Real Estate Investor Content Marketing - Attract. Nurture. Sell.

If you're looking for increased opportunities, improved business, and more referrals, then you need to check out this episode. We go through the 3 fundamentals of being a trusted expert so that you can get the most out of your career.    In this episode you will learn:  1. Differentiating between brand marketing and transactional marketing, and why being a trusted expert is more about brand marketing.  2. The importance of consistency and mix of content 3. Ensure the content has value for your audience.  "Just be yourself. You will attract people that will naturally fit with you better." Chris Shebib is a realtor, real estate investor, and former general contractor. He provides insights into building a personal brand, marketing, and becoming a trusted expert. This is Chris Shebib's story... Chris Shebib is a real estate investor and realtor who has a lot of experience in the industry. He shares that one of the most important things for people in the industry to do is focus on their personal brand. This means having a clear understanding of what their unique value is and communicating it in a way that is authentic and resonates with their audience. He also advises people to niche down and be focused on their market so they can be the best they can be at what they do. Loved this episode? Please leave us a review and rating. Other episodes you'll enjoy: [Insert 3 past episodes with links] Connect with Chris Shebib: Website: https://shebib.com/ Podcast: https://www.thehiddenupside.com/   Connect with Paul Copcutt: Instagram: https://www.instagram.com/paulcopcutt/ Facebook: https://www.facebook.com/paulcopcutt/ YouTube: https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Twitter: https://twitter.com/paulcopcutt LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Resources: Take the Business Optimizer Assessment https://bit.ly/bizopassess Chapter Summaries: [00:00:00] - Chris Shebib is a realtor real estate investor and a former general contractor. He shares his insights on how to think about your brand, your personal brand and your marketing. This week, he shares his advice on what to ask five trusted people about your differentiation, your USP and how you market. [00:02:21] - Chris has a unique background as a contractor, a real estate investor and a realtor. He believes that to be recognized as a trusted expert, one needs to differentiate between brand marketing and transactional marketing. The bigger and tougher the problem we solve, the more money we're going to get paid for it. [00:05:03] - The three must haves on the trusted expert side are educating yourself and providing information commensurate to your education and experience. The third must-have is providing value. People don't want to give away everything upfront and not have any value for after people engage with you. [00:07:23] - It's important to know the size of your market and to be a trusted expert and to have a specialty or some kind of niche down. It's too easy to get spread too thin and try to be too broad and cast too wide a net and not be effective on anything. So it's better to get focused. [00:08:28] - Consistency is important in all aspects of life, especially in transactional marketing. You don't want to be wrapped up in a corporate shell and too stuffy people can't connect to that. You should focus more on the GTA area and get to know that market really well. [00:11:25] - What is your USP or differentiating competence? You want to be very clear on what that is and spend some time on that. He went to five trusted people to find out his USP. He has an unusual ability to distill complex information, assess the pros and cons, and articulate that in a way that's understandable. [00:14:52] - In his previous life, he worked in technology and contracting. Now he works in real estate full time. He has worked with clients who come from engineering and technology. He advises his kids to be all in on whatever it is and never know when that experience will play into itself again. [00:17:22] - When looking forward, what advice would you give to a newer real estate investor or a newer realtor in terms of their marketing and branding? Be yourself 100%. Understand your value, your unique value that's going to sustain itself over time and attract people that will naturally fit with you better. [00:21:41] - Andrew Huberman of Huberman Lab is one of his favourite personal brands. Chris recommends listening to Andrew's podcast. He is a professor and his content is intelligent, thorough and pragmatic.  [00:24:14] - The Whoop Fitness tracker keeps health and fitness on the forefront of his mind. So he can keep it as a focus. He wears it on his arm. The Whoop tracker measures a number of different KPIs for your internals. But the unique one for them is the heart rate variability. [00:27:05] - Lex Fridman has a huge following and his content is crazy good. Lex himself has got a ton of education and value that he provides. When he interfaces with his guests and they start to dialogue, it's not uncommon for him to be listening to Huberman or Lex's stuff. [00:28:05] - Chris shares his favourite quotes from Nelson Mandela and his podcast The Hidden Upside with Paul. Chris has a website called Shebibcom and a YouTube channel and an Investor focused website.

How Google Understands the World and Why it is Super Important - Part 2 

Do you find yourself: 

1. Overwhelmed by the amount of work it takes to get in front of your ideal customers 
2. Frustrated because you're not sure what's working and what's not 
3. Invisible because your marketing efforts aren't paying off 

Then this episode is for you! 

This is part 2 of a conversation with Jason Barnard. Part 1 can be found here How Google Helps Build Your Personal Brand – How Google understands and why it is important- Part 1 - https://paulcopcutt.com/episode82/  

You will learn: 

1. Jason Barnard's unique perspective as an outsider to the Google algorithm 
2. The importance of reviews and how to deal with bad ones 
3. The fact that Google differentiates between types of content when choosing what to rank on the search engine results page

"I found a niche in my industry, and it's what your audience sees when they Google your brand. And it's this wild, strange niche that's actually applicable to everybody. Every person, every company, every film, every music album, every music group, every event, everyone"

Jason Barnard is going to show you how important SEO is to the visibility and credibility of your brand. He's going to preview the solution or system he used to get increased visibility and credibility.

He tells the story of how he found a niche in the SEO industry that is applicable to everyone. He talks about how he was endorsed by John Mueller, one of the main SEO experts at Google.

He also talks about how he has a client who has 27,000 reviews with an average score of 4.7. He says that bad reviews are a part of life and that they can teach you what you need to improve. He also talks about how the type of content you have on your website does matter to Google.

Here are the steps you need to follow to also get increased visibility and credibility:

1. Google your brand regularly to see what comes up, and consider what your audience might be looking for when they do the same.
2. If you have negative reviews, take the conversation off the platform to avoid any back-and-forth aggressiveness, and try to sort the problem out if you can.
3. Understand that bad reviews are not necessarily a bad thing, as they can teach you what you can improve.

 

 

Bad reviews can actually be a good thing, as they can teach you what needs to be improved. However, it is important to not take them too personally and to use them as constructive criticism. It is also essential to respond to bad reviews in a professional and positive manner, as this will show your audience that you are willing to listen to their feedback and make improvements. by doing so, you will only improve your business and reputation.

Jason Barnard is an SEO expert who has found success in helping brands and businesses improve their visibility online. In this conversation, he outlines how he was able to find a niche in the SEO industry and how we can do the same. By creating content that is relevant and useful to your audience, you can improve your chances of ranking higher in search engine results pages. Additionally, by actively managing your online presence and engaging with customers, you can encourage positive reviews and build trust with your audience.

Jason is an expert in digital marketing and SEO. He is the author of "The Fundamentals of Brand SERPs for Business" and the host of the popular podcast "With Jason Barnard" which features many of the world's leading marketers and covers a multitude of digital marketing topics.

Google Jason or go to https://kalicube.com/about/newsletter/ to sign up for his newsletter!

For more information on managing your online presence, check out his book, The Fundamentals of Brand SERPs for Business.

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com

LinkedIn https://www.linkedin.com/in/paulcopcutt/

Email [email protected]

Other popular podcast episodes: 3 Key Steps to Have People Look Forward to Your Email - https://paulcopcutt.com/episode85/

Go For Stupid With Your Personal Brand-https://paulcopcutt.com/episode84/

Building your personal brand with dramatic video storytelling – https://paulcopcutt.com/episode52/ 

 

Resources:

Take the Business Optimizer Assessment https://bit.ly/bizopassess 

Connect with Paul:

Instagram: https://www.instagram.com/paulcopcutt/ 

Facebook: https://www.facebook.com/paulcopcutt/ 

YouTube: https://www.youtube.com/channel/paulcopcutt   

Twitter: https://twitter.com/paulcopcutt 

LinkedIn: https://www.linkedin.com/in/paulcopcutt/ 

Website: https://paulcopcutt.com/ 

 

This week we are going to learn from the fresh princess of email, Liz Wilcox who is going to show us why email marketing is so important and how we can use it to get more customers and sales. Liz is relatable and down to earth, and she is going to show us how to build a great email list that will be our most valuable asset.

Liz Wilcox is an email marketing expert who helps businesses build strong relationships with their subscribers. She is known for her relatable, down-to-earth approach to email marketing, and her programs and memberships offer valuable insights and strategies for anyone looking to improve their email marketing game.

Does this sound familiar? 

You've been told to use email in order to get more customers and sales, but it's not working and you're feeling the pain. If this resonates with you, this episode is for you. 

Liz explains that email marketing is very consent-based and that it usually has a high return on investment. She also outlines three things that people need to do in order to be successful with email marketing: invest in subscribers, share in a relatable way, and stay top of mind.

Here are the steps you need to follow to also get more customers and sales.:

1) Invest in your subscribers - show them that you are invested in them and in the industry that you are in.

2) Share in a relatable way - be relatable to your subscribers so that they can connect with you.

3) Stay top of mind - be consistent with your email marketing so that your subscribers think of you when they need something that you offer.

Resources:

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

Other episodes you'll enjoy:

Go For Stupid With Your Personal Brand-https://paulcopcutt.com/episode84/   3 Success Steps in Building a Human Marketing Funnel- https://paulcopcutt.com/episode83/

How Google Helps Build Your Personal Brand – How Google understands and why it is important- Part 1- https://paulcopcutt.com/episode82/

Connect with me:

Instagram: https://www.instagram.com/paulcopcutt/

Facebook: https://www.facebook.com/paulcopcutt/

YouTube: https://www.youtube.com/c/PaulCopcutt/

Twitter: https://twitter.com/paulcopcutt

LinkedIn: https://www.linkedin.com/in/paulcopcutt/

Website: https://paulcopcutt.com/

Loved this episode? Please leave us a review and rating.

Chapter Summaries:

[00:00:00] - Your email list is one of the most important marketing assets you can have in your business. If you can show that you're invested in your subscribers, you can share in a relatable way, and you stay top of mind for your customers. 

[00:00:49] - Liz Wilcox shares her tips on building a great email list with Paul. 

[00:02:04] - Paul and Liz discuss the benefits of email marketing. Email marketing is effective because it's consent based. 

[00:04:10] - For every dollar invested in email marketing, you can get up to $40 in return. Email marketing is inexpensive compared to paid advertising or networking events. It's about content and consistency when you get it right. And consistency is the key to success.

[00:05:12] - In order to make friends in the inbox, one needs to invest in them and share in a relatable way. When Liz first started in the email game, he started off as an RV travel blogger and her ideal customer was a man in his sixties.

[00:10:05] - People looking for a way to increase consistency in the number of emails they send to subscribers. 

[00:13:52] - In general, Liz recommends emails that are 400 words or less, keeping them as short and sweet as possible. People are busy and their inbox is crowded, so you don't have to tell a story to connect. 

[00:18:23] - Liz sent an email recently about being stuck in the airport. It's easy to be relatable when you've been there before. Home Alone is a very relatable movie about someone being stuck at the airport and trying to find their way back home after getting lost.

[00:19:17] - According to Liz, the content of an email marketing newsletter should be content specific and relatable. She believes that writing for the Internet is not the thesis or the essays that every teacher  had described to do. She recommends writing a very short to-the-point personal update.

[00:25:29] - Eminem, aka Slim Shady, is a personal brand that inspires Liz. He has almost 20 albums and is about to be inducted into the Rock and Roll Hall of Fame in 2022. He's the number one artist streamed on Spotify from the 90s and is one of the top three streamed artists of all time.

[00:29:53] - Liz recommends the business book Real Artists Don't Starve by Jeff Goins. It's all about how you can make money in the digital age and how creatives can thrive in this digital age. 

[00:30:56] - Liz uses a tool called Ecamm Live, which is a live streaming software for Mac's. It has a virtual camera feature. Liz uses it for live trainings. 

[00:33:08] - Will Smith is one of Liz's childhood heroes. Will Smith talks about how he was able to accomplish so much as a kid. His dad told him to focus on one thing at a time.

 

What would you achieve if you weren’t afraid of being laughed at?

In the age of “gotcha” culture, people are terrified to do anything that might be laughed at my podcast guest this week, Steve Sims is the exact opposite.

In this conversation Steve shares why it is most of us never go for the goals we really dream about, why we are listening to the wrong people and what to do about it. 

He shares what his wife thinks is his superpower, a vulnerable moment in life involving Ferrari and a suit and why he never gives advice about hair care products. 

We also discuss his new book Go For Stupid: The Art of Achieving Ridiculous Goals, in which Steve teaches you how to ignore what everyone else thinks and go for big, stupid, ridiculous goals. He tells you about the famously stupid goals in history, the key habits of successful people, and lessons from his own career to help you let go of your fear and get out of your own way.

This is more than a book though, this is a movement #goforstupid encouraging people to publicly announce their own ridiculous goals and go for it.

Win a copy of Steve’s brand new book (launched on October 18th, 2022) by listening to the episode and find the answer about what he once spent $50,000 on - email the answer to [email protected] to enter the draw before October 31st, 2022.

If you do something amazing, you will be ridiculed until you are revered. Stop overthinking and go for ridiculous, stupid goals. Once you “go for stupid,” you open the door to the life you always dreamed about.

Steve Sims has been running his luxury travel and lifestyle concierge firm, Bluefish, for more than twenty years. With his unique talent for connecting with people’s passions, opening doors, and making things happen, Sims has developed an exclusive reputation and an impressive client list of the world’s rich and famous. 

Bluefish has offices around the world and has been featured in Forbes, The New York Times, Entrepreneur, Variety, Worth, CNBC, and many other media outlets. Steve is also a keynote speaker at venues including Harvard and the Pentagon, and has spoken at many top entrepreneurial groups, including Mastermind Talks, Genius Networking Events, and Entrepreneur Society of SF. He lives in Los Angeles with his wife, kids, dogs, and a lot of motorcycles.

Quoted as "The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine Steve has organized everything from organizing a private dinner in front of Michaelangelo’s David to securing a tour of SpaceX led by Elon Musk himself, Steve Sims' accomplishments always start with the same questions:

• How far can I take this? 
• What would make this a stupid achievement? 

Tune in to change the way you think about goals and achieving the dreams you have always had but were afraid to say what they are!

NOTE: This episode contains explicit language.

Topics discussed in this episode:

• Why people don’t set ridiculous goals
• What stops us from achieving our goals
• Questions we don’t ask enough
• Famously stupid goals from history
• The impact of COVID on our communication style and approach
• What Steve’s wife thinks is his Superpower!
• Steve and hair care products
• Lessons from wearing a suit and feeling inauthentic
• The Go For Stupid book and more importantly the movement
• Social media algorithms and embracing trolls
• How to handle the recession and celebrate your competition hunkering down
• Steve's favourite brands and personal brand
• Using stopwatches to be more productive
• Steve's business book recommendation and favourite podcast
• A quote to live by

Check out Steve D Sims

https://www.stevedsims.com/

Check out Steve’s best-selling books, Go For Stupid - The Art of Achieving Ridiculous Goals and Bluefishing - The Art of Making Things Happen at Amazon or wherever you buy books.

Announce your own ridiculous goals with the hashtag #goforstupid

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com

LinkedIn https://www.linkedin.com/in/paulcopcutt/

Email [email protected]

The old ways of marketing your brand and selling your product are over. Brands need consumers to survive, but they have long disregarded the human side of business. Humans crave connection, and are not so easily reached by a catchy slogan or product description filled with industry words.

Since the pandemic, people are now even less willing to spend time and money on a brand that doesn’t know them. Humans want to trust, feel understood, and bond over shared flaws. In terms of sales, we relate to simplicity, empathy, imperfection, and intimacy.

How does this translate into business practices? Bryan Kramer is on the show today to share how aiming for authenticity and creating moments that matter can give your brand that competitive edge.

Called the “Zen Master to Digital Marketers” by Forbes, Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, investor, and Forbes contributor. He created the #H2H movement and is known for his best-selling books, including Shareology: How Sharing is Powering the Human Economy, which made the USA Today’s Top 150 Book List.

Bryan is also CEO of H2H Companies, an executive coaching company, and co-owner of PureMatter, a Silicon Valley marketing agency which earned a spot as one of the “Fastest Growing Companies” three years in a row by the Silicon Valley Business Journal.

Combined with his portfolio working with Fortune 500 businesses such as IBM, Dell and Intuit, Bryan is the man to go to for help on humanizing your business. On today’s episode, he’s sharing his knowledge and advice to build a stronger brand by connecting with your audience.

Tune in to change the way you think about sales, marketing, and communication in business!

Topics discussed in this episode:

• Bryan describes the H2H movement
• Is technology getting in the way of human connection?
• Good and bad examples of using AI
• Changes in consumer behavior post-pandemic
• Brands that embrace human traits in their business
• Where “the magic happens” in the human marketing funnel
• Examples of organizations creating intimacy
• How much does leadership or culture play a role?
• Bryan recommends first steps to embrace the H2H movement
• Building a community with $Human Coin
• Bryan shares his favorite brand, podcast, tools, and quote

Check out Bryan’s free 15-minute Business Accelerator Training: https://bryankramer.com/h2h-business-accelerator/

Find more information with Bryan’s best-selling books, There Is No BtoB or B2C: It’s Human-to-Human #H2H and Shareology: How Sharing is Powering the Human Economy

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com LinkedIn https://www.linkedin.com/in/paulcopcutt/ Email [email protected]

When you’re not sure how to spell a word or need instructions on baking a cake, what’s the first thing that you do? In all likelihood, Google it. Google is so widely used around the world, that it’s an official word and commonplace in our language. It’s the Kleenex of search engines. 

Google isn’t just for finding a solution to a problem or answering a question, though. Many businesses and marketers are missing an opportunity to use Google as their digital business card, as it’s often the first place people visit — even before their website.

One person who understands how Google processes information is Jason Barnard ‘The Brand SERP Guy’, author and digital marketing consultant, specializing in Brand SERPs and knowledge panels. On this episode of the podcast he shares his knowledge and insights in part 1 of a special two-part episode.

Paul and Jason discuss how Google works, where the knowledge panel is and why it’s important, and how a little “spring cleaning” can help you dominate the search engine results page.

Tune in to learn how you build your credibility online and utilize Google for your business!

Topics discussed in this episode:

• How does Google work?
• Google ads
• Jason on Brand SERPs
• The importance of Google’s knowledge panel
• Websites Google uses for information
• How real estate investors can get into Google’s knowledge panel
• What if you have a really common name or business name?
• Google Business Profile
• Jason shares his favorite brand and why
• Jason’s favorite business podcasts and book
• Short description of Jason’s book, The Fundamentals of Brand SERPs for Business
• Jason shares his current favorite tool and how it works
• What’s the best place for your entity page?
• 3 steps to start your “spring cleaning”
• Two of Jason’s favorite quotes

Google Jason or go to https://kalicube.com/about/newsletter/ to sign up for his newsletter!

For more information on managing your online presence, check out his book, The Fundamentals of Brand SERPs for Business.

 

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com

LinkedIn https://www.linkedin.com/in/paulcopcutt/

Email [email protected]

 

The magic of AI technology is no longer only available to scientists and Hollywood, but right at your fingertips with easy-to-use software.

Since AI mimics human behavior, it can be used in a large variety of fields but our guest this week shares how it can multiply your work output to advance the marketing of your business.

CEO and co-founder of SimpleMarketing.AI, Suzette Bailey has become an expert on utilizing AI technology to generate original and engaging marketing content. Having successfully built and operated a multi-million dollar IT business for 21 years, she has useful insights that can help your business.

Suzette discusses the importance of creating consistent, meaningful content, as well as how to repurpose that content. She also details how her company’s software, reKnow and reNotes, turn documents, audio or video into original content in under a minute.

Tune in to learn how AI technology can help businesses work smarter, and not harder.

Topics discussed in this episode:

• Common mistakes business owners make when creating content
• Knowing your marketing message and your audience
• Planning is key to putting out great content
• How AI can maximize time for small business owners or solopreneurs
• Is AI really authentic and accurate
• Why there’s no need to be scared by AI
• Real estate investors using AI for content creation, trend mapping, etc.
• Using AI to bypass white page syndrome
• Content you can create with the help of AI
• Repurposing and recycling content
• What we can learn from The ONE Thing book by Gary W. Keller & Jay Papasan

If your time is limited and content creation often falls to the wayside, get started using AI technology for free with SimpleMarketing.AI: https://contentmadeeasy.online/podmatch

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com

LinkedIn https://www.linkedin.com/in/paulcopcutt/

Email [email protected] 

The underutilized and powerhouse LinkedIn platform is a way to connect with others professionally and can help you find job opportunities in a more personalized way. 

This platform, when used correctly, can be a powerful tool in creating buzz around your personal brand that can help elevate your business. 

So today we have invited Angela Mulrooney to give us her take on how you can utilize LinkedIn to your advantage.

Angela is a former dentist turned LinkedIn expert who now helps her clients influence and captivate their prospects through content on LinkedIn. Angela shares advice on best practices as well as what you should and shouldn't be doing on LinkedIn.

Tune in for an informative conversation that will be sure to help you elevate your LinkedIn presence today!

Topics discussed in this episode:

• What is LinkedIn and why should people pay attention to it
• How is LinkedIn different from Facebook and other social media platforms
• What do people need to take into account as a thought leader
• What entails a good profile on LinkedIn
• Should you showcase all of your experience or just current experience
• Recommendations on networking and connecting on LinkedIn
• What kind of content should you be posting and how often
• Should you be posting personal content?
• What are archetypes and how to use them
• Is division of your audience a bad thing?
• How Angela went from dentist to a LinkedIn expert

Dr. Angela Mulrooney, known as The Arsonist, is a global speaker, best-selling author, and personal branding expert. 

Originally a dentist, Angela helplessly watched her perfectly crafted dental career burn to the ground after sustaining a career-ending injury. After retiring and selling her practice, she  was unsure how to change the world without a drill in her hand.  

She embarked on a 5 year entrepreneurial journey of building brand after brand around each of her unique talents: Unleashed Dance Company to teach people to tell a story with their body, Unleashing Dentistry’s Potential to teach dentists to niche into their passion, and Unleashing Influence to teach people to change the world with what they know.

After creating a successful empire of brands, she realized she had created a monster of her own making - pulled in too many directions and feeling like she wasn’t realizing her full potential as a result. To redesign her life, she lit a match to burn down what was not working in her life and sold off all but Unleashing Influence Inc. and moved from Canada to Nicaragua.

This bold move allowed her to niche into her mastery: burning down what's holding clients back from Unleashing Influence through their personal brand on LinkedIn. Her expertise enables clients to change the world with what they know by influencing and captivating their clients through content, podcast appearances, and public speaking while increasing sales.

Ready to change the world with what you know? Set up a call with a b randing expert today to start burning down what's holding you back from Unleashing Influence through your personal brand on LinkedIn angela.unleashinginfluence.com/jjjms67a

 

Contact/Connect

https://www.linkedin.com/in/angelamulrooney/

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com

LinkedIn https://www.linkedin.com/in/paulcopcutt/

Email [email protected] 

We are living in unprecedented times when it comes to the job market. The great resignation, exodus, reset, whatever you want to call it, never before in history have more people quit their jobs in one swift motion. 

Due to this massive reshuffling of skills and careers, it has become an employee’s market, where they are calling the shots and employers are scrambling for the right people.

Don’t worry, it's not all doom and gloom because as an employer you can take advantage of this massive shift by changing your hiring practices to suit the needs of the time. 

Now more than ever it is imperative for employers to hire not just a great candidate but someone whose values align with the company’s on a foundational level. This ensures retention in a job market where people are switching jobs almost yearly, and can help with growing your company as well.

To help walk us through the current trends in the job market and what employers can do to optimize hiring, we have invited Rick Girard. Rick is the founder and CEO of Stride Search Inc. who is passionate about helping business owners find the strongest hires to fuel their growth.We discuss the changing job market climate, the challenges companies are facing, and how to turn those challenges into opportunities to hire the right candidate in the hiring process. From where to find candidates to how to interview them, this episode will change your perspective on a seemingly tough job market for the employer.

Tune in for helpful tips and advice on how you can change up your hiring process to hire for value today!

Topics discussed in this episode:

• Challenges around hiring for entrepreneurs and small business owners
• Getting back to the old-school way of hiring
• The average time someone stays with an employer currently
• Do people care about money?
• Advice for small business owners on how to communicate their values
• How can an employer identify a good fit in an interview
• What is the HireOS™ methodology for hiring
• A HireOS™ methodology success story
• The dangers of comparing and contrasting candidates
• Hiring for values vs. hiring for commonalities
• Rick’s take on employee referrals
• “Renting gold over hiring silver”
• What should a small business owner consider when hiring
• How the best employees are already employed and how to reach them

Connect with Rick Girard by heading to his LinkedIn page. Also, tune in to Rick’s podcast Hire Power Radio Show and check out his book Healing Career Wounds!

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com

LinkedIn https://www.linkedin.com/in/paulcopcutt/

Email [email protected] 

Ever given up on a brilliant idea before you’ve barely even begun to flesh it out? This is often the case when it comes to anything that involves learning how to use new and seemingly complicated technology, like live streaming. 

A form of content creation that’s become so commonplace it’s probably already crossed your mind to try it out, our guest this week is here to talk about all things live streaming.

YouTube Live, podcast and blogging host and coach Shelley Carney shares her ideas about how you can utilize live streaming to build your business and personal brand, and gives advice on the more technical side of things. 

She has several suggestions on how to get started in the content creator space, from viewing your audience as team members, to throwing out any fears you have that are holding you back and to just get started! You should expect to change as you go, but that’s all part of the journey. 

Tune in to hear Shelley’s top tips, anecdotes on when things go wrong and why she loves singer and songwriter Weird Al Yankovic’s brand. 

Topics discussed in this episode:

• Live streaming or live casting?
• Creating a social media storm of content
• Live casting, it’s a lifestyle
• The beauty—and success—of authenticity 
• Creating your own, at-home studio
• Shelley’s equipment suggestions
• Just get started!
• Using multiple platforms at once
• Creating a loyal audience
• The show flow
• Integrate a call to action (CTA)
• How to edit blog posts
• What to do when things go wrong
• Owning your brand, even if it means being weird!
• Shelley’s favorite resource, StreamYard

To get in touch with Shelley, head over to her website, where you’ll find lots of different useful resources and links to her work: https://solo.to/shelley 

If you’re looking to get into the content creator space, find her latest book, ‘Livecast Life: The Content Creator Lifestyle’, which is a free guide on how to get started with your own show: book.livecast.life

You can also listen to her livecast, ‘Messages and Methods’: https://www.livecast.life

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com

LinkedIn https://www.linkedin.com/in/paulcopcutt/

Email [email protected]