Real Estate Investor Content Marketing - Attract. Nurture. Sell.

What you will learn from this episode:

• Learn how digital analytics and CRM help you grow your real estate investing business
• Find out how to leverage Google for your real estate investing business to win in Google search
• Discover no-cost tools to help you with insights and information, in coming up with both organic and paid content, and also as a resource of inspiration for marketing

Summary:

How do you attract qualified leads and make the most of your search and social media marketing?

With a lack of insights and the different metrics available, it complicates things that you don't know which ones to focus on first and foremost.

Learn to leverage Google and digital analytics to help you grow your real estate investing business.

Michael Halbmeier is an SEO, PPC expert, and the founder of Clear Digital, an internet marketing company specializing in SEO, PPC & Analytics. He is an agency professional with 18 years of digital marketing experience.

In this episode, Michael talks about leveraging Google, so you gain the advantage in Google searches. He also recommends using Google's tools to make use of them for your marketing purposes.

He makes you think about SEO for organic traffic purposes. He talks about how you can make the most of Facebook boosted posts and campaigns.

If you are struggling with content on Facebook, hear Michael share one social trending tool to help you with it. He shares more ways of coming up with social media content ideas that you can use for your real estate investing business.

He suggests a five-second test for your website, so you get people compelled to take action. He discusses the value you can get with video content and the value of transcription to go with it.

How you separate your brand from the rest is what he doubles down when he talks about his favorite brand and what makes it great.

Often, we overlook these three important things when it comes to Google analytics and customer confidence. Find out his thoughts about these three, as these are all crucial for your real estate investing brand.

He leaves us with inspiring thoughts to achieve a work-life balance.

3R's - Read, Resource, Reflect

Read: The Power of Habit - Why We Do What We Do in Life and Business by Charles Duhigg

Resource: Google Trends

Reflect: "If you can't explain it to a 6-year-old, then you cannot truly understand it yourself" - Albert Einstein

"Life is like riding a bicycle; to keep balance, you have to keep moving" - Albert Einstein

"Leaders leaving clues" - Anon

Topics Covered:

02:24 - What is digital analytics, and what are the main KPIs you should be tracking 04:28 - Why is digital analytics important? 05:46 - How critical is CRM in growing your business? 06:59 - What makes CRM worth considering? 08:31 - Google versus Facebook 10:00 - Three different ways you can win in Google search 11:14 - Two ways you can win in Google search when you are in the real estate investing business 12:39 - What's interesting about 'Google my Business.' 13:52 - Important things to know about SEO for organic purposes 15:53 - What you should look into concerning blogging 18:20 - How does transcription on video help? 19:22 - Facebook's boosted posts versus campaigns 21:09 - How Google Trends help with your Facebook organic content 23:09 - Keyword and Topic research 25:19 - What to avoid with Google display advertising and your website 27:45 - What he loves most about this one particular brand he considers his favorite 29:48 - How innovation can separate you from the rest 30:37 - An interesting book he recommends: The Power of Habit - Why We Do What We Do in Life and Business by Charles Duhigg 32:35 - A favorite tool that he gets insights and nuggets from 34:45 - Favorite quotes that defines his life and business 37:28 - What he says about these three things: heat maps, social proof, and testimonials

Key Takeaways:

"At the end of the day, it comes to qualified leads, so the only thing you should be tracking as your main KPIs are phone calls, emails, and forms submitted. That's the top tier." - Michael Halbmeier

"The second tier would be engagement on the content. If you've got valuable content that your end-user might wish to download, that would be seen as a value to the end user. Tracking that is important because it will give you insight to how many people are engaging with that content. And sure, you produce more of it. And use that as an indication of engagement with your brand." - Michael Halbmeier

"If you're committed to growing your business and becoming more sophisticated along the way, your CRM doesn't have to be overly expensive." - Michael Halbmeier

"Having a close tab on who you have, from a record standpoint, I do feel is critically important. Because then again, understanding what types of leads, qualifying those leads, and understanding how you got them is critical." - Michael Halbmeier

"I often talk about Google My Business being the new homepage. If you think about where things appear on a search engine results page, it's ads first. If there's local intent, it's Google My Business second. And then comes your website. I see a lot of businesses put time, energy, and effort into website SEO." - Michael Halbmeier

"One of the strategies and tactics I employed, thinking about local markets as well if you're in the real estate investment side of things, you can talk about how you service an area and actually be rewarded with local service area pages on your website." - Michael Halbmeier

"Transcription on video certainly helps. When you're uploading video content on YouTube, think about your YouTube channel description. That's a critical piece in the video description, as well." - Michael Halbmeier

"Facebook boosted posts versus the campaign -- I'm more of the mind that it's the campaign that will have a better return on investment." - Michael Halbmeier

Additional resources and recommendations:

Google Keyword Planner Moz Local Think With Google

Connect with Michael Halbmeier:

• www.cleardigital.ca
• E: [email protected]

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Find out the key factors you need to focus on when establishing a new real estate investing brand
• Discover how you can stand out from the rest even in a competitive market
• Find out what you need to build on to gain brand credibility

3R's - Read, Resource, Reflect

Read: Traction - Gino Wickman

Resource: Real Estate Investing Groups on Facebook and other social media

Reflect:

"Definitely get a brand. It's the most basic thing you can do that can get you much farther." - Sarah Eder

"Persistence is key, it's a long-term game, eventually your reputation will hold credibility." - Chris Merry Summary:

How do you stand out in a competitive market when you are new and just starting?

With not a huge track record under your belt it seems to be a challenge competing against other established real estate investing brands out there.

The biggest thing you can do at this point is build a brand of trust, work in small communities -- one little thing can set the whole thing on fire.

Sarah Eder is originally from the small northern city of Sault Ste. Marie, Ontario. She brings caring, small-town values to her business. After retiring from a successful professional athletic career, Sarah decided to focus on her second passion; providing affordable, clean rental units in Ontario and renovating houses to bring them back to their former glory.

She has built a real estate portfolio consisting of multi-family properties, student rentals, commercial and land developments. Her love of renovating has revitalized over 100 properties in the Golden Horseshoe and Niagara Region. Working with local municipalities she looks to bring affordable housing to those in need, putting the needs of those in the community first.

Chris Merry hails from Trinidad & Tobago, Chris grew up in an entrepreneurial household and quickly set out to build a real estate business.

She has worked on over 50 renovation projects with some creative apartment and office solutions as well as land and single-family home developments.

After moving to Canada she now brings that expertise and creativity to Southern Ontario and has fallen in love with the Niagara Region.

In this episode, Sarah and Chris talk about what each of them bring to the table as they band together for a partnership in real estate investing. As a new brand looking to establish themselves they share with us tips on how to stand out from the crowd even with everyone else doing the same thing.

They made it clear how they approach the business with a long-term perspective. They couldn’t stress enough the importance of leveraging connections and networks as you can’t succeed without them. They let us in on some of the marketing strategies they employ to gain traction in their real estate investing business.

More than anything, they double down on the importance of persistence and consistency as it is never an overnight success. And for people just starting out not to forget building a brand as reputation is everything in establishing your credibility when it comes to money partners and finding deals.

Topics Covered:

01:52 - How Sarah and Chris joined together to start a real estate investing business 02:50 - Teaming up with each other bringing with them their own sets of skills and experience 04:14 - Standing out from the crowd and doing things differently 05:26 - How they set themselves apart from others who are also into real estate wholesaling 06:59 - What the whole concept of Yellow Door is about 08:44 - A marketing strategy they employ 09:57 - Yellow Doors' long-term plan 10:30 - Becoming a brand of trust 11:13 - What new real estate investors need to focus on 11:59 - It is a long term game not a short-term, overnight success 12:46 - Talking about the importance of persistence and consistency in marketing strategy 14:44 - Leveraging connections within your network to be successful 15:56 - What's with these great brands that are Sarah and Chris' favorites? 18:35 - Sarah's recommended book on streamlining business operations: Traction by Gino Wickman 19:39- What podcast Chris is listening to: The Mindset Mentor podcast with Rob Dial 20:39 - The different avenues you can get resources from and network with 22:23 - An interesting thing to look at Canada's real estate investing groups in terms of the support you get from fellow real estate investors. 23:44 - Chris' thoughts on helping and sharing even in a competitive market 25:11 - Sarah and Chris’ best advice

Key Takeaways:

"I really think, what new investors need to focus on, you don't have a huge track record, you have trust, you have a reputation, that's really the only thing you can really go on." - Sarah Eder

"We're trying to not reinvent the wheel, we use a lot of the same principles, but we're trying to think outside the box when you're in such a hot market, like we're in right now." - Sarah Eder

"Persistence is key, it's one of those things with any marketing strategy, you can't guarantee what campaigns are going to be the most effective, or when you're going to get a deal that month, that day, it does come down to the right place, right time." - Sarah Eder

"Just being consistent. If you try a few things, it doesn't work, and then you give up, you're never going to see success. You have to just keep going at it, just focus in on the best strategies and not give up." - Sarah Eder

"For anyone going into this, a huge focus and a huge priority in the beginning is, create that network, that power team. It's such an overused term. But it's so true. Without that power team, you can't succeed." - Sarah Eder

"Definitely do not come into this game thinking that it's going to be an overnight success. We have heard a few cases where some people have been lucky, but it is a long-term thing." - Chris Merry

"I just love a simple clean logo and brand that is just able to stand out like Nike, a simple little checkmark, but everybody knows it. And I think that’s what we like about Yellow Door is that it's a name to remember. I think color has quite a bit of remembrance as well, with branding." - Chris Merry

"Don't be afraid to take the risks and step outside of the box and do things differently.Research, research, research, and you will find the little golden nuggets that may put you a little bit ahead of the game in some aspects." - Chris Merry

Additional Resources:

Listen:

The Mindset Mentor podcast with Rob Dial

Connect with Sarah Eder and Chris Merry:

• yellowdoorbuyshouses.com
• Instagram
• Facebook

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Find out how you can distinctly get across your unique value proposition
• Understand the reason behind doing a brand audit
• Find out the four key things you need to measure in your brand audit to help make you ‘brandtastic’

3R's - Read, Resource, Reflect

Read: 

Zag by Marty Neumeier

Resource:

Zag brand statement “Our brand is the only (category) that (ZAG or unique feature).”

E.g. Our brand is the only real estate investor who does home buying walkthroughs via Facetime to keep you safe. 

Reflect:

“Don’t strive to be a leader in your category. Create a different category and be the only one in it.” - Joe Calloway

Summary:

Why being brandtastic matters? What do you need a brand audit for? Why is it even necessary?

You might have a viewpoint of what your brand is, but that is not reflected in how the market perceives you.

A brand audit gives you insights into your strengths and weaknesses. It lets you find threats and opportunities. And ultimately helps you align with your market’s expectation of your brand. 

In this episode, Paul demonstrates how you can clearly communicate what you do uniquely and differently as a real estate investor brand. And this helps you to be remembered and referred to, as this is what the goal is in the final analysis. He gives important reasons why you do regular brand audits. He also shares some concrete ideas and actions that you can take away and use right away in your real estate investing business any time now.

Topics Covered:

01:09 - Paul’s message of thanks

02:05 - Any question about branding or marketing?

02:41 - What does ‘brandtastic’ mean?

03:37 - Sharing Joe Calloway’s thought on being ‘brandtastic’

04:40 - Talking about Marty Neumeier’s recommendation around brand zagging

07:23 - Why a brand audit?

09:27 - Why do you need to measure these four important things in your brand audit: analytics, buyers, competition, and data?

13:49 - Suggested time interval for your brand audit

Key Takeaways:

“I do find with a lot of real estate investors, they focus a lot of time in looking at the impact of their marketing, but they don't spend a lot of time looking at the impact of their brand. And marketing gets you the attention. But the brand will be the reason why somebody chooses you.” - Paul Copcutt

“That's why you must think about your brand. And you spend time on a regular basis to audit that brand and what are the perceptions of that brand, because you may have an opinion around what your brand is, but it’s not what's being truly reflected in the marketplace.” - Paul Copcutt

“What are people saying about your brand? Do you really know what they're saying?  And a brand audit might give you that insight.”  - Paul Copcutt 

“It's critical that what's being perceived and the analytics of your website where you're driving people to, because everything else that you do outside of your website, if you treat your website like a home country gives people a flavor for your home country. But it's not the same as people coming and visiting your home country, which is your website.” - Paul Copcutt

“When you make a decision around a brand, there's some kind of emotional connection. You want to know what is that emotional connection that's happening between you and your potential clients or your existing clients.” - Paul Copcutt

“Serving your customers, serving your prospects is critical in terms of understanding your buyers.” - Paul Copcutt

“You can get a deeper understanding of your competition, just reach on places like Facebook, for example.”  - Paul Copcutt

Additional resources and recommendations: 

Brand Audit Checklist

Download here http://reibranded.com/checklist/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Find out the three core things that great brands do consistently that you can apply to your own real estate investing business
• Learn why clarity of your vision and consistent delivery of your message matters the most
• Discover a one-pager strat plan to help you communicate about your business and what you are trying to achieve

3R's - Read, Resource, Reflect

Read: The Harvard Business Review

Resource: Ink pen and pencil set

Reflect: "Your diary is a manifestation of your intent" - Anon

“Leaders cast long shadows” - Anon

Summary:

What makes a successful brand? And how do brands stay long-term?

Not having a clear vision and mission statement makes you lose sight of your long-term goal.

Focus on the core foundation of a strong brand, create a clear vision and consistently communicate your message.

Richard Copcutt is a Senior Executive with global experience. He has proven ability as a collaborative member of an executive team to manage and grow a business. He has extensive background in sales, product development, brand marketing and strategic planning . Also, he has a proven track record of building high-performance teams and delivering superior business results. His specialties include: Business & Strategic Planning, Brand Management, Wholesale Sales, Online Retail, and Brand Marketing.

In this episode, Richard shares what makes big brands he has worked for stay long-term and how you can apply them to your own real estate business. He underscores how those brands have the consumer at the center of everything, having a laser focus on who their consumer is. He also talks about the importance of having a clear vision and having a consistent delivery of the message you want people to resonate with your brand. You can also expect to hear marketing strategies and tactics these big brands employ that would work well in your real estate business. It’s also good to hear what he says about these great brands’ practices when it comes to its people.

Topics Covered:

02:50 - Brands that Richard worked for 04:46 - What successful brands do consistently that you can apply to your real estate business 08:36 - Why you should be very clear about your vision and have your message delivered consistently 11:26 - Thoughts on guerilla marketing tactics and old traditional marketing 15:07 - Why need for alignment in these three areas: product, marketing, and sales 18:01 - How to make the rest of the 10 pillars to a business done when you are having two or three-employee team 23:16 - What to include in your one-page strategy plan 25:44 - What his favorite brands are and what make them great brands 30:23 - His preferred way of learning 31:46 - A favorite tool he uses for personal communication 34:05 - A belief system that impacted his life 36:23 - Inspiring quote from Richard: Take your business seriously, don't take yourself too seriously. Make sure you get your work-life balance sorted out.

Key Takeaways:

“What Nike is brilliant at is they would describe as a laser beam focus on who their consumer is. And it's unwavering, and it's at the center of everything.” - Richard Copcutt

“Regardless of the business that you're in, if you're totally clear about who you're aiming your business at, that's a huge, huge advantage for you.” - Richard Copcutt

“With Levi’s, it will be rare for them to sacrifice a short term win and endanger the long longer-term goal.” - Richard Copcutt

“In the brands that I’ve worked for, they are at their best investing in talent, whether that's encouraging employees to invest in themselves, that's one part of it. But also ensuring that the management team is nurturing talent, and making sure that they're investing in their people, their course correcting when necessary. They're reviewing and rewarding performance, and putting opportunities in front of people to push them and to further their career.” - Richard Copcutt

“So I think having a very clear reason for getting out of bed and what the company's mission is or what the brand stands for, and who you're trying to serve, and then just ensuring that that message is consistently delivered.” - Richard Copcutt

“You can have the greatest product in the world, you can have the best marketing campaign in the world, you can have the greatest sales closer in the world if the product doesn't get there and you don't get paid. It's all for nothing.” - Richard Copcutt

“There are elements of those where a good sales guy is always marketing his product and a good marketeer is always selling.” - Richard Copcutt

Additional Resources:

• The One Pager Strat Plan Download here http://reibranded.com/checklist/strat-plan/

Connect with Richard Copcutt:

• LinkedIn
• Hear about Richard’s early life as a punk rocker in London https://punksinpubs.podbean.com/e/episode-40-richard-copcutt/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music 

What you will learn from this episode:

• Learn how to find opportunities and create your brand that people connect and resonate with
• Find out how to work on your brand to grow your real estate business
• Learn how to avoid getting stuck and do away with analysis-paralysis mindset to get going and scaling

3R's - Read, Resource, Reflect

Read: Millionaire Real Estate Agent - Gary Keller

Resource: Canadian Real Estate Expert - Don R. Campbell https://donrcampbell.com/

Reflect: "Ready. Fire. Aim" - Sarah Larbi

Summary:

How do you gain traction in your real estate business?

Many of us are getting stuck with the analysis-paralysis syndrome, and it’s not getting you anywhere with it.

We say, get started, don’t aim for perfection, and work on your brand.

Sarah Larbi is an invited keynote speaker & workshop facilitator sharing her 7-step investing approach at regional & national real estate and investment conferences & events. As the host of the popular podcast “Where Should I Invest?”, Sarah interviews fellow real estate investors on their specific strategies and tactics. Sarah’s 7-step approach has been highlighted in media outlets including The Toronto Star, News Talk Radio 1010, and various investment media. As the REITE Club co-founder, Sarah co-leads monthly events and coaches and mentors new and established real estate investors across Canada.

In this episode, Sarah shares how she quit her day job and replaced her income with her real estate investing business in three years. With a clear vision and personal branding that she worked on, she was able to put herself out there. That’s how you make connections and for people to reach you. She underscores that if you are looking for some opportunity to create, you have to share what you're doing. Share it on social media and a website. Also, work with somebody who’s been able to help other people in different capacities and specifically real estate related. She also talks about how company culture ties into personal branding.

Topics Covered:

02:07 - A backstory of how Sarah and Paul started working together 04:17 - How branding helped her real estate business and replaced her day job income in just three years 04:51 - Getting traction with her brand 07:04 - Starting a podcast and being consistent with it 08:34 - The motto she lives by that got her to where she is today 09:01 - What she recommends new real estate investors on how to get started from a branding and marketing perspective 11:54 - Who she looks up to in terms of personal brands in real estate 12:39 - Personal favorites in terms of personal brands 13:28 - How company culture ties into your brand 15:08 - What Sarah Larbi brand is up to these days 16:51 - Sarah’s inspiring words for real estate investors: Ready, fire, aim, don't wait for perfection. Even if you think it's perfect today, it will be something that you want to change down the road anyway.

Key Takeaways:

“It doesn't have to be perfect. In terms of a deal in general, if you're looking for some opportunity to create a brand and you share what you're doing, share it on social media, share it on LinkedIn. If you're doing it professionally, you probably want something like a website to be able to have to send people to rather than, email or Gmail or Hotmail.” - Sarah Larbi

“Just get started. Done is better than perfect.” - Sarah Larbi

“From a branding perspective, it was nice to be able to work with somebody that's been able to help other people in different capacities and also specifically real estate related.” - Sarah Larbi

“I think the other part of branding is being able to create those connections. If you're out there, you've branded, you've got a website, you've got a path and a plan, the doors open so much for you. Even my podcast, just making sure that it's frequent and it's actually planned properly. And it's done well.” - Sarah Larbi

“From a culture perspective, that's probably what I paid the most attention to, versus what brands have.” - Sarah Larbi

Connect with Sarah Larbi:

• sarahlarbi.com
• Instagram

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music

What you will learn from this episode:

• Find out why you should focus more on understanding the soft side of your skills more than the technical ones
• Discover tools and resources to help you uncover your strengths and leverage them
• Find out how other people perceive you to help you build your personal brand and your real estate business

3R's - Read, Resource, Reflect

Read:

The Brand You 50 by Tom Peters

Resource:

StrengthsFinder Assessment https://www.gallup.com/cliftonstrengths/en/strengthsfinder.aspx

Reflect:

"A brand is not what you say it is. It's what they say it is" - Marty Neumeier

Summary:

As a real estate investor, people would associate you with other real estate investors’ attributes. And it gets you in the game. It gets you considered. But it doesn’t differentiate you.

How, then, do you stand out from the rest?

A strong brand’s foundation is built on maximizing one’s strengths. Every interaction, every time somebody comes across you, hears of you -- they make that connection back to your brand.

In this episode, Paul shares that understanding your soft skills helps you uncover your strengths and leverage them more than focusing on technical skills. That even years back, working on soft skills -- negotiating, communicating, and leading had already established and made successful personal solid brands more than relying on technical skills.

Topics Covered:

01:18 - Paul’s confession 02:26 - Personal brand - understanding your soft skills and less emphasis on the technical side 04:36 - How branding established and made a success of engineer personal products years back 08:09 - The core foundation of personal branding 09:08 - The three key areas of a great personal brand -- why the need to understand these three 11:45 - Why it’s critical to know how others perceive you in terms of your brand and your business 12:56 - What you should do to know how people perceive you 14:13 - Why look for emotional more than your rational attributes when getting feedback from others 15:34 - Disadvantages of using this feedback approach 15:47 - A FREE tool for 15-day access to help you get honest feedback: 360 Personal Brand Assessment. Click here: https://www.reachcc.com/reach/survey.nsf/page/home 17:31 - What you can uncover and make of the feedback from the tool used 17:57 - Leveraging your strengths 19:23 - More tools and books recommendation to help you in building your personal brand 19:50 - What is this tool, StrengthsFinder 2.0, all about, and what does it help you with? 22:21 - How to highlight the strengths uncovered from the StrengthsFinder tool

Key Takeaways:

“85% of your financial success is due to personality, the ability to communicate, negotiate, and lead. Only 15% is dependent on technical skills.” - from the Carnegie Institute of Technology research

“It is up to you nowadays to own the definition of who you are. You really can't let your work speak for itself. If you're only relying on the technical skills and the technical side of running your real estate investing business, that is probably not going to be enough.” - Paul Copcutt

“A brand is a person's gut feeling about a product, or service, or a company” - Marty Neumeier.

“When I look at that quote, it's one that I can certainly extend further out into a person because a brand is a person's gut feeling about another person.” - Paul Copcutt

“A great personal brand kind of focuses on three key areas, like a Venn diagram, with three circles. The first circle is you; the second circle is the target audience. And the third circle is competition. And if you kind of intersperse those or relay those over each other and right in that center that where those three circles intersect is the essence of a great personal brand.” - Paul Copcutt

“If you took just you and target audience, but you ignored the competition, it's very difficult for people to compare; they’re confused and might misinterpret what you're saying because they don't really have anything to compare it against.” - Paul Copcutt

“If you look at target audience and competition, but you ignore you, there's no connection for people, there's no differentiating, you'll end up being in the areas of a commodity because there is no kind of personal influence there.” - Paul Copcutt

“If you look at you, and the competition, but you ignore the target audience, you could be spending and wasting a lot of time and resources and marketing dollars trying to reach your target audience you haven't even identified.” - Paul Copcutt

“When you're getting those feedback from people, you won't be looking for those rational attributes; you want to be looking for emotional attributes, the differentiators. It might be that you're caring; you don't necessarily need to be caring to be a great real estate investor. The emotional attributes are the reasons why somebody will want to work with you potentially as an employee or a contractor, do business with you as a joint venture partner or private money lender.” - Paul Copcutt

“Quite often, even though you don't know who said it [feedback from the tool used], because it's all anonymous, what you can do is lift some of that information and turn them into mini testimonials that you could potentially use on marketing materials.” - Paul Copcutt

“The other thing you want to think about is uncovering other hidden talents that you have or maybe not so hidden. And one of those quite often is strengths.” - Paul Copcutt

“You can spend a lot of time and energy trying to make a weakness a strength, when in fact, you've already got some great strengths.” - Paul Copcutt

“The foundation of strong brands is built on maximizing your strengths. Take the time to get to know you, and then ensure that you're delivering on everything that you do.” - Paul Copcutt

“Every interaction, every time somebody comes across you, hears of you, they make that connection back to your brand.” - Paul Copcutt

Additional resources and recommendations:

Books:

The Brand Gap and ZAG, both by Marty Neumeier StrengthsFinder 2.0 by Tom Rath Now Discover Your Strengths - Marcus Buckingham and Donald Clifton

Resources:

360 Personal Brand Assessment - https://www.reachcc.com/reach/survey.nsf/page/home

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music

Welcome to the Personally Bandtastic podcast where we help you build your personal brand and business so that people can find you easily, want to work with you, and can't wait to refer you. If you're looking to build your brand and business, reach more people and stand out from the competition, you're in the right place.

My name is Paul Copcutt, and every day I work with real estate investors, professionals, business owners, and the occasional former professional athlete who wants to stand out from the crowd and attract more of the right opportunities without feeling inauthentic or spending all day doing it. I love helping you figure out the latest strategies and ideas that help you do that. And I want to share with you what works and what doesn't. That's why this show is for you.

It's about building your personal brand because marketing is how you get their attention. But personal branding is why they choose you. On the podcast, we look to decode and uncover what makes you personally brandtastic and how you can apply it to your own personal brand and business to attract the right opportunities, right partners, and right clients every time.

And it's not just going to be theory. We'll be talking to and learning from successful professionals like the client who was able to go from a limited presence to building a personal brand that is instantly known and a business that helped her quit a nine to five job in a little over three years. We will see what they're doing to build their personal brands and business and understand what's working and what's not.

We will talk about ideas and share resources, strategies, and tactics both online and offline to help you not only showcase your personal brand, but make it the one that people want to follow, like, and ultimately do business with. Other personal brands experts and marketing professionals will join me too from time to time to look at what else it takes in building a personal brand and business and what you need to make it successful and achieve the results you want.

Now, if you're like me, you're busy, and you want to take action. So this show is not going to be heavy on the theory or involve complicated steps or systems. Each episode is intended to be valuable, cut to the chase and actionable so that you can begin to implement things quickly and easily to get the results you want in your business. Episodes will be coming out every week, so you'll have the regular nudge to take consistent action, one of the pillars of a strong personal brand.

Ultimately, the show is here to help you get clear about what you do, what you stand for, and whom you do it for, so you can get noticed by more of the right people who want to do business with you. I want to help you become personally brandtastic. So if you want ideas and get your personal brand in front of more people and want to know what others are doing and what's working, then this is the show for you.

Is being personally brand tastic easy? No, but my intention is to help you make things for you a little clearer and actionable. So, I encourage you to dive in, get listening and if you'd like what you hear, be sure to subscribe, so you don't miss an episode.

Thank you for listening, and let's get to work on making you personally brandtastic.

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd? The first step is to understand where your business stands right now.
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Are you looking to build your real estate investing business, reach more people and stand out from the competition?

Are you a busy real estate investor who wants to stand out from the crowd and attract more of the right business opportunities without having to attend all the networking events, Zoom meetings, be glued to social media, or feel too sales-y?

Then you are in the right place. R.E.I. Branded podcast is your go-to resource to figure out the latest strategies, hacks, and ideas to help you do that.

Paul Copcutt runs a Real Estate Investor specific branding and marketing agency, REI Branded, helping busy real estate investors and related professionals build brands and businesses. This helps them feel they do not have to attend every networking event or Zoom meeting, be glued to social media, or feel too sales-y.

His branding and marketing expertise has been called upon by numerous leading real estate investors and also industry groups including The REITE Club and the Canadian Association of Rent-to-Own Professionals. Through actionable, creative ideas and practical revenue strategies he helps them boost their visibility, earn more income with less effort and have fun!

One of the first personal brand experts in North America well over a decade ago, Paul is a regular workshop facilitator and speaker for organizations including Royal Bank Mortgages, TD Bank, Scotiabank, Royal Le Page, and CIBC and is an invited speaker at Professional Associations and Major Conferences.

A regular media resource, Paul’s perspectives, and client personal brand actions have been featured in Forbes, Elle, Money, Reuters and The Wall Street Journal as well as online and all major Canadian newspapers including the Globe & Mail and Financial Post.

His own corporate career started in banking and ended in biotech, two subjects he failed at school. When not consulting or checking out REIT investments, Paul can be found exploring the latest new businesses, especially restaurants and breweries in Hamilton and across Southern Ontario.

Why do you have to listen to REI Branded Podcast?

• Paul wants to share with you what works and what doesn’t - that’s why this show is for you.
  It’s about marketing your real estate investing business but from a brand perspective. Because marketing is how you get their attention BUT branding is why they choose you.
• On the REI Branded podcast, we look to decode and uncover what makes a real estate investor ‘brandtastic’ and how you can apply it to your own real estate investing business to attract the right leads, right partners, and right clients - every time.
• And it’s not just going to be theory. We will be talking to and learning from successful real estate investors, like the client who was able to go from a limited presence to building a brand that is instantly known and a business that helped her quit her 9-5 job in a little over 3 years. We will see what they are doing to build their REI Brands and Business and understand what’s working and what’s not.
  We will talk about ideas, share resources, strategies, and tactics both online and offline to help not only showcase your brand but make it the one that people want to follow, like and ultimately do business with.
  
  
• Other marketing and brand experts will join in from time to time to look at what else it takes in building a real estate investing business and what you need to make it successful and achieve the results you want.
  
  
• We know as a busy real estate investor you want to take action. So this show is not going to be heavy on the theory or involve complicated steps or systems. Each episode is intended to be valuable, cut to the chase, and actionable so you can begin to implement quickly and easily to get the results you want in your business.

Episodes will be coming out every week so you will have a regular nudge to take consistent action - one of the pillars of a strong brand.

Ultimately the show is here to help you get clear about what you do, what you stand for, and who you do it for so you can get noticed by more of the right people who want to do business with you.

We want to help you become brandtastic.

So if you have an established real estate investing business and want ideas to get your brand in front of more people or you are a newer real estate investor and want to know what others are doing and what’s working then this show is for you.

Is being brandtastic easy? No. But our intention is to help make things for you a little clearer and actionable.

We encourage you to dive in, get listening and if you like what you hear be sure to subscribe so you don’t miss an episode.

Thank you for listening and let’s get to work on making YOU brandtastic.

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:[email protected]

Music: Thank you to Zoax for the intro music

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