Real Estate Investor Content Marketing - Attract. Nurture. Sell.

Perfecting everything before getting out there is a common dilemma getting in the way of many aspects of marketing and managing your real estate investing business. Podcasting is no exception.

The chances are, the more you delay, the more you're not going to end up doing anything. Ultimately you may even end up wondering if it's for you to begin with. It also takes planning on top of all the other things you do in your real estate investing business.

So let's find out if you're cut out to do that and why you should even consider podcasting.

Why you've got to check out this episode:

• Discover the two critical considerations for starting and making a successful podcast
• Understand the minimum requirements for getting started in podcasting.
• Hear about ways of becoming a great guest so you constantly give value and people come and find you.

3 Rs Read Resource Reflect

Read:

The Paradox of Choice by Barry Schwartz

Resource:

Loom

Reflect:

"Perfection is the enemy of progress"- Winston Churchill

In today's episode, Andrew Allemann talks about ditching the idea of perfectionism in starting your podcast. You get to progress and learn a lot as you go along. And you do not have to have your own podcast to get involved, you can be a guest on other podcasts instead.

He highlights getting into podcasting for the right reasons as well as setting and managing your expectations. It may not be for everyone but if you're game to do it, it’s a great way to raise the visibility and credibility of your real estate investing personal brand.

Andrew Allemann is a podcasting expert and founder of PodcastGuests.com. The service is used by well over 30,000 people to both find guests for podcasts and for experts to get booked on podcasts.

Connect with Andrew Allemann:

• Website: https://podcastguests.com/expert/allemann/
• Website: https://podcastguests.com
• Facebook: https://facebook.com/podcastguests
• Twitter: https://twitter.com/podcastguests

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

05:47 - Why it's not too late taking that jump into podcasting now

07:01 - Requirements when getting yourself involved in podcasting

09:05 - Value you get from podcasting

10:29 - Advertising as an option in podcasting

11:39 - Getting specific in your podcast niche

12:57 - Making your podcast worth the listen

13:57 - Format and length to consider

15:31 - Reality check with podcasting

16:19 - Marketing and growing your podcast

18:09 - Andrew's motivation for starting podcastguests.com

19:37 - Overcoming the challenge of finding quality guests and becoming a quality guest yourself

20:38 - Huge benefits for your personal brand when guesting in other shows

22:16 - Preparations to make for your guests and for becoming a guest

25:10 - Recommendations around bringing multiple people on the podcast for both the host and guest

26:17 - Talking about the option of doing live podcast streaming

26:59 - Tips to help in pitching yourself to be a guest in other shows

27:43 - Ways to promote a podcast other than social media

28:32 - The key thing to do when making a pitch to become a guest

30:33 - What small businesses can learn from what corporations are doing in their podcasts in terms of: host to get, guests to send

32:32 - Quirky, fun brands he considers his favorite

33:21 - Favorite book he reads and recommends

34:13 - Thoughts on creating a separate domain for your podcast or putting it in your main site

35:24 - Favorite resource he uses that helps him make quick and short videos

37:41 - A quote he loves that resonates well with him

38:52 - Other concerns that keep people from getting started in podcast

40:08 - How to get over the thought of whether to start or not to start a podcast

Key Takeaways:

"If you're wondering if you have the, not necessarily the skills, but the motivation to run a podcast by being a guest on a couple shows first, because that in and of itself takes a little bit of work, not nearly as much work as being a host. But it does. If you find that that's too much work, and you don't enjoy doing that, then you're probably not going to like being a host." - Andrew Allemann

"If you are interested in doing it, don't try to make it perfect before you launch. Because then you'll never launch." - Andrew Allemann

"Do you want to be a solo podcast? You want to have guests? There's no right answer to this. I find that having guests makes my job a little bit easier. Yes, we need to schedule, but I've done some solo podcasts where I'm the only one talking, and I'm so exhausted by the time I'm done. Because you're coming up with 100% of the content rather than your guests having the content, you just prompting them." - Andrew Allemann

"The number one way to market your podcast is to be a guest on other shows. The people that are listening to those shows, 100% of them are podcast listeners. So, when you market anywhere else, maybe 10, 20% listen to podcasts, but with podcasts, it's 100%." - Andrew Allemann

"You don't want to go on a podcast and sell, sell, sell. If you provide a lot of value in the form of entertainment or education to the podcast, then people will naturally come find you." - Andrew Allemann

"Even if you don't have a lot of followers on social media, you can still say, 'Hey, I'm gonna post this to Twitter three times after I'm on it for something like that.' You're focusing less on the size of your audience and more on 'Hey, I'm going to put some effort into this.' - Andrew Allemann

There is a lot more to websites than thinking you can create one as a combination of what you want and blending what you see in others.

The same goes for logos. People make the mistake of making them complicated and expensive when it comes to colours used, the design, and graphics.

You want to tie together your business goals, and the audience with a website and logo that represents your real estate investing brand.

How do you make your website, logo, and brand leave the right impression, strongly connect with people you want to resonate with and ultimately convert them to clients?

Why you've got to check out this episode:

• Know the important elements to consider when building your website, so it ties back to your personal brand and speaks to who you are and what you stand for, and connects with your audience
• Find out the mistakes people are making on their websites and what needs to be done to make your website more searchable on Google so everyone finds you.
• Uncover how to make your logo pass the F-E-A-S-T test for all uses, purposes, and different mediums you can use them for so you love it and it stands out and speaks clearly to the audience you want to reach.

3 Rs Read Resource Reflect

Read/ Listen:

Duo on Air Marketing podcast

Resource:

Hotjar

Dubsado

ShowIt

Reflect:

"Be who you are, and say what you feel because those who mind don't matter. And those who matter don't." - Dr. Seuss

In this episode, Monica and Austin Mangelson share how to design and think of the aesthetics part of website building that works.

But more than that, they double down on how to devise a strategy to make your website and logo authentically speak your brand and truly express what you do, with your target audience foremost in mind.

Monica and Austin Mangelson are web designers who help business owners get clarity on their brand values in order to build bomb websites and branding that totally represents them.

They began working as graphic and web designers as a result of thrown-off-track plans. They were scheduled to work in Mozambique, Africa to serve in the Peace Corps but COVID cancelled that possibility. They ended up in day jobs they didn't love. They felt unsure about where to go and began exploring different interests and passions.

They began working as virtual assistants and helping other business owners manage the back end of their work. But they realized this wasn't quite where their passion lay. They delved into graphic and web design and have both absolutely loved it!

Connect with Monica and Austin:

Website: aandmdigitaldesign.com/

Instagram: https://www.instagram.com/aandm.digital.design/

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

05:24 - Why you can not do without a website today and how valuable it is for your real estate investing brand

07:14 - Designing your homepage to capture people's attention

08:06 - Making your website visually enticing for people to linger more

09:30 - Video as a means to connect straightaway

10:30 - Avoiding this mistake with email opt-ins

12:01 - One-page scroll versus multiple pages

12:24 - What helps with SEO on your homepage

13:19 - Relevant content to think about

14:05 - What are backlinks, and how powerful are they?

15:08 - Important thoughts on repurposing content

15:44 - Connecting your website to your brand: the strategy behind creating your website

17:27 - Three essential factors to think about when creating your website, redesigning, and updating it

18:50 - A tool you can use for spotting design flaws and mistakes you should avoid doing

21:07 - The significant benefit of using this platform

22:05 - Use these website platforms for the specific strategy you want to use for

23:13 - Frequency of website maintenance

24:16 - Designing your logo the FEAST way

26:42 - Advantages and disadvantages of using initials as a logo

29:29 - Are taglines worth considering for your logos?

30:28 - Why and how does color matter in a logo?

32:30 - Favorite personal brands that are good at owning their space and are industry leaders

33:45 - Favorite tools and resources they use

34:10 - How similar or different is Dubsado from Basecamp

35:19 - Podcasts they both dig in

35:51 - Challenges they are facing in their own personal brand

37:01 - Favorite quote that relates to personal branding

39:01 - Check out their FREE resource here: https://aandmdigitaldesign.com/

Key Takeaways:

"The most important things to your visitors -- those big messages, you want to make them bold and standout. Another thing is having lots of buttons or your call to actions. You want to make sure those also stand out and make it clear what you want people to click on. You can also break up a lot of the text with pictures or icons or different images because we are very visual people." - Austin Mangelson

"A quick little introduction video of yourself talking on the very top section on your homepage -- that's a little bit step further closer to making that connection with people." - Austin Mangelson

"One thing that we try to balance when we are designing for people and creating logos and putting together a brand identity is you have this whole color psychology that you can look into to evoke those feelings and emotions of people." - Austin Mangelson

"A lot of people when you land on the website instantly want to throw that in your face. You don't even necessarily know who is offering that to you yet. You want them to be able to land on your hero section, see who you are, and start to build that know and trust that people need before purchasing from you. On the scroll down, once you hook them in and they want to know more, and you start to scroll, that's when it's appropriate to put a pop in." - Monica Mangelson

"Make sure you have enough on your homepage to tell them who you are, what your offer is, and make sure that they can get all the information they need without having to click to another page because the likelihood of them clicking to another page is really low." - Monica Mangelson

"Consider who your audience is; first and foremost, you want to build your website so that it makes sense for your audience and that they are attracted to it. And then you want to look at what makes sense to you, what feels good for you. Because you do ultimately want it to be a reflection of who you are and who your business is." - Monica Mangelson

Many don't realize that aside from shoving their logos and company names into people's faces, they're giving products that are likely to be kept in drawers or, worse, end up in the trash. Giving promotional items that are not well thought out and do not tie back to your brand defeats the purpose. And those dollars you spend might just get wasted. Instead, you want to come up with gifts and promotional items that create an experience for your clients, make an emotional connection, and reap benefits for your brand even many years down the road.

Why you've got to check out this episode:

• Discover unique promotional products and ideas that create a good experience for the clients while talking about your brand in the process.
• Find out the best practices for developing your referral marketing.
• Learn about power partners, how to find them, and how you can best leverage them to grow your real estate investing brand.

3 Rs Read Resource Reflect

Read:

How to Win Friends and Influence People by Dale Carnegie

Resource:

CRM - Customer Relationship Management tools.

Reflect:

"Do more with less." - Swire Ho

Today on the 'personally brandtastic' podcast, Swire Ho, the promo guy, helps you discover unique promotional products and ideas that create a good experience for clients while showcasing your brand in the process. Find out the best practices for developing your referral marketing and learn about power partners, how to find them, and how you can best leverage them to grow your real estate investing brand.

In today's episode, Swire Ho shares not only exceptional but creative and differentiated promotional product ideas that you can think of as real estate investors. All these are with the knowledge that you have pointed out the purpose of doing it. Because once you've identified that goal, you find the best-suited gift to achieve what you want to happen.

Not only that, he's got suggestions and recommendations that serve as internal motivators for your team while also creating a better and unique experience to keep loyal clients and bring in new customers and clients alike.

Swire Ho has worked to help customers grow sales, retain employees, and thank their customers with custom branded products(he's located in Los Angeles). He has been an entrepreneur and business owner since 2003.

He was born and raised in Hong Kong and immigrated to Los Angeles in 1996. He is a proud Chinese-American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his firm, Hellman Production, Inc, in 2003 in Los Angeles.

Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular; he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

He is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening and enjoys being in nature.

Please visit www.garudapromo.com for more information.

And Swire also has a podcast called The Small Business Show Here is the resources link for the episode: https://www.garudapromo.com/podcast-resources/

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

06:15 - Considerations when thinking of a promotional product to give

07:57 - What makes a successful promotional product

09:01 - Significant recommendations on getting ideas for promotional products

10:03 - Unique examples of promotional products that create an experience

12:08 - Identifying the goal first before finding the product

13:05 - The importance of timing and knowing your market well

13:45 - Things you should avoid when thinking about promotional items

15:43 - Creative promotional ideas for loyal tenants

19:23 - Putting into other good use promotional products sports players use

20:27 - Leveraging power partners

21:27 - What to look for in power partners and how to find them

22:29 - Huge benefits of joining local chambers of commerce

24:35 - Employing referral marketing to grow your business and overcoming the fear of asking for referrals

27:21 - Keeping loyal clients and the best practices you can do to keep them

28:49 - Advantages of presenting yourself properly

30:10 - Picking a give-away product that is relevant to your market

31:53 - Promotional item ideas that transcend all seasons and fill the gap for human connection both for your team and clients

33:29 - Choosing his personal brand as his favorite

33:45 - A favorite book that has everything

Key Takeaways:

"Promotional product is not just the item itself; you have also to create the experience. You have to create an emotional connection so that item becomes special for the recipient." - Swire Ho

"A good way to use promotional items is to create the experience. And then you create conversation." - Swire Ho

"It's not what we want to buy; it's what the recipient wants to receive. We're not Nike; we're not Lululemon. People are proud to wear your logo if you're in those companies. But if you are in the real estate industry, people don't want an oversized logo of a company that says your phone number on the back. It is difficult." - Swire Ho

"I still find it very interesting every time I go to a different meeting; I learn something new. If you haven't been to a chamber of commerce meeting, I would encourage you to go to a meeting that you thought nothing about; you might meet new friends and get a different perspective. There might be a power partner that is in there that you never thought of if you get into that immediate circle." - Swire Ho

"A lot of clients do come to us with the question in mind, how do we feel better teamwork now all of our team are working remotely. Or we're not able to see our clients face to face. But we do want it to make them feel valued. So I think the next trend that I'm seeing is a connection for them in terms of a box set, a kit that you can really send to them as a care package." - Swire Ho

Often real estate investors make the mistake of employing marketing efforts before even developing their brand. What happens is that you end up only creating misinformation about what your brand truly represents. People end up feeling confused or even misled about who you really are and your message ends up not landing with the people you really want to reach. And as a real estate investor, you don't get credit for what you are masterfully good at. How do you create a real estate investing brand that does what it says and looks like?

Why you've got to check out this episode:

• Discover the four critical keys that help your brand come alive uniquely so you stand out from the rest.
• Learn how to create a language uniquely yours that you communicate clearly to people you want to reach and have an impact on them that they will remember.
• Hear about the six bad consequences of messing up with your personal brand to avoid creating confusion and misinformation about your real estate investing business.

3Rs Read Resource Reflect

Read:

No B.S. Guide to Direct Response Social Media Marketing by Dan S. Kennedy

Resources:

Automatic standup desk

Sage Event Management

Reflect:

"How your brand speaks shapes its impact." - Rich Kozak

"Now is the time to define the brand you will become." - Rich Kozak

"I want that; what's in there?" - Rich Kozak

In this episode, Rich Kozak shares how to achieve a well-defined brand for your real estate investing business that comes alive and genuinely personifies what your heart desires and creates an impact in the lives of the people you truly care to serve.

Rich Kozak is the CEO of RichBrands, rocket fuel for people who want their Brand to IMPACT others' lives or the world. Rich is the sage voice of IMPACT-Driven Branding.

He is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times.

His next book, IMPACT-Driven Branding--The Brand YOU Will Become: How To Define It and The Steps to Achieve It, shares the process in HOW-TO content, just like Rich shares in his online 1-Day Intensives and 4-hour Live Workshops.

Rich, the Founder & CEO of RichBrands, has experienced 44 years Defining & Launching Brands and then Marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100's of industries.

www.TheBrandYOUWillBecome.com for FREE FAQs about Branding answered with straight talk that gives you clarity about Branding Email [email protected] and request "my blueprint," and I will send you "YOUR IMPACT DRIVEN BRANDING BLUEPRINT" Or TEXT "blueprint" to 626-533-6432 Website www.RichBrands.org

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

04:48 - Dispelling the misconception about Branding 07:30 - Why brand development first before marketing 09:12 - Do away with the process of misinformation about your brand 10:17 - What makes impact-driven brands? 16:41 - Four phases where people think differently about finances 19:58 - The four essential factors that make a brand come alive 25:54 - The result of brand development 30:07 - Four acid tests you need to pass in coming up with an excellent logo 32:34 - One important dimension real estate investors should think about in creating their brand 37:12 - Six bad consequences of not defining your brand 38:34 - A favorite personal brand -- one that understands brand inside out 39:17 - What makes this personal brand as his other favorite 42:17 - Marketing book resource he loves 43:03 - Reliable tools he uses

Key Takeaways:

"Whoever is listening, what is your brand? It is a perception. But it's not your perception. It's others' perception of you. That's really important. Because if people think they have a brand because they think that the brand is working, it's not what you think of it. It's how others perceive it. So that being the case, what is Branding? Branding is all of those things, all of those choices you can make, to create a consistent perception." - Rich Kozak

"Once that clarity is there of whom we're targeting, the clarity is there of what makes us unique, and that language has been created in brand development, everything the brand says and does align everything. And that is powerful." - Rich Kozak

"If it's a skill, or a heart characteristic, or a results characteristic that makes you outstanding, and that you're really good at, you have to take credit to get credit, and not getting credit is one of those things that happen when you're not consistent." - Rich Kozak

"When the brand is defined from the inside, and this is the difference; what I do and what the world likes to present as Branding is, okay, here's your brand, and now you have to become it. What I do is you write down those people whose lives you can impact. And we define the brand you must become to make those impacts and create the language that is unique to you." - Rich Kozak

"One of the problems is, people start marketing to get leads, and they do all kinds of stuff and the confusion and misinformation and spending a lot of money on marketing that doesn't work ensues because they haven't defined and languaged their brand first." - Rich Kozak

"You can make money in your real estate investment business. Just make sure you've defined and languaged your unique brand and your umbrella brand to get credit for what makes you outstanding and to language it, so you attract exactly those that you really most want to serve and really care to serve before you open your mouth." - Rich Kozak

Funding on your own for the first few real estate deals might work. But what about the deals after that?

One challenge for many newbie real estate investors is raising money to fund deals one after another.

Add to that is the struggle of establishing one's credibility.

As new investors, how do you compare with others having a ton of experience and expect people to know, like, trust, and decide to do business with you?

That seems to be daunting.

Why you've got to listen to this episode:

• Discover about the 5-step process of raising funds without begging or bugging people.
• Find out a 3-step warm-up campaign to set the stage for real estate conversations to take place.
• Learn how to make your marketing system continuously and consistently up and running, providing a non-stop inflow of leads.

3Rs Read, Resource, Reflect

Read:

The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan and Benjamin Hardy

Resource:

Upwork

Fiverr

Reflect:

"The only way to avoid criticism is to say nothing, do nothing, and be nothing." - Aristotle

In today's episode, our guest Dave Dubeau shares with us his 5-part money partner formula that does away with mounting sporadic and crazy marketing. Instead, do more with building relationships, leveraging your low-hanging fruits, thereby setting a wellspring of a relentless flow of real estate investor leads. The kind that comes to you and not have you chasing after them.

Dave Dubeau is the creator of the Money Partner Formula, and he works with mom' n pop real estate investors and helps them get started with raising capital. He's a best-selling author and speaker based in Beautiful British Columbia, Canada. He began his real estate investing career in 2003 doing 18 deals in 18 months and nowadays he invests passively in multi-family properties.

Get a complimentary copy of his newest book and connect with Dave Dubeau, Money Partner Formula at: https://moneypartnerformula.com/

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

05:59 - Getting clear on these big concepts for a real estate investor raising money for the first time

10:17 - Which should come first -- the money or the deal?

10:47 - Asking without begging: the 5-step process you can do to raise funds

13:19 - Staging a 3-step warm-up campaign

16:54 - Steps you can do when the warm-up campaign turns into investor meetings

18:46 - Two reasons for not putting your best deals as case studies

20:46 - Getting real estate investors to sign up for an expression of interest for upcoming deals

21:47 - Talking about good marketing

23:31 - What you do next when a hot deal is ready

24:12 - Getting everything moves faster

25:34 - Dealing with more than eager real estate investors

26:27 - Creating credibility around yourself even when you've done only one successful deal

29:06 - Recommended ways to get testimonials and referrals

30:36 - How to 'rejection-proof' yourself

34:50 - A favorite brand that does a good job in its branding and messaging

35:48 - Book resource he recommends around mindset

36:23 - Favored tool for finding freelancers

Key Takeaways:

"Instead of us chasing after them, Why don't we get them while they might not chase after us, but why don't we get them coming to us, putting up their hand and self-identifying, saying, Hey, Paul, this real estate thing you're doing, I'd like to find out more. Tell me about that. Because that conversation's a complete 180 from us desperately needily creepily calling people up." - Dave Dubeau

"I refer to this as constant consistency. Ed-you-taining communication, constant, consistent ed-you-taining communication. That's my definition of good marketing. Because again, we've got to remember who's getting this stuff. They aren't real estate weirdos like us. They don't want to know every single thing there is to know about real estate in the market and all this kind of stuff. They want to get the gist. They want to know that we know our stuff. And ideally, they'd like to be entertained because we are an entertainment society. Now we've got very short attention spans. So if you don't grab them, if you don't get them somewhat interested, you're going to lose." - Dave Dubeau "What I recommend is never stop. Always be raising capital. And that doesn't mean that people are cutting the checks left, right, and center. It means that you're having a consistent flow of inbound investor inquiries, leading to investor meetings, leading to expressions of interest, leading to you having an ever-growing group of investors in the wings. Ready to go, ready to jump on your next deal." - Dave Dubeau

"Different ways to be seen as much more credible and trustworthy. Branding having sharp, professional-looking materials goes a long way. Speaking knowledgeably about your real estate investing strategy and your market, dressing professionally when you're talking with people about investing with you. Get interviewed on podcasts; that's a great way to be seen as an authority; speak at your local real estate investment club. Be seen, be heard. And the more you do that; the more your credibility will go up. And you don't have to have a ton of experience under your belt." - Dave Dubeau

More than just mentioning and enumerating your values and what you do, it’s sharing those moments of how you displayed them in your dealings with clients and even any other person you encounter that makes you connect with people on a different level.

And when you talk about winning and growing in your real estate investing business, even differentiating your personal brand, nothing makes you more unique and relatable with people than your story.

What will make your story believable? It's showing and not just telling them. And the best way to bring your story to life is through videos.

When everything else is the same, and you're left with no other choice, the only thing that will make people decide is…YOUR STORY.

Why you should check out this episode:

• Learn about the power of YOUR STORY, how it differentiates you, and lets you connect with people on a deeper level.
• Discover the five dramatic demonstrations of a story that make people strongly resonate and decide to do business with you.
• Find out how you can leverage your story not just once but many times over for your real estate investing personal brand's scalability.

3 Rs Read Resource Reflect

Read:

Hot Seat: What I Learned Leading a Great American Company by Jeff Immelt

Resource:

iPad mini

Notion

Reflect:

"If you're willing to change your story, that's in your head; you can create the life that you want. If you're willing to change your perspective, you can create the life that you want. And it all starts with storytelling." - Jude Charles

"Keep going no matter what." - Reginald Lewis

In this episode, Jude Charles digs deep to find the compelling stories that no one else knows & then leverages those stories to scale your business.

Jude Charles is a filmmaker, author, and speaker.

For over 15 years, he has been producing documentaries for purpose-driven entrepreneurs.

He lives and breathes YOUR brand.

Connect with Jude Charles:

• https://judecharles.co/newsletter

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

04:53 - What makes stories for people so important 06:11 - The reason for people to hold back from telling their stories and why it's a wrong thing to do 09:08 - Key factor in storytelling that makes you connect with people 10:26 - What makes an impactful story? 13:13 - Making people lean in to your story 13:58 - The key to making an effective hook for your story 15:36 - Your story is your own and no one else's 18:16 - What ‘Dramatic Demonstration’ of proof is all about 21:09 - How you can best show your 'before and after' story as real estate investors 22:56 - Differentiating YOU with your story 24:41 - What makes videos an important medium to carry out your story 27:51 - Leveraging your story not just once but multiple times 30:34 - Discussing the three types of dramatic leverage of your story 32:21 - What's your endgame – making your storytelling powerful as real estate investor 36:41 - Understanding 'Dramatic Clarity' 37:42 - Getting back to your 'Why' - overcoming fears of going on videos 41:49 - What makes this personal brand a favorite of Jude 42:53 - One of the best business books that is Jude's favorite 46:09 - A quote he truly resonated with that he considers his favorite 46:48 - Sharing about who he believes are good storytellers and what makes them good at storytelling 48:53 - The different relationship created in a story

Key Takeaways:

"That's why story is important. It's what connects us; it allows us to get to know each other, even if it's our first time meeting. It's something different than just, Paul is a male who lives in Canada, or Jude is a male who lives in South Florida. No, there's a deeper connection. And that's why storytelling is so important." - Jude Charles

"That's the power of stories. And that is you're looking for that very specific moment. And that very specific moment helps me understand what you do, but how you're different in what you do, as well." - Jude Charles

"We talk to people every single day, test out the stories and see what people respond to see what gets them to lean in or what gets them to get asking more questions or what gets them engaged like they get lost in the story. Again, when you tell stories, it helps you build a deeper connection." - Jude Charles

"I strongly believe this. In 2022, as an entrepreneur, as a business owner, as an executive, you no longer have the option whether or not you tell stories; it is imperative to tell stories. Because not only is it used in every part of your business, but it's the only thing that someone can't duplicate or take away from you." - Jude Charles

"Hearing something said 1,000 times is not as powerful as seeing it once. That's the importance of not only just telling your story, but showing your story so that other people will believe and that is, belief is the currency I live by." - Jude Charles

"In my opinion, what I believe is that, as an entrepreneur, as a business owner, you need to show not just tell your stories, because when you create that dramatic demonstration of proof, people will believe it and when people believe they will become raving fans." - Jude Charles

Doing what everyone else does won't put you at a competitive advantage.   And in a sea of sameness where there are hundreds of others that offer the same service at the same price, your brand won't stand a chance of getting noticed.   But differentiating your real estate investing personal brand gives you the upper hand.

Why you've got to check out this episode:

• Discover the two most beneficial elements that you can focus on that give your personal brand the strongest edge in the real estate niche.
• Find out how you can craft a unique selling proposition and value so you differentiate yourself from competitors and have an unfair advantage over the rest.
• Hear about tips and advice on what you should look into the real estate business when you decide to go full time, so you get aware of what you are running away from at the same time get yourself into and manage expectations.

3 Rs Read Resource Reflect Read: Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins

Resource:

Docusign

Reflect:

"If you really look closely, most overnight successes took a long time." - Steve Jobs

Today on the 'personally brandtastic' podcast, Ryan Waller, Realtor and Real Estate Investor, shares how he went from a secure 20+ years corporate career to the uncertainty of real estate sales and in less than 5 years generated over $40 million in transactions and built an instantly recognized personal brand that put him in the top 0.5% of his market. 

In this episode, Ryan shares how he worked on getting his personal brand get noticed faster, growing his real estate business quickly, and having long-term sustainability that he aspires. He also talks about his unique marketing strategies that people resonate well with and respond to and how he commands an authority that people seek out that eventually leads to real estate business deals and relationships.

Ryan Waller is a father of 3 daughters and married to his wife Beth, living in Guelph, Ontario.    Professionally over the past 25 years, Ryan has held numerous progressive positions in the corporate world. These include working on ad campaigns for some of the largest international brands, developing advertising and marketing campaigns for major retailers and managing sales teams at Kimberly-Clark and Nestle.    In 2009, Ryan purchased his first rental property. After purchasing an additional three properties, he realized that he enjoyed real estate and obtained his real estate license in 2015. However, it wasn't until 2018 that he took the full time plunge into a real estate career, bringing his corporate background with him. In 2019, after being a stay-at-home mom for 10 years, Beth joined Ryan. Just three short years later, by identifying a niche in the local real estate market, their business boomed to $40 million in sales for 2021, putting them in the top 0.5% in their local market. 

Connect with Ryan & Beth Waller:

• Website - bethandryan.ca
• LinkedIn
• Facebook
• Twitter
• YouTube
• Instagram

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

06:10 - Talking about Unique Selling Proposition [USP] 07:16 - Advice for someone wanting to shift from a day job to full-time real estate investing 10:10 - Emotional connection as a reason for people to choose you over someone else 12:12 - Growing a brand from a personal perspective 12:40 - How he and his wife got into real estate 14:15 - Why he started with the agent route versus real estate investing 15:22 - Selling a product versus selling a service - how it relates and how it is different 16:21 - Two key factors he is focusing on that are beneficial in the real estate business 17:47 - Marketing strategies that differentiate you from the rest and zero into what the market cares about and relates to 19:53 - Unique and targeted marketing efforts to get the end result for clients 21:26 - A brand advantage they're leveraging on when marketing to clients 23:18 - Corporate experiences that helped him in the real estate business 24:16 - A hindrance that turns into a benefit 25:26 - Failures he experienced and lessons learned 26:46 - Talking about rental cash flows and market opportunities in Guelph 27:42 - Deciding to build a team and how they want to grow as a business 28:22 - The value of having mentors and coaches in growing your real estate business 29:56 - Things to look forward to in his business 30:44 - Ryan's favorite brand that turns coffee into a marketing experience 33:57 - Sharing his favorite book of which its philosophies help him day by day 35:30 - A helpful tool that he uses especially during a pandemic that has been a life-saver 36:20 - Favorite quote that resonates so much with him 38:09 - Growing your personal brand by doing something different with videos  

Key Takeaways:

"I had to be unique; you had to be unique in order to survive with such a saturated market." - Ryan Waller

"You may be running in the first few years at a loss, especially if you want to do some marketing to get your name out there. Be very careful and be very realistic. And I think that if you want to get into real estate as a career, you have to have some unique, compelling reason that people would work with you over someone else." - Ryan Waller

"We're not just some realtors in the market. We're trying to be a personal brand. And we're trying to be someone that you can call up an address by their first name. That's who we are. And we're a couple that sells houses, and we try to make videos that correspond to that, are relatable, and down to earth. And that's sort of the brand." - Ryan Waller

"It does give an edge in this industry to have negotiation power not only with your clients, but also with other agents as well. Just being able to feel comfortable negotiating, and not having your feelings hurt or not being afraid to approach somebody is a huge benefit." - Ryan Waller

"The niche that we carved out in real estate has been based on providing facts, data stories, and turning really boring real estate information into something a little bit more exciting or relatable to people. And it's formed this market authority, which was always sort of our goal, to come across as a market authority by giving basic information." - Ryan Waller

Why you've got to check out this episode:

• Find out the critical steps you can do to strengthen your brand foundation
• Discover the two personal branding assessment tools that help you choose the language to use when communicating and marketing to your target audience and the people you want to influence.
• Find helpful and practical ideas and insights on how you can showcase your REI personal brand and attract the right audience.

Like anything you want to succeed at, building a strong personal brand takes time and the need to follow a process.

But once you've established your brand's core foundation, the rest follows.

Understand this three-step system and create a solid ground for your real estate investing personal brand.

In this episode, Paul shares how you can start developing and building a strong personal brand that clearly communicates your message to your target audience. Your personal brand can help differentiate you from others, and influence the right people to choose YOU over your competition.

Topics Covered:

00:48 - First step to the 3-step process for a successful and distinguished REI personal brand

03:00 - A personal branding assessment tool you can use for personal assessment

04:07 - Two buckets of personal attributes that help you to communicate to your target audience

05:13 - Why the need to identify your target audience at the same time know your competition

06:09 - What this second step is all about and how it helps you with

06:58 - A must for your personal branding

07:27 - What you need to understand with this third step of the personal branding process

08:48 - A wrap up of the 3-step process for a successful real estate investing business

Key Takeaways:

"I'm not a fan that a weakness can become a strength, but it's certainly good to be aware of your weaknesses and how you can minimize those and the impact that they have on your brand. But better to spend time leveraging your strengths." - Paul Copcutt

"Identify who your target audience is, you can't try and be something to everybody, because then you'll be nothing to anyone. So, it is vital you identify who your target audience is; it's not so much that you won't attract other people from outside of that target audience, but you only have a limited time and resources that you can invest in branding and marketing yourself." - Paul Copcutt

"Nowadays, a website is almost a must; people will Google and try and find you straight away by looking at a website or finding your other online presence. A website is kind of like your home country; it's where you can direct people to, it's where you can control the message. And you can control the traffic, and everything else versus anything else that you do elsewhere is under the control of other people." - Paul Copcutt

"My recommendation, particularly around social media, and if you're not spending a lot of time on social media, from a business perspective, is to get very, very good at one platform. Again, it goes back to identifying the right target audience; if you know where they hang out, then you can focus that time on that social media platform to engage with them and build relationships and get them to know like and trust you." - Paul Copcutt

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music.

I'd like you to stop listening to the R.E.I. Branded podcast.

BUT, what I'd like you to do instead is listen to a new podcast.

At the end of last year, I reviewed all the podcasts that had been published since the podcast launched in March of 2021. The top five podcasts most listened to and with generally the most feedback as well all revolved around the story of brand or the topic of brand.

What that told me is that the current podcast, the REI Branded podcast, is not always delivering what you want to listen to. So I had some conversations with a few trusted people and after having some deeper thought and longer thinking about this, I decided to relaunch this podcast, with the focus more on brand and in particular, personal branding. Personal branding has been and is at the centre of everything that I do in my business, it's got me to where I am today.

It's the subject that I love.

So from the beginning of March, I am going to be much more focused on delivering for you specific examples, stories, and guests that will really underline the importance of personal branding for real estate investors and related professionals.

I don't really think that there's another podcast out there that does that.

You're going to find the content coming out from March onwards is going to be very much more practical and much more directly related to you and your business. I'm really looking forward to doing it. If you have ideas for guests or topics or generally have some feedback I would love to hear it.

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

Music: Thank you to Zoax for the intro music.

Why you've got to check out this episode:

• Learn how to find freedom in building a predictable real estate investing business that consistently earns even when you step away from it
• Find out the essential steps you need to know in every stage of your real estate business for you to continue to assess and evaluate if you're not leaving money on the table.
• Discover how you make a machine to run your business for you, so you come in as just a consultant of your own company.

3 Rs Read, Resource, Reflect

Read:

Psycho Cybernetics by Maxwell Maltz The Alchemist by Paulo Coelho Traction: Get a Grip on Your Business by Gino Wickman E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company by Michael Gerber

Resource:

Batch

Reflect:

"I refuse to walk carefully through life only to arrive safely at death." - Paulo Coelho

Some entrepreneurs don't realize that they are still hustling in their business. Anytime they would take time off from their business, it would come tumbling down.

And that would mean taking time to scale faster.

How do you build a business that runs without you but on systems and processes and still operates profitably?

In this episode, Rafael shares how he invested in himself first and created a business running on its own with the help of the systems and processes he puts in place.

To help him position people in the right spots and hire not just based on skill sets but longevity, he undertook a university degree that focused on this area. What those principles are that he uses for this, that's one thing you should listen to and find out.

Being in wholesaling himself, he recommends one of the three marketing strategies to find motivated sellers that continually fill the pipeline and he offers tips on how to do this strategy best.  

He also shares the different stages in a business you should look out for and do something about so you fully optimize yourself, your time, and your resources.

Born on January 30th, 1983, and raised in Yuma, AZ,  Rafael Cortez is a second-generation entrepreneur. He began his first job at 14 at a local Grocery Store. From 15 to 18 years of age his work experience included everything from hard labor in construction to supervisory positions in retail and customer service while attending the Fire Science Program at Arizona Western College. At the age of 19, he became one of the youngest Firefighters in Yuma County, where he spent the next five years of his professional career.

He saw an opportunity and began working on his first entrepreneurial project, a Non- Emergency Medical Transportation business, at age 21 while providing EMS and Fire services in Yuma, AZ. Rafael launched Netcor Transports LLC, his first company opening day May 1st, 2007, at the age of 23. Maintaining constant logistical and economic growth since its foundation, Netcor was sold in the summer of 2014.

Rafael is currently an Organizational Psychologist and real estate professional holding ownership in multiple companies in various verticals. His base of operations is in Phoenix, AZ.

Topics Covered:

03:18 - A backstory of how he started in real estate 04:14 - Having had that entrepreneurial spirit growing up 05:47 - Transitioning to real estate from transportation space during an economic crisis 08:03 - Investing in himself, diving right into real estate -- from fixing and flipping to wholesaling  11:33 - One particular reason that draws him into wholesaling 13:57 - The key to finding motivated sellers even when the market goes up 16:59 - One process that works best in marketing and looking for sellers 19:23 - Lessons learned from entrepreneurship 23:04 - The reason behind cold calling yourself when you start wholesaling and not hiring someone else to do it 26:17 - Finding relevance in his Organizational Psychology degree as it relates to his real estate business 27:39 - Helping build business models by way of Organizational Psychology principles 31:52 - What you need to pay attention to in every stage of your business as a solo real estate entrepreneur  34:55 - One crucial step entrepreneurs forget to consider in their business 36:40 - Other investing strategies he is involved in 38:45 - A brand he loves that always delivers 39:37 - Top books he reads 41:10 - Rafael's interests outside of business   Key Takeaways:

"I like the process of cold calling. It's been around for years. That one thing that's changed drastically in terms of responses and results." - Rafael Cortez 

"I think real estate is one of the best vehicles for wealth out there." - Rafael Cortez 

"If you're an entrepreneur, you're creating opportunities; you're creating jobs, you're creating content processes systems, you're creating something better to be put out there. I think that's one of the biggest traits of entrepreneurs – to stay in the entrepreneur space for a long long time." - Rafael Cortez 

"I can hire somebody else to come in and then do the cold calling. But what happens after they send you over the lead. Most people, if there's fear of cold calling, or having those conversations over the phone with people, by the time you get a real lead or somebody that you really need to sit down to negotiate with, you're not prepped for the conversation. Cold calling is like the pregame. It's not only the strategy to get the lead, but it's the activity that's going to give you that thicker skin." - Rafael Cortez

"Even if you're a solopreneur, there are different stages to your business. Understand what those stages are and start documenting." - Rafael Cortez

"If you really want to take it to the next level and build a business that's predictable and you can step away from and still generate this income on a consistent basis, you need to have a machine, you have to set up processes, and you have to measure everything you're doing." - Rafael Cortez

"If you ask me what my preferred strategy is, it's wholesaling. It's healthy, it's alive, we can tap into different markets, and it has a machine that's running." - Rafael Cortez

Connect with Rafael Cortez:

• www.rafaelcortez.net
• LinkedIn

Additional Resource: Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/

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Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: [email protected]

  Music: Thank you to Zoax for the intro music.

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