Real Estate Investor Content Marketing - Attract. Nurture. Sell.

When it comes to personal branding I often encourage clients to think about their Why first. Their purpose. But my guest this week, Suzanne Tulien, made me think about this differently and actually finishes her personal brand process with Why. Why you've got to check out this episode:

• Find a methodology that helps you with brand clarity, so you can scale and grow regardless of market and economic conditions.
• Discover three essential characteristics that will drive success for your brand.
• Know what makes you stand out from the rest and, most importantly, how to build a connection with your audience so they take action with you.

Most entrepreneurs are marketing even before defining their brand. No wonder they're wasting money, time, and effort on something that isn't working.

How can you create a brand that stays around and lives through outside forces beyond one's control?

Today on this episode of the 'personally brandtastic' podcast Suzanne Tulien shares the clarity and DNA that should be embedded in your brand makeup for an unshakeable foundation. Added to that are the essential characteristics and elements that make your brand stand the test of time.

She also doubles down on the importance of focusing on one's unique attributes, letting them consistently stand out in what you say and do, making you relatable to people. That way you don’t chase clients, instead, they will come to you.

3 Rs Read Resource Reflect:

Read/Listen:

Huberman Lab podcast

Resource:

Slido

Reflect:

"Marketing might get you prospects in the door, but it is your brand that keeps them coming back." - Suzanne Tulien

Suzanne Tulien is a Brand Clarity Expert and Founder of Brand Ascension. She is also an International Speaker and Author.

Like you, Brand Clarity Expert, International Speaker, and Author, Suzanne Tulien, notice the variety of creative ways people are 'branding' themselves both consciously and unconsciously.

With over two and a half decades of strategic communication, employee brand engagement, and internal brand development, Suzanne's inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and advocacy long-term. Because her Brand DNA approach is radically different, she is paving the way for companies and personal brands to elevate their value position and reduce marketing costs while growing market share.

Suzanne has been interviewed on podcasts all over the world. As an international speaker and certified trainer, she thrives in front of live audiences and virtual environments.

As an author of The 6 Myths of Small Business Branding and co-author of Brand DNA; Uncover Your Organization's Genetic Code to Competitive Advantage, also published in China, and her latest book Personal Brand Clarity: Identify, Define, and Align to What You Want to Be Known For…she is helping to pave the transformational highway to grow by conscious, strategic design; not by DEFAULT!

• FREE Personal Branding Toolkit: https://brandascension.com/kickstarter-tool-kit-for-brand-building/
• Online Course: www.PersonalBrandPresence.com

Connect with Suzanne Tulien:

• Website: www.BrandAscension.com
• YouTube Channel: https://www.youtube.com/channel/UC0Xr8GUiQsriW9BYIhQuQ0g/

Check out Suzanne's personal about section mentioned on the podcast

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

03:04 - How does branding differ from marketing? 06:01 - A methodology she uses to help with brand clarity 08:28 - The recipe for your brand's demise 09:33 - Maintaining brand consistency even as you grow and scale 11:56 - Deep dive discussion on the three characteristics that help ensure your brand DNA's success 17:14 - How everyone already has a brand, and the risk of letting everyone control your brand 18:58 - Getting into your unique set of brand differentiators to relate with your audience 21:38 - Final critical steps in your brand DNA process 24:29 - Why have the 'Why question' at the end of the exercise than at the beginning? 25:41 - 30 things Suzanne suggests you consider focusing on when it comes to your personal branding 27:14 - What makes people reluctant to show up for who they truly are 28:10 - A personal brand she singles out for being consistently inconsistent 29:33 - Favorite podcast that focuses on understanding the self and human body scientifically 33:05 - What speakers and event organizers should focus on now with the world opening up again 35:13 - Favorite quote 35:40 - Where you can get Suzanne's books

Key Takeaways:

"It's our job as the owner of the brand to get crystal clear, to identify, define, and then align ourselves to that set of perceptions that we want others to have about us or about the brand." - Suzanne Tulien

"Your audience is fickle. You can't control them; you can't guess what will happen. Your best bet is to get clear, for the basis of action, on who you are and what you know you can deliver every single day consistently." - Suzanne Tulien

"My caveat is, how can you even be authentic if you haven't identified and defined who you are? Your authenticity ends up being what you think others want you to be." - Suzanne Tulien

"Think about what does that authenticity mean? Am I trying to please my external environment? Am I really honed in and grounded with my core values and who I know I am?" - Suzanne Tulien

"I want to take that deep dive and dig in and really get grounded as to who I am so that I can be in the driver's seat of my own life." - Suzanne Tulien

It's not often that you can have such a far-reaching conversation from real estate investing to baseball and everything in between with a podcast guest. But this week I did. My guest, Michael Dominguez, shares his best and sometimes contrarian advice on what it takes to build a brand in real estate and a successful real estate investing business that can fund a life you want - your best life. Why you've got to check out today's episode:

• Learn how to become the expert for a specific niche and have that name recalled and become top of people’s minds.
• Hear about marketing efforts that boost and reinforce your real estate personal investing brand.
• Discover an 'armchair investor framework' that will help you retire early, create a lifestyle you want for yourself and your family, and can weather the worst of market downturns and economic reversals.

When you cater to all sorts of things, your messaging gets mixed up, confusing people with what they should come to you for.

But when you niche down and clearly define your personal brand, people seek you out for their specific needs, which you have in-depth knowledge about. And for which you can surely impact them and give the best possible results. And you don't be the one to chase down leads; instead, people come lining up to meet you. Today on the 'personally brandtastic' podcast Michael shares how you can have the opportunity to build wealth and become successful with your real estate personal investing brand owning not dozens or even ten properties. Instead, one or two can do the magic for you. How is that possible? Let's listen to this episode and discover how he is living his best investor life.

3 Rs Read Resource Reflect

Read:

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins

Lessons from the Mouse: A Guide for Applying Disney World's Secrets of Success to Your Organization, Your Career, and Your Life by Dennis Snow

Resource:

Notebook

Reflect:

"Most people overestimate what they can do in one year and underestimate what they can do in ten years." - Bill Gates

Michael Dominguez is an award-winning sales representative, a member of the RE/MAX Hall of Fame, and the founder of Doors to Wealth Real Estate Group, a team of realtors focused on educating and assisting people in investment real estate. After becoming a realtor in 2008, Michael bought his first investment property and proceeded to add it to his portfolio for 10 consecutive years. Throughout his realtor career, he has completed over 300 investment property transactions. Learn more at www.armchairrealestatemillionaire.com.

In his book Armchair Real Estate Millionaire, investor realtor Michael Dominguez provides the roadmap to crafting a portfolio of quality investment properties for positive cash flow. Filled with expert wisdom and a straightforward approach, this is your simple guide to property investment that creates consistent and sustainable wealth and savvy retirement planning—without taking over your life.

Financial freedom with property investment isn't about owning 100 doors. You want a fun life, not a frantic one! You just need a few quality houses, a couple of hours a week, and a comfy armchair!

Filled with expert wisdom and a straightforward approach, this is your simple guide to property investment that creates consistent and sustainable wealth and savvy retirement planning—without taking over your life. Investor realtor Michael Dominguez provides the framework to become a millionaire in 10 years with positive cash flow property and minimal risk.

And also discover:

• Who is on your power team of professionals?
• A formula to find the best tenants for you.
• Tips to increase the resale value of a home with simple upgrades.
• Case studies and lessons from risk-averse investors—and much more!

Real estate should fund your life, not run your life. Read Armchair Real Estate Millionaire and join the Triple Crown Club today!

Connect with Michael Dominguez:

• https://twitter.com/armchair_wealth
• https://www.instagram.com/armchair_wealth/
• https://ca.linkedin.com/in/michael-dominguez-a3208541
• www.facebook.com/authormichaeldominguez

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

02:40 - What led him to the real estate space as a realtor 03:50 - How he defines success with his stature now 05:03 - Tax challenges he's facing brought about by his dual citizenship 06:41 - What helped drive his personal and professional growth and sharing his life experiences 09:37 - Making things happen 10:51 - A leap of faith in an uncertain time into real estate 12:56 - Important thoughts on realtors being investors and dialing in into his real estate personal investing brand 15:04 - Becoming more investor-focused now than a realtor 16:29 - Paying it forward in the real estate investing world 21:22 - Branding lessons as a real estate investor and becoming an expert at what you do 23:54 - A business model that withstood the pandemic 27:07 - Becoming successful at real estate investing even with just one or two properties 28:31 - Investment strategies for first-time buyers and advice for investors finding passive investors 33:38 - A strategy that doesn't take as much time but will help you reach financial freedom 35:04 - Valuable thoughts on the government's initiative on the current housing situation and real estate 37:03 - Advice to someone interested in flipping, getting into short-term and midterm rentals 44:24 - Building relationships in growing his real estate business 45:33 - Thinking of your business in longer terms 46:31 - A favorite personal brand that he likes for his level of confidence and success 47:49 - Book resource that encourages him to live his best life 50:33 - An old-school tool that has worked for him 52:08 - A quote he lives by when it comes to accomplishing goals 54:15 - Talking about his book: Armchair Real Estate Millionaire

Key takeaways:

"Branding has been an integral part of my growth as an investor, and I learned a valuable lesson early on, to make your business grow larger; make your focus smaller." - Michael Dominguez

"Where my niche was, I stayed within my lane. And all of my promotions; all of my efforts - the shirt I was wearing, everything was related to constantly promoting myself as the expert." - Michael Dominguez

"Learn what potential investors might be looking for and their goals. I advise any realtor to start building a team of people in your community that you can now recommend so that you're the everything for that person, and eliminate any opportunities for the buyer to dismiss it." - Michael Dominguez

"As much as I love getting a deal, finding the right, quality property, quality location is my most important factor." - Michael Dominguez

"My advice to anyone getting started is, to become the market expert in one or maybe two towns. And once you can convince the person that you are the expert in that area, it will go a long way to giving credibility to having potential investors decide to invest their hard-earned money with you, because you are the expert." - Michael Dominguez

How many emails do you have sitting in your inbox that you haven’t read yet?

Reverse that thought for a moment - how many of your emails are sitting in someone else's inbox that haven’t been read yet?

If you want to make great connections with people via email and enjoy more engagement you are going to want to listen to this week's episode.

Why you've got to check out this episode:

• Hear about valuable ways to make your email follow-worthy and not something people want to block or unsubscribe
• Find out the 3 persuasion approaches that make your emails engaging.
• Discover one secret where people find it hard to unsubscribe from your list

Unfollowing or unsubscribing anyone on any platform only takes a few seconds. The same goes for email marketing.

Nowadays, people want to connect with someone they can relate to instead of just being impressed by them, especially with the rise of digital marketing communication.

In that light, how do you write email copy that is follow-worthy?

Taking us into her secret and golden insights on the 'personally brandtastic' podcast today, Kate Colbert shares her mantra of "quality beats size."

She stresses the importance of always giving value, and focusing on people when writing your email copy.

She shares the 3 stages of persuasion that tug at anyone’s emotional and logical reasoning to elicit a reply and engagement and ultimately do business with you.

3 Rs Read Resource Reflect:

Read:

Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business by Kate Colbert

Resource:

Descript

Reflect:

"Never argue with someone whose TV is bigger than their bookshelf." - Emilia Clarke

Kate Colbert is an accomplished marketer, speaker, market researcher, communications consultant, and author of the acclaimed book Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business. She is best known for helping organizations go beyond creative hunches to achieve "data-driven differentiation" inspired by real customer insights.

One of the world's authorities on gathering and interpreting customer insights, Kate has led marketing initiatives for brands big and small, domestic and international. She is a valued advisor to organizational leaders and an eminent strategic storyteller with the ability to connect powerful brands with enthusiastic and loyal customers to generate sustained profitable growth. Kate regularly speaks to professional audiences about how to leverage marketplace trends to stay relevant and achieve a competitive advantage.

Her training programs help participants — from mid-career to C-suite — sharpen their communications skills so they can open more doors and close more deals. Kate serves as a personal communications coach for business executives and academic leaders, is a regular guest on Clubhouse panels and business podcasts, and has received numerous national awards for excellence in medical, scientific, and business writing.

• Get 20% off Kate's book until June end [digital and print formats]: Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business by Kate Colbert

        Discounts are applied at most online booksellers including  Amazon.

Connect with Kate Colbert:

• Email: [email protected]
• Website: www.katecolbert.com
• Website: www.silvertreecommunications.com
• LinkedIn: www.linkedin.com/in/katecolbert
• Facebook: https://www.facebook.com/KateColbertAuthor

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

03:39 - How is it that email marketing is a blessing and a curse 05:16 - Five principles on creating sustainable and profitable growth in any business. 11:35 - Getting credit for being a trigger for someone's business or professional insight 12:35 - Filling up your client pipelines 15:34 - What to avoid in marketing 16:35 - Two kinds of follow-worthy content and email [plus a little secret for people not to unsubcribe] 18:49 - Three-streamed strategy of being persuasive 23:39 - Important tips in A/B testing your emails, headlines that make people want to open, and other important rules of thumb 27:12 - Should you pull people out from your email list? 30:14 - Nothing beats consistency when it comes to communication 32:31 - Building direct mail lists versus postal service dropping of leaflets 35:52 - What do people expect from marketing communication nowadays that is key to your business success? 37:57 - Ways you can make yourself accessible to everyone and create that one-on-one connection 39:59 - Doing what works even if it's uncomfortable [putting yourself out on video] 46:58 - Knowing how to do that sentence finish for your brand 48:43 - Brands she adores that show an approachable persona and are brilliant 50:54 - Favorite podcast/books 52:17 - A tool she loves using

Key Takeaways:

"What can you send out via email that stakeholders will think is so cool that they got it, and they'll be grateful, that they will freak out with that kind of gratitude, that they will find entertaining, educational, or that will make them feel good. And if you can hit on a few of those cylinders, you're not just going to have great open rates, you're going to have people getting back to you, engaging with you, and your cash register will ring." - Kate Colbert

"The thing to remember about email marketing or social media marketing is, it is so easy for people to walk away. It's one click, unfollow, block, and unsubscribe. It's so easy to break a relationship these days because of digital marketing. It's really, really important that you have to be meaningful, thoughtful, and authentic. And you have to have really great content." - Kate Colbert

"Email isn't social media, but your content in an email; it has to be follow-worthy." - Kate Colbert

"If you are looking to be prolific, you want to write an email every week, or what have you. Be careful what you wish for, one, because that can be a heavy burden of creating all that content. And two, it has to all be good. You can't have one great email once a year. If you write 50 of them, all 50 have to be good." - Kate Colbert

"Think about those sorts of logic, credibility, and emotion. If you can fire on all three cylinders when you're communicating, you're much more likely to persuade people to do what you want them to do. But if you can at least get two of them, you're going to have pretty good results." - Kate Colbert

The chances are you are a member of several or even many Facebook groups or similar community pages and forums.

But is the time you are investing paying returns?

Many real estate investors assume the best way to do this is to run their own group- but that is time-consuming and maybe a huge time suck when your goal is to have more freedom.

The good news is, that does not have to be the case.

Why you've got to check out this episode today:

Learn how to partner and build a social media community with others and be strategic about those partnerships in growing your real estate investing personal brand.

Discover tips and hacks on how to tell people on social media groups what you do without sounding sale-sy and spammy.

Find ways to raise awareness about your personal brand to millions of people and ultimately get the chance to connect and do business with your target audience without spending a dime on marketing.

Do you want to show your authority in what you do and still be your authentic self while engaging your audience on social media?

Then, let's learn how to C-R-I-N-G-E forward!

In today's episode on the 'personally brandtastic' podcast, Jen Campbell shares how you can grow your personal brand by leveraging social media platforms and groups even without building your community and having a huge following.

She also lets out a secret on how to let people know what you do without posting a link, increase your Facebook engagement with your target audience, and post content for a specific audience you want to reach.

For her, using other people's social media platforms to share your personal brand message would serve you best in maximizing your time, effort, and engagement.

3 Rs Read Resource Reflect

Read:

Romance Novels

Resource:

Email template you can check out at: lizwilcox.com

Reflect:

"When you make room for your gift to be seen, your gift can make room for you." - Roberto Candelaria

"Embrace the awkward." - Jen Campbell

Jen Campbell has cultivated a personal network to impact millions of people on social media through her personal brand. She was chosen and recognized by Facebook, Inc. for the North American Community Leaders Summit in 2019, 2020, and 2021. She believes that your personal brand is more than logos, colors or a tagline.

It's how you show up online authentically, so people see the good in you and what you do. With the increasing spread of online shaming and cancel culture, she believes personal branding is not just for celebrities. It is necessary to brand you before others do.

• Your personal brand starts with your brand values. Download the FREE brand values template. https://JenCampbell.com/freebie

Connect with Jen Campbell:

• Website: https://jencampbell.com/
• LinkedIn: https://www.linkedin.com/in/jencampbellteaches/
• Facebook: https://www.facebook.com/helloJenCampbell/
• Instagram: https://www.instagram.com/jencampbellteaches/

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

03:54 - What led to her becoming one of Facebook's online community leaders

06:03 - Collaboration versus building your own community

07:39 - How to tell FB group members what you do without spamming them

09:19 - Putting out your personal brand to millions of people for potential investors

10:17 - Segmenting your FB friends into groups and lists so you can target them for specific posts

11:12 - Jen's recommendation when getting yourself involved in social media groups

13:19 - Using other people's platforms to share your message

14:07 - Best avenues to share your real estate investing brand's message to the world

15:45 - Embrace the awkward

18:03 - You don't need to have a huge social media following to become a successful personal brand

19:07 - What it means to C-R-I-N-G-E forward

21:20 - Don't hold yourself back; you don't need to be perfect

22:43 - Owning a hashtag and what it can help you with

24:00 - Pushing for Facebook reels; how it helps with the algorithm and why you should have a separate personal FB profile and business page

26:18 - How to collect email addresses in Facebook groups without being needy

27:37 - What differentiates Tik Tok from Facebook and Instagram

28:35 - What people should avoid doing and what will help reinforce your personal brand on social media

30:11 - A favorite personal brand who loves talking about authenticity and being vulnerable

31:13 - Why she loves reading romance novels

32:23 - Her favorite fantastic tool that she uses

32:52 - A quote she loves

Key Takeaways:

"A lot of times you can use someone else's platform to be able to share your message. Or partner with those people who are running the communities without even building your own." - Jen Campbell

"If you're showing up authentically as yourself, you're adding value; you're contributing to the conversation, then it's worth your time on social media." - Jen Campbell

"You don't have to have tons of people to make a difference or make the kind of income you want. It's about being really strategic about who you partner with." - Jen Campbell

"I realized that I needed to embrace the awkward and just be myself and cringe forward. I made a hashtag for it, and I'm posting it on social when I do that thing. Because we get so wrapped up in being perfect, we want to come across as being authoritative in our field and knowledgeable, and you can be, and you can still be yourself." - Jen Campbell

"Biggest mistakes that people should avoid on social media, number one is, not showing up with authenticity. Just be yourself. You want to be the best version of who you are, but speak how you would normally speak." - Jen Campbell

Beyond the fact that you should always be doing the basics no matter the market, Jen Du Plessis has five strategies for working less and making more money. She went from $50 million to over $100 million following these steps and having fun; she also shares three key steps to making it all work.

Why you've got to check out this episode:

• Learn to look into the prized core values of your business and personal brand, so you don't compromise the principle of non-negotiables.
• Discover how to develop work-day-themes, so you get intentional with what you do and energized every day at work.
• Find out how to get things done and achieve results quickly while enjoying life.

Are you in a never-ending fight-flight-fun mode? Do you always have this 'fear of missing out' that you want everyone to know your 'busyness' and enjoy sharing it everywhere?

Perhaps you are too engrossed with many things in your mind and glorify busyness so much that you forget what is most important- yourself and your health.

Why not pause, breathe, and realize that 'busyness' doesn't always make you look accomplished.

In today's episode on the 'personally brandtastic' podcast, Jen Du Plessis shares how you can have it all without doing it all. She drives home the point of designing a life that fulfills you and one you truly want by working on purpose while having the time of your life with family and loved ones. Her five strategies got her from $50 million to $102 million while working only four days a week.

3 Rs Read Resource Reflect

Read:

Think and Grow Rich by Napoleon Hill Rich Dad Poor Dad by Robert Kiyosaki Outwitting the Devil By Napoleon Hill The Compound Effect by Darren Hardy Bigger Pockets podcast

Resource:

Reach app

Reflect:

We flatter those we scarcely know. We please the fleeting guests. But we deal many a thoughtless blow to those we love the best." - Jen's Mom

"You don't have to be great to start; you have to start to be great." - Zig Ziglar

“If you'll do what's easy, your life will be hard. If you do what's hard, your life will be easy." - Les Brown

Jen Du Plessis, America's Mortgage Mastery Mentor helps mortgage loan officers and real estate agents who are overwhelmed, stressed out, and sabotaging their personal lives for the sake of their business to multiply results in record time and have the courage to say yes to their personal lives (which sometimes means saying no to clients).

During fifteen of her 37-year career in the mortgage industry, Jen has been listed in the top 1% of loan officers nationwide; spending 3 years in the top 200 of nationally ranked originators, and has funded over $1 Billion in mortgage loans. She is recognized as an Influencer in her industry as the best-selling author of LAUNCH-How to Take Your Business to New Heights, top podcast host of Mortgage Lending Mastery, and highly sought out and charismatic speaker; speaking on stages with such icons as Darren Hardy, Tony Robbins, and Les Brown.

Today Jen is passionate about empowering mortgage loan officers to achieve professional and personal breakthroughs so that they stop the daily chaos by identifying their priorities to gain calm to take back control of their business and life. She is guiding her coaching students to attract clients rather than chasing them. And lastly, she is devoted to helping each student's business grow exponentially rather than hitting the reset button to have the same results year after year.

She has been seen and heard on Good Morning America, Sirius/XM Radio, Voice America, and Mortgage News Network. Jen has been featured in publications such as The Wall Street Journal and The Washington Post; is a regular contributor to Mortgage Executive Magazine and Mortgage Women Magazine and has been recognized with the Women with Vision Award as one of the Top Women in the Mortgage Industry.

• Get you FREE 7 Strategies Resource to transform your business mindset: https://www.dropbox.com/s/7i8jt95df4upolq/7%20Quick%20Ways%20to%20Kickstart%20Your%20Glass%20Ceiling%20Breakthrough.pdf?dl=0

Connect with Jen Du Plessiss:

• Website https://www.jenduplessis.com/
• LinkedIn https://www.linkedin.com/in/jenniferduplessis/
• Facebook https://www.facebook.com/JenDuPlessis22
• Instagram https://www.instagram.com/jenduplessis/
• Twitter https://twitter.com/JenDuPlessis
• YouTube https://www.youtube.com/c/JenDuPlessis

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

03:05 - What can go wrong with doing it all 04:51 - How 'glorification of busyness' looks like 06:24 - Fear of missing out: what it boils down to 08:25 - You should come first before anything else 09:26 - The cost of getting preoccupied with everything 10:20 - Speeding up to slow down 12:36 - Find out what you love doing 13:49 - What integrity means for Jen 15:39 - Shaking off the chaos and stress in your life 19:19 - What it means to do the basics and how to get the clarity around your systems 22:40 - Being on demand versus being in demand 24:53 - Successfully developing a good habit 28:03 - Becoming the top performer that you can be 31:54 - Getting things done but still having fun 34:43 - Making more from $50 million to $102 million by working only four days a week 38:27 - Keep going with the basics even amidst changing markets 44:50 - Be the voice of reason 46:07 - A personal brand she loves for having the biggest heart 47:31 - Books she loves to read 50:21 - Jen's inspiring message: "Live your legacy while building it, don't wait."

Key Takeaways:

"We feel like we have to do it all. But we can actually have it all without having to do it all." - Jen Du Plessis

"I feel like what we're doing is we're sacrificing our health to create wealth, and then, later on, we're going to sacrifice our wealth to maintain our health." - Jen Du Plessis

"We have to put ourselves first. If we're preoccupied with all the other things going on, we can miss things that could be a financial disaster. When I've got my head on straight, everything else aligns. And so that's most important. And I've proven it that you can double and triple your business and your income by doing that instead of the other." - Jen Du Plessis

"It's amazing how we can have a meeting with someone and put our phone away. But when we're having dinner with our family, and the phone rings, we get up and get it; we would never do that with a client." - Jen Du Plessis

"You should never go back to basics. Basics should always be basics." - Jen Du Plessis

"To override a bad habit, you have to replace it with a good habit." - Jen Du Plessis

It’s not often that you have the opportunity to have a world record holder on your podcast. Matt ‘Handshaking’ Holmes spent some time, learning, failing and trying to figure out what was going to work. And he found that handshakes, in person or online combined with relationships play into the success of your local company or even your online business.

Why you've got to check out this episode:

• Discover about how a handshake help you build long-term relationships and larger businesses
• Find out hacks that will get you additional leads in no time, even without a website.
• Hear about ideas on hiring remote workers/contractors, digital real estate, and cryptocurrencies.

3 Rs Read Resource Reflect

Read:

Rich Dad Poor Dad by Robert Kiyosaki

Resource:

Podio

Reflect:

"A rising tide lifts all boats." - John F. Kennedy

What is it about handshakes, whether online or in-person, will help your business success? If only for building businesses and creating long-term relationships, you've got to pay attention to this. This act may not pay your bills and put food on the table. It may be a simple gesture, but it means a lot to grow your real estate investing personal brand. In this episode, Matt 'Handshaking' Holmes will help you understand how to build a successful business around a handshake and think about giving value first before selling. He also shares his ideas and insights about employing virtual assistants and diversifying into cryptocurrencies. He also shares a Google hack that will get you additional leads in no time, even without a website. Today on the 'personally brandtastic' podcast, Matt Holmes helps you discover how a handshake helps you build long-term relationships and larger businesses.

Matt Holmes is the world record holder for the longest handshake. He talks about how handshakes and relationships play into success for your local company or online business.

Matt is a marketing entrepreneur, world record holder, crypto 'holder,' and the Founder & CEO of Handshaking.com, a company that connects contractors with local customers seeking quotes (allowing contractors to shake hands with more customers in their city).

In an effort to learn how America's 1% all became friends and leveraged relationships proactively to reach success, Matt interviewed venture capitalists, members of Congress, and billionaires in the early days of Handshaking and learned that providing instant value is the best way to begin all relationships.

This led Matt to begin to help others connect with 'hard-to-get' investors, big-time CEOs, and others by building their personal brands through Handshaking services.

Handshaking only worked with clients for a temporary period of time and now does not sell any services but rather donates hundreds of free leads to service providers annually before finding the right partner to profit with.

• handshaking.com/assets (Passive income sites for sale)
• puebloconcretecontractors.com (an example of one of his concrete lead gen sites)
• mattholmes.io (his personal site)
• [email protected] (best email)
• LinkedIn: https://linkedin.com/in/handshakin
• Facebook: https://facebook.com/holmematt
• Twitter: https://twitter.com/handshakin
• YouTube: https://www.youtube.com/channel/UC_xaKnXsBJYJfVYIE2rCzzg
• Instagram: https://instagram.com/mattholmesmba

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

03:35 - What has changed with the way people do networking during the pandemic 04:35 - How the handshake and starting a business around it started 06:56 - What you need to know about a handshake 07:31 - How he went into the handshake business 09:45 - The kinds of customers he serves 10:46 - How his handshake business model works 11:39 - Choosing contractors 12:54 - Hacks that can get you additional leads 16:08 - Advice in creating multiple businesses 18:08 - Identifying the value you bring to your customers 18:44 - How mentorship helped him grow his business 19:47 - Maintaining a Philippine-based team 20:55 - Tips on outsourcing remote workers 24:55 - Securing a record holder handshake 27:15 - Talking about his digital real estate and insights about cryptocurrency 29:56 - Personal favorite brand that he considers bold and great 32:13 - A favorite resource he loves using for internal purposes 33:01 - Favorite quote 34:20 - Buying a URL

Key Takeaways:

“Your goal is to drive traffic to the real estate that you own online, which is your domain name and website. That's the land that you build your empire on.” - Matt Holmes

"I've always focused on relationships, before worrying about making income or a sale. And, you know, I look for long-term win-win relationships. And I think that's the primary focus that will result in us becoming a large, even more successful business." - Matt Holmes

"The beautiful thing about a handshake is, that it must be done in person. And although the Internet is a powerful tool for maintaining relationships, and starting new relationships, the in-person relationships more than ever, is where you can find the people that you trust and the people that trust you." - Matt Holmes

"The first thing you've got to do is, if you have an address at your home, you need to go and register your business on Google. Without websites, we've seen that act alone get anywhere from four extra leads every single month for the next many years to 70 leads." - Matt Holmes

"I would also recommend, in addition to Google, go ahead and launch the five important social networks. And don't worry about keeping them active until you have the time or support for that. Facebook, Twitter, LinkedIn, YouTube, and then make sure you're easily accessible via email." - Matt Holmes

What's the point of a professional branding photography session when you can take a snapshot yourself using the up-to-date technology in your mobile phone? You can always argue that your phone camera can take lovely shots. But, as real estate investors and business owners, never underestimate the power of what branding photography can do for your real estate investing brand. You get more than just a pretty picture. In essence, it sends a powerful message that you mean business and are worth the investment.

Why you've got to check out this episode:

• Find out the three most important things professional brand photography can do for your real estate investing personal brand.
• Discover how a brand photography session can be fun and not an agitation that turns into a collaboration rather than just another service you paid for.
• Hear about how branding photography taps into your self-value piece, thus elevating your business and personal brand.

3 Rs Read Resource Reflect

Read/Listen:

The War of Art by Steven Pressfield

Resource:

Adobe Suite

Reflect:

"If you only place a small value upon yourself, rest assured the world will not raise your price!" - John Maxwell

In this episode, Rita Zietsma shares why you should seriously consider branding photography as a real estate investor or a business owner. It is not a trivial matter that people often think about; instead, it is a strategic marketing move that helps promote your business, bringing your personal brand to a whole new level that lets people know what you do, whom you do it for, and what makes you different. Discover how a brand photography session can be fun and turn into a collaboration rather than just another service you paid for or a nerve-ridden experience.

Rita Zietsma owns Rita Zietsma Photography, personal branding, and corporate photography. She also helps entrepreneurs showcase themselves and their brand and attract their ideal clients by creating compelling and empowering storytelling personal brand images. She creates portraits of people that transform the way they think about themselves and empower them with self-worth.

• Grab your FREE Online Presence Checklist https://ritazietsma.com/business-photography/

Connect with Rita Zietsma:

• Website: www.ritazietsma.com
• Phone Number: 289-838-9051
• Instagram: https://www.instagram.com/ritazphoto/
• Facebook: https://www.facebook.com/RitaZietsmaPhotography
• LinkedIn: https://www.linkedin.com/in/rita-zietsma/

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

03:55 - Personal brand photography versus standard headshot

06:01 - Using different headshots for different platforms

08:05 - What you can do wrong when doing selfies for your headshot

09:54 - Why take your imagery seriously as a real estate investor

12:03 - Understanding the essential process of the whole personal brand photography session

14:21 - What is a strategy meeting for a photography session all about?

18:09 - Benefits of tethered shooting and is multi-locations possible?

21:10 - Elevating your business with branding photography: strategies behind the shots

22:54 - Knowing your rights to the images

23:57 - The idea behind capturing specific poses and shots

25:58 - Professional retouching versus using filters

28:25 - A personal brand that has influenced Rita greatly

30:06 - Favorite podcast where she loves to hear about the conversations with guests

30:26 - A book she loves to recommend

33:24 - Why branding photography for your images is worth investing in

Key Takeaways:

"I would agree that a different headshot is definitely essential, showing a bit of a different side of your personality for each platform. At the very least, it's okay to do that." - Rita Zietsma

"The truth is all about if you don't show us if you don't take the time to invest in yourself, people will be able to see that and maybe not want to invest in you either." - Rita Zietsma

"I find that shooting tethered takes away that fear; they're looking at the shots so often after the first shot or two. People like, 'Oh, that looks good!' And then they settle into the shoot, and they feel relaxed and comfortable." - Rita Zietsma

"I'm spending money on this photography because it's going to elevate my business; there's a strategy behind the images." - Rita Zietsma

"There's a purpose behind what we're doing. It's not just about a pretty photo; it's about marketing you and elevating your business." - Rita Zietsma

The challenge with mastering public speaking and communication, in general, is that people don't spend time practicing it. And what adds to the struggle is the element of fear.

However, there will always be that fear. Even with seasoned speakers, that's something that never goes away.

Yet, how do you learn to deal with it, work it out to your audience's advantage, making sure your brand message cuts through to them?

Why you've got to check out this episode:

• Find one key communication technique real estate investors need to keep doing for their personal brand to keep closing deals and not miss opportunities.
• Learn about the tips and tactics to keep the communication elements and techniques work together so you become a master communicator of your personal brand, winning deals one after another.
• Discover how you can virtually recreate an energy-filled interaction of an in-person presentation, so you build rapport and encourage audience participation.

3 Rs Read Resource Reflect

Read / Listen:

Thirst: A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World by Scott Harrison

Resource:

Google Keep iPhone notes

Reflect:

"The goal is not to live forever. But rather create something that will." - Scott Harrison

"Why are we wasting time reading books? The best way to speak coincidentally is to speak." - Brenden Kumarasamy

In this episode, Brenden shares valuable tips, tactics, ideas, and insights that will help you masterfully juggle all the balls of communication techniques for your personal brand. And that includes in-person and online presentations, helping you increase your conversion rates and getting you 95% ahead of your competition.

Brenden Kumarasamy is the founder of MasterTalk. He coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world. Connect with Brenden Kumarasamy:

• Website: rockstarcommunicator.com
• Linkedin: https://www.linkedin.com/in/brendenkumarasamy/

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

03:09 - Differentiating a good versus an average speaker

04:29 - The two essential pieces to a successful presentation when raising capital as real estate investors

06:07 - Why keep a burning desire within you to keep practicing your communication skills as a real estate investor and what it would cost you if you don't pre-plan your actions?

07:20 - Practicing the right thing the right way

08:55 - Recommendations in doing the question drill and with whom you should be doing that

12:25 - Tips on how you can work out your messaging in every presentation

16:22 - Shaking off the fear of public speaking

21:44 - What makes you show up every time, even with fear around you?

23:11 - Making sure your message lands with the right people

25:33 - Taking a proactive approach to the worst scenario to ensure a successful presentation

27:36 - Recreating virtually that energy-filled interaction of in-person presentation

30:49 - The essential point about content in your presentation

33:22 - What point are people missing out when it comes to their personal brand communication?

35:22 - Brenden's favorite brand that puts a premium on output

35:55 - What his thoughts are on the use of profanity

37:46 - Learning more from the non-profit space with this book that he recommends

39:25 - Tools he loves using

41:13 - A quote that completely changed his life

Key Takeaways:

"Forget about the presentation, just master that one thing, then go to the random word exercise. And don't leave that exercise until you've done it 100 times. So it's about practicing the right thing with the right energy so that momentum builds up really quickly in our communication skills." - Brenden Kumarasamy

"I would say my number one recommendation is to find people in your network that want to do the question drill with you. And then if you don't want to waste your time doing that, then go for a coach." - Brenden Kumarasamy

"This can be really intimidating for people who are just getting started with their communication, even if they're a seasoned veteran or already sold multiple deals. What I would encourage people to think about is, one ball at a time. Which ball are we picking up? What's the next ball until all are mastered." - Brenden Kumarasamy

"There's always a level that we're fearful of, whether it's in real estate investing or whether it's in communication. The goal is not to remove the fear. The goal is to make sure that when your method and your fear meet in the middle of that boxing match, your message wins the match. And to make your message so important that it knocks out the fear." - Brenden Kumarasamy

"When you're practicing content, be sure you're doing a lot of the technique pieces so you can present that deck in an inspiring effect." - Brenden Kumarasamy

"Most of us in this industry don't spend enough time realizing the importance of communication, like period." - Brenden Kumarasamy

People make the mistake of focusing more on the visual part of branding before even considering audio. Part of the reason may be the challenge of finding what sound matches the visuals. While visuals, such as logo and colour scheme, establish your brand's identity, the sound is what instantly connects on a deeper emotional level with your audience. And that makes your personal brand relatable to others.

Why you've got to check out this episode:

• Find the right combination of audio that connects to your visual brand
• Learn how to create an audible representation of visual brand to have an additional touchpoint
• Discover the deep emotional connection your audio brand builds with your audience that makes your personal brand relatable to them.

3 Rs Read Resource Reflect

Read / Listen:

Everything Is Figureoutable by Marie Forleo

Any books by Seth Godin

The Total Life Freedom Podcast with Vincent Pugliese

Resources:

Gmail

Trello

Reflect:

"Success is not final; failure is not fatal; it is the courage to continue that counts." - Winston Churchill

In this episode, Jodi Krangle uncovers the power that your voice creates in your personal brand. She highlights that as you have a compelling visual so then you must also have an audible representation that goes with it that reaches a level untouched by images. That's how people know you better and influences their decision to work with you. Today on the 'personally brandtastic' podcast Jodi Krangle helps you find the right combination of audio that connects to your visual brand. Learn how to create an audible representation of visual brand elements to every client's touchpoint and discover the deep emotional connection your audio brand builds with your audience that makes your personal brand relatable to them.

Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She’s also a singer and put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she’s learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing.

Here are her 5 Tips to help a Company or Podcast be more intentional with their audio branding strategy and includes a page of links to music directories, sound effect locations & vetted voice talent (through World Voices). It's a downloadable pdf, that then signs you up for a mailing list (so that you'll be informed when new podcast episodes come out). It also gives you access to a separate resource called "The Studio" (only for subscribers) with Videos, PDFs, ebooks & special discounts from her podcast guest experts. That resource also has parts of some of the audio interviews (some, even before the episodes go live!) for your ears only.

Click Here: https://voiceoversandvocals.com/audio-branding-strategy

Connect with Jodi Krangle:

• Voice Over Website: https://voiceoversandvocals.com
• The Audio Branding Podcast: https://audiobrandingpodcast.com
• Top 5 Tips for Implementing an Intentional Audio Strategy: https://voiceoversandvocals.com/audio-branding-strategy
• Jazz/Blues Album – Time Will Tell: http://jodikranglemusic.com

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

03:49 - Defining audio branding 05:07 - What makes audio branding very useful? 10:28 - The ways you can use voice to brand yourself as real estate investors 12:41 - How voice connects on a deeper emotional level than visuals 14:58 - Making your voice not appear scripted 16:03 - Experiencing different flavors with what you're listening to 18:57 - Using your voice as real estate investor versus hiring voiceover artists 19:49 - Differentiating condenser against a dynamic microphone 21:30 - Tips on the equipment to use to get good audio budget-wise 24:09 - Recommendations for the best recording spaces 26:29 - What impression do you want to make with your voice to your target audience 27:29 - Choosing a voiceover artist 28:21 - Connecting your visual to your audio brand 29:38 - Finding audible representation for some objects in your visual brand 32:09 - Valuable thoughts on audio branding for different mediums 33:33 - How has the general culture taken to podcasting and audio branding? 34:22 - Making audio branding matter even with solopreneurs real estate investors, and other small businesses 36:16 - What to pay attention to when using accents and voice inflections 38:12 - The kind of emotional connection your audio branding creates 42:11 - A personal brand that struck her as obvious 45:12 - Favorite book where the author puts her money where her mouth is 45:30 - Podcast she loves to listen to 47:07 - Tools she adored using 48:43 - A quote she resonates with

Key Takeaways:

"You use audio to make an emotional connection. And we don't buy things based on logic; we buy based on emotion. So that's why it's so important in advertising and marketing and in just about everything you put out there." - Jodi Krangle

"You can know someone on social media for years, follow their posts, read about them, and exchange messages. But the minute that you have an actual voice conversation with them, you get to know that person so much better than you ever did, and those many years following them on social media." - Jodi Krangle

"It reaches us on such an emotional level. So I think that brands who are considering how they can make a deeper connection with their clients or their potential clients or their audience need to consider how we emotionally respond to stimuli. And audio is one of those things that just cut through everything." - Jodi Krangle

"The way that people understand advertising marketing is that consistent repetition really wins the day. If you're going to put together some kind of audio for your brand, have every video that you put out there, start with a certain sound or a certain little music piece." - Jodi Krangle

"Humans get sound; they just understand it on this deeper level. And it will give you an impression of who someone is on a really deep level very quickly." - Jodi Krangle

When you overlook clothing in your business makeup, you miss out on a crucial component of your personal brand. You can leave the wrong impression if you ignore your wardrobe. Among other things, dressing well can create a mood, command respect, and profoundly impact first impressions. You will put much thought into other essential aspects of your business, dressing also deserves equal attention.

Why you've got to check out this episode:

• Find out what you can do to boost the power of your personal brand by investing in your wardrobe.
• Hear valuable tips and hacks for choosing what clothing and colours showcase your confidence and magic within to build your brand and connect with your audience.
• Discover the GAME framework that anyone can play to always win with your personal brand.

3Rs Read Resource Reflect

Read:

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling by Jeb Blount

Resource:

His phone

Zoom

Reflect:

“We either going to figure it out, or we're going to die.” - Vaughn Granger In this episode, Vaughn Granger shares how clothing helps send a message of who you are, what you do, and how relatable you are to the audience you want to benefit the most with your personal brand. It reinforces the success you already have and reflects that magical feeling and confidence within to keep connecting and building relationships. More than clothing being a shirt, pants, or dress, it forms part of you, making you a walking billboard of your own company. And underpinning that message of the know-like-trust factor of your personal brand. Entrepreneur Vaughn also discusses what it takes to be successful in business, sales, and leadership through real-life experiences and results. Today on the 'personally brandtastc' podcast Vaughn Granger helps you find out what you can do to boost the power of your personal brand by investing in your wardrobe. Hear valuable tips and hacks for choosing what clothing and colours showcase your confidence and magic within to build your brand and connect with your audience. Also, discover a GAME framework that anyone can play to always win with your personal brand.

He is a second-generation haberdasher, seven-figure business owner, serial entrepreneur, and men's performance coach on a mission to help individuals reach new heights in their professional and personal lives. Nothing excites him more than watching people pursue their own unique versions of success instead of settling for mediocre.

He developed the GAME method as a framework for addressing- and optimizing- all the key areas of our lives simultaneously so that we can ultimately show up in the world as our absolute best selves.

Connect with Vaughn Granger:

• Website: https://www.vaughngranger.com
• LinkedIn: https://www.linkedin.com/in/vaughngranger/
• Facebook: https://www.facebook.com/vaughn.granger
• Instagram https://www.instagram.com/vaughngranger/

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

03:41 - How clothing helps identify who you are as a person

04:56 - A big piece about clothing that entrepreneurs should not ignore

06:31 - Reasons why most males don't care about dressing up appropriately

07:44 - Important points you need to think about when dressing up as a real estate investor

09:41 - What message does your dress convey to the people you show up for?

10:23 - Caring about the way you look in your clothing helps you present your personal brand confidently

12:10 - Getting a huge advantage on branding with your personal image

13:51 - How your wardrobe color brings out that magical feeling inside of you which reinforces your personal brand

15:41 - Useful tips and hacks on what color best complement and flatter you

17:08 - How incorporating a hint of brand color in your clothing supports your personal brand

17:38 - Choosing a personal brand color that has multiple uses

19:15 - What got Vaughn into the clothing business

24:00 - Discussing the GAME method framework

30:02 - What physical obedience teaches us

32:58 - Creating a powerful look in women

36:28 - Showing up in Zoom meetings

38:19 - Setting a quality standard in the way you dress

41:16 - Favorite brands which have brand consistency

43:17 - A favorite book he recommends if you’re looking for investors

43:51 - Most favored resource which helps him build his entire business

44:21 - A quote he loves and believes in

45:36 - Inspirational words from Vaughn

Key Takeaways:

"I never think clothes make the man or the person. But the truth of the matter is, clothing can reinforce what you already believe to be true on the inside." - Vaughn Granger

"I want to show up to that presentation looking respectful and respectable of the conversation. I would think, for most people showing up in a way that says, hey, I respect the conversation that we're going into, manage the way that I'm presenting myself well. I'm going to show you this deal. And the other deals I've done in the past that I've managed well, and then, therefore, you're going to trust me with your money, that I'm going to be responsible with it." -Vaughn  Granger

"If I'm gonna get up on stage and give a presentation, I want to feel good about the way that I look; that confidence comes through very attractive in conversation." - Vaughn Granger

"Who knows where you can meet a potential investor, it could be at a cocktail party, a happy hour, a networking event, or the grocery store. And you're literally a walking billboard for your company. And being intentional about that and being confident, that can be a huge advantage." - Vaughn Granger

"One of the processes that we take our clients through is really figuring out who they are, what do they really enjoy doing on their off time? What is their message and understanding who they are and then reflect that in clothing." - Vaughn Granger