Real Estate Investor Content Marketing - Attract. Nurture. Sell.

How are you tracking on the goals you set at the start of the year?

Year-end is just around the corner, and today is a great time to look back at the months that have passed and see how you are doing with your plans.

What you will learn from this episode:

• Find out the three things you can do for yourself and your real estate business as the fourth quarter of the year comes nearer.
• Learn about ideas that add to your wealth of knowledge and help track your goals
• Find out Paul's book recommendations that can help you in your real estate investing business.
• Hear about the guests and topics lined up for this September to help you grow your real estate business more.

Read:

Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing by Ian Brodie

Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller and Dr. J.J. Peterson

Invisible Selling Machine by Ryan Deiss

The Conversion Code by Chris Smith

The Compound Effect by Darren Hardy

Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.) by Jennifer Aaker and Naomi Bagdonas

Success Habits of Super Achievers - 80+ Authors

Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want by Joe Sanok

Topics Covered:

02:58 - What you can think about and do at this last quarter of the year 04:23 - The one big thing that you want to achieve by the end of 2021 05:14 - Think about what skill or tactic or whatever for your business that you would like to learn over the next four months 06:41 - Paul shares how he keeps track of his goals and what he needs to improve on 08:50 - What he intends to learn more about and the books he wants to read to help him go about his goals 10:13 - A great lineup of guests and topics you can look forward to this September 12:16 - What he spends time on that adds to his knowledge that forms part of his morning routine 12:43 - A book he's into right now which helps inject humor into business

Key Takeaways:

"Take a moment or two to celebrate what you have achieved this year, even if the year hasn't turned out the way that you hoped. At least give yourself a pat on the back and celebrate some of the wins that you have had. It's always a good exercise to do." - Paul Copcutt

"Go beyond the goals you've already set for yourself and pick something that you really want to think. 2021 will be a great year if you are able to do this over the next four months. And then ensure that every day you're taking some action towards that one big thing. It could be very small steps. But the compound effect of taking those small steps is that you're going to be much more likely to hit that one big thing by the end of the year." - Paul Copcutt

"I think that strategy of looking for various forms of information and adding to your knowledge or your skill base is a really good strategy to implement on an ongoing basis. But particularly now, as I say, with that four months to go." - Paul Copcutt

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music

Getting scammed and having your whole life savings wiped out in your first real estate venture is never fun at all. And you have your health issues to deal with on top of that.

How do you turn things around to work to your advantage, start anew, create a real estate business, and grow it to attain financial freedom?

In this episode, Tim Tsai shares his knowledge, experience, and passion for helping others live the life of their choice, and talks about his personal mission of creating 1,000 millionaires by 2040 through financial education.

What you will learn from this episode:

• Find out a formula that Tim created to help you find your 'why,' translating that into financial goals, leveraging them to create strategies to accomplish something
• Discover a different approach to real estate investing that earns you financial freedom, other than the conventional way of doing it
• Learn about the strategies and insights on building your real estate investing portfolio that’s resilient against economic downturns

3 Rs Read Resource Reflect

Read / Listen:

Primary Greatness: The 12 Levers of Succcess by Stephen Covey

The Saint, the Surfer, and the CEO: A Remarkable Story about Living Your Heart's Desires by Robin Sharma

Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes by Tom Wheelwright

How I Built This - Podcast with Guy Raz

Resource:

Audible

Reflect:

"Be the change you want to see in the world." - Gandhi

"Life is not difficult. You make it difficult." - Tim Tsai

"Time is everything, we're all given 24 hours a day. What you do in those 24 hours paves the way for the life you live." - Tim Tsai

Tim Tsai is a full-time real estate investor and co-founder of Trust Your Talent, a Canadian Financial Education platform, and currently based in Edmonton, AB and travelling extensively to keep an eye on his investments.

He came to Canada from Taiwan at age 17-minus-one day to learn English.

After 16 months in the Canadian high school system, he went to university for Marketing with a dream of getting into an advertising agency.

Since working at an advertising agency didn't work out, he found a mentor – from a local program called "Leaders of Tomorrow" at the Vancouver Board of Trade, who encouraged him to embrace a career in sales instead

After retiring himself at the age of 30, Tim began to pursue another goal and passion of his – helping those who are committed to achieving financial freedom do the same. With the investment he made in his own financial education, Tim became financially free in 2 years (25 months to be exact) after his first training. To this day, Tim continues to be an active investor as he believes investing is a "lead by example" venture. In the past few years, Tim has built cash-flowing portfolios in Canada, US and the UK, using a variety of strategies – income properties, lease options (residential and commercial), creative financing, flipping, wholesale, infill development, mobile home parks, etc. His previous career experience included internet marketing, B2B sales for small and medium-sized businesses, mass marketing campaigns, sales management, direct marketing, and strategic business planning. These collective experiences have equipped Tim with the skills and fundamental knowledge of creating truly win-win scenarios for his business associates and investors.

Topics Covered:

04:04 - On a personal mission in creating a thousand millionaires by 2040 via real estate 09:28 - How his health concerns paved the way to build core values on running his real estate business 17:52 - That story of his first attempt at real estate that shook him to the core but brought him to where he is now 25:50 - Moving away from the whole fiasco and starting over again 27:51 - Sharing important marketing lessons 36:53 - Reasons he got attracted to the UK market 44:17 - Recommending real estate as a full-time, part-time gig for new investors 46:46 - What he suggests as a portfolio for any new investor 47:33 - Favorite personal brand and why 48:15 - Podcast show that he follows 48:32 - Resource that he enjoys using 49:22 - Books he currently reads and recommend 50:14 - Quotes he lives by

Key Takeaways:

"And one of my personal goals was just to let people know how attainable financial freedom really is. I think most people don't have a blueprint; they don't have a roadmap in terms of how things can be done. Because it really doesn't take a whole lot as long as you have the right strategies and the right systems and the right path to follow." - Tim Tsai

"I've spent the last decade now feeling better, looking better, treating myself better, and acquiring different tools to feel good and look good. So that I can legitimately stand in front of people and say, this is what I'm passionate about -- financial independence and financial freedom because it's not so much about the real estate side of things. A real estate is a tool, money is a tool. It's about what it can allow you to do to build a life that you deserve." - Tim Tsai

"I just realized that, 'Oh, okay. I come from a marketing background; I want it to look professional at the same time, I want it to be educational.' And so I think my marketing for the last decade plus now has always been focusing more on education rather than what is it? It's always what is it, how does it work? But more importantly, what can it do for you? - Tim Tsai

"How I do my marketing is really understanding people's why, what drives them? And let's get some clarity on that, no different than 1000 millionaires by 2040. There's a deadline, there's a clear goal, and there is a term that everybody can relate to." - Tim Tsai

"This is why going back to tie it all back in here is that even in the UK, we are in multiple markets as well. And it's all performance-driven. Before we determine strategies, we always have a solid financial goal in terms of what we want to accomplish in every market because it isn't cheap going to different markets. It's also not about how much you make, it's more importantly about how much you get to keep what you've made." - Tim Tsai

"So with investors that I work with myself for our own portfolio, and with the students that we train, I always say at the very minimum two by two. So once we've determined your financial goals, two strategies in two different markets, so that you are not 'live or die' by one market and one strategy." - Tim Tsai

Connect with Tim Tsai:

• trustyourtalent.com
• Instagram
• Facebook

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Discover tactics and strategies that provide you leads for years to come rather than a one-off lead-generation campaign
• Learn how to build trust and relationships in a non-salesy manner
• Find out how to market and build your personal brand other than creating your own website or starting a podcast

3Rs Read, Resource, Reflect

Read: The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone

The Seat of the Soul by Gary Zukav

Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg

Resource: Instagram

Reflect: "If you're not growing, you're dying." - Jacob Perez

If meeting face-to-face is still your means of reaching out to your target audience, you should think again.

How do you cover a wide base of your target market without spending a ton of time and resources talking to each one of them?

Jacob Perez has been investing in the Hamilton, Ontario real estate market since he was 23 years old and now has a portfolio of close to 10 million dollars with 40+ doors. Jacob is a Partner and Mortgage Agent with Synergy Mortgage Group, offering a digital experience backed by real people, working with both real estate investors and first-time homebuyers helping them leverage real estate to build wealth. After only three years, he was featured nationally by Canadian Mortgage Professionals for being in the top 0.5% of 20,000+ brokers in Canada. Jacob also has experience in analytics and digital marketing with a BComm from McMaster University and Masters in Management Analytics from Queens University. In this episode, Jacob shares how he brings his digital marketing experience to the real estate investing world and the mortgage industry and helps him grow those businesses. If you're someone new to the real estate investing world, make the most of his thoughts and insights on where social media posts are concerned and which platform gives you the best traction. How about curating instead of creating content? He's got a lot of recommendations when it comes to brand communication. What if you don't yet have a story to tell, or you're not experienced enough to be putting yourself as a podcast guest? He knows how to flip the script and let it work to your advantage. He talks about a non-sleazy way of building trust and relationships for your brand building and marketing. This is the kind of route that had him a steady flow of clients through the years rather than just running an ad that you don't get anything when no one clicks. Get insider insights into where the mortgage industry is heading and why more people are interested in it.

He assures everyone not to be scared of personally branding themselves. He states the many reasons why you shouldn’t have to worry or avoid it.

Topics Covered:

02:34 - How the digital experience at Synergy avoids geographical constraints and allowed for a much larger target audience 03:39 - What he considers the biggest differentiator in the mortgage world 04:28 - How Synergy works 05:22 - What the synergy brand is all about 06:44 - How he brings his digital experience to the real estate and mortgage world 08:56 - What participating in forums can do for your real estate investing brand 10:08 - A non-threatening way to build trust and relationship for your brand 11:02 - Forms of content and other communication you can use to build and market your brand 13:56 - Three things you can do in terms of your social media posts 16:09 - Thoughts on where the mortgage industry is headed 19:29 - Real estate investing turning into not just people consider doing but something they need to do 21:33 - Real estate investing as a ticket to freedom and lifestyle for millennials nowadays 23:00 - The kind of content you can put out there for branding and marketing 23:48 - Favorite personal brand that he really looks up to 24:52 - Books he is recommending 25:51 - Favorite resource that has been the best source of business and entertainment for him 27:14 - Which social media to focus on when you start building your brand 28:02 - What he believes in life 28:41 - His recommendation to people on building a brand 29:35 - What prevents people from building a brand?

Key Takeaways:

"And the beauty of forums or content or things like that, are a little bit different than the ads we do, is that they live online forever. So it's not like an ad where if they didn't click on that one-week campaign, you don't collect anything from it. This stuff is potentially generating new leads for years to come and things like that." - Jacob Perez

"I came from a digital marketing background, a consulting background, and from the very beginning, which is a couple of years before the pandemic, we've never really done the face-to-face thing. And that allows you to have a much bigger target audience and don't have that geographical constraint." - Jacob Perez

"I don't want to look like a billboard, and scream the mortgage rates and come at you from the perspective of, 'I'm a mortgage agent' rather, 'I'm willing to help you because I am willing to help you naturally, it's not fake.' If you're a real estate agent, but you have an Instagram page about home design, and you're consulting people in home design, it's a non-threatening way to build a relationship and trust and eventually transfer them over to your services." - Jacob Perez

"I think there are more and more people entering the mortgage industry. The barrier to entry is very low. The other thing is, it's going to be the rise in technology, and you're going to see all the major five banks competing on who could have the best tab to have the best streamline mortgage experience." - Jacob Perez

"I think real estate investors are a great niche because I think they're the least or rate-sensitive niche, and they appreciate you the most, whereas, some other type of buyers, you just might not see them for another five years plus kind of thing." - Jacob Perez

"If anyone out there is looking to build a brand-related business or things like that, you just have to have the courage to go forward and do it. There are so many people who are afraid to brand themselves that just by that alone, your competition is actually very little, you'd be surprised. The kind of people that you're trying to attract, you will attract." - Jacob Perez

Connect with Jacob Perez:

• Instagram

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]
•  

Music: Thank you to Zoax for the intro music

Last year Paul Copcutt was interviewed by Adney Fernandes, a Commercial and Multifamily Real Estate Investor, Founder of the OnCom Network (now CanCom Investment Network). He shares his thoughts and ideas around marketing and branding in commercial real estate.

What you will learn from this episode:

• Find out branding and marketing ideas that attract rather than chase real estate investors.
• Learn why there is value in asking rather than pushing where marketing your real estate brand is concerned.
• Discover important thoughts and insights that you might have missed out on when it comes to your brand and marketing strategies.

Sometimes, instead of focusing on the most important things we need to do for our real estate investing brand, we get pulled in many directions wasting time and money doing things that aren't helping our brand building and marketing.

How can you position your real estate investing business to attract the right investor partners rather than chase them?

In this episode, let's listen to Paul's important thoughts on branding from a marketing and social media perspective.

Think about how you can leverage LinkedIn and Facebook for your real estate investing brand.

Hear important insights around targeting your audience, qualifying leads, and partnerships.

He is generous with actionable and useful tips on putting content out there, whether videos or written form, or any other forms of communication that generates sales conversation for possible conversion.

And with COVID shifting everything around us, make use of his suggestion of an old basic sales technique that provides a source of strong leads.

"The brand is trust and credibility, and marketing is about the visibility of that trust and credibility."

- Paul Copcutt

Topics Covered:

02:07 - Differentiating branding from marketing 03:07 - The emotional connection that comes with buying a brand 04:51 - Two sets of attributes that you need to identify and you focus on communicating in terms of your brand 08:06 - Why targeting your audience is critical in branding your 12:52 - What you can do to attract real estate investors 18:19 - Eliminating people that are not your target investors when creating a video about portfolio package on previous deals 20:39 - Talking about brand consistency and leveraging social media, specifically LinkedIn for your real estate investing branding 24:44 - What giving and adding value can do for your real estate investing business 26:33 - Always asking versus pushing 27:45 - Thinking about your value proposition in qualifying your leads 32:08 - A basic sales technique you can make the most of 34:24 - What is so important to think about in terms of branding and marketing 35:26 - Partnerships and how it ties back to your target market

Key Takeaways:

"At the end of the day, success, visibility, and credibility of that brand is what other people say about it." - Paul Copcutt

"People buy based on emotional reasons versus rational reasons, in a lot of cases, particularly around successful brands." - Paul Copcutt

"Targeting your audience-- it's critical because you could spend a lot of time and resources and money trying to be everything to everyone. And you'll end up either chasing your tail or you won't be very effective. That helps you differentiate your brand. It makes your brand memorable. It helps people refer you, as well." - Paul Copcutt

"Like many types of sale, it's going to be a numbers game. In terms of, you're going to have to go and talk to 100 people to get ten people who are interested to get five people who are really interested to get three people that are going to invest. For that 100 up there, why not have something pre-recorded that you can direct them to versus having all that one-on-one. Leverage technology." - Paul Copcutt

"I would think that for the majority of people that are looking for real estate, not necessarily real estate investors, but people that might consider investing in real estate as a silent partner... I think LinkedIn is a very underutilized network. There is a lot of information you can get out of LinkedIn without having to pay for it. It's probably the only network where you can organically have success, trying to identify people and have sales conversations." - Paul Copcutt

"Always asking versus pushing. So, it will be a message saying, would seeing a presentation on multifamily investing, or medical plaza investing be of interest to you?" - Paul Copcutt

"Some of the good basic sales techniques like referrals...I think a lot of people ignore the referral avenue, and yet a referral is probably the strongest lead you'll ever get." - Paul Copcutt

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Learn tips on how to successfully manage a real estate investing business while still keeping a full-time day job
• Find out what key factors you need to have associated with your real estate investing business so you create a strong brand that people like to invest with
• Discover one thing our guest does with his real estate investing brand that makes brokers choose him among multiple bidders

3Rs Read, Resource, Reflect

Read:

The Millionaire Real Estate Investor by Gary Keller

Resource:

Asana

Reflect:

"If you help enough people get what they want, you're going to get what you want." - Zig Ziglar

"True wealth comes from those people who create value, and that is where sustainable wealth comes from." - Lane Kawaoka

If there is a way to build wealth faster, it's definitely not through the retirement system or mutual funds or anything of that sort. How do you get on the path to financial freedom faster without going by way of traditional wealth building? Lane Kawaoka owns 7 Manufactured Home Parks and 21 apartment buildings, and one Assisted-Living Facility totalling 4,500+ units in 9 US Markets. He is also a Licensed Professional (PE) with a Masters degree in Civil Engineering with an emphasis in Construction Management and a Bachelors in Industrial Engineering, both from the University of Washington. As an engineer, Lane has managed over $230 million of capital construction projects in both the public (City, State, Federal) and private sectors. Lane's passion project SimplePassiveCashflow.com, is a Top-50 Investing podcast and free resource for passive real estate investing. Working as a high-paid professional in Corporate America and frustrated by the traditional wealth-building dogma, Lane was compelled to inspire and mentor other working professionals on how to do real estate investing and build their own portfolios. In this episode, Lane shares the key pieces in creating his real estate investing brand that makes people like to work with him. Juggling between a full-time job and a successful real estate investing business at the start is no easy feat, but his experience is one to emulate. Let's listen to his tips as to how he made everything possible. What made brokers like to consider him for good deals is one thing we want to find out. His secret sauce to closing deals one after another, even amidst multi-bidders, is out in the open. Want to have recession-proof properties and continue cash flowing? Lane helps you with that. Are you looking to find a good marketing tool to build people's awareness about your real estate investing brand and programs? He recommends one that he also made use of in putting himself out there. How about taking a strong stand on something you truly believe in? His two cents worth is worth knowing. Let's hear from him of where the hot markets are and where opportunities abound. Want to find out how his mastermind helps in creating passive income for high-earning professionals? He gladly talks about that to not go the traditional way of doing it and fully maximize your earning potential. Topics Covered:

03:11 - Going after his dream and not just be bribed with salary 04:17 - What his strategy of focus is 05:09 - How he managed a real estate business while keeping a full-time job 06:55 - The way he runs his real estate business 07:28 - How he grew his 11 properties to 4,800 10:12 - What his mastermind is all about and how it helps hardworking professionals become passive investors 12:47 - The one thing he found inefficient that made him focus on real estate investing 15:00 - Standing his ground even when going against the norm in the way he builds his real estate investing brand 16:51 - One marketing tool that helped put himself and his programs out there 18:40 - What his investment strategy is in the long run 19:43 - Where to find market opportunities these days 22:14 - The key pieces in his real estate investing brand that makes people work for him 26:57 - What's the best thing about his favorite brand? 29:32 - Favorite book he recommends 30:57 - Tool he uses and recommends 31:44 - A quote that resonates well with him and which he lives by 33:51 - Lane's final words of advice

Key Takeaways:

"I started to get into these turnkey rentals. I'm not doing my own property management, that's for sure. But I'm using and leveraging other people so you as the investor need to be able to manage other people and keep them accountable." - Lane Kawaoka

"If everybody just followed what I did, and just bought a handful of other rentals, they'd be on the path to financial freedom a lot faster than the traditional method." - Lane Kawaoka

"This is why I stay the heck out of residential real estate because it's all based on emotion. This is why I stayed in the commercial route, it's based on an operating income, what the property produces, which is something I can control." - Lane Kawaoka

"I think part of our secret sauce is we've closed dozens of 100-unit building, so brokers know who we are. We're closers, so we get to the forefront of the best off-market deals. And even when there are multiple bids, we're kind of put out there as proven closers, which is what brokers like in the commercial route." - Lane Kawaoka

"It's got to fit your personality. And I think part of it [brand building] comes from; we just have a good product. I mean, where else can you make a higher return, less headaches, a better-underwritten asset that's institutional that has great landlords backing in case things go wrong." - Lane Kawaoka

"You have an unsecure product; now you’ve got to do all these tricks or games, a very common multi-level marketing realm. They sell a bunch of supplements; they're probably not as good as what's the best product out there. So you’ve got to rely on all these tricks and games. Tricks and games are for kids, when you don't have the best product out there." - Lane Kawaoka

"I follow this 70, 20, 10 rule of law. 10% of it is the academic stuff. And that's the books, that's the podcasts. 20% of it is mentorship or getting around other peers doing the same thing." - Lane Kawaoka

"What I would implore people to do more of is, get out of your shell. Stop, listen, get your air pods out of your ears, get on the phone. Nobody talks on the phone these days. I talked to my investors all the time. The reason why it's so effective is because nobody talks to each other. Nobody gets to know each other these days." - Lane Kawaoka

Connect with Lane Kawaoka:

• simplepassivecashflow.com

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Find out why you need a business plan at the onset of starting your real estate business other than considering branding and marketing
• Learn important lessons and insights in running your real estate investing business and having joint venture partnerships gleaned from Rick's stories and personal experience
• Get the chance to be guided in starting and running your real estate investing business and joint venture partnerships the right and best way

3R's - Read, Resource, Reflect

Read:

Conquering the Content: A Step-by-Step Guide to Online Course Design by Robin M. Smith

Resource:

Thinkific.com

Reflect:

"Failure is success in progress." - Albert Einstein

Building a real estate investing business entails a good foundation and a process that looks out for important details to keep it growing and running well.

How do you start and set up your real estate investing business for sustainability and success?

W. Rick Harris is an investment real estate author, coach, and consultant who helps investment real estate investors to boost their real estate purchasing and renting ability.

Drawing on twenty years of investment real estate experience, Rick reveals the strong financial foundation, sustainable wealth and living legacy that investment real estate can bring to our lives.

In his debut book, 31 Days to Purchasing and Renting Your First Investment Real Estate Property, Rick demystifies the real estate purchasing process and expertly guides readers through the steps to starting their own investment real estate business.

In this episode, Rick shares stories, lessons, insights, and advice culled from his personal experience managing his own investment real estate business.

He uses the book he wrote as a point of reference in setting forth important ideas and concepts in the areas of business planning, branding and marketing, joint venture and partnerships.

Topics Covered:

03:00 - How real estate piqued his interest with his Dad getting into real estate after his stint in the armed forces 07:06 - What he has learned from the corporate world that spills over to his real estate business 09:48 - Why you need to keep your day job while starting your real estate business 11:26 - The opportunity to be part of a company that encourages entrepreneurship in a corporate environment 12:17 - The biggest thing you need to do in starting your real estate business 16:47 - What strategy does he focus on in his real estate business 19:30 - Why he believes in real estate education 22:07 - What you need to do to get yourself ready for real estate investing business 25:12 - How you can become a real estate joint venture partner 26:51 - What you can learn from the formula he created called Ready, Set, Goal in starting your real estate investing business 33:31 - Why you need to know what property is the best fit for you 35:27 - Looking outside your own backyard for investment properties 36:39 - Lessons learned from personal experience around joint venture partnerships 39:39 - Watch out for the fundamentals of investing 41:22 - What's the missing piece in the marketplace that his book is trying to find solutions for those starting in the real estate investing business? 43:12 - Why this brand is his choice 44:29 - His favorite book 45:53 - A tool he uses that helps him create online courses 47:02 - One favorite quote that sums up his real estate business journey

Key Takeaways:

"I just felt that in my life, having a job and then being a real estate investor on the side just seemed to make sense. And it gave me some financial freedom that I hadn't anticipated." - W. Rick Harris

"The biggest thing is being able to develop a business plan. It's comprehensive because you have to know where to start. And then you have to be committed to the business. And a lot of times, people don't think of real estate as a business. But it definitely is a business." - W. Rick Harris

"You have to take all things into consideration, that you're setting up a business. And so even if you don't manage your properties directly with the tenant, you're still managing your properties with the team." - W. Rick Harris

"What you need first to do before you do any marketing or branding is, do you have the mindset, because you need the mindset of an entrepreneur and a small business person. Because if you don't have that, then I don't think you should go any further. - W. Rick Harris

"A single-family home isn't an investment. Well, it's an investment into a lifestyle, but it isn't really an investment into your investments because it's all money out. It's no money in. You do not realize any revenue from your personal home." - W. Rick Harris

"If you go to day 25 in my book, that's when I start talking about branding and marketing. You've got to go through 24 days in my book before you get to marketing and branding, which is critical to your business." - W. Rick Harris

"At the end of the day, I just want people to understand that I believe that investment real estate should be part of your financial portfolio, but not all of your financial portfolio. And that it takes years, in a lot of cases, for someone to earn enough money to actually then take it on as their career." - W. Rick Harris

"Success is important, but it's a long journey. Success isn't overnight." - W. Rick Harris

W. Rick Harris’ Book and other resources:

• www.vaulttoinvestmentrealestatesuccess.com/

Connect with W. Rick Harris:

Email: [email protected]

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Discover what makes Hivemind software unique and different from the other CRMs (Customer Relationship Management system) available in the market
• Find out how you can accelerate your real estate investing game rather than just doing okay
• Learn how you can leverage Hivemind mastermind as a power network and a power team for your real estate investing business

Read:

Invest in Debt: The "How To" Book on "Buying Paper" for Cash Flow by Jim Napier

The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle

Resource:

Zoom

Facebook

Efficiency is what we are all trying to achieve. But when all we use with reminders and to-do's are papers and post-its lying everywhere, that most likely defeats the purpose of getting organized and productive.

How do you make your lead generation process flow better and make sure you're not missing any leads and letting anything slip through?

Daniel Martinez is a co-founder at Hivemind CRM. He is also a commercial investor, a developer, and owns a software company.

Anthony Gaona is a Hivemind CRM co-founder and a Nationwide Land, Ranch & Farm Investor.

In this episode, Daniel and Anthony talk about Hivemind as a CRM software and also a mastermind.

They built Hivemind out of a necessity to get everything organized and have all the marketing tools in one place for a smooth transition from one tool to another.

While other CRMs work by connecting to other marketing tools, Hivemind has it all integrated. You need not use separate tools and run the risk of forgetting or getting lost in the process.

It's about time you forget about using Excel spreadsheets separately and ditch your scraps of paper and post-its with a more reliable and robust CRM.

Do you want to create unlimited websites for the specific purpose you want to use them for? That's a possibility here.

Are you finding it hard to look for joint venture partners and lists to market with? With Hivemind Mastermind being a power network and a superpower team, there is a lot to look forward to.

Having growing pains and figuring out so many things with your real estate investing business? Find out how the Hivemind mastermind group takes care of that.

Worrying about high marketing costs? Learn how Hivemind mastermind can lower that.

Topics Covered:

04:07 - What is Hivemind, and how the idea of it was born?

07:19 - The notion behind creating the Hivemind mastermind

08:48 - Talking about Hivemind as more than just software

09:31 - Comparing how they track leads before and the way they do now with Hivemind

10:16 - Having people on the platform with so much value to give and people learn a lot from.

11:10 - Is Hivemind for seasoned or brand new investors?

12:11 - Does Hivemind software cater globally and with any type of business other than just real estate?

13:27 - What is unique, and what differentiates their CRM from the rest in the market?

14:48 - How does Hivemind help with lead generation and marketing now and in the future?

16:32 - How does Hivemind lower marketing costs?

18:34 - Talking about Hivemind being complementary to all other lead generation strategies

20:05 - What does 'The List Guys' do and help you with, and what is meant by skip tracing?

23:27 - How does 'List Guys' apply to specialized or niched markets?

24:41 - What's the biggest thing about having the Hivemind CRM instead of just relying on Excel or a paper system?

25:55 - Huge benefits of having the Hivemind CRM

31:11 - Daniel and Anthony's favorite brand preference

33:28 - The duo's recommended books

37:15 - Making unlimited websites inside Hivemind

Key Takeaways:

"I've heard these gurus say their marketing budget is $100,000 a month or $200,000 a month for marketing for them to be able to sustain the real estate company. With the Hive mind, the bigger your team gets, because we have an affiliate program where you add people to the CRM, and we pay you monthly for it, and you teach them to do exactly what we're doing, and we can teach them as well, your marketing costs actually go down day by day." - Anthony Gaona

"Having a CRM is what I call it like an outsourced brain because now I don't have all this cognitive loading, where I have to remember all these dates and numbers and stuff." - Anthony Gaona

"When I first started, it was Excel spreadsheets. You always have to put reminders and stuff paper on your desk, and it was just annoying. I got into Podio, and it was a different animal. And it's complex. That just wasn't for me. And then when we had the opportunity to create this, there's just so much more efficient as user-friendly. You can do a lot more with it. Calling, texting, everything all in one." - Daniel Martinez

"Persons like DeAndre mentioned that he was already doing well, but getting in our system just accelerated him to making his first six-figure month and now he's doing it back to back." - Daniel Martinez

"I'm doing a pretty decent amount of real estate deals right now that I haven't really had to touch at all. So that between a CRM and a mastermind, it's been a blessing, it's been surreal, to say the least." - Daniel Martinez

"And that's the beauty of the mastermind -- that there are multiple levels of people that have been in different situations. For you, it might be a mountain right in front of you, but for them, so hey, just step to the left and go right, right up the hill, there's a trail right there. And you're going to overcome that, super easy. And then you can kind of shortcut a lot of the pain of business." - Daniel Martinez

"You actually have the ability to make unlimited websites. Our landing pages are built on our platform 100%." - Daniel Martinez

Additional Resource:

• Join Hivemind Live Event happening in August 2021. Register here: https://thehiveislive.com/event

Connect with Daniel Martinez and Anthony Gaona:

• hivemindcrm.io
• Facebook
• Instagram
• Podcast
• YouTube

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Learn how you can make the most of technology to run multiple businesses successfully from just the palm of your hand
• Find out how you can leverage other businesses to grow your real estate business
• Discover how you can communicate and put your message out there for little or no marketing cost

3R's - Read, Resource, Reflect

Read:

Rich Dad Poor Dad by Robert Kiyosaki

Atomic Habits by James Clear

Outliers by Malcolm Gladwell

Resource:

Drone for aerial shots of properties and to switch for sale by owner leads to clients.

Reflect:

What is the ONE thing I can do such that by doing it everything else will be easier or unnecessary? – Gary Keller

Have you thought about retiring early in life and living off from passive income and choosing the lifestyle you want?

How about starting and growing a real estate business and even multiple businesses and do very well in all of them?

Steve Padernacht is a third-generation real estate professional and manages multiple businesses. He runs a successful real estate development company, real estate brokerage, real estate management company, a bar and grill in Midtown New York City and a music label. He has been able to do all of these things successfully and still managed to lose over 30 lbs in 2020. He has his sights set for even bigger and better things in 2021 and beyond, especially as he plans to retire by August 19th, 2022, his 41st birthday!

In this episode, Steve shares a ton of insights growing his real estate business alongside two other successful businesses.

Juggling between his businesses, he struggles at times, but he has found a way to overcome them and organize everything. 

Do you want a no-cost but effective approach to promote your real estate business?

You can check out his unique and effective way of marketing his real estate business other than the normal bench advertising.

Surrounding yourself with supportive and successful people is solving one part of the puzzle, and he’s got heaps of lessons and wisdom gained from the most important people in his life that he considers are his mentors and coaches.

If you find yourself lacking inspiration in moving forward, listen to Steve as he shares quotes and mantras from mentors, coaches, and noteworthy people that have influenced him personally and businesswise.

If you’ve got a thing for tools and hacks to make things efficient, effective, and of good quality output better stick around and listen to him.

Topics Covered:

02:21 - Sharing his plan to retire at age 40 03:16 - Where does his passive income come from? 03:55 - How does he add value to properties he acquires? 05:51 - Early childhood exposure to real estate 06:44 - How he got started in real estate 08:08 - The big changes happening in real estate since his early exposure to it 10:09 - How he takes advantage of technology in running his three businesses 11:29 - Benefits he got from his degree as a Public Relations major 13:04 - How to focus on your sphere of influence (SOI) 15:00 - Making his other businesses a part of growing his real estate business 16:29 - Getting a sense of fulfillment in helping others 17:52 - How he successfully manage all of his businesses 19:48 - Taking the opportunity to get into the bar business and invest in a music label and doing very well 22:05 - The golden rule he lives by 23:10 - One key thing to take into account when looking to start a real estate business 24:16 - Talking about his father as his mentor - lessons learned from him and the legacy he leaves behind 27:02 - Why this brand is his favorite 28:04 - Recommended books to read 29:18 - Favorite Gary Keller’s quote 29:39 - Tool he uses that’s helping him in his real estate business 30:47 - A little hack you can do in your real estate business 32:20 - Favorite quotes he got from his uncle and his father 35:51 - Lessons learned from noteworthy and successful people that can help you in any business 36:01 - Read Steve’s book: Sell Your Home For Top Dollar

Key Takeaways:

“Technology helps me mostly from an organizational and a communication standpoint. For the most part allows me to time block myself, and the first thing I do, and you know, being with Keller Williams and being a student of Gary Keller is he teaches us that the first thing you gotta do is time block your time off. Because you can't live to work, you have to work to be able to live and I want to spend my time the way I want to do it.” - Steve Padernacht

“I'm able to do my business based on my Google Calendar and the technology that I have. Communications wise, social media -- it's amazing that I can literally manage three or four different social media accounts, and communicate my message from all of these different businesses literally from the palm of my hand.” - Steve Padernacht

“One of the things I've done is, I've kind of branded myself as your favorite realtor. What I do is I focus on my sphere of influence, or my SOI.” - Steve Padernacht

“I think that what I do, primarily, and I don't directly advertise my real estate investments at the bar or in the music industry, but what I do is I just build relationships with people and just have conversations.” - Steve Padernacht

“If you're constantly coming from a sense of service, then nobody ever thinks that you have an agenda behind you. And they'll always be willing to help you in return.” - Steve Padernacht

“Anything that you're trying to do in real estate, I think the key is to educate yourself. I think you constantly have to be reading, you constantly have to be listening to other people. And learning what other people have done. Success leaves clues, like you just have to go back and look and see what worked for them, and kind of copy it to a degree and then add your own flair to it.” - Steve Padernacht

“My uncle tells me to win the day, he says, identify three or four different things or identify one thing that you can do that you'll look at the end of the day, and say I won today. If you can win the day, and you look back over the course of a month, and you have more wins than losses, you had a good month. You multiply that by the course of a year, you multiply that course in five years, 10 years. And then you look back at your life, and you say, “You know what, I won more days than I lost, I live a good life.” - Steve Padernacht

“My favorite quote, it's got to come from my father. And he said, “You could only do so much with your hands but, with your brain, you could do anything.” - Steve Padernacht

Resource:

• Read Steve’s book: Sell Your Home For Top Dollar

Connect with Steve Padernacht:

• smprealty.com
• Bar 9
• Instagram for @smprealty
• Instagram for @steve_pad
• YouTube
• E: [email protected]

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E: [email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Learn the key foundation elements of a personal brand
• Learn to identify & communicate your unique personal brand
• Find out why real estate professionals need to personally brand themselves
• Find out why you must know your target audience

Attracting the wrong investors for your real estate investing business is a waste of your limited time and resources.

Managing a bad relationship is never worth spending your time on.

How do you get across your message with clarity and zero in on the right people?

In this episode, Paul shares everything about personal brand which encompasses team brand, and company or corporate brand -- understanding who you are, what your unique skills, advantages and strengths are that serve as your key differentiators, and communicating them the best so you stand out from the rest who claim to do the same thing you do.

Topics Covered:

03:06 - What he helps people with 04:05 - A brand being more than a logo 05:17 - What constitutes a brand representation? 12:12 - Why identifying your brand truly matters 14:08 - How do you get very clear with your target audience? 16:06 - Using the analogy of dating for attracting the right real estate investors 16:59 - What do people mostly come to Paul for help? 18:38 - How the more you narrow down, the more you attract opportunities outside of your target market 20:29 - A brand being evolving and not fixed 22:35 - What you can do to put information on LinkedIn when you’re juggling full-time work and real estate investing as a side hustle 24:22 - Should you brand your name or the company? 26:23 - Talking about Richard Branson’s and Robert Kiyosaki’s personal brands 27:46 - Touching on branding and exit strategy 28:54 - The two branding pieces that are first and foremost 31:52 - Best advice he got 32:36 - Why the REITE club is his most important real estate investing resource 33:25 - One unique thing about him that made him successful 36:17 - Words of wisdom from Paul

Key Takeaways:

“Everybody already has a brand. The key is whether they understand what that is, and then how they best communicate that.” - Paul Copcutt

“Everything that you do, every interaction, every delivery, every time somebody comes across you or talks about you, you want them to think that thing, that brand. That's what you want to be perceived.” - Paul Copcutt

“If the plan is to run a company to be successful, but not leave a legacy, then brand You. If it's something that you're looking that's going to be bigger than you, or it's going to be passed down to family, then branding a company name might make more sense.” - Paul Copcutt

“If one is kind of reluctant to shout from the rooftops about their personal brand on LinkedIn, as it relates to a side business, what you might do is choose to set up a company page. There, sell real estate, investment, income, whatever it is, and then promote and add value and try to attract people.” - Paul Copcutt

“What are they? Who are they? What do they do? What's the impact that they have? And who they do it for? And why? Why should those people care? So clarity of message is first and foremost.” - Paul Copcutt

“Consistency, delivering on that message, so the business card, the email, letterhead, website -- those are all tools to get that message out there. But if you're not clear about what the message is, and you're not consistent, all the great websites in the world, the best looking business cards are not going to be worth anything.” - Paul Copcutt

“Don't try and do it all. When it comes to a brand, just pick one or two things and start with that. Don't get overwhelmed by, ‘I've got to have everything in place.’ Keep it simple. And just work at it consistently.” - Paul Copcutt

*This interview was originally published by The REITE Club in October 2019.

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Discover ideas in identifying what makes you unique
• Find out why you need to have a niche and specialty
• Find out why social media is not all it's cracked up to be
• Learn how to easily create videos unique to your real estate investing business
• Learn how to use LinkedIn to build your real estate investing business

When it comes to your real estate investing business, getting your message clear is one first step but what comes next? How do you go about the process of branding your real estate investing business and attract the right investors? In this episode, Paul shares with us the most important things you need to know about differentiating your real estate investing brand among the crowd. Keeping in mind the three C’s of branding helps keep you on track in putting out your marketing message, and Paul underscores on those three. Let’s listen to his insights on why you have to play the long game and keep giving value. Check out his favorite books and the podcast he listens to, they are of big help. And if there is one thing he truly points out for your branding and strategy it’s all about just being yourself. Topics Covered:

04:15 - What does Paul help people with as a branding and strategy consultant? 04:52 - Sharing a background of his work in personal branding 08:44 - The key elements that will help your real estate investing business stand out from the rest 11:10 - Understanding what brand differentiation is 14:21 - Once you’re clear with your message, what’s next? 16:57 - How can real estate investors best utilize LinkedIn in terms of what to post? 19:29 - Paul’s thoughts on creating two LinkedIn accounts if you have a main job and real estate investing business is your side hustle 20:48 - Ways you can create videos that you can upload on a medium you are most comfortable with 22:25 - Social media and forums to best put out your written and video content 23:53 - The three C’s of branding 25:44 - What’s the best form of keeping in touch with people 27:50 - The value of consistency and playing for the long game 30:18 - Keep providing value and you’ll get a return on that 31:43 - Paul’s favorite real estate investing books 32:18 - Podcast he checks out 33:11 - Thoughts on brand damage 33:39 - What his interests are outside of work 34:09 - How he is going to start up if he loses everything now 34:31 - Advice for someone who has $50,000 on where to spend it wisely

Key Takeaways:

“It's the personal brand that will differentiate. What do they bring to the table that's different that makes them stand out? - Paul Copcutt

“First and foremost, is spending some time understanding what are those emotional attributes and skills that people associate with you, but not with someone else.” - Paul Copcutt “The other element of branding is to specialize, at least initially, to try and be something to everyone.” - Paul Copcutt

“A great thing would be, what are the 10 things that you've been asked 100 times by potential clients. Well, okay, shoot a video for every one of those ten. 30 seconds, grab your phone, shoot yourself, stick it up on LinkedIn.” - Paul Copcutt

“The one thing to keep in mind is, perhaps not to try to do too much everywhere, but maybe pick one medium that you're most comfortable with.” - Paul Copcutt

“Everything I see you do, everything I see you interact with, or 90% of the time, it goes back to ,oh, yes, that's part of your brand.” - Paul Copcutt

“I used to say, constancy, kind of working at it all the time. But I kind of dropped that now. It's not necessarily that you need to be doing it all the time, but you need to have context. It needs to have relevance.” - Paul Copcutt

“I always say with branding, it's a marathon, not a sprint. Let's look at the brands. The chances are, if you look at the brands you know, and love, not just people but products and services, they've taken time to build. I mean, Apple is not a phone that just came out three weeks ago.” - Paul Copcutt

“Don't try to be somebody you're not. You already have the qualities that make you who you are. Leverage those.” - Paul Copcutt

*This interview was originally published by Sarah Larbi on the Where Should I Invest podcast in January 2019.

Resources mentioned:

• Pivot Podcast
• lumen5

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music