Real Estate Investor Content Marketing - Attract. Nurture. Sell.

What you will learn from this episode:

• Find out the essential steps you need to take before you even attend an online event.
• Learn about the necessary things you need to avoid during the event.
• Learn why and how to follow up with any of the connections and actions that you set to take, before or during the event.

Are you already tired and worn out of the many meetings and virtual events you attend online?

Does getting back to in-person meetings appeal to you at the moment?

The novelty and excitement of having just to stay home and do everything online have already worn off.

In this episode, Paul shares some lessons from recent online events he has attended and helped facilitate and tips on how you can build your brand before, during, and after an event.

With our goal of maximizing every event for our brand awareness and visibility, and network building, you wouldn't want to miss an opportunity to do so.

With that end in mind, it is wise to make the most of what you can do for the time invested in those events.

Let's listen to Paul's insights in this regard as they help you best leverage virtual events for your real estate investing business.

Topics Covered:

04:17 - What steps to take into consideration pre-event when looking at events online 08:18 - Precautions you need to take during the event 09:12 - What you should take note in terms of getting involved with the event 10:29 - One thing you should be careful of when getting too involved or enthusiastic during the event 14:10 - How you can network with people during the event without being spammy or sleazy 15:08 - Why do you need to, and how do you follow through after the event? 16:39 - Taking the time to measure the value you get against the goals you set at the start

Key Takeaways:

“Meetings should be like salt, a spice sprinkled carefully to enhance a dish. Too much salt destroys a dish. Too many meetings destroy morale and motivation.” - Jason Fried

“When you're thinking about attending meetings, I think you do need to be selective, you do need to think about what are the objectives or the goals that you're setting yourself for attending that meeting in the first place.” - Paul Copcutt

"Make sure that you're looking for as much detail as possible of the event. The less there is a description, the less that they are promising, the bigger the red flag as far as I'm concerned." - Paul Copcutt

"Look at who's speaking, not just from whether you recognize them or not, do a Google search and see if they've spoken elsewhere if there's feedback from other events where the speakers have attended. And what do people think of the information that they've shared?" - Paul Copcutt

"Search for that conference hashtag and see who else might be already registered and saying they're going. That might give you an indication, as you know, are these the type of people that you want to be potentially engaging with?" - Paul Copcutt

"Once you've decided on registering for the event, share it yourself. It's not only for you to have other people like you interested decide to attend as well. It's also a brand-building exercise, it puts the notice out there that you're spending time investing in yourself." - Paul Copcutt

"Don't be afraid to reach out to the organizers and the speakers ahead of time." - Paul Copcutt

"Once you've decided it is the event, make sure it's booked into your calendar and give yourself the time and the space to attend." - Paul Copcutt

"During the event try to turn off the distractions; be present, you've invested the time, you've done the research, this is an event you want to add to your knowledge or your network or your business. So put that time aside, don't try to multitask, you'll end up switching yourself off from both and not be performing well in either area." - Paul Copcutt

“Follow up with the connections you've made, you know, you've invested time.” - Paul Copcutt

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Understand what it is you're doing that maybe confusing people more than clarifying for them
• Learn how to break down your message into more simplified language
• Find out the five recommendations on using words or acronyms that confuse people

Have you thought about the consequence of assuming that people understand what we mean with words or acronyms, especially using industry jargon?

Just because it is widely used in the real estate industry doesn't mean everyone knows what they are.

In this episode, Paul shares something he is guilty of, as most of us are, talking to someone using words or acronyms that confuse rather than clarify.

We're often so fixated on our own space and industry that we set aside the fact that there are those outside our fold who don't know the industry jargon we are talking about.

We want to get our message across to prospective real estate investors in ways and at the level that they understand. Otherwise, we might be losing them in the process just because we confuse them.

That's why Paul came up with the five recommendations around not using words and jargon that people find confusing so your messaging will work out for you.

Topics Covered:

01:29 - What Paul is guilty about 02:18 - Why you need to be very cautious when using industry jargon 06:00 - What is jargon? 07:05 - Five recommendations to avoid over jargoning

Key Takeaways:

"Sometimes we do spend so much of our time kind of focused within our own space within our own industry, within our own markets that we forget that sometimes we're over complicating things." - Paul Copcutt

"Keep it simple. Keep it around about 12 to 15-year olds' language level of understanding. And you can't go wrong with that." - Paul Copcutt

"Make sure that it's a focused message, that you're sharing the benefits of whatever it is you're trying to explain. And it's aimed at the people that you're trying to explain it to." - Paul Copcutt

"Make sure that the messaging is consistent, on your website, in presentations that you make, marketing materials that you're sharing with people. Any touchpoint that people are coming across your messaging, you want to ensure that there's consistency there." - Paul Copcutt

"If you're going to do a weighing upscale between Google and the audience, then you want to err towards the side of the audience versus making it Google Keyword focused." - Paul Copcutt

"Make sure that you're injecting YOU into your messaging; people buy from people." - Paul Copcutt

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Learn action steps on how to write and send emails that don’t end up as spam
• Learn the Do’s and Dont’s in email marketing so you avoid the risk of doing damage to your brand
• Find out useful tips about writing and sending emails to help in making your marketing strategy effective

You may be doing your brand more harm than good if you're sending messages to people who haven't even agreed to receive them or subscribe to them.

That kind of action reeks of desperation in generating leads and that is not a good idea to begin with.

How do you make your email effective for marketing your real estate investing business without having to demand attention, become too salesy or sound spammy?

In this episode, Paul relates a personal experience that doesn’t sit well with him and even the rules and regulations set by different countries -- receiving an email that he is not even subscribed to.

If you think cutting corners illegally will do you good in your email marketing, you should think again.

Not only will you run the risk of getting your emails marked as spam, your brand suffers in the long run.

How about doing what’s appropriate but effective -- building trust that leads to long-term relationships?

Let’s learn a thing or two, and more as Paul shares how to make email marketing an effective marketing tool for your real estate investing brand.

“Think about making that connection between who you are, who your brand is, what you're trying to achieve, kind of longer term from a content and marketing perspective. And make sure it all ties in and there's that clarity and that consistency of message.”

- Paul Copcutt

Topics Covered:

01:30 - Talking about email marketing - do’s and don’ts 02:45 - Reasons why your email marketing may not be working 04:53 - Five Don’ts to consider when it comes to your email marketing 07:24 - The five Do’s to think about regarding your email marketing 10:46 - Three useful things you should look into in sending emails

Key Takeaways:

“Email marketing is still the most effective way to reach people. And so it does need to be an integral part of your real estate investing business, building and brand building the marketing, but you want to be doing it sensibly and not making dumb mistakes, like adding people to lists that you shouldn't be adding people to.” - Paul Copcutt

“If you've got a list of people that don't even want your message, and you're continuing to send it to them, it's costing you money. It’s much better to have a smaller, engaged list who wants to receive your messages and potentially will engage with you to the point of hiring you or working with you.” - Paul Copcutt

“Don't expect this to be the shortcut, quick way to generate leads and prospects. It is a long-term game. But if you work at it, then email marketing can be a highly effective marketing tool for you to use in your real estate investing business.” - Paul Copcutt

Recommended Resource:

• Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing by Ian Brodie

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Learn the basic copyright understanding of using images, materials, writing, or anything you create or make, so you avoid getting into trouble with lawsuits.
• Find out what is the 'four-factor fair use test' so you get to know to what extent you can use a certain image or any material.
• Discover recommended resources for free commercial use and image search purposes so you get ones you can have for fair use and the ones you need to ask permission to use.

Using other people’s image or material without their permission could end up making you pay a penalty or get sued.

If you think about it, and as experience would have it, it would cost you only a small amount to buy the image or material you use than what you might end up paying in a fine or spend on lawsuits.

That is not something we want to happen to you.

How do you make sure you are using images or materials for free commercial use and not run the risk of copyright infringement issues?

In this episode, Paul talks about a personal experience of dealing with image use and the challenges he had with it. And he shares with us the lessons learned from that, as well as his own research about and around copyright concerns --- the key areas to consider when using other people's image and what you put out there as your content.

Even just the mere sharing of another's post on social media could mean infringement which is something you need to be aware of.

To help you with using fair use images and materials check out the recommended resources you can take advantage of using.

Just listen to Paul's thoughts and advice about this whole copyright issue, and you are on your way to avoid getting into copyright entanglement.

"Three points that you really want to think about in terms of using anybody's content. Know the basic copyright laws, read the terms and conditions of the platforms that you're using because every one of them will be different. And my best advice would be seeking permission, not forgiveness; you definitely seek legal guidance." - Paul Copcutt

Topics Covered:

02:06 - Relating an experience of using an image that has copyright to it and nearly gets him sued 04:53 - Saving a client from getting into the same trouble he did with using copyrighted images 07:01 - Not everything on the internet is fair game or fair use 07:51 - Three key areas to consider when using a particular image, material, writing, or anything you make or create 13:46 - The 'four-factor fair use test' you need to know about 16:38 - Two websites you can find free commercial use images or material 18:20 - More recommended resources you can use 19:51 - Why do searches for your own images 20:20 - Recommended resources for image search

Key Takeaways:

"The copyright symbol is not necessarily needed because it is presumed to be yours straight away. So when you see websites where you see printed materials, and it has that C symbol, it's not typically actually needed, from what I understand. No one can use your content or your work without your permission." - Paul Copcutt

"It's a common mistake or a common misconception that generally, you don't assume just because it's out there on the internet, it's fair game, or it's okay to use it." - Paul Copcutt

"It doesn't necessarily need to be that you're earning revenue. Commercial use does not mean necessarily just earning something from that presentation or from that piece of content; it could be that you're just personally benefiting from putting it out there." - Paul Copcutt

"You want to think about social media. And every platform has different terms and conditions. Much as we don't want to read into the details of terms and conditions, it is important to understand the terms and conditions when it comes to using content." - Paul Copcutt

"You want to ask permission, make sure that you have the right license to use as well." - Paul Copcutt

Resources mentioned:

Commercial Use Image Sites

• www.pixabay.com
• www.unsplash.com

Paid image sites

• www.istockphoto.com
• www.shutterstock.com

Can I Use That Picture Infographic: https://thevisualcommunicationguy.com/2019/02/27/can-i-use-that-picture-infographic-revised-and-simplified/

Reverse image searching: Google: https://support.google.com/websearch/answer/1325808/search-with-an-image-on-google-computer

Tin Eye: https://tineye.com/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Learn important lessons from a feedback survey experience so you make sure you know how to respond to it and the prospect knows you are listening
• Find out the three steps you can do when having a feedback survey to ensure that your marketing is headed in the right direction and being utilized to its best effect
• Understand the lifetime value of your customer, so you let them feel their worth and know how you take care of them

How would it make you feel when you respond to feedback surveys coming from a place of help, and everything falls on deaf ears?

You're expecting at least a thank you for taking the time out of your busy schedule, yet you're not getting it.

In this episode, Paul shares his poor feedback survey experience with a long-time mobile company he's been with. He brings out one big lesson from this - how you respond to every interaction you have with someone in whatever means it is, a feedback survey is one of them, is a reflection of your brand, good or bad.

"When you get feedback, listen to it."- Paul Copcutt

Topics Covered:

01:12 - Paul relating his experience with a feedback survey 03:40 - What's so critical about your own request for a feedback survey as a loyal customer? 04:35 - Lessons from Paul's whole feedback survey experience 05:53 - What is one big lesson we can take away from this feedback survey experience? 07:16 - Valuable action steps you need to follow when doing feedback surveys

Key Takeaways:

"If you are going to ask for feedback, decide to do something with it." - Paul Copcutt

"The big lesson with regards to this is that every interaction that somebody has with you is a reflection of your brand. Whether that is a survey, an email, a phone call, a social media post, a blog article, a networking interaction, a phone conversation, whatever it is, is a reflection of your brand, good or bad." - Paul Copcutt

"If people are taking the time to give you feedback, they want to do it from a place of help; it's not there to necessarily criticize you. If they are giving you negative feedback, it's still because they care enough that they've taken time to give you that feedback; you asked for it, as well. So use it." - Paul Copcutt

"Even if the feedback is negative, even if it is something you're not going to do anything about or you think the customer is wrong, you still want to think about the tone you're going to go back to them with. And ensure that you're not damaging the customer or client relationship potentially further than it is already damaged." - Paul Copcutt

"Decide what you're going to do and make sure you're following up." - Paul Copcutt

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Learn how to optimize your LinkedIn profile so it is specifically targeted on the market you want to connect and partner with in your real estate investing business
• Find out actionable tips to help you with LinkedIn messaging that turns into sales conversations and ultimately into conversion
• Discover real quick, simple wins that set your LinkedIn profile apart from the rest

3R's - Read, Resource, Reflect Read: How To Win Friends and Influence People by Dale Carnegie Resource: Ontraport Reflect: "People do not care about you. People do not care about me. People care about themselves - Morning, Noon and after Supper." - Dale Carnegie

Have you ever looked closely at your LinkedIn profile and found out what you've done right or wrong with it?

How do you build authority, showcase your expertise, and build lasting connections with no sales pitch or email spams?

John Nemo is an Online Course Creator and Bestselling Author who helps Business Coaches, Consultants, Entrepreneurs and Small Business Owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies like Content Marketing, LinkedIn and Webinars.

The author of 8 books, John is a former Associated Press Reporter, Talk Radio Producer, Award-Winning PR Director, and Social Media Consultant based in Minneapolis, Minnesota.

John has personally rewritten LinkedIn profiles for A-List Entrepreneurs, Speakers, and Bestselling Authors, including Chris Brogan, Mari Smith, John Lee Dumas, Bob Burg, Tom Ziglar, Jairek Robbins, Dan Miller, Ray Edwards, and many others.

In addition, John regularly guest blogs for Inc. Magazine and American City Business Journals. His work has also been featured in The Huffington Post, Business Insider, on LinkedIn's official marketing blog, the Entrepreneur On Fire and Social Media Examiner podcasts, and many other outlets online.

Since 2012, John has helped hundreds of Business Coaches, Consultants, Small Business Owners, Entrepreneurs, and others across dozens of different industries worldwide leverage LinkedIn to generate nonstop sales leads, clients, and revenue.

In this episode, John unpacks what could be the missing action steps that are stopping you from getting a steady flow of sales leads, clients, and income by making the most of your LinkedIn profile.

Hear him when he advises not to treat your profile like a resume and the best way to optimize and make it effective so it is client-facing from the get-go.

Let him teach you how to qualify leads that turn into sales conversations to conversions.

Mostly, people don't know what to do when doing outreach for the first time. John helps you make your messaging as effective as you can get and not waste your time marketing to the wrong niche.

Listen to him talk about what makes content a currency and create one that everyone wants and consumes.

And why you should always choose quality over quantity when it comes to content.

Testimonials and case studies are best to have to strengthen the know-like-and-trust factor in your real estate investing brand, and John shares his valuable thoughts on them.

Know about online marketing mistakes, so you turn them around and apply what is proven and works best to build lasting connections.

Get insights in sales, marketing, and customer service by finding out what favorite brand he looks up to, a business book he considers his all-time favorite, and the one quote he lives by.

Topics Covered:

01:05 - Looking back at that first meeting of Paul and John and how Paul took John's advice and got him his first real estate investor client 02:54 - How do people use LinkedIn? 04:54 - What did he discover in 2012 that applies then and even more so now? 06:40 - One mistake that people are making with their LinkedIn profile 10:05 - How do you do your first outreach on LinkedIn? 11:43 - What you do with your LinkedIn messaging 13:08 - The four key components to make your LinkedIn messaging works well 15:18 - Marketing to people who are interested and qualified 17:07 - What is so crucial about niching? 19:17 - Important thoughts about the content you put on LinkedIn and social media 21:32 - Quality not quantity 23:23 - Using LinkedIn to start the conversation and get them to your email list 25:17 - Two simple tips to create great content 27:21 - Three simple things you need to create a good case study 28:24 - Important insights on having testimonials 30:18 - How to create testimonials for sensitive topics like in the rent-to-own niche 34:09 - Tips for creating content in the wholesaling niche of real estate investing business 37:47 - Go where the need is already but market to the referral partner 38:53 - John's favorite brand and why he considers it as one 39:43 - One business book that he considers his Bible for sales, marketing, and customer service 40:40 - The number one mistake made over again in online marketing sales

Key Takeaways:

"What I discovered and what you want to do with your LinkedIn profile if you're a real estate investor, is really flip the script, instead of having a LinkedIn profile that reads like a resume all about you. It needs to be all about how you can help this target audience solve a problem or get a benefit they want. It needs to be all about how you can help this target audience solve a problem or get a benefit they want." - John Nemo

"What I suggest is, once you've got this profile client-facing, and it's all about what I do, who I serve, what makes me unique, different, better, instead of a resume. And now I suggest you go out, use LinkedIn search, like Google B2B for leads, you find those exact people that you've tailored your profile to talk to, and invite them to connect, and then use one on one messaging." - John Nemo

"Content is currency. You have to have some sort of content to show them you're legitimate; you're an authority, you get people results, you have testimonials, not sales, marketing stuff. But storytelling case study. And again, hyper niche, the riches are in the niches." - John Nemo

"Just make it simple, go to people you've already had success with, and just sell them the same thing." - John Nemo

"Reverse engineer, that when you go prospecting on LinkedIn, make your profile all about those people, how you help them, make that little piece of content, a case study, just take one client that you've had success with, share that story, then you're going to open up these opportunities, and people are going to go, boy, this really makes sense." - John Nemo

"It's nice to have consistent content to have credibility and authority and have a brand. And that's great. But if you're crunched for time, you're going to be way more successful targeting people one on one, having just enough content to kind of move that relationship forward. And then closing deals." - John Nemo

Additional Resources:

• Ready to Get More Business Using LinkedIn? Get a Free Copy of John’s Bestselling Book! Get your copy here: https://linkedinriches.com/

Connect with John Nemo:

• LinkedInRiches.com
• LinkedIn

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Find out how to recognize if a particular real estate investing business deal or person is a good match for you
• Discover one tool to help you hone in on what your top values to help guide if a real estate investing business opportunity is the right one for you
• Learn the three steps to identify your top five values that are critical for your real estate investing brand's core foundation

Resource:

• EvalYOUation: https://reibranded.com/checklist/evalyouation/

Compromising your values every day is only going to be too much stress for you to handle.

It doesn't help even if it's the biggest real estate investing business deal out there.

How do you evaluate if a real estate investing business deal is the right opportunity for you? And when do you walk away from what could be your biggest business deal?

In this episode, Paul shares how to go about the steps in zeroing in on your top five values - understanding them, defining them, taking action on them, and scoring them based on how you're living them right now. He underscores how your personal life should mirror your real estate investing business belief system to help you find the right real estate investing match and partnership.

"Our personal brand is a reflection of our business brand." - Paul Copcutt

Topics Covered:

01:07 - Determining factor if a business deal is the right one for you? 03:08 - Personal life mirroring your business life 05:06 - Talking about one of the core foundation exercises: Why is it crucial to know your values? 06:23 - Three steps you need to do to understand your values better 10:23 - Why should you not rush doing these core foundation exercises? 12:47 - What happens if you compromise your values every day? 13:18 - What your personal brand says about your real estate investing business

Key Takeaways:

"Some people say, well, business is business, and personal is personal. But that's not the case. Because whatever you do in your personal life, bleeds over into your business life and vice versa." - Paul Copcutt

"I really do encourage you to think about your values because your values are the operating principles that form the base of your belief system. And you take your values with you wherever you go. It's like a moral compass." - Paul Copcutt

"To better understand your values, what I recommend is taking note of when something bothers you, the chances are that one of your values is being violated or compromised in some way." - Paul Copcutt

"The reason this has been your top five - what that is going to mean sometimes is that you do walk away from the best deal you might ever come across or from a business relationship or partnership. But you're going to be able to carry yourself forward in a much more ethical, positive, feel-good way than if you're compromising that value every day."- Paul Copcutt

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E: [email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Learn the tricks and tips on how to create content on any platform with just one video
• Discover equipment, apps, and resources to help you create engaging and creative video content for your audience
• Find out what you should know about doing livestreams, transcribing video, and doing a combo of content other than video to showcase a property or other real estate assets, so you engage and compel them to take action

3R's - Read, Resource, Reflect Read/Listen: Smart, Passive Income with Pat Flynn Social Media Marketing Podcast with Michael Stelzner Resources: Zoom Ecamm Evernote Google Calendar Reflect: Just do it. - Nike Summary:

For many, creating content for marketing and branding is a challenge.

How do you show your expertise in real estate investing and engage your audience at the same time?

Learn the tricks and tips of creating video content, the fun and creative way.

Bruce Outridge is a person of many talents as a media entrepreneur specializing in Transportation and Creative Industries. He is a Professional Artist, Author, Podcast Producer, Speaker, Videographer, and Television Host.

Outridge Enterprises Inc. is the parent company to three divisions known as Bruce Outridge Productions, Outridge Consulting Services, and Outridge Translation Services.

Although each operates and markets itself separately they are all intertwined to create a powerful group of companies. Bruce is the President and Director of the company handling operational duties and promotional services for the divisions.

In this episode, Bruce shares the one thing you need to have in mind, so you shake off the fear of creating videos and focus on whoever you need to help.

He talks about the four things you need to remember when doing interviews to get things going without any script.

Want to know how videos work best on any platform? You need not worry as he gives his tips and tricks.

Want to have insights about going live, how to get a decent video and good audio?

How about the need for transcriptions, how to mount a video from all other different forms of content, and overcome the challenge to put out regular video content?

Listen in as he has all those covered.

Just as there are do's, there are also don'ts on what you can show in your video content and make things somewhat believable. Look forward to that.

He shares his favorite podcasts, brand, quotes and how he is inspired by these and how it serves as his guiding principle in life and business.

Video editing apps and more editing hacks are in the can as he shares his secrets with us.

Topics Covered:

03:25 - Why you should get 'away from you' when doing videos 04:55 - The four things you should do in any interview 08:30 - Learning the tricks of any platforms with one video content 11:23 - Equipment you can have and tips you can do to have a decent video and clear audio without spending much 12:50- Overcoming the challenge of creating regular video content 14:32 - Is transcription useful for videos relating to real estate investing business? 18:00 - Helpful insights when doing live video 22:14 - Making good use of content other than video 25:02 - Using video and a combination of different contents to answer FAQs 25:54 - How to make things believable, the do's and don'ts of showing your lifestyle and your personal side 29:06 - What makes this brand his favorite one? 31:15 - Thoughts on Apple Podcasts monetization 32:03 - Favorite podcasts that inspire him and he's subscribed to 33:32 - Why he subscribes and listens to his own podcast 36:55 - Video editing apps he uses and recommends 37:43 - Talking about A-roll and B-roll in the video world 40:38 - More tips in making videos and how to make it fun 44:47 - Favorite quote that he lives by 45:56 - Learn how to make things stable and get creative

Key Takeaways:

"Get it away from you. As long as you get it off yourself and onto whoever you're trying to help, that's when the videos get a lot better." - Bruce Outridge

"Whatever it takes to describe whatever you're trying to describe is how long it [video] should be. I don't care if it's 10 or two, or five or whatever. If it takes you 10 minutes to get that point across whatever it might be, then do 10 minutes if it takes two minutes, do two minutes."

"If you have a decent phone, that will do a lot. As far as the video, it will do a lot. It's not so much the equipment, a lot of people get caught up in this, you need to have good audio."

"If you're a real estate agent, where the hottest house comes up whenever, you might just want to post whenever. And that might be that's its own tactic of making people subscribe to you so they can get the latest thing."

"You've got to be careful with transcription. If it was technical, where someone has to follow steps or something like that, then yes, I would probably take that extra step. But I personally don't for general topics."

"I think the title is probably more important than the thumbnail, but the thumbnail needs to attract them."

"Do that live now and get people excited. Use something wherever the audience hangs out the most, if you're on Facebook, let people know that at 12 o'clock, I'm going to be showcasing this greatest buy, you'll only see it once, and go and do a walkthrough of the highlights of that. And then say contact me if you want any more lives."

"Video is powerful, because people can actually see what's going on. And it's best for SEO, because if you're using YouTube, it's owned by Google. It's a way of really engaging people."

"The way you want people to perceive you is the way that you have to be in the video."

Additional resources and recommendations: Final Cut Pro Adobe Premiere After Effects Canva iMovie

Connect with Bruce Outridge:

• outridgeenterprises.ca
• bruceoutridgeproductions.com
• bruceoutridge.com
• cashinginoncreativitypodcast.com
• theleadpedalpodcast.com
• www.inspiringyouthtv.com

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Learn how to find your unique selling point as a real estate investor so you gain a competitive advantage over the rest
• Find out ways to make use of your time wisely, so you get more efficient and productive
• Learn about the right mindset in getting started, so you get prepared and set the right and strong foundation for your real estate investing business

3R's - Read, Resource, Reflect Read/Listen: Impact Theory with Tom Bilyeu Rich Dad, Poor Dad by Robert Kiyosaki Resource: Excel Sheet Landlord Credit Bureau Reflect: "If you're playing not to lose, you never win." "Success leaves clues." "It seems impossible until somebody has done it." - Nelson Mandela "Whether you say you can or you can't, you're right." - Henry Ford Summary: Not starting on the right footing will make you lose balance; you will not have the stamina to continue going, and you will likely quit. And that is not what you want as a real estate investor. How do you get started and keep going in your real estate investing business? Take action steps to have a brand foundation, and you're in for a long haul. Brooke Shang has gone from a stay-at-home mom to a management consultant to replacing her working income within three years of starting in real estate investing. She has an MBA in marketing from York University's Schulich School of Business and a Hons BA in Economics and Environmental Studies from the University of Toronto. Currently, Brooke is an active real estate investor, a coach, and a mentor, and still working as a management consultant. In addition, Brooke is also the author of the book "Financial Freedom: 7 commandments from the networking queen of real estate" The book is for new and existing investors who want to set themselves up for success with a strong foundation using creative or hybrid strategies. With her corporate job working with all major computer brands, and her journey as a real estate investor, she is here to share her take on branding and build her real estate business through networking and financial education. She believes that she will be able to help others create the results they want with the proper training and guidance the same way she was trained and mentored. In this episode, Brooke shares how she got started in real estate investing. For an introvert like her, she tells us how she was able to get past her shyness and got herself into networking with like-minded people. Hear out the abundance mindset in the real estate investing world and see how you can make significant connections. Get more efficient and productive with Brooke's time management tips. Listen to her talk about the importance of personal brand equity and communicating your competitive advantage. She takes key points from her book on the most crucial things to do when getting started in your real estate investing business to sustain the momentum even amidst market shifts and tough times. There are helpful insights to learn from great brands and Brooke mentions her favorites to help you in your branding as real estate investors. So much is shared when it comes to tools, resources, nuggets of wisdom and thoughts to help you simplify and make things effective. Topics Covered: 02:33 - Getting started in real estate investing business and what her unique branding style is 04:00 - How to take away that uncomfortable factor to get started with networking 06:15 - The abundance mindset of real estate investors 07:21 - How to become efficient and productive 09:42 - Learning how to pivot and communicate in a different platform 10:50 - How real estate investors provide value and communicate your competitive advantage 13:53 - The important summary of what her book is all about 16:17 - Mistakes real estate investors make 17:00 - Why is personal brand equity important? 19:40 - As real estate investors, why does it not matter if the market is going up or down? 20:57 - What makes these brands her favorite 21:59 - What is OEM? 26:20 - Looking up to entrepreneurs behind the brand 27:28 - Her favorite business book, podcast, and author and what to love about them 32:09 - Real estate as a financial planning tool 33:27 - Tools and resources that help her simplify things 36:20 - One helpful no-cost CRM tool you can use 38:13 - Sharing quotes that serve as her guiding principles in life as in business 41:02 - A nugget of gold for real estate investors: "Think about your unique selling point, what's your competitive advantage; don't just do the same thing." Key Takeaways: "The thing I did a lot back then was just absorb, get myself educated and start networking. I kind of knew how other people get started to learn from their experience. For everybody, I think we are all unique; we have to find what's unique about ourselves." - Brooke Shang "Just focus on what's important first for that day. And the bigger picture is what's important for you to reach certain goals in a certain period of time." - Brooke Shang "We have to pivot and learn how to communicate on a different platform now because how we present and how we communicate, it's basically how we brand ourselves." - Brooke Shang "I found one of the ways to communicate is to share what we learned. Be careful of what advice you take as well, because I've seen people putting out advice that's counterintuitive or totally not legal." - Brooke Shang "I start with a lot of mindset stuff. Because before I got into the strategy, in my book, I wanted the reader to understand how you should prepare yourself." - Brooke Shang "I think personal brand equity is very important. And people sometimes don't think about that. That's built over time as well." - Brooke Shang "It doesn't mean the market changes, you cannot do anything. You just have to pivot and do different things or structure your deals differently." - Brooke Shang "I do believe human potential is amazing. I think one important thing is, sometimes we see other people do it, then we realize it can be done." - Brooke Shang Additional resources and recommendations:

• FINANCIAL FREEDOM THE ROYAL WAY: 7 Commandments From the Networking Queen of Real Estate by Brooke Shang
• Brendon Burchard

Connect with Brooke Shang:

• LinkedIn
• Facebook

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music

Want to know where your real estate investing business stands right now in terms of branding and marketing? Take our FREE business optimizer assessment. Just click here: https://reibranded.com/boa/

What you will learn from this episode:

• Find out the core conversion pages of your website and how you need to be working on them to help you get the right leads
• Learn about the four key areas you need to be making the right choices on so you really focus in on them ensuring your message resonates and consequently people take action
• Discover how to 'think REI' so you make things inviting enough for people to take the next step with you

Summary:

Randomly putting things out there and not knowing whether it's working or not will not be something you want to happen when marketing your real estate investing business.

How do you let people figure out what the next step they need to do and take action with you?

In this episode, Paul talks about the analogy of a home country and its embassies when it comes to your website and social media, what you should do in your embassies, which is social media, so they will lead your visitors to your home country, which is your website.

He points out useful statistics to help you gauge in terms of prospects and real estate investing lead generation.

Thinking about consistent content, whether the short or long-form and how you can grab people's attention, build your authority, and create expert-driven content.

He makes us think of things in terms of what to do online so you focus on the client and not yourself. In the same way that he cautions us what to avoid doing online.

Let's hear him talk about the type of marketing that creates an emotional attachment with people so you connect well with them and eventually they take the next step with you.

He doubles down on making calls to action so you get them to do what you want them done.

Let's dig down on the offline ways of doing things considering the pandemic we are in, so you do things differently in your real estate investing business for you to stand out from your competitors.

Whatever you do, it's wise to be making the right choices in terms of these crucial areas in your real estate investing business. That's why Paul shares action steps you can use to hone in on things worth spending your time and effort on.

"Think different, be different. Stand out." - Paul Copcutt

Topics Covered:

03:38 - Key elements to being very sure about your real estate investing brand foundation 05:02 - What most real estate investors do with their marketing and fall into a trap 06:27 - Stats that helps you in prospects and lead generation strategies in terms of the motivated seller market 08:24 - The analogy of a home country and its embassies when it comes to your website and social media 10:06 - What are the core conversion pages of your website? 13:51 - Think about the consistent content - Short-form and long-form 15:00 - What to avoid doing online 15:28 - The value in personalized marketing 15:56 - Don't forget to ask for an action 16:21 - What's with spamming 17:04 - Offline efforts you can be thinking about doing 18:07 - Creating and nurturing relationships 19:16 - Four key areas you need to be working on and making the right choices on 22:13 - Why you need to 'Think REI'

Key Takeaways:

"Think about the analogy of a home country and its embassies. If you think about the social media accounts, in particular, Facebook, Instagram, LinkedIn, Twitter, wherever else you happen to be active. Think of those as the embassies and the goal of those embassies. The activity that you do on those platforms is to drive people back to your home country, which is your website." - Paul Copcutt

"There are five key pages that you want to think about, or sections of your website that are kind of core conversion pages. The homepage really needs to answer straight away, will you solve my problem?" - Paul Copcutt

"Don't make it all about you. You don't need to be the hero. The hero is your client." - Paul Copcutt

"Don't try to target everybody, you can't be everything to everyone, because then you really know nothing to nobody." - Paul Copcutt

"Start to really hone in on a specific target audience. Don't forget to ask for an action. Any marketing that you're doing, if you're not asking for somebody to take the next step, they're not going to figure that out." - Paul Copcutt

"You want to really spell it out for people feeling very comfortable. Addressing what is effectively going to be our new normal for quite some time." - Paul Copcutt

"Don't forget to double down on relationships, people are craving connection of any type right now. - Paul Copcutt

"Low-Cost options work way better than spending a ton of money in the wrong direction." - Paul Copcutt

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music