Real Estate Investor Content Marketing - Attract. Nurture. Sell.

Why you have to check out this episode:

• Find out how to leverage people to do things for you, so you grow your real estate business and have the freedom that you've always wanted.
• Overcome common objections to task delegation and hiring virtual assistants.
• Learn how to find out what works for your consumers by studying other people's brands.

3Rs - Read, Resource, Reflect

Read:

Real Estate Disruptors - Podcast

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber

21 Irrefutable Laws of Leadership by John C. Maxwell

Winning: The Unforgiving Race to Greatness by Tim Grover

Resources:

Text message marketing Launch control

Reflect:

If you don't know where you're going, you'll end up someplace else. - Yogi Berra

Delegation is one thing most business owners are having a hard time doing.

In wanting to be on your own, you end up being overwhelmed and in the process, find yourself doing things that are dragging you down and stopping you from growing your business.

How do you find the time and freedom you've always wanted in the first place and still find success in business?

In this episode, Amy Ransdell shares how you can leverage other people, specifically known as VAs (virtual Assistants), to do things for you to scale sooner and faster.

Many don't see the value of having other people do things you can do or do better than you.

Once you realize that, great things keep coming to your business.

When it comes to marketing, she ‘doubles down’ not on any other thing but these two important words that she'd like tattooed on anyone's arm so that you get reminded every time that they matter more.

She shares essential insights and lessons learned in coaching that you can always make use of in your real estate business.

As an investor and agent herself, and pulling from her experience, her words of wisdom will ring true for you, as well.

Amy Ransdell is an Executive Execution Transformation & Peak Performance Coach, active real estate investor, real estate investment mentor, real estate agent trainer, investment strategist, licensed real estate broker, brokerage owner, SALES trainer, national speaker, marketing lead for multiple companies, and NLP Certified Master Practitioner and Breakthrough coach.

Having empowered thousands of coaching clients over 18 years and built multiple real estate performance programs, while balancing life and family as a mother of 3, Amy understands HOW important it is to give yourself the tactical and mindset resources you need to enjoy LIFE while crafting a career, building a business, and maximizing your income.

Amy's passion is helping individuals tap their personal power so that by living in alignment with their creative calling and their values, they can PERFORM personally, professionally, and physically at the highest level. Her love of the synergy of biochemistry, neuroscience, artistic expression, performance development, and 18 years of coaching 1000s of real estate professionals provides her clients with a uniquely qualified approach.

Topics Covered:

03:31 - What got her into real estate investing 04:54 - How she gets people to take action 05:27 - Getting into the real estate space with her investor hat on first 06:42 - Why she believes you should get a license as a real estate investor 07:52 - Sharing important lessons in marketing and coaching 12:45 - Digging deep and finding out people's problems 14:57 - The one best way to have your freedom at the same time scale your business 17:25 - Hiring people from a personality or skill-type perspective 19:05 - How soon should you have virtual assistants 23:32 - The mindset around delegating tasks and what you must understand about hiring virtual assistants 27:40 - Empowering Virtual Assistants 28:58 - Dealing with concern over other people(VAs)getting access to your database 30:20 - Overcoming timezone differences 32:26 - Tackling the idea of outsourcing your social media posts but keeping your voice and communication style 36:11 - Why studying other brands is key to finding what works for your own clients 38:22 - What makes her admire these brands so much 39:43 - Podcast she listens to, and her book recommendations 41:57 - Helpful tools for marketing and generating leads 43:03 - A quote that helps with clarity of vision for your business 44:37 - Valuable action you can do right away after listening to this episode

Key Takeaways:

"All the advantages of the license. Not only do you have access to so many resources utilized through that license, but from a credibility perspective nowadays, to be able to present that to sellers, motivated sellers, especially, and to have that additional bucket of exit strategy that you can utilize." - Amy Ransdell

"With marketing, I think a powerful lesson for everyone that I take to heart is 'the progress over perfection'. That in marketing, it's not creativity that is what empowers you. It's consistency and clear intention, clear decision and clarity of destination." - Amy Ransdell

"Probably the biggest lesson as coaches, we have sometimes to step in, ask the tough questions and help people say no to things in order to say yes to themselves." - Amy Ransdell

"The only way to scale and the only way to have the freedom but still continue to grow your gross commission income or grow the revenue for your investing business, whatever that is, is you've got to use people to do things for you." - Amy Ransdell

"The earlier that you can adopt the mentality of outsourcing to someone to be able to scale and do more and be more efficient with your time, the earlier you're going to have greater results." - Amy Ransdell

"Go hire people to fill in for your weaknesses, and then let go and let them do it." - Amy Ransdell

"Don't just abdicate and walk away, do work with your virtual assistants, and do empower them to do their job for you." - Amy Ransdell

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Amy Ransdell:

• revaglobal.com
• Email add: [email protected]
• Facebook
• LinkedIn

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Why you have to check out this episode:

• Learn how to leverage other people's money by building your personal brand.
• Find out about marketing strategies you can employ for brand awareness.
• Find out what content works best on LinkedIn and how to give value, so you get more engagement and success in what you do.

3Rs Read Resource Reflect

Read:

Tribes by Seth Godin Outwitting the Devil: The Secret to Freedom and Success by Napoleon Hill

Resources:

Octopus CRM Tube Buddy

Reflect:

Do not go where the path may lead; go instead where there's no path and leave a trail. - Ralph Waldo Emerson

Deliver equals success; perfection equals broke. - Scott's marketing mentor

The only thing that you will guarantee by not taking action is failure. - Scott Carson

We live in a world of instant gratification. We want quick results, and when we don't get them at once, we give up.

We need to be reminded that anything worth having takes time.

Just like building a business, building your brand is a long-term game that requires patience, creativity, and the right mindset.

In this episode, Scott shares insights and ideas on brand building and marketing. As for him, there is a lot to be learned from repetition and from giving value. Continuously putting yourself in front of your audience allows for brand recall. People connect more when you are being authentic and come from a place of help.

When it comes to creating content, done is better than perfect. You've got to take action, especially where videos are concerned. Don't shy away from doing them, or else you will be left behind.

He doubles down on narrowing your niche and focusing solely on it, so you get quality clients over time.

He's got one system that keeps everything in his business going and working. Find out what that is.

Scott Carson (aka "The Note Guy") has been an active real estate investor and entrepreneur since 2002, focusing on the niche of distressed mortgage notes. Since 2008 he has purchased over $1 Billion in distressed notes on residential and commercial properties all across the country.

He has helped thousands of real estate investors and entrepreneurs create wealth through his debt buying tactics and classes, helping his students close thousands of deals. He also hosts the nationally syndicated radio and podcast Note Closers Show Podcast. An avid sports fan, he spends his free time traveling, gardening, and making memories. He calls Austin, Texas, home with his better half, Stephanie, and their four-legged kids.

Topics Covered:

03:44 - How he became the 'note guy' 06:23 - A golden personal brand 07:06 - Understanding note closing 10:10 - How he leveraged LinkedIn to find leads 11:38 - Strategies he employs to make people responsive to his message 13:33 - Financing ways and raising capital 15:01 - How he took advantage of YouTube as a means to market at a time when it wasn't the craze yet 17:04 - Long-form content over short videos 18:31 - How COVID affects what content to create 20:07 - What works best on LinkedIn in terms of content 23:37 - Why get narrowed down in your niche 25:29 - What is so important about repetition and adding value 28:17 - What is the 'marketing tripod' all about 30:04 - You've got to embrace videos 33:14 - His advice for people wanting to leave corporate and become entrepreneurs 37:50 - Why this brand is a personal favorite 38:34 - Favorite books he recommends 40:46 - Tools he loves and enjoys using 41:48 - A favorite quote that truly summarizes how he started on the journey 43:03 - His best bit of advice

Key Takeaways:

"It's just a matter of following up, constantly trying to stay in front of them -- with phone calls, emails, and LinkedIn messages. And there are some tools that we use to help automate that a little bit." - Scott Carson

"Here's what works well, short, short videos, 10 minutes or less on LinkedIn, and you got to post regularly on there, something valuable. If you don't have a video, post an article or something, but don't just post the link to the article, share your opinion. But avoid talking about politics and religion." - Scott Carson

"Being hyper-niched like I am, that's been the biggest thing because my audience, my subscribers, my listeners, they know I'm not gonna sit here and try to sell them on some new technique or tactic or anything like that. I'm focused solely on what I do, so when they want to come in and find information about the note business, they come to the note guy, the one they've done some marketing in the past, to help them with what's going on." - Scott Carson

"Don't go wide. Go deep into that one niche and go down, and you'll find success. You also find a lot better quality clients in the long run." - Scott Carson

"Repetition is something that we can all learn versus just sending that once and waiting for people to fall over with deal flow or money or credit cards, whatever. You have got to hit them again and again and change the message a little bit and add value along the way." - Scott Carson

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Scott Carson:

• weclosenotes.com
• Facebook
• LinkedIn
• YouTube
• Instagram

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

What you will learn from this episode:

• Find out what is it about mindset to help you think big and make big decisions
• Discover what profound value meditation can have on your mind, body, and soul more than what the books can do for your mind.
• Hear about marketing tips, tactics, and strategies to create that 'know-like-trust' factor in your brand so people invest with you

Living off from your corporate job will only last for as long as you are working with your employer.

When you stop working, no money comes in, and you are left with nothing.

Have you thought of thriving and surviving even when not working?

In this episode, Prashant Kumar shares how mindset plays a big part for him to create something for himself in this lifetime through real estate investing, making big decisions and scoring big.

Leveraging his experience, contacts, and network helps him develop enough confidence to engage in enormous deals and navigate markets not many venture into. Let’s learn about how he brands and markets himself in syndication. How it pays to always give value and invest in relationships more than anything else.

And in all that he believes and does, let’s find out why meditation is at the core of it.

Prashant Kumar is a successful Multifamily Operator. He applies his 25+ years of experience in corporate America to analyzing Income & Expenses, calculating Net Operating Income (NOI) and calculating Purchase Price based on NOI and Market Cap Rate. He acquires and holds stable, income producing multifamily apartment complexes in emerging US markets with long term capital appreciation. He does JV and Syndication deals. Along with Multifamily, he has passion to purchase Assisted Living Properties. In addition to his personal 84 units, Mr. Kumar currently holds equity ownership in more than 1200 units. He runs meetup in NY and runs online masterminds with many groups.He lives in Long Island with his wife, daughter and son.

3Rs Read Resource Reflect

Read:

The Heartfulness Way: Heart-Based Meditations for Spiritual Transformation by Kamlesh Patel and Joshua Pollock

Best Ever Apartment Syndication Book by Joe Fairless

Resource:

Resources from his CCIM designation

Reflect:

"The more I do, the more I realize how little I do." - Prashant Kumar

Topics Covered:

03:03 - What made him quit his corporate job and focus on real estate investing? 07:29 - How mindset play a big part in thinking and scaling big straight away 10:00 - Why he is looking into the assisted living space and why this portfolio is easier from a competition standpoint 13:32 - The need to have mentors 15:51 - Branding yourself in a syndication 17:04 - What he does to build a 'know-like-trust factor' 17:49 - His target market 18:29 - Marketing strategies and systems he created 20:02 - What he would say to an eighteen-year-old or someone who would like to invest in real estate 22:38 - Making the most of virtual meetups 24:23 - What it means to add value to others 25:01 - A brand he loves and why? 25:51 - How big is meditation in his life? 28:19 - Books he loves to read about meditation and apartment syndication 29:23 - A favorite business tool he uses to look at the demand and supply 30:23 - A couple of markets he is looking in to expand 31:41 - What is his favorite quote?

Key Takeaways:

"When I quit my job, I was thinking, what have I created for myself, I mean, is that what I really wanted to do all my life? I said Listen, I have to have something on the side which makes money for me, to survive even if I'm not working. Yes, I want to work for as long as I can. But I didn't want to be dependent on the money that comes from my job. So that helped me to think, and started me getting into real estate." - Prashant Kumar

"I started connecting with the right people, right mentors, a lot of people had me, I helped a lot of people on the way. And I jumped into multifamily, where I could scale my portfolio just by one building, even if I buy one building in a year, that's good enough, you know, it can create me some income, or I'm in syndication, whatever, it creates more income for me than just buying a single family home." - Prashant Kumar

"I don't want to start my career from the bottom. I have started from, where can I utilize what I have gained in this life? I mean, my contacts, my experience, my mindset, that's the most important part, my mindset to scale it to a different level." - Prashant Kumar

"It is very important to have a good mentor; you can make bigger decisions easily. When you are in a group, then you have access to the network. It is easier to be in a group and and do the things with consent, rather than you making a mistake and finding yourself that you made a mistake." - Prashant Kumar

"In syndication people have to trust you. And your branding is very important. I think one important thing is organic growth. As you come in contact with new people, you help them out, you create an aura of knowledge sharing. And that's how people invest with you." - Prashant Kumar

"I would not suggest to an 18-year old to go and invest. What I would suggest is learn your ropes first. Finish your education, do your homework, work with somebody for a year or two, so that you understand how it works." - Prashant Kumar

Additional Resource:

• Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/

Connect with Prashant Kumar:

• myrealtygains.com
• Email: [email protected]

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Learn about the action steps to gain back your credibility and prove your worth even when everyone around doubts your capability to stand up again.
• Find out how personal branding plays a role in the long-term game of building your business.
• Discover how you can use your retirement funds without incurring taxes and penalties.

3Rs Read, Resource, Reflect:

Read:

Blueprint to Your Best Retirement: How to Access Your Retirement Account Penalty and Tax-Free by Daniel Blue

Resource:

Real Business Owners podcast

Calm - a meditation app

Reflect:

"Do it despite. Do it despite how you feel, whatever it is, you need to do it, despite." - Daniel Blue

Hitting rock bottom -- Addiction crushing you in, you lose your job, drop out of college, nowhere to stay after losing your house, not even your car is spared, and you're left with a little daughter to take care of.

That seems to be quite a hopeless case. Yet, something is noteworthy as our guest, Daniel Blue, this week turns his helplessness into building a seven-figure business.

How are you supposed to stand up and start anew?

In this episode, our guest for today shares his journey from addiction and how he was able to defeat everything, remain sober for more than a decade, prove his worth once again, rise to the top and become the success story that he is today.

It may seem an impossible feat to many, but with the renewed credibility he brings and the life lessons learned, he now helps people find solutions.

With an insurmountable challenge before him, what saw him through was a strong mindset and confidence to conquer everything. And who could better share the action steps to overcome struggles in life than him?

He also talks about the business he founded, Quest Education, and how that helps many people find alternative investment opportunities and use their retirement accounts penalty and tax-free.

Daniel Blue is a regular contributor to Forbes.com and is the owner of Quest Education, a company that helps entrepreneurs obtain capital for their companies, pay off high-interest debt and make money tax-free using a self-directed retirement account. Under Daniel's leadership, Quest Education has reached the seven-figure mark two years in a row and has customers in all fifty states.

His story is unique in the sense, as he had a daughter when he was 19 years old and overcame addiction to Oxycontin at 20 years old. Those two life-changing moments helped shape Daniel into the man he is today.

Topics Covered:

03:17 - His turning point from drug addiction to being clean and starting anew 08:06 - How he sees himself handling the conversation about his addiction with his daughter when the right time comes 09:54 - Using his painful past as a motivation to become successful 11:34 - Why do social media bullies put someone down and how to overcome them 13:01 - What makes a strong and resilient mindset 15:00 - Action steps he needed to do to start on a clean slate 18:56 - Going all into gaining back his credibility 21:13 - What is Quest Education -- how can you get access to your retirement funds without having penalties and taxes 25:09 - Marketing strategies to attract clients and why personal branding matters a lot 27:57 - Ideal age range of customers they attract 28:33 - Different ways Quest Education provides services to people 30:41 - Why keep adding value and not spamming 32:24 - What makes this favorite personal brand not leave a bad taste in the mouth when reading their emails? 33:49 - The reasons why this podcast show is his favorite 35:23 - His favorite quote 36:23 - Conquering limiting beliefs

Key Takeaways:

"You have to be able to learn from your mistakes, move on, and be able to learn from those failures because I'm ultimately a better person today because of the huge failures that I made in the past. It sucks, but it's who I am." - Daniel Blue

"I feel like the tougher the shit you deal with, the harder it is, the more it's pushing you to the limit, the more stressed, more anxiety, typically on the other side of that struggle is success." - Daniel Blue

"The first thing that comes to mind in creating a resilient mindset is building self-worth. Affirmations work; I believe in them. I believe they're a tool. However, it's about confidence. And the way you can develop confidence is by keeping the promises you make to yourself. And if you can keep promises that you make to yourself, you inherently build up your self worth." - Daniel Blue

"Networking and relationships have been a big reason I've been able to get to where I'm at today." - Daniel Blue

"I just started with the basics; I started with seeking out relationships with other people that were in a good place mentally. They had good relationships; they had good health, they had a good mindset. It's just small wins; it's just consistently putting yourself in the right place, at the right time, and controlling what you can control." - Daniel Blue

"If you're American, the big problem that you have is, if you have a retirement account, you really can't access it without paying penalties and taxes. And it's a lot of penalties and taxes to the IRS. We're talking 20, 30, sometimes 40% that you lose. And so we show people how to access money in their retirement accounts penalty and tax-free." - Daniel Blue

"If you want to use your retirement accounts to invest into real estate, there might be a way that we can help you structure your retirement accounts a little bit differently, to get those results to get you out of debt to get you the funding to invest in real estate and not have to pay penalties and taxes on your hard-earned money." - Daniel Blue

"Personal branding has been a big part of what we've been focusing on especially this year and positioning ourselves to, you know, generate some organic traffic, so we definitely get some business from people just reaching out to us." - Daniel Blue

"If you come from a place of confidence, then it's a lot easier to dismiss that voice in your head that is selling you a reason not to do something or selling you on questioning yourself." - Daniel Blue

Additional Resource:

• Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/

Connect with Daniel Blue:

• danielblue.me
• yourquest.com

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Find out what you can do to become the best real estate agent that you can be.
• Learn what you must think about in terms of being a real estate agent and an investor at the same time.
• Discover what a 'Facial Feedback Theory' is all about that helps strengthen communication and builds relationships and businesses.

3Rs Read, Resource, Reflect

Read:

Think and Grow Rich by Napoleon Hill Marketing Warfare: How to Use Military Principles to Develop Marketing Strategies by Al Ries and Jack Trout Resource:

Asana

Reflect:

"Breakdown equals breakthrough." - Darryl Davis

"Focus on serving, not selling. Focus on touching people's lives, and the money will follow." - Darryl Davis

"Show me your friends, and you show me who you are because it rubs off on you." - from Darryl's Mother's words

People in the business world, especially sales, require this even when talking over the phone.

It is so simple, yet it means a world to relationships and businesses.

What is so essential about smiling that you need to do it more often, especially now, when we are all covered up with masks?

Our guest for today uncovers what is behind that smile, a simple act yet packing in a profound gesture. With communication breaking down these days, his insights on how a smile can do a lot to one's positive mindset and how it helps lighten the most difficult situation are something we can all look forward to learning from him.

Darryl Davis started his real estate career at 19 years old on Long Island New York and quickly climbed the ladder to become a Top Produceraveraging six transactions a month. Then a Licensed Broker and manager of a new office that became the #1 listing and selling branch within its first six months of operation.

He is a Best-Selling Author with McGraw-Hill Publishing for his book, "How To Become a Power Agent in Real Estate" and author of 2 other books in cluding "How to Design a Life Worth Smiling About."

He is the founder of the only year-long real estate coaching program, The POWER Agent Program® which has proven results of agents doubling their income over their previous year.

Lastly, Darryl is a Certified Speaking Professional (CSP). It is the speaking profession's international measure of professional platform skill, which is held by less than 2% of all speakers worldwide.

Topics Covered:

04:02 - How the pandemic has reinvented the real estate industry 07:30 - The opportunities that open up for real estate agents during this pandemic 09:07 - How real estate agents have raised the bar of the industry during the pandemic and what happens if you don't adapt to changes 12:49 - One essential technology real estate agents and investors need to have to cultivate leads 15:20 - How real estate agents can counter those low-cost websites like Zillow and Open Door 19:20 - What is so important about being a real estate agent and also an investor? 22:45 - How you can belong to the top 5% or 10% of the best real estate agents 28:06 - Counteracting fear of failure 31:25 - The power of smiling and how it helps relationships and businesses 36:31 - What makes him smile even during a pandemic 39:35 - Why this brand is brandtastic for him 41:31 - Books he recommends everyone to read 42:25 - One tool he uses and considers the bomb 43:03 - Quotes that can help anyone during this pandemic 45:25 - How his 'Power Program' work for US and Canadian real estate agents 46:39 - Darryl's thoughts on brokerages having purely selling agents

Key Takeaways:

"Part of the reason why I think we've seen such an increase in the sales price and list price and why things are selling so quickly is simply because I think what the pandemic did for people is point out to them just how important their shelter is." - Darryl Davis

"Agents who haven't pivoted and embrace the change, and recognize that they had to improve their skill and ability of communication, a lot of them have gotten out of real estate because of that." - Darryl Davis

"You need to have a CRM where you can see your customers, your clients, your leads, follow up with them, automate that process, keep a record of it, I always call it farming. You've got to water it, and you've got to get rid of the weeds, you've got to cultivate it, you got to talk to it, whatever, pray on it, but you gotta work it." - Darryl Davis

"One of the values of owning real estate is time." - Darryl Davis

"One of the common denominators that I've seen about successful agents is they do not compare themselves or look at what other agents are doing. They may look at them to get ideas, but they don't compare themselves to them. They compare themselves to themselves. They run their race." - Darryl Davis "The reason why it's so important that you love what you do for a living is that there's going to be days that you hate what you do, you're not going to like what you do, you're going to be uncomfortable with what you do. And it's when you love it; it helps counteract those really hard and stressful days, the fear of failure being part of it as well. What counteracts that is you believe in your vision that you have for your family or for the job that you do." - Darryl Davis

"People that smile are more open, they're more receptive, they spend more money, so when they're happy, there's less resistance to life. They're more attractive, they have better relationships. I mean, really, it's an amazing thing smiling." - Darryl Davis

"Studies show that people who smile more, they actually live longer. - Darryl Davis Additional Resource:

Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/

Connect with Darryl Davis:

• darrylspeaks.com

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Find out how your real estate investing business can leverage the power of story.
• Discover the seven essential stories that guide you how to write a story that emotionally connects with your audience for them to take action with you.
• Learn what stories to tell and how you can use them in your sales and marketing strategies.

3R's Read, Resource, Reflect

Read:

The Seven Essential Stories Charismatic Leaders Tell by Kurian Tharakan

Influence: The Psychology of Persuasion by Robert Cialdini

Resource:

Slack

Reflect:

"Don't ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive." - Howard Thurman

More than the house and other real estate properties being bricks, cement, structure, or pavements, how do you make them come alive in your prospects' imagination and create an emotional connection?

Besides the features and benefits, how do you inject an entertainment angle to your marketing so something sticks with your prospects and they convert?

Religions from the world over have done it and successfully gather people to rally behind them and their beliefs.

Storytelling makes that possible.

Our guest for today's episode can teach anyone to be more charismatic, compelling, and persuasive through a simple framework "The Seven Essential Stories Charismatic Leaders Tell."

Kurian Tharakan is based in Edmonton and is the founder of sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors. He has over 25 years sales and marketing experience, and is the author of the Amazon bestseller, The Seven Essential Stories Charismatic Leaders Tell which details how anyone can move people and mountains with the power of story.

He has consulted for companies in numerous sectors, including Professional Services, Manufacturing, Distribution, High Technology, Software, Non-Profit, and the Life Sciences.

In addition to his consulting practice, he is also an Executive in Residence at the business accelerator TEC Edmonton where he assists clients with their go-to-market strategy.

Prior to StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta based software firm where his team achieved notable wins with several US Fortune 500 companies.

Topics Covered:

03:08 - The power of story 03:57 - How stories facilitates culture 05:31 - A universal story category that captures people's attention 07:42 - How the 'mighty winds' story category relates to solopreneurs and small business entrepreneurs 10:30 - Redesigning your ship and building it years ahead 13:46 - The whole story about the future of the office 14:48 - A template to help you create your seven stories to move people and mountains 18:11 - What are the keystone elements to guarantee a win 21:53 - How can real estate investors and professionals make use of these seven-story categories in their sales and marketing efforts? 29:38 - What should you not do with storytelling? 31:12 - Types of stories you can tell 32:44 - What makes his favorite brand a valuable company? 34:03 - A business book he recommends that got him floored the first time he read it 35:15 - Current tool that he enjoys using 36:16 - A quote he considers his all-time favorite

Key Takeaways:

"Facts by themselves are very boring, until infused with meaning and then told in story form. And that's how you make it stick. And what happens when you make it stick is you get the response that you may want." - Kurian Tharakan

"Regis was the personal marketing consultant to Steve Jobs. And he used to say that great marketing takes its cues from great religion. And if you think of any, in order for religion to get more people into the religion stand, you have to tell great stories. And it's not just one story, it is a series of stories that are all welded together and merged to form a storyplex." - Kurian Tharakan

"Story four is all about the enemy we face,not necessarily a person, it can also be something that we choose to overcome, something that we fight for or fight against." - Kurian Tharakan

"When you tell all these stories, the imagination lights up and it becomes more than a bunch of bricks and HVAC systems, pavement, and concrete there. It becomes a story that comes alive which supports the price that you are asking for." - Kurian Tharakan

"If all other things are equal, now you're comparing one property to the other property. Now, the story is what makes it come alive. One story, you as whatever it is, developer, a real estate agent, mortgage broker, that is your responsibility to install that story in all its grandeur in that prospect's head." - Kurian Tharakan

"The ultimate thing is, sales is in large part, although it's about delivering functional value propositions that are functionally relevant and emotionally significant, there's a significant amount of entertainment value associated with this as well. When I say entertainment in this context, I say storytelling, tell stories." - Kurian Tharakan

Additional Resource:

• Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/

Connect with Kurian Tharakan:

• strategypeak.com
• LinkedIn
• Twitter
• Email: [email protected]

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Find out the three action steps you can do to make your 2021 a great year, even when we're down to the last quarter
• Discover one helpful tool in tracking tasks and simplifying things
• Podcast episodes and guests coming up this October

3 Rs Read, Resource, Reflect

Read:

The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian P. Moran and Michael Lennington

Resource:

Todoist App Todoist Training on YouTube by Carl Pullein Productivity Coach Carl Pullein Website

Reflect:

"You don't need new plans for next year; you need a commitment." - Seth Godin

We're down to the last stretch of 2021, and how are things going so far?

Have you accomplished what you've set out to do at the start?

If the opposite is true, how do you make up for it and turn this year great?

You only have to commit again now -- this year, not next year.

In this episode, Paul shares how you can turn 2021 into a great year regardless of how things have been in the past months with action steps that will set you up for success in 12 weeks and a strategy plan to help you implement your business objectives.

Topics Covered:

01:23 - How's the year been going so far? 02:14 - Podcast episodes lineup for October 03:32 - Restarting your year 2021 - the steps you can do to make good on the remaining quarter 06:06 - Implementing an effective strategy for your business 07:06 - One useful worksheet to help you with the vision 09:09 - A helpful tool for tracking tasks 11:15 - An inspiring quote that will significantly impact your year 2021

Key Takeaways:

"You don't need a new plan for this next quarter. You need a commitment." - Paul Copcutt

"First thing first is to set, or hopefully you already have, to reconnect with your vision." - Paul Copcutt

"You want to set a 12-week goal that directly relates to and moves you towards your vision." - Paul Copcutt

"You want to be thinking about building that plan to achieve that 12-week goal. And really be spending a high degree of your time focused on that 12-week plan. And then really, backing it right down to planning that first week." - Paul Copcutt

"It's not really about the time; whenever you do that, it doesn't really matter. But it's the fact that you actually do it. And you actually do it consistently." - Paul Copcutt

Additional Resource:

• Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Find out action steps you can do to shut off your brain for sustained momentum and increased productivity.
• Learn how to define your schedules as real estate investors or realtors and find ways to fit your business into that schedule.
• Discover one method you can use to get things done faster and make you more productive.

3 Rs

Read:

Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want by Joe Sanok

Resources:

Trello Spotify Whiteboard

Reflect:

"What we're seeing is that the four-day workweek actually unleashes creativity and productivity in a much different way where people can get more done in their personal lives, but then they can also get more done when they're actually working." - Joe Sanok

Working as hard as we've been doing seems to be the norm for most entrepreneurs.

Real estate investors and realtors are experiencing this reality, and whether they realize it or not, it's only adding up to the stress.

How do you become creative and productive even when working less time than what you have been used to?

In this episode, Joe Sanok shares how slowing down can lead to heightened productivity. He shows a new way of working, speeding up your work week and slowing down your weekends. Hence, his book, “Thursday is the New Friday”, talks about this concept of working.

Instead of drowning yourself with work, why not pursue other hobbies and interests outside of business and spend time with family and loved ones, so you get more creative and productive and attain a work-life balance.

Joe Sanok is a keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, and Lewis Howes, Joe is a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader's Digest, Entrepreneur on Fire, and Yahoo News. He is the author of five books and has been named the Therapist Resource top podcast, consultant, and blogger.

Topics Covered:

02:38 - Why Thursday is the new Friday 04:09 - What's the challenge for most entrepreneurs who don't have a standard 40-hour workweek and what they can do about it 05:09 - What you can do to shut off your mind to rejuvenate the brain 08:05 - Techniques you can do to help you get done in a shorter time 09:37 - Getting deep into relationships rather than wide with fast demand-type businesses 11:47 - How to outpace the competition 12:40 - Productivity tools and resources he uses 15:14 - A method you can use to get things done faster 18:45 - Learning to set your boundaries and sticking to it 19:30 - 'When we sprint' and 'how we sprint' 22:11 - The best time to get into a flow state 24:40 - Three internal inclinations that top performers have 26:05 - Where to find Joes' book called 'Thursday is the New Friday' 26:56 - Countries that are starting to implement the four-day workweek

Key Takeaways:

"What we're finding from the neuro research is that when we slow down, we actually have better and more creative ideas. And so I would say setting really firm boundaries around what you will and won't do is where most of those folks would find it may be challenging but then eventually freeing to be able to have some very clear bookends to what their workweek looks like." - Joe Sanok

"That one-minute break is actually enough just to spark that we're ready to go back to a task." - Joe Sanok

"How do we slow down to turn off the brain? One of the best things that people can do is they can start to put things into their time off, something like taking a painting class. Forget about business, forget about the problems of the world and just laugh. Make sure that we don't jump back into the business world." - Joe Sanok

"So specialists can always become generalists. But generalists cannot become specialists; we want to really start to specialize." - Joe Sanok "There's a spectrum where on one side, we have accuracy. And on the other side, we have speed. And there are things that we want to be accurate. But for most of what we do in the real estate world, speed is more important than accuracy -- we can always change it, we can always edit it, we can always shift it, and we're then getting the data instead of being paralyzed by perfection." - Joe Sanok

Connect with Joe Sanok:

• https://joesanok.com/bookJoe/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Find out how to be laser-focused in crafting your message, so people know exactly what they will get and your brand is differentiated.
• Find out the most important things in communication so you know how to connect on an emotional level with your audience.
• How to invest your 525,600 minutes every year by mapping out your personal life as you would a business.

3Rs Read, Resource, Reflect

Read/Listen:

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by John Hall

Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi

On Brand - Podcast by Donny Deutsch

Resources:

Canva Promo Gusto

Reflect:

"Whether you believe you can or you can't, you are right." - Henry Ford

Why do they have to choose you and not someone else? That's where you differentiate yourself.

How do you put your message out there and create an emotional connection so you stand out from the rest and people take action with you?

Gina Monaco is a Mortgage Agent and Team Lead with TMG - The Mortgage Group, one of Canada's largest national brokerages, with a reputation as leading-edge residential and commercial mortgage experts and widely considered a mortgage education resource.

Gina is based in the town of Dundas, Ontario. She has been a business owner, communications professional and is a Certified Jack Canfield success coach.

Her philosophy is that everyone, including the people you consider successful, has 525,600 minutes to invest in themselves every year. You don't get to NOT create. You only get to create two ways; out of design (your creation) or out of default (your old way of thinking).

In this episode, Gina gives insights on how you can map out your personal life successfully as you would your business life. She talks about the key things in communication you should consider in sending out your message. She points out mistakes people commit where they think they have set themselves apart in their messaging, yet it turns out not to be the case. And she recommends how to do it best.

Topics Covered:

02:55 - Why design our lives day by day rather than just let it go by 05:01 - Creating your personal life along with creating your business life 06:23 - What to be mindful of when it comes to one's communication 09:40 - Doing the same thing with your communication but digitally now and how you can stand out from the rest 14:25 - Mistakes people make with regards to communication 18:35 - Breaking down your message and sweating the details 20:53 - Something about her former employer that prompted her to work with them again 26:39 - What is it like representing a brand and also being entrepreneurial? 29:04 - How much do people, specifically real estate investors, know about mortgages? 32:08 - What she focuses in her mortgage business and her marketing strategies 33:40 - What makes these two brands her favorite 35:43 - Podcasts she listens to 36:38 - Books she recommends 39:49 - Words she lives by

Key Takeaways:

"You either let it go by and let it pass you buy. Or you start creating the way you want that life to be or what you want those days to look like. And that really started me thinking about life in general, and how I manage my days." - Gina Monaco

"In business, you always start with a business plan. You put your business plan together; you put your marketing plan. You have goals; you have quarterly goals, you break them down into weekly goals, daily goals, what's going to get you there. It's a business model that you bring into your personal life and works just as well." - Gina Monaco

"I think with communication, you have to be very, very clear, and you have to use clear, concise language in all your communications and have it all be consistent." - Gina Monaco

"Now, you do the same thing, but you do it digitally. You have your website; you have your social media. That's how you build your brand now, through your website and your social media. And people are still networking." - Gina Monaco

"You just have to relate to the person that you're dealing with. You have to be likable. Because if people like you, they're gonna gravitate a little bit more to you than somebody else who's less likable." - Gina Monaco Connect with Gina Monaco:

• ginamonaco.com
• Phone Number: 289-456-4617

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Find out how to get a support system that extends beyond business
• Discover a program you can do in the morning that will set you up for commitment to stick to your goals and always take action to get things done
• Find out good habit forming tips and strategies to keep you in alignment with your personal and business goals

3 Rs Read Resource Reflect

Read:

The Compound Effect by Darren Hardy

Success Habits of Super Achievers - 80+ Authors

Resources:

Books and Podcasts

Reflect:

“Life is not about waiting for the storm to pass, it is learning how to dance in the rain.” - Vivian Greene

“Slow and steady wins the race.” - Robert Lloyd

Are you struggling so much to maintain that work-life balance that you overlook taking time for self-care? How do you become personally progressive while growing your real estate business?

Working and improving on yourself and surrounding yourself with a good support system that extends beyond business helps you face the overwhelming demands of running your real estate business.

Greg Junge is the founder of Seven Figure Capital. He has been investing in real estate since 2012 and is passionate about helping people just like you to escape the rat race, build passive income, retire early, and live the life you’ve always wanted to live. In this episode, Greg shares how he faced a health challenge that got him a new perspective in life and his business and which encouraged him to start forming good habits that had him in better shape to face life’s daily grind both personal and businesswise. Isn’t it that something worth having doesn’t come easy? Let him tell you the struggles he went through and how he overcame it to live the life he now loves. Nothing compares when you are surrounded with like minded souls who have everyone's welfare in mind. He is just so thankful to be a part of this group that he gets the support beyond his real estate investing business.

Topics Covered:

02:13 - Why he got into real estate and not something else 03:55 - What his portfolio looks like - different real estate investing strategies he is into 05:33 - One thing he loves about real estate 07:24 - How a personal development mastermind opened up a lot of doors for him 10:53 - What it means to join a mastermind 13:32 - The mastermind’s benefits beyond real estate 17:11 - What habit did he successfully work on during the pandemic that helped his outlook in life? 19:54 - How the ‘Miracle Morning’ program brought about good habits that helped him in his personal and business life 22:03 - Why having a checklist matter 23:29 - An evening routine you can create 27:31 - Creating what works for you and making it your own when it comes to personal development 29:17 - Thoughts on having an accountability partner 30:00 - What’s in store for him when it comes to personal development and his real estate investing business? 31:58 - Personal brand he likes the most 33:34 - Books he loves reading 35:57 - Resources he loves using and making use of

Key Takeaways:

“What I love about real estate. There's so many different niches and there's pros and cons to all of them. But as long as you learn it, and that's what you feel is right for you and your portfolio and makes you happy, then cool. Go with it. And that's kind of what we're doing at this point and no complaints.” - Greg Junge

“I know personal development really helped me make those right connections, gave me the confidence to ask the right questions, and just put me around the right people to ask the right questions to those people.” - Greg Junge

“For me, the mastermind is just having that positivity, that mindset, and just having those smiling faces and knowing that I can ask them an easy question, or I can be vulnerable and maybe open up.” - Greg Junge

“That's why I love my mastermind, because it's not just personal development. It's not just finances and real estate, a lot of people there are not real estate investors, and that kind of thing, which is great, because it balances out the mastermind. And, our lives are not just finances, in real estate, it's health and nutrition and relationships.” - Greg Junge

“Don't be hard on yourself, if you do miss a day, get right back on it . Everybody falls and trips. But, getting back up is the key to creating that habit.” - Greg Junge

Connect with Greg Junge:

• sevenfigurecapital.com

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music