24] - Trevor recommends “the great CEO within” by Matt MOSHARI and ”life truths” by “Trevor truck talks” Trevor uses apple notes a lot and uses Apple voice to record his Trevor Truck talks when he's driving. Other episodes you'll enjoy:

    Personal Branding as a Real Estate Investor and Realtor https://paulcopcutt.com/episode87/

    Google is Your New Business Card https://paulcopcutt.com/episode86/

    3 Key Steps to Have People Look Forward to Your Email https://paulcopcutt.com/episode85

    Connect with Paul Copcutt: Instagram: https://www.instagram.com/paulcopcutt/ Facebook: https://www.facebook.com/paulcopcutt/ YouTube: https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Twitter: https://twitter.com/paulcopcutt LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/

    30 min

About Real Estate Investor Content Marketing - Attract. Nurture. Sell.

From the publisher's feed

Welcome to "Real Estate Investor Content Marketing," the podcast about helping real estate investors become content marketing wizards! Get ready for a journey where we guide you to turn your business into a content powerhouse to stand out, generate leads and make more sales.