Real Estate Investor Content Marketing - Attract. Nurture. Sell.

Why you've got to check out this episode:

• Find out how you create a focused strategic plan and let it start to move the needle in your real estate investing business.
• Discover a software tool called 'The Business That Matters Playbook' to help you with SWOT analysis and create an effective strategic plan for your business.
• Learn about these three assessment tools that address personal fulfillment, assess areas of strength and weakness, and project impacts on your business.

3 Rs Read, Resource, Reflect

Read:

The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living by Ryan Holiday

Resources:

The Knowledge Project with Shane Parrish - Podcast Zwift

Reflect:

"Waste no more time arguing what a good man should be. Be one." - Marcus Aurelius

Do you want to hit not two but three birds with one stone?

Have you thought of creating a real estate investing business that not only makes money but lets you live and enjoy life and makes a difference in others' lives and the world?

In this episode, Warren Coughlin talks about how to build a real estate investing business that matters.

He shares three tools to help not only grow yourself but your business.

A values-driven organization is what he underscores as it nurtures a culture of excellence and commitment to doing good.

He touches on stopping binary thinking, so creative thinking proliferates, making it more beneficial to your real estate investing business.

Most importantly, he couldn't stress enough the need for preparedness for the uncertainty ahead with lessons learned in COVID and as businesses go through seasons and cycles.

And that's where creating a focused business strategy with recommended periodic reviews comes into play.

And when you have that taken care of, you can ensure you are ready to manage any bumpy ride ahead.

Free Strategy Guide E-Book - https://warrencoughlin.com/free-blueprint/

Cool Tools (the 3 assessments discussed on the podcast): https://warrencoughlin.com/cool-tools/

Here’s how you can join the ‘Social Impact Challenge’ and participate in ‘Competitive Kindness’. Click here: https://www.rtggroupinc.com/

Connect with Warren Coughlin: warrencoughlin.com

Warren Coughlin helps principled entrepreneurs build a Business That Matters, one that delivers to you, the owner, attractive profits and a fulfilling lifestyle while also creating positive impacts on customers, team, and the larger community. In other words, it is one that helps make the world - or just your corner of it - a better place. This requires a combination of solid business skills and disciplines guided by deeply held values.

He's been helping entrepreneurs do this since 2002. He was the top Coach in Canada with the world's largest business coaching company before going out to focus on Businesses That Matter. His clients have experienced everything from 8 figure exits to 7 figure salaries, from rapid expansion to minimized operational work because of the development of great leaders and high-performance values-driven cultures.

Warren is the creator of The Business That Matters Playbook, a tool that automates and eases the strategic planning process, so the entrepreneur and the team know exactly what to do and when. He's also the founder and host of the podcast "The Business That Matters Spotlight".

Warren's also a recovering lawyer, a serial entrepreneur, college professor, presentation/pitch trainer, actor, theater director, and Dad to a wonderful daughter who constantly challenges him to be a better person.

Topics Covered:

03:56 - Taking on many roles and finally becoming a business coach 05:51 - What got him into entrepreneurship? 07:47 - A gift of life he uses to explore things and the world 08:19 - Finding purpose in the life that could have eluded him 09:04 - What it was like growing up with the illness he had 10:40 - The significance of focused strategic planning 12:34 - How essential is strategic planning even in a small or medium-sized business, and how do you go about creating a strategy? 15:04 - Talking about the 'The Business that Matters' playbook and how it works 17:36 - The challenge in coming up with the SWOT analysis 20:31 - Preparing for the unforeseeable future 24:22 - What is a 'Business that Matters'? 25:49 - How to do 'Business that Matters' 27:13 - The kind of people a values-oriented business attracts 28:39 - How culture should look like in a 'Zoom' environment businesses are in at this time 32:28 - Bringing subcontractors and other service providers into the fold and making them share the culture of the organization 34:22 - Discussing the 'Top Right Living' assessment and how to go about it 36:59 - Sharing about the '7 P's' and 'Y You' assessments and their significance 39:31 - Dealing with someone who is not culture fit 42:47 - Doing away with binary thinking 45:06 - How binary thinking kills creative thinking 46:07 - Sharing important lessons in business 48:47 - Needed number of times you should be reviewing and tweaking your strategic plan 49:56 - Significance of 90 days for review versus a yearly one 51:14 - One effective step to strategic planning 53:27 - His two favorite brands that have endured and done an excellent job in branding 54:47 - A tool he enjoys using and believes every entrepreneur should listen to 57:24 - What 'The Social Impact Challenge' is all about and how you can participate in 'Competitive Kindness'

Key Takeaways:

"When you're starting a business, it's good to go through the business planning process; you've got to go through the work of understanding who your target market is, how you're going to market them, and understanding your competition. But to do the big fat 40-page business plan they have to submit to a bank, that's largely a useless exercise. It's a lot of excessive effort." - Warren Coughlin

"I think it's good to have a vision for where you want to go and have some long term objectives, but you plan within a one year cycle." - Warren Coughlin

"Strategy is nothing more than the answer to the question, 'How do I deploy my scarce resources – time, team, and money to achieve an objective?' That's it. If you have an objective, and you only have those three resources, time, team, or money, that's it, that's all you have to play with, and so you've got to figure out how am I going to move them on the board to achieve what it is I want to achieve?" - Warren Coughlin

"You got to look at your business from a risk mitigation standpoint. What's the drop in value or raising interest rates that I can absorb and not be subject to an existential risk? And when you get close to that, then you have to slow down your acquisitions, or you've got to change your cost structure a little bit to make sure that you're covered. And then to make sure that you've got good cash flow." - Warren Coughlin

"A mentor of mine, he likes to use the metaphor of seasons. In business, there are always seasons. There's spring, summer, fall, and winter. And there's always going to be a winter. And if you're not prepared for winter, you're gonna get cold." - Warren Coughlin

"A business that matters is one that provides a really great lifestyle for the entrepreneur and his or her family while having a positive impact in the world, whether it's just some small corner of it, or a larger environment." - Warren Coughlin

"Get really clear on why you're doing what you do. It doesn't have to be grand and noble, but you should have a reason for doing it that's beyond just money." - Warren Coughlin

Additional resource:

Get our how-to guide and get noticed: https://reibranded.com/linkedin/

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Why you've got to check out this episode:

• Discover a 12-minute a day technique that helps take you from a six figure income to a seven figure income.
• Find out how to play the game of life at your full potential rather than just at 20% of your potential
• Learn how to be an A-player leader who is strongly driven for growth and success

3 Rs Read, Resource, Reflect

Read:

Think and Grow Rich by Napoleon Hill How to Win Friends & Influence People by Dale Carnegie Psycho-Cybernetics by Maxwell Maltz

Resources:

12-minute methodology Apple Podcasts app

Reflect:

"What you envision in detail on a daily basis is what shows up in your life." - John Mitchell

“You can net 6 figures from working hard. But you can’t net 7 figures unless you are working smart” - John Mitchell

Do you still work hard and not smart in your real estate investing business?

Do you want to earn from a low six-figure to a seven-figure income?

Are you prepared to become driven and live not just the average but exceptional life?

Are you curious about how to live life at a much higher level and your full potential?

Let's find out!

In this episode, John Mitchell shares his 12-minute a day methodology that impacts his life and business in leaps and bounds that he has never imagined before.

He can only look back now with gratitude and eagerness to help others do the same. Here he is willing to share what he has found to be working in his life and business with the rest of the world.

John Mitchell's story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn't as successful as he thought he should be. To rectify that, he decided to find the "top book in the world" on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich.

The book says there's a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it. When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process. John's technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas' McCombs School of Business, one of the TOP 5 business schools in the country. He is also the "mental coach" for the head athletic coaches at the University of Texas as well.

Topics Covered:

02:21 - John's story of a life-changing moment at 50 07:24 - From practicing as a CPA to becoming a real estate entrepreneur 08:51 - What more is it than the money - going from six-figure to a billion-dollar income 13:35 - Influencing that part of the brain that controls daily actions 15:37 - Setting intention and forming habits as real estate entrepreneurs 16:34 - What is this 12-minute a day technique, how, and for whom does this work? 23:02 - Making a thorough but concise articulation of your life 24:24 - Setting bigger goals and requiring a high degree of accountability in achieving them 26:38 - Why this 12-minute a day technique only works for driven people 28:16 - Playing the game of life at your full potential 33:01 - What makes a driven person? 35:39 - Indicators of someone driven for success 37:31 - What it takes for this '12 minutes technique' to influence the subconscious mind 39:12 - A three-step process to get the '12-minute a day technique' working 44:01 - Making the most of the power of deep thinking 47:58 - John's words of wisdom 49:00 - A favorite brand he picks for making things simple most of the time 50:40 - Books he considers powerful and is a game-changer 52:23 - Tools he considers the best to use to communicate with one's tribe 53:12 - Looking forward to launching his podcast

Key Takeaways:

"I can see why it was happening. I was just playing the game of life and the game of being an entrepreneur at a much higher level. I mean, it worked because I was focused only on what moves the needle; I had tripled my discipline. And I had new ideas come into my head every week that weren't coming in before. And I just became fascinated by the fact that you could take two key scientific principles, and so, materially impact your success and achievement in life." - John Mitchell

"Think and Grow Rich talks about playing science to your life, that pure success, based on the central concept that 95% of your daily actions are unconscious. And so think about this. If that's true, then they have a higher level of success than you currently have; you have to influence those unconscious daily actions. And you do that by proactively influencing the subconscious mind." - John Mitchell

"My actions determine my success, I can only influence my actions with repetition, not with logic." - John Mitchell

"We're on autopilot most of the day, and we're wired for being reactive, negative, and that's exactly the opposite of the way we want to be if we want to be productive, creative, and happy. The only way you can override that innate programming is to program yourself with some sort of repetition." - John Mitchell

"When you create that clarity and feed it to yourself every day,  after 21 days that affects your daily actions." - John Mitchell

"So much of what I'm doing is... sure the methodology works, but it only works if I have the right person. And they got to be willing to put in as much effort in creating that clarity." - John Mitchell

"If we're gonna take 12 minutes to influence the subconscious mind, we got enough time to influence how I am as a husband, how I am with my health, how I look at my life, as well as my business." - John Mitchell

John's gift for you:

Break Through to Netting 7-Figures Per Year. Watch this 3minute video: https://thinkitbeit.com/3-minute-training/

Connect with John Mitchell:

• ThinkItBeIt.com
• Email: [email protected]

Additional Resource:

Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Why you’ve got to check out this episode:

• Rediscover essential ideas and valuable insights to help you jumpstart 2022 with the right mind set and outlook for your real estate business.
• Discover the top 5 most listened to podcasts to get insights on branding and marketing, mentoring, mindset, and using SEO to get your business noticed
• Hear about the top 3 recommended podcast episodes on topics about leveraging LinkedIn, the scientific approach to content marketing, and hiring VAs, so you bring about a constant flow of sales leads, significant engagement, and you scale up your business faster.

Do you want to get off to a good start as 2022 kicks in? Have you thought of ways to help you level up your real estate business this year? Are you ready to fill up the new year with actionable ideas to achieve success in your real estate business? Here, we’ve rounded up the top 8 podcasts from 2021 to help you kickstart the year 2022 with focus and passion.

Listen and enjoy!

Topics Covered:

01:14 - Excerpts from episode 3 with Richard Copcutt on the corporate branding lessons that can apply to your real estate investing business

13:44 - Part of the interview from episode 5 with Sarah Eder and Chris Merry on the marketing and branding strategies when starting and growing your real estate business

24:32 - Snippets from episode 8 interview with Brooke Shang on mentoring, mompreneurship, mindset, and marketing insights for your real estate investing business

33:33 - The Sarah Larbi interview - excerpts from episode 2 on quitting your day job to starting a real estate business

45:27 - Insightful discussion around using SEO for your real estate investing business brand awareness from episode 6 with Michael Halbmeier

53:34 - Quick excerpts from conversations with John Nemo from episode 11 on leveraging LinkedIn to generate nonstop sales leads, clients, and revenue

01:02:28 - Brief excerpts from episode 39 with Scott Ayres around research-based insights around content marketing and social media posting

01:09:45 - Part of the conversation from episode 36 with Amy Ransdell around delegating tasks and hiring virtual assistants (VAs)

Resource:

Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Why you've got to check out this episode:

• Discover essential questions you can ask yourself to shake off the year 2021 completely, so you truly set your heart and mind and put your energy into 2022.
• Find out how you can have full closure of the year 2021 to move on and start anew for the year 2022.
• Learn how you can look forward to the new year with enthusiasm and focus for the future.

Have the holidays helped you truly say goodbye to the past year?

Or are you still dwelling on the past and thinking about 'what could have been' and 'what if'?

In this episode, Paul shares tips and insights on how you can leave behind the year's past with a happy heart, wipe out any trace of regret, and usher in new beginnings with joyful anticipation of what's to come ahead.

You can ask the same questions he asks himself, as the exercise can truly help one think through and fully say goodbye to 2021 and get prepared and focused on 2022.

Are you ready for 2022?

Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start.

Download here https://brand-checklist.ck.page/02dc100707

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Why you've got to check out this episode:

• Find out how you earn passive income from land investing, lower your costs and increase your return on investment even when someone is in default.
• Learn about the mistakes that most land investors commit, so you can avoid the pitfalls of doing them.
• Understand what you should be thinking about in terms of earning passive income to ensure strong, long-term financial security.

3 Rs Read, Resource, Reflect

Read:

The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller

The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian Moran

Resource:

Zapier reMarkable

Reflect:

"If you do for the next three to five years what other people won't do, you'll be able to do with the rest of your life what other people can't do." - Zig Ziglar

With property to maintain and renters to handle you have your work cut out, add in rehabs, renovations and rodents and you are in headache territory! What if you could earn passive income every single month without having to deal with any of them? And you only had to make a one-time sale and you get to enjoy your ' terminal days'?

In this episode, Mark Podolsky shares how land investing is an excellent choice if you want to think about passive income and having that financial security that you don't get from any other investment vehicles.

While you need to find ways to raise capital or bring onboard joint venture partners for other real estate investing strategies, you don't have to with land investing.

And Mark gives his tip on how you can best do it and keep three hundred to a thousand per cent returns to yourself.

And if your worry is about those defaulting payments, Mark's advice has got you covered.

Listen to his game plan, which will not let you be at a disadvantage but rather give you higher investment returns, instead.

Talk about total freedom to work when and where you want to.

Mark J. Podolsky ( also known as the Land Geek ) is the Managing Member of Land Geek Enterprises, Managing Director of Frontier Properties, Founder of GeekPay.io, and a former Investment Banker at Dinan Company and Dental Consultant at AFTCO & Associates. He is widely considered the Country's most trusted and foremost authority on buying and selling raw, undeveloped land within the United States. He has been actively investing in Real Estate and Raw Land since 2001 and has completed over 6,000 unique transactions. Mark's company, Frontier Equity Properties, LLC, is an A+ rated BBB real estate company. He is also the host of one of the top-rated podcasts in the Investing Category on iTunes aptly titled The Best Passive Income Model and the host of the Land Geek Podcast- Work Smart. Earn More. Learn How.

Topics Covered:

02:07 - Why land investing is an interesting niche to focus on 03:32 - How do you earn passive income from land investing? 08:49 - Best locations where you can find and buy a raw land 10:06 - Extending your return on investment even if the land buyer is in default of paying the promissory note 10:58 - What is so promising about land investing that he quit as an investment banker and went full-time twenty years ago? 13:01 - Earning the moniker 'Land Geek' 13:20 - Branding and marketing himself as the 'Land Geek' 15:42 - Mistakes people make when getting into the land investing niche 18:42 - How to avoid buying lands with environmental issues 19:25 - Going by the simple philosophy of 'happy customers guaranteed' 21:15 - Funding his land deals 22:04 - Scaling his business with VAs 23:09 - What his 'terminal days' and the rest of the week look like 24:36 - One important thing he does on his 'terminal days' 25:02 - Talking about the companies he owns, what are they for 26:07 - What you should know when thinking about earning passive income 27:33 - Dealing with 'shiny object syndrome' 28:45 - The one reason he loves this favorite brand of his 29:00 - Two favorite books he reads in combination and his takeaway from these 30:30 - Tools he enjoys using and recommends 32:34 - His favorite quote 33:26 - Mark's final words of wisdom

Key Takeaways:

"Landed investing is a really interesting niche for me because it's just a one-time sale. And then I get passive income every single month. And I don't have to deal with any renters, rehabs, renovations or rodents." - Mark Podolsky

"It's a simple game. All we want to do is create enough of these land notes where our passive income now exceeds our fixed expenses. And we're working because we want to, not because we have to." - Mark Podolsky

"I had already done so many transactions that it was really easy for me to sort of articulate everything. In the beginning, I would just teach people how to do what I do. And then as they started gaining success, then they start telling people, oh, my gosh, this thing works. And then it starts to snowball from there." - Mark Podolsky

"You don't want to buy land with an environmental issue. If you do, you could be liable for millions of dollars of cleanup. To avoid that, you just go to epa.gov. You look up Superfund sites, and you avoid them." - Mark Podolsky

"I would say don't be a land snob. Just because you don't like that land doesn't mean someone else wouldn't, so you buy any asset 30 cents a dollar, here's someone else on the other end of that deal." - Mark Podolsky

"Because our margins average 300 to 1,000%, I never recommend anybody taking an equity partner. If they need capital, take a debt partner, get as much money as you can, 2%, 5%, 10%, 12%, 16%, it really becomes irrelevant at those margins. If you've got friends who are making 0% of the money in the bank, help them out." - Mark Podolsky

"To scale anything, you need a team [Virtual assistants]. Because otherwise you just have a job." - Mark Podolsky

"It's really just about deepening relationships on 'terminal days'. I want to spend time with the people I love. And if there's somebody I've been neglecting, maybe I'll call them. And so that's really what I like to do because at the end of our lives it's really about the quality of relationships." - Mark Podolsky

"Now I've avoided financial insecurity. And I think that's really what we wanted to do. For example, the stock market goes up; it goes down, you constantly sort of feel financially insecure. With real estate and cash flow, you avoid that. Not that real estate can't go down. But it's not nearly as volatile as a stock market." - Mark Podolsky

FREE course

Double your money in 30 days or less. Click here: https://www.thelandgeek.com/quickdeals

Connect with Mark podolsky:

• https://www.frontierpropertiesusa.com/
• https://www.thelandgeek.com/
• http://www.geekpay.io/
• LinkedIn
• Instagram

Are you ready for 2022?

Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start.

Download here https://brand-checklist.ck.page/02dc100707

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Why you've got to check out this episode:

• Discover the two main points to a 'Profit First' approach to your real estate investing business, so you make profit a habit inside your business
• Find out the biggest mistake most investors make so you won't go the same route as others did and end up with nothing.
• Learn how to set up your 'Golden Trio of Accounts' to make sure your business is always healthy and profitable and always moving forward.

3Rs - Read, Resources, Reflect

Read:

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russel Brunson

Profit First for Real Estate Investing by David Richter

Resources:

Marketing Secrets - Podcast Google Sheets Google Gmail Asana unroll.me

Reflect:

"Anything is how you do everything." - Anonymous

As a real estate investor, do you find yourself not knowing where the money comes and goes?

Do you rely everything on your bookkeepers and accountants to do money management for you? But often that is only once a year!

That's one reason why some investors just wake up one day and find out all their money is gone, and they don't know why.

It's about time to arm yourself with knowledge, so you take control of your business finances and have your business flourish.

In this episode, David Richter shares how while growing and building a real estate business from 5 deals a month to over 25 deals a month, he realized that as much money that was coming in, it was going right out again.

With the unique opportunity of being in every seat as a real estate investor, he found a calling to the company's finance seat to help them see where their money was really going.

And that's when the 'Profit First' mindset and the formula were brought into the open and helped turn around whatever outdated practices and beliefs about business finances they previously had.

Here, he talks about the two most important things you need to bear in mind to make sense of the whole concept of 'Profit First' and put it into practical use.

In doing so, you will not only keep deals going and coming in one after another but make profit a priority. That way, you make a whole system of making profit a habit in your business, ensuring long-term viability.

David Richter is an active real estate investor who has been essential in closing over 850 deals which include wholesale, turnkey, BRRRR, owner finance, rentals, lease options, and any other exit strategy you can think of.

David has helped real estate companies completely turn around from going out of business to building cash reserves through his profit advising company Simple CFO Solutions, LLC. He is the author of Profit First for Real Estate Investing.

His goal in life is to completely transform the Real Estate Investing industry when it comes to how real estate investors view their finances and – bring them true financial clarity and freedom.

Topics Covered:

03:04 - Eye opening experiences that helped him bring to light needed change in the finance aspect of real estate investing 07:20 - Reasons for most real estate investors losing control of their business finances 09:20 - The concept of the 'Profit First' formula and putting it into practical use 11:39 - One biggest mistake most real estate investors commit in their business 12:41 - A practical step to the 'Profit First' approach – the 'Golden Trio of Accounts' 17:35 - Get out of your own rat race and truly own your financial freedom 20:01 - Making sure you are on the same page with your bookkeepers and accountant about the 'Profit First' approach 24:03 - How to set up accounts for multiple portfolios 25:15 - The big benefit 'Profit First' mindset has given him considering he has no financial background 26:48 - How did the idea of 'Profit First' resonate with him 29:05 - 'Profit First' success stories he is most proud of 37:03 - Explaining what fractional CFO is 39:46 - The reason he loves this brand 40:55 - Book and podcast he recommends if you want to figure out marketing principles 41:40 - Cool tools he uses and enjoys 42:49 - A quote he believes to have helped him be a good steward of what he has now

Key Takeaways:

"A lot of investors, I feel like, if they just had knowledge – knowledge conquers fear. So, that's where getting this knowledge, that's why the book, that's why the message. That's why I love 'Profit First', of all, the whole story and message behind it. Because it arms people with that knowledge." - David Richter

"We're always thinking about, I need to pay all this and hopefully one day I get the benefit. That's where the profit first formula says, well, no, it's sales minus profit equals expenses, meaning I make a sale, I take my profit first. And then the expenses are what's left over to pay for that and fund the business growth and everything. But it's making sure you're healthy first, and you are actually profitable." - David Richter

"The biggest mistake most investors make is having one big bank account where everything goes in, everything goes out, and it's just a cash cow that's being tossed all the time. That's where having that one bank account doesn't give you control, doesn't really let you see what your money is versus what to spend on the business." - David Richter

"You need to make sure you have three main heroes always pushing your story forward for good that you have something besides the expense account that is making sure that you are actually profitable and healthy and going to win and have a good ending to your story." - David Richter

"Everyone wants time freedom, financial freedom like they're looking for the big freedom tickets. And you can't have that unless you have a system in place to keep the money and buy that freedom for yourself." - David Richter

"Make sure to find someone you respect in the real estate space, have them hold you accountable, so you don't just go off the rails buying all their properties just because you're emotionally involved with them." - David Richter

Connect with David Richter:

• simplecfosolutions
• profitfirstrei.com

Are you ready for 2022?

Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start.

Download here https://brand-checklist.ck.page/02dc100707

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Why you've got to check out this episode:

• Find out how you can set up your real estate investing business to run on its own, profitably and help you lead the life you want to live.
• Learn why you need to 'set up your business' first and solidify it before buying deals.
• Discover how you can earn a main river of income and additional streams of income.

We've been told of the usual route -- study, do well, finish college, and land your dream job.

But have you thought of creating something passive where you never need a job ever again?

The kind where it operates on its own without much intervention from you other than just looking at reports of how well everything is doing well for you and living off of it. And with the lifestyle you so wanted?

In this episode, our guest, Dustin Heiner shares how he went down the same path that most of us are following, getting a job, ending up being fired and unemployed but rising up to create a river of income and multiple streams of income.

3Rs - Read, Resource, Reflect

Read:

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! By Robert T. Kiyosaki

The Richest Man in Babylon by George S. Clason

Resource:

Email Evernote

Reflect:

"The best time to plant a tree was 20 years ago. The second best time is now." - Chinese Proverb

Dustin Heiner is the Rental Property Expert and Founder of MasterPassiveIncome.com. Being Successfully Unemployed at 37 years old by investing in real estate rental properties, he is now on a mission to help everyone to quit their job and never have a job again. He also helps his students build successful real estate investing businesses all over the country.

Through his work at MasterPassiveIncome.com, Dustin Heiner has become one of the leading real estate rental property experts.

Dustin started MasterPassiveIncome.com from his home in 2015 while being a full-time employee, married with four children, owning and operating two other businesses, and being a full-time investor. He is very passionate about his mission to help others become successfully unemployed and never need a job again.

In 2015, Dustin wrote his first book, "How to Quit Your Job with Rental Properties," which quickly became a bestseller. From there, he began his new business helping others to invest in rental properties to quit their job.

Since then, Dustin Heiner has helped countless numbers of others to start investing in real estate rental properties. Even if his students live in very expensive cities, he shows them how they can invest all over the country.

His lessons and expertise have been called upon by numerous real estate and financial podcasts and events. Dustin has been featured in Yahoo Finance, Business Insider, Motley Fool, and US News.

Topics Covered:

03:25 - Realizing his value is not tied to a regular nine to five job 12:27 - Dustin's number one 'Why' he has catapulted to being a full-time investor 14:44 - Learning how to build a business that runs on its own automatically 17:29 - The reason why he scaled up his business and what it should be like 'setting up a business' before getting inventory 21:54 - Taking the fear out of buying properties or investing 'outside of state' 27:40 - How come he doesn't pay for taxes and other utilities? 29:50 - Branding and marketing his real estate investing business 31:37 - Why branding is huge in running a business for longevity 36:37 - His thoughts about social media and why he believes you don't have to be everywhere else 38:46 - Why you shouldn't do everything yourself and manage your properties even when you just start out in your real estate investing business 43:15 - Don't project yourself and your wants on other people 45:03 - Having that river of income at the same time streams of income 47:19 - Teaching his children financial literacy and about passive income instead of giving them an allowance 50:48 - Talking about his' Watch and Learn' podcast 52:27 - Books he recommends for the many great principles 53:00 - A personal brand that he likes and considers spot on 56:48 - What he says to someone who is contemplating quitting his day job

Key Takeaways:

"You need to realize that your value is so much more than anybody can ever pay you." - Dustin Heiner

"As soon as you realize that your value is so much more, then the world opens up to you to see, 'Oh my goodness, I can make so much more money!" - Dustin Heiner

"What we do is we build the business, finding all these people in the business first, then we go out and get properties, which is our inventory. Your business is your business; your property is your inventory. And that's how we scale because we have the business set up; all we got to do is find another property and buy a piece of inventory. And we put that into the business." - Dustin Heiner

"Because you set the business, you don't view your property as a business, it's a piece of inventory, then you can scale the business, and you don't even worry about it because you hire the right people and give them the rules and processes to proceed further." - Dustin Heiner

"I think everybody's brand needs to be an extension of you. Because if you're going to do a business for longevity, let's say if you're a realtor, if you're a property manager investor, literally be yourself because that's the only person that you can be the best version of yourself." - Dustin Heiner

"Definitely, don't be a property manager; you're going to hate it, you're not going to want to do it. You need to make sure you hire the right people in your business." - Dustin Heiner

"You better plant that tree today. If it's investing in real estate, if it's building a brand, if it's whatever it might be, or even just being with your kids, and being intentional about building relationships with them, do it today; don't put it off." - Dustin Heiner

"Find passive income because that allows you more time to be with your family, travel the world, build more businesses, make more money, and serve more people." - Dustin Heiner

Additional resources:

• Free Real Estate Investing Training

Text RENTAL to 33777 for a FREE Real Estate Investing course        Or go to https://masterpassiveincome.com/freecourse

Real Estate Wealth Builders Conference - March 10th-12th 2022 http://rewbcon.com/

Checkout Dustin Heiner:

• successfullyunemployed.co
• watchandlearnpodcast

Are you ready for 2022?

Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start.

Download here https://brand-checklist.ck.page/02dc100707

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Why you've got to check out this episode:

• Find out how you can make people stop the scroll and achieve that video pattern interrupt so you catch your audience's attention to what you do.
• Bust myths, rumours, and stories about social media marketing and know about the ones that are tried, scientifically tested, proven, and working.
• Know about the recommended content you should create that works for the different social media platforms.

3Rs - Read, Resource, Reflect

Read:

Leveling Up: How To Master The Game of Life by Eric Siu

Resources:

Marketing School - Digital Marketing and Online Marketing Tips - Podcast

Zubtitle

Reflect:

"It is what it is; life comes at you. How I react is way more important than what happened." - Scott Ayres

For real estate professionals, it's a real struggle to use social media effectively.

With distractions pulling people in different directions, it's a challenge to make people stop the scroll and catch their attention to what you do. And then you wonder, which content to post, what works, and what doesn't?

In this episode, our guest, Scott Ayres busts myths about social media marketing, even those that he was taught in the past or are still being taught by "gurus" today.

Unlike many social media "experts" Scott brings a real-world approach and perspective to which business owners can relate.

For real estate agents, investors, and professionals, learn a thing or two and more as Scott shares action steps that can get your audience engaged with your content -- videos, text, or images.

Take note of what works, content-wise, for each social media platform you're posting on, as each has its different approach.

With social media constantly changing, to get ahead, pay attention as he shares about algorithms, what to do, and how it works on each social media platform you are probably on.

Not to mention recent updates from Instagram and other social media platforms you don't want to be missing out on.

Scott Ayres is a Social Media and Community Lead for Rightbound and the former Content Scientist for the Social Media Lab conducting extensive tests and research to help social media managers and business owners get the most out of their posts; busting myths along the way.

He is the co-author of "Facebook All-in-one for Dummies" and Podcast host for Social Media Lab and Social Media Lab LIVE show. He has written over 2000 blog posts on social media topics and has written for 3 blogs to make Social Media Examiner's "Top Social Media Blogs" list.

This episode was recorded when Scott was still a Content Scientist at the Social Media Lab.

Topics Covered:

02:52 - A backstory of his orange hair and showcasing the power of good branding 07:50 - How to go about video pattern interrupts and catch people's attention 10:19 - The idea behind putting up Social Media Lab 12:19 - Using a formula for a better success rate of running tests on social media 16:54 - What you should know about the placement of your hashtags, essential points to know, and more updates from Instagram 20:59 - How emojis are affecting engagement on Instagram 25:21 - Understanding algorithms and how they work on different platforms 30:41 - Suggesting the best thing you can do when posting the same content across all platforms 32:55 - Content that works on LinkedIn testing-wise 35:22 - Looking forward to testing how polls work on LinkedIn 37:22 - How are live videos working on all the different social media platforms 40:20 - What you can do as real estate investors when thinking about social media 43:32 - That brand that excites him the most these days 47:08 - Favorite podcast that he listens to 48:49 - A tool he uses for repurposing videos 50:45 - His life's motto

Key Takeaways:

"Realtors, you gotta be creative with those thumbnails. You might think you just want to show the pretty house, but you do something extreme a little bit. Maybe get a crazy zoom on it, or it's sideways or, you got to think of ways to catch people's attention on social media. Otherwise, you let your white noise, and they're just going to ignore it, especially if you post the same way over and over and over." - Scott Ayres

"Instagram came out and gave some updates on their explorer, in search. You don't have to just search by hashtags on Instagram; it's just keyword-related. And then they say as well, that hashtags go in the description, not in the comments. Hashtags in the comments will not show up." - Scott Ayres

"It's natural to do that [posting the same thing across all platforms] because you created something you want to get on everything. It's so easy; it's okay to do that. Just mix it up and think a little different on each one because each one wants to see something different." - Scott Ayres

"Testing-wise and content-wise what works on LinkedIn, text-only posts tend to always do better, they always get higher reach. Sometimes a 1,000% higher reach than a link post or a photo post. And I think why that happens is, on LinkedIn, you tend to only connect with people within your industry or at least close industries. And so people are more willing to give their two cents." - Scott Ayres

"What I love about doing live is, if you do have a community of people, even if there are only ten they'll engage, they'll talk to you, you can talk to them. Just like podcasts, you got to get an audience that's watching and listening. Then you take the live video, and you repurpose it." - Scott Ayres

"Authenticity is key. Quality over quantity, you've heard that a 1000 times. Don't feel like you've got to post every day, five times a day. Post whatever cadence that you're comfortable with that provides really good content. If it's not really good content, and you do not see engagement, then pull back and do something else." - Scott Ayres

"Don't chase the algorithms because chasing the algorithms is like a dog chasing his tail. You're never going to catch it, and you're just going to be frustrated. But do see what's working for others and maybe figure out how you can do it. Re-test it like we do to get leverage." - Scott Ayres

Are you ready for 2022?

• Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start.

Download here https://brand-checklist.ck.page/02dc100707

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Scott Ayres:

• agorapulse.com/social-media-lab
• LinkedIn
• Facebook
• Twitter

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Why you've got to check out this episode:

• Discover what is called a three-legged stool paradigm that is crucial in sustaining your business
• Learn about the five reasons why small businesses fail so you turn them around and become successful
• Find out this important silo you should work on for your business continuity

3Rs - Read, Resources, Reflect

Read:

Paradox of Choice by Barry Schwartz

The Checklist Manifesto: How to Get Things Right by Atul Gawande

Resource:

Quartz

Medium

Reflect:

"Better to be silent and thought a fool than speak (or tweet) and remove all doubt" - Abraham Lincoln

With many moving parts in starting and running a business, you must know what you do.

It's also important that you learn from others' mistakes, so you avoid the cost of committing the same blunders over again.

What's best is taking the necessary steps to manage one's business from a financial and entrepreneurs perspective.

There's no challenge that an entrepreneur faces that our guest for today, Henry Daas, does not know about. That's why in today's episode, he shares with us his insights, wisdom, and knowledge of taking charge of one's business.

Being a real estate investor, just like any business, is tough. As a serial entrepreneur with significant business experience, Henry shares essential lessons learned from decades of building businesses in different industries.

Having committed mistakes in the first few attempts at the start of his business career, he came up with these five aspects where most entrepreneurs find struggle in. It comes in handy as it makes you aware of what to avoid and what to work on.

Newbies and seasoned entrepreneurs alike can learn a ton as he touches on financial literacy.

With vast experience and expertise garnered over the years, he finally sat down and came up with a three-legged stool concept that is of immense help in how he conducts business matters, something that he also teaches his own clients.

He talks about the seven silos a business should have, of which he singled out and went in-depth on a particular one as it is one crucial aspect of business you shouldn't be missing out on.

Henry Daas is a serial entrepreneur, business coach, screenwriter, and self-described 'ordinary guy'. And now personal finance coach! Born in Brooklyn at the tail end of the Eisenhower years, he has lived his entire life in and around NYC. He has lived his life in and around money, as well - from cutting lawns as a kid to managing a stock portfolio as an adult. And everything in between. FQ is the culmination of his six decades of financial knowledge and experience.

Topics Covered:

03:45 - Important thoughts from being a serial entrepreneur 04:39 - Rent before you buy and the trappings of the cubicle life 05:52 - Why newbie entrepreneurs find it hard to get past the struggles that they face 07:02 - Reasons people come to him for help 09:17 - A three-legged stool paradigm he teaches and uses in his business and with his clients and hiring matters 12:55 - Five reasons small businesses fail 14:45 - His primary reason for writing a book 16:02 - What's behind the pivot in his business 18:33 - An important advice to real estate investors from a financial view of business 21:12 - What a scarcity mindset looks like 24:13 - One silo among the seven that you need to focus on for your business' sustainability 25:53 - The reason behind studying real estate to obtain a license at this time 29:19 - Three important things in real estate 30:14 - How he hopes to contribute to the real estate industry with his significant knowledge of business 33:11 - Brands that he likes 34:39 - Why he loves these men as leaders and entrepreneurs 36:32 - His thoughts on the crypto craze 46:45 - Tools he loves using and which he enjoys 47:55 - Talking about his writings and screenplays. 50:54 - Sharing about his own brand of shirt 52:18 - His favorite quotes 53:28 - Questioning your motivation for doing something

Key Takeaways:

"Confusing passion with commitment -- sometimes people are insanely passionate. But then, when it comes down to the drudgery, they lack the commitment necessary to follow through, just like the entrepreneur who lacks the commitment to cut the umbilical cord from their employer and go alone. That's tough." - Henry Daas

"The fact that they reached out to me is an indication that it's not working for them, that there's some kind of a problem here and you can't, it's hard to be a slave to multiple masters. It's hard enough to be a slave to one master." - Henry Daas

"The ones you're really good at, you should do all of those, if you can, if you have the bandwidth to do it. And the ones that you're not so good at, you should find somebody who's really good at it, and pay them to do that for you." - Henry Daas

"Just because you don't pay yourself doesn't mean that your time is valuable. It has value. And I guarantee you, as an entrepreneur, it's higher than the value it is for somebody that you hired." - Henry Daas

"If you can't find me a bunch of people out there who either tried and failed, and tell me why they did and why you're not going to, then I have to believe that there's no business there." - Henry Daas

"I'd rather be right than happy. I know so many people who are like that. They will fight tooth and nail and destroy friendships just to prove themselves right. It's like, let it go. Is it really that important for you to be right?" - Henry Daas

Additional resources:

• If you'd like to chat with Henry about entrepreneurship, money or anything else, use this link: https://daasknowledge.com/contact/
• Download for FREE Henry's book 'Financial Intelligence FQ': https://bookbaby.daasknowledge.com/

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Henry Daas:

• henrydaas.com
• daasknowledge.com
• LinkedIn
• Facebook
• Twitter
• Instagram

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Why you've got to check out this episode:

• Learn how to find out your uniqueness and strength and use it to your advantage in business and even beyond.
• Discover the key thing that would help you uncover your genius so you can bring value to others and easily monetize it.
• Understand a concept that helps let your brand shine brighter for people to come after you and not you chasing after them.

3Rs - Read, Resource, Reflect

Read:

The Seven Habits of Highly Effective People by Stephen Covey Relentless: From Good to Great to Unstoppable by Tim Grover

Resource:

Morning routine

Reflect:

"Start, don't quit." - Josh Zepess

When you make a human connection with your audience first, that's when people care about you.

More than people being interested in you and the best service you offer, people care what you can do for them and what value you can provide them.

Once you articulate that mission or vision for them, that's when you raise your conversation to a whole new level.

In this episode, Josh Zepess underscores how your messaging shouldn't be about how good you are or how great your services are. It must be about what's in it for them, why you even care to help them.

At the core of this conversation is the belief around this particular concept where your authenticity just shines through that people notice that and they seek you out.

Alongside this belief is echoing, and making known the uniqueness of your brand and the value you bring and monetizing it in the process.

In a world where genius is buried, dreams are laughed at, and rust never sleeps, Josh Zepess (a.k.a., The Identity Archaeologist) is on a mission to raise the ROI on each and every conversation, for confused and struggling solopreneurs, by discovering, articulating, and monetizing their authentic personal brand.

After 20 years as a shy, negative, skeptical engineer, he escaped the corporate cubicle to find himself in the freefall of entrepreneurship. That journey of success (but mostly failure) led him to finally choose to monetize his genius of discovering, articulating, and monetizing authentic personal brands.

When he's not ideating, he's a semi-professional comedian (not the funny kind), poet, pilot, homebrewer, and OCR athlete.

Topics Covered:

03:04 - Where the 'identity archaeologist' came from 04:41 - What is behind the struggle of answering, 'what is it you do' 06:53 - People either buy you or not buy you 07:58 - Defining brand and what people need to understand about it 11:25 - Getting deeper into your 'Why' 13:11 - Becoming authentic versus being superficial 15:39 - What a personal brand is 17:54 - Finding your genius 21:10 - Start mixing around these three things, and you'll know what you're good at that other people find value in 22:23 - The profound concept of the 'lighthouse effect' 24:47 - Overcoming the fear of driving people away for standing up to your conviction 26:22 - What he means when he says 'semi-professional comedian, but not the funny kind' 26:57 - Being big on accountability for himself 28:31 - What got him attracted to this brand 30:31 - A natural tool that has been most impactful for him 32:35 - What you can start doing now when it comes to personal branding

Key Takeaways:

"We're sold the lie that emotions and business don't mix, that you should not be human in business. I want to get rid of that line; I want to bring humanity back to business. That's my big overarching goal. We need to be more human; we need to be okay with letting people know why we care before we share all the crap that we know." - Josh Zepess

"People buy you first, your product or service second, but if they don't buy you, they'll never touch your product or service, no matter how much they need it no matter how great it is." - Josh Zepess

"You could drive trucks; you can go be a dentist; you can go become an astronaut. Why are you selling houses? Why are you doing real estate investment? Why? Because if you can't articulate that, no one cares about anything else that you're going to talk about afterward. They just don't." - Josh Zepess

"Conviction is what happens when confidence up here goes from your head to your heart. When it's no longer what you do, when it's what you are, that's powerful. That's when nothing can stop you. That's when the profits really roll in." - Josh Zepess

"Someone will always come along and do your product or service better, faster, cheaper. Those are the three aspects of a commodity -- better, faster, cheaper. So your product or service is easily duplicatable, but you aren't. And that's the key. That's what a personal brand is; it's taking that uniqueness that no one else can duplicate, and applying it to your business in a profitable way." - Josh Zepess

"What do you stand for? What do you stand against? I don't care; either one. But let it out. Let that shine, let that mission, vision, stand, values, and story; let that stuff out. And I promise, people will naturally be attracted to that energy, they're going to want to come into your circle. That's the lighthouse effect, just taking a stand." - Josh Zepess

Additional resources:

Get your FREE 30-minute 1-on-1 master session to create your unique CFI (Compelling First Impression). Click here: https://joshzepess.com/wdyd/

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Josh Zepess:

• joshzepess.com/wdyd

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.