Real Estate Investor Content Marketing - Attract. Nurture. Sell.

Life after COVID means many of the daily aspects of our lives have changed, but they’ve also changed in the way we produce events. 

With all events being virtual during the pandemic and since in-person events are becoming an option, the question is now being raised, do we remain virtual, transition to in-person, or do a hybrid event? 

To help us uncover the answer to this question is Shay Wheat who is a certified event producer with a ton of knowledge on what works and what doesn’t. 

There are numerous ways to throw an event, 17 to be exact, and each has their place. The type of event you choose depends on two main criteria, which are; 

1. What you are trying to achieve ?
2. Who the event is for?

So many small details go into planning an event, more than you could probably think of, but for someone who specializes in running events in-person and online, Shay has the expertise to walk us through how to put on a successful event.

Tune in to hear practical tips and advice on how to maximize your efforts for in-person and virtual events and the details you don’t want to overlook! 

Topics discussed in this episode:

• Advice on how to conduct events in the post-COVID era
• Points to consider with hybrid, virtual, and in-person events
• 5 fundamental aspects of a successful event
• How to keep people engaged in a virtual event setting
• Benefits of prompting the attendees to arrive with an intention
• Are people wanting to attend in-person events?
• The different types of events that can be held depending on your need
• Funding events with sponsors and strategies to sell programs off-stage
• The percentage of people who actually show up to the event versus how many sign up
• Is there value in recording virtual and/or in-person events?
• How important are surveys?
• How to choose quality promotional items for guests
• Recommendations on how to utilize social media for event organizers
• Benefits of hiring a certified event producer
• Tips for real estate investors regarding what types of events to utilize
• Shay’s perspective on focusing on brands outside of your niche

To get in touch with Shay, head over to her website https://graceandeaseproductions.com/ 

If you are interested in learning about the phases of event leverage, Shay has a free gift for all our listeners! Head over to https://graceandeaseproductions.com/gift/rei/  to pick up your free gift and to learn about what phase of events you are in and what you should be doing right now to grow your business!

Shay Wheat is a Certified Event Producer™ & Creator of popular programs such as “The Powerful Event Process”, “The Ultimate Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc. 

Grace & Ease Productions, Inc supports our clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 200 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols,  Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. 

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com

LinkedIn https://www.linkedin.com/in/paulcopcutt/

Email [email protected]

In the age of social media, anyone can have their fifteen minutes of fame, garnering an audience all on their own. This would lead anyone to assume that the need for any sort of public relations goes out the window if you have followers. 

However, don’t be so quick to assume that traditional publicity is dead, because it is very much alive and thriving. In fact, there is more of a demand to have a good publicist with there being so many different types of media, and mainstream media having more of an impact than it ever has. 

Yes social media marketing has everyone’s attention right now, but nothing can propel you or your business forward like being featured in a well known magazine, or getting on a popular talk show!

Since we know that publicity is a major key in a marketing campaign, we have invited Jill Lublin who is a publicity expert with decades of experience in the industry. 

Jill is passionate about publicity which can be felt throughout this episode. She wants to share her knowledge and inspire all of you to not discount good publicity because it is still a strong marketing tool for your business.

Tune in to hear advice and tips on how to use publicity to your advantage!

Topics discussed in this episode:

• Why is publicity still important in the age of social media?
• The 3 M’s of publicity
• Is mainstream media still important?
• Advice around pitching to media
• The ‘use everything you’ve got’ method
• Do you need big media coverage?
• Tips on how to prepare for interview questions
• How to get an article in a big publication
• Is there still a place for traditional press releases?
• Jill’s opinion on helpareporter.com

Jill has a free gift for all our listeners! 

For free publicity tactics and a free publicity masterclass with Jill, head to her website https://jilllublin.com/action-guide/ !

Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. 

Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years of experience working with over 100,000 people plus national and international media. 

Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals. 

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com

LinkedIn https://www.linkedin.com/in/paulcopcutt/

Email [email protected] 

Anyone that has an inkling to write a book, should write it. Everyone has a unique story or insight that can be beneficial to others. Writing a book can also be a great business tool that can open doors for you to a new industry or create buzz around your personal brand. 

Whatever the function of your book, the process isn’t cut and dried. Do you go through traditional publishers, or do you self-publish, how long should the book be, how do you market the book, and who does the editing?

As someone that is new to launching a book, these details can seem daunting. We wanted to help take some of the guesswork out of the equation so we invited the best-selling author of ‘Self Publish and Succeed’, Julie Broad, to our podcast to let us in on some of the details on how to self-publish a book. 

Julie has done the heavy lifting where she now has the knowledge of what works and what doesn’t, as well as practical tips on where to start and what to do after your book is written. 

Tune in for sage advice and tips on how you can launch your own book!

Topics discussed in this episode:

• What should book launchers focus on?
• How to overcome the fear around writing a book
• Best practice for format
• How long does it take to write and publish a book?
• How important is the editing element?
• The importance of the hook
• The difference between traditional publishing and self-publishing
• Can you get on a bestselling list if you are self-published?
• What are book sales like as a self-publisher?
• Is there an optimal length of a book?
• Tips for someone struggling to write their book
• Recommended first step to take
• Thoughts on selling one chapter at a time
• What happens after the book is written?

If you are interested in writing a book but don’t know where to start, head to booklaunchers.com/7steps to find out how!

Head to Apple Podcasts or wherever you listen to podcasts to get more episodes!

Connect with Paul Copcutt:

Website

LinkedIn

Email

Creating a personal brand seems like it may back you into a corner where it would be impossible to scale since clients will only want to work with you, the face of the brand. 

This thought makes sense because you are essentially why people sought out your business in the first place. However, there is a way to create a personal brand, but have a team of trusted people behind you, even partners in the business, and be able to scale. 

There are strategies and business plans that you can put into place to have the client feel comfortable working with your team instead of just you.

When it comes to content, especially for a personal brand, you are probably already stretched in so many different directions already. So creating content needs to be as efficient and effective as possible. 

What if we told you that you could create 23 pieces of content a week by only putting in 3 hours of work? 

Sounds impossible? 

This is exactly what our guest on today’s episode does on a regular basis, and it works! Jas Takhar runs a successful real estate business and does just this. He is the epitome of 'work smarter not harder’ and he is on today’s episode to share the secret to how he built a personal brand and was able to build a team around it and make it work, as well as create the most content in the least amount of time!

Tune in to hear a story of how not following the norm, and doing things your way can take you a long way.

Topics discussed in this episode:

• How Jas consciously built a personal brand
• The tragic loss of a business partner
• Jas’ take on putting his face on the company
• Advice on the risk of creating a personal brand
• How Jas goes about planning content
• Jas’ “lazy” system of content creation
• Benefits of starting with long-form content vs. short-term content
• Jas’ favourite personal brand
• A tip on how to get content ideas
• Jas’ favourite business book or podcast
• How Jas sharpens his sword every day
• Jas’ favourite quote and why

Head to Apple Podcasts to listen to more episodes!

Connect with Paul Copcutt:

Website

LinkedIn

Email

Developing a brand that is true to you and reflects what you are trying to portray is important, but the way your brand is perceived by others is of greater importance. 

However, how do you find out how your brand is being perceived? 

You can ask your network and trusted family and friends, but chances are they won’t give you the information you would need to better your brand. Asking anonymously would do the trick but how do we do this? 

Well, an old-fashioned survey might just do the trick, with some modern twists! 

Creating a 360 survey and sending it to the right people can produce exceptional data points that can help you understand your brand better so your brand is received by others the way you intend it to. People tend to give more honest answers when asked anonymously, so this is a great chance to get the feedback you need to develop a successful brand. 

In today’s episode, we are talking about just that! 

The benefits of creating a 360 survey, how to pose the questions, who to send it to, how to interpret the data, and much more! This survey is an essential building block for your brand that can catapult your brand further.

Tune in for a highly informative episode where our host, Paul Copcutt, will be walking you through everything you need to know to be successful in creating and implementing a 360 survey for your personal brand!

Topics discussed in this episode:

• Understanding how your personal brand is perceived
• 360 survey to receive anonymous feedback on your brand
• Importance of picking the right people to do the survey
• Examples and challenges with the 360 survey
• What is considered a good response rate
• How to deal with a low response rate
• Attributes that are used to describe you
• A breakdown of the skills listed in the survey
• How to understand the data that comes out of the survey
• Importance of a self-assessment
• What are differentiators and how their importance
• The core part of the initial brand foundation

Head to Apple Podcasts to listen to more episodes!

Connect with Paul Copcutt:

Website

LinkedIn

Email

As more of us return to in-person networking and even as we continue to network online, one of the things that we consistently struggle with is what do we say? Particularly when somebody comes up to you or asks what is it that you do?

Why you've got to check out this episode:

• Learn how to make your personal brand and message memorable so you impact people to do business with you and make you top of mind for referrals.
• Find out how to articulate a 30-second message that gets straight to the point and still genuinely connects.
• Learn how to network in a way that changes relationships and grows your business without being "sales-y."

It's challenging to make people stop and notice you in this busy and noisy world. When you do, you can truly resonate with people and make a difference.

You don't need to make the hard sell. A genuine connection is what people want first.

What does it take to get people to pay attention, sit up, listen, elicit curiosity, and say, 'I want to know more?' and start a conversation that ditches the pitch and truly connects?

In this episode, Laura Templeton shares the importance of your 30-second message for conversations and content. She gives tips for taking the fear out of public speaking, and she teaches how to answer "So, what do you do?" with clarity and confidence.

In addition, she also shares how you can make a marketing arm out of your network at no cost, just leveraging the relationships that you've built.

3 Rs Read Resource Reflect

Read: The Compound Effect by Darren Hardy

Resource: Otter.ai

Reflect: "You alone are responsible for what you do, don't do, or how you respond to what's done to you." - Darren Hardy

As an International Speaker, Author, and Communications Consultant, Laura Templeton, Founder of 30 Second Success, works with inspiring business owners and professionals who understand the power of networking and want to make the most of their connections with an impactful 30-second message that leads to deeper conversations and opportunities. Through workshops and corporate speaking engagements, Laura inspires audiences to dig deep and find the words that define who they are and how they serve others. Helping business owners and professionals "ditch the pitch and start connecting" is her passion and her mission.

• Ditch the pitch and start connecting: https://30secondsuccess.com/
• Visit Laura's website, 30 Second Success, and connect with Laura on social @30SecondSuccess

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd? The first step is to understand where your business stands right now.
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment.

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

03:37 - The biggest thing to remember when networking

04:58 - What should be in your 30-second message, and what is it intended for?

07:54 - The one thing that turns people off and how to make yourself as a resource that people can refer

09:50 - Making your message memorable in 30 seconds

15:03 - What preparation can do for your presentation

16:07 - Simple formula that employers can teach their people when sending them out to networking events

18:46 - Creating a goal behind every call to action you make

23:37 - Knowing what your ask would be when the opportunity presents itself

25:04- What is that one thing people miss when creating a pitch, and how do you truly connect

28:03 - Important thoughts on social networking

31:38 - Sharing interesting thoughts about LinkedIn and some branding tips

34:52 - What else can you use your 30-second message for

36:26 - Getting your brand to be remembered

37:39 - A brand she favors as it speaks of service and quality

38:14 - What book does she read every so often?

40:20 - One quote she truly relates to

Key Takeaways:

"In that in-person networking arena, it's all about connecting." - Laura Templeton

"Your message is not a sales tool. It's an invitation, a door opener to get people to want to know more about you and what you're doing, and whom you serve." - Laura Templeton

"Our networks are intended to connect us. It's really about connecting, and it's almost like an evolution where people are looking to figure out how I can connect you with and whom I can connect you with. We've become a community of connectors." - Laura Templeton

"When we take the mentality of what can I get out of this away and start to pour into people and say, 'How can I help you?' 'What can I do for you?'; there is so much amazing transformation that happens in your business and in your network." - Laura Templeton

"What is your ideal client passionate about overcoming to move forward in their business? That's that emotional, sweet spot that many people miss when creating a pitch." - Laura Templeton

People will often say they make a buying decision based on a gut feeling or reaction. It’s probably more likely they will do that around the initial reaction but it's much more likely a lot more thought and activity happens before that final sale is made. With so much technology available at our fingertips we have a lot that can help us

Why you've got to check out this episode:

• Learn how to use intention and strategy for your brand with the customer in mind and not just what you feel and like.
• Understand one foundational branding piece of a process that will help you to see if your brand works or not.
• Discover one social media platform that gives you opportunities for lead generation and is long-term based instead of just focusing on what works for the moment.

You risk putting off your target audience with the colours you use if you don't do it intentionally at the get-go. In choosing a brand colour, we need to have the customer in mind and not have our colour preference get in the way. Otherwise, you end up confusing people and lose the chance of converting them.

The same is true with all your other marketing assets, like your website and social media platforms

In this episode, Stephanie Riel shares how you can make your brand look and feel cohesive and aligned with what it is intended for so it serves you down the road.

She talks about understanding the psychology behind your brand colour and making things possible for people to clearly identify with you and easily develop that know-like-trust factor.

Stephanie gives tips on making your website as frictionless as possible, so people stay longer, become engaged, and ultimately convert.

She also shares how, in all your touchpoints, you don't stop at just giving value but learn how to nurture your leads and be consistent about it and that’s how you convert them.

3 Rs Read Resource Reflect

Read:

The E Myth: Why Most Businesses Don't Work and What to Do About It by Michael Gerber

Resource:

fireflies.ai

Reflect:

"A brand is what people say about you when you're not in the room." - Jeff Bezos

Stephanie Riel is a brand strategist and marketing consultant and the founder and CEO of RielDeal Marketing. Stephanie started her first business at the age of 22 - before she had even graduated college. Since starting that first business, she has spent more than a decade supporting everyone from small businesses to Fortune 10 companies in the e-commerce, health and wellness, technology, real estate, fitness, beauty, and retail industries to build and grow their businesses by crafting a marketing strategy that drives visibility, generates leads and nurtures those leads to convert. In her personal time, she enjoys taking vacations to the beach, focusing on personal development and wellness, and soaking up every special moment with her two dogs, Hops a rescue and Teddy the Schnoodle.

• Get a Data-Driven Overview of Your Marketing with a Brand Diagnostic: https://www.rieldealmarketing.com/brand-diagnostic
• Podcast Listeners can use the code REI200 to get $200 off this signature service.

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd? The first step is to understand where your business stands right now.
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

03:20 - Understanding the psychology behind brand color 04:42 - The intention and strategy behind picking a color mostly everyone is using 05:32 - How to stand out and get differentiated with a color 07:28 - Creating a solid and cohesive brand look 08:33 - Wearing and showcasing your brand color in all your collaterals 11:08 - How to deal with letting a client know she needs to change brand colors 13:12 - One free tool that helps in analyzing data about your brand 15:22 - What you should avoid doing on your websites 19:07 - Valuable thoughts on Tiktok and how you should find a platform that works best for your content and your audience 20:39 - Cautioning on vanity metrics 22:10 - Getting conversations off social media accounts into your very own media platforms 22:59 - Important thoughts on paid advertising and where you can see opportunities for your brand visibility and awareness 25:40 - What opportunities abound in Pinterest for real estate investors 31:47 - Advice for someone taking a second look at his brand and for someone starting to build a brand 33:50 - A brand she loves for being true to himself 35:29 - One impact business book she reads 36:58 - One helpful resource for a remote team 39:23 - A quote that resonates well with Stephanie as it encapsulates what a brand is all about

Key Takeaways:

"Whenever we're talking about anything branding, we talk about who their ideal customer is; it's not about the business owner or the individual who's creating the brand." - Stephanie Riel

"If we have much confusion, or we're using red here and blue here and then yellow on something else, people are going to get really confused, and in today's noisy marketplace, they're going to jump ship and go to another provider that makes it really clear and simple." - Stephanie Riel

"The easier that we can make things for our intended audience, whether that's how many clicks or how many form fields they have to fill out, to submit an inquiry or to get a contact, we have to keep it as frictionless as possible." - Stephanie Riel

"That's where that missing piece is; we often put out that lead funnel, the lead magnet, and we think everyone's just going to flock to it. But it's that consistency, different touchpoints that we can continue to nurture and stay top of mind in this noisy world; that's how we can stand out." - Stephanie Riel

We have all heard that to communicate effectively, engage with people and build your business you need to be doing video. But if you are anything like me I can always find an excuse to not produce a video. Even though part of what I do is I speak for a living.

Why you've got to check out today's episode:

• Find out how to create strategic video content that saves you time and money without having it go viral.
• Hear about brilliant tips on getting started and creating videos that position you as the expert and authority at what you do and elicit engagement from your audience.
• Learn about the critical steps for video strategy, so you do your content right and align it with your systems and business goals.

Video is one topic that people get apprehensive about doing.

What could be stopping you from doing videos?

Is it pressure from consistently coming up with video content, or is it about fear of not coming up with a video that goes viral? Perhaps, not having time adds to your reasons.

But before coming up with some more excuses, let's listen to our guest's insights first as she addresses your struggles and all your other video concerns.

Today, on the 'personally brandtastic' podcast, Suzanne Glover shares how you can successfully use video to sell an intangible product, as in the case of real estate investors, even without your video content going viral.

She recommends video content ideas to engage your audience and grow your business. She also shares how you can incorporate videos into your customer journey sequence and create a system around the vehicle you use video for.

With that said, you can use your influence as the authority and expert in your niche and impact your audience and your real estate investing business' bottom line.

3 Rs Read Resource Reflect

Read:

Breakthrough Advertising by Eugene Shwartz

Resource:

Kartra

Reflect:

"The secret of getting ahead is getting started. The secret of getting started is breaking your complex, overwhelming tasks into small manageable tasks and starting on the first one." Mark Twain

Suzanne Glover is the author of Be a Video Influencer: Reinvent Your Life and Business As A Midlife Movie Star. She is a professional actress, sales pro, and internet marketer who combines 35 years of experience in these areas to help you strategically leverage video to grow your business and career and enhance your personal life with more success!

Suzanne has gained recognition in the TV/film industry with award-winning work. She has not only taught industry secrets for the top-level Screen Actors Guild but has also successfully taught people like you how to connect through the camera and sell successfully in the new virtual world so you can use video to increase your bottom line in business.

Even more importantly, Suzanne has been through the midlife dilemma where she had to keep her business alive while stretching herself to meet the challenges of midlife responsibilities. Her mission now is to help you successfully use video to survive in business as well as simplify the process so you can integrate video into your busy life!

• Get your FREE ebook copy: Be a Video Influencer. Click here: https://suzanneglover.kartra.com/freebook

Go to Suzanne's website where you can:

• Learn more about her How To Sell On Video program, or
• Schedule a call with her.

Connect with Suzanne Glover:

• https://www.suzanneglover.com
• https://www.linkedin.com/in/suzanne-glover/
• https://www.suzanneglover.com/freebook

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

03:30 - Using video for your marketing to save time and make money

10:32 - Overcoming the pressure of having a viral video content

12:56 - Recommended ideas for your video content

17:56 - 3 Important steps to creating a video strategy

20:38 - Talking online versus offline

22:39 - How things have become on video during the pandemic

24:27 - The three essential things to think about when you decide to show up on video for your audience

26:52 - Selling an intangible on video

31:30 - Tips on how to take video from your phone camera, including before and after video ideas

34:36 - Golden tips around video scripts

39:04 - The best length for video

42:38 - What real estate investors can take away from this video sales strategy

44:12 - More tips on creating personalized videos

45:21 - An important tip when getting started with videos

46:38 - Her favourite personal brand

47:02 - Book resource she loves reading

48:01 - A tool she loves using

48:56 - Where to get Suzanne's 7-Step Formula for Video Influencing

Key Takeaways:

"Ignore the excuses that are coming up, like camera anxiety, and dig down deep and say, "Okay, I'm going to do this." - Suzanne Glover

"When you start learning the tricks of the trade, camera anxiety goes away." - Suzanne Glover

"What we need to think about when we're doing video is to not get caught up in the online hype around it. Here are the rules; look good. Don't just be a dark face on the bottom of your screen; take it seriously, and get a professional background so people will take you seriously." - Suzanne Glover

"Don't listen to online advice about how to market it in general because viral is not necessarily good. If you do it strategically, you can do a customer journey." - Suzanne Glover

"You need to do video, and you need to be strategic because it saves you time and money. And it actually boosts you faster." - Suzanne Glover

"Practice makes it permanent." - Suzanne Glover

Everybody has a story to tell. Part of your personal brand makeup comes from the stories, the things that happen to you that define who you are.

And today, on the 'personally brandtastic' podcast I want to share a couple of stories and give you some insights into what you could be doing to understand more about you, and then how you could use that in your stories, and communicate your personal brand.

Why you've got to check out today's episode:

• Learn how to find pivotal moments in your life that help you create your personal brand story.
• Find out about a personal brand assessment tool that helps in getting feedback from other people as to their perceptions of your personal brand.
• Learn how to use the tool to discover your personal attributes categorized into two areas that get you considered and that differentiate you.

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

01:08 - Paul's defining moments in life that help characterize his personal brand

07:21 - One element that can help you zero in on your personal brand

09:46 - Two types of attributes that people use to describe you and how this helps in getting clarity around your personal brand

10:26 - How to use the assessment tool and the questions asked in the tool to help you dig down into your personal brand

The part of branding most clients want to get going on is the marketing. But as my podcast guests, this week highlighted, the number one biggest mistake in the world that somebody can do is market themselves before their brand is built. My guests don’t just point out what 90% of personal brands do wrong; they also share their 3 step process for defining and building a great real estate brand. And part of that is the brand identifier.

Why you've got to check out this episode:

• Find the three most important elements in your personal brand that will help you thrive in business.
• Discover the HEAP formula to figure out your ideal customer so you communicate a message that they can relate to.
• Know the five questions to ask to define your personal brand clearly and have your marketing efforts resonate with your target audience.

To thrive in your real estate investing business, don't fall into the trap of marketing first without building your brand.

It's like firing in all directions and not aiming at a target and you get nowhere.

And in the real estate industry filled with people offering the same services, how can you catch attention?

You need to hone in on your personal brand and get clear about it. When that is taken care of, everything else follows.

In this episode, on the 'personally brandtastic' podcast, Tonya Eberhart and Michael Carr could not stress enough how important building your personal brand is before anything else.

Experience teaches them, and even logic would show, that dialling in on your personal brand, to which niching down also has a lot to do with it, will get you much further down the road in your business.

Here they share their 3D process of drilling into your personal brand and coming out with something truly differentiated that really sets you apart from the rest, making you recognizable and relatable to people.

3 Rs Read Resource Reflect:

Read:

The Power of Your Subconscious Mind by Joseph Murphy

Influencer: The New Science of Leading Change by Joseph Grenny

Resources:

Zoom Google Drive

Reflect:

"If you change the way you look at things, the things you look at change." - Wayne Dyer

"Prosperity favors the bold, so be bold." - Michael Carr

Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of four personal branding books, a speaking series, and personal branding programs that are designed to help serious professionals differentiate themselves.

Michael Carr is America's Top Selling Real Estate Auctioneer and the Abundant Life Broker. During his 28 years of experience, he has been actively involved in over 78,000 transactions and licensed in as many as 31 states in the continental U.S. as a broker and an auctioneer.. Michael first met Tonya in 2013 when he became a client. He immediately put her exclusive personal branding concepts to work at his brokerage. As a result, his real estate business quadrupled over the next year and continues to grow in recognition, revenue, and recruitment. On the heels of that success, they decided to co-author BrandFace® for Real Estate Professionals, becoming the #1 international bestseller on Amazon. And today, he is a partner and the COO of BrandFace®.

• Schedule an exploratory call with their team and/or learn more about their different types of programs: https://www.discussyourbrand.com/

Connect with Tonya Eberhart and Michael Carr:

• https://brandfacestar.com/
• https://brandfacerealestate.com/
• https://www.linkedin.com/in/tonyaeberhart/
• https://www.linkedin.com/in/mikecarrinc/
• https://www.instagram.com/brandfacestar/
• https://twitter.com/brandfacestar
• https://www.youtube.com/brandfacestar
• https://www.facebook.com/brandfacestar

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [email protected]

Topics Covered:

03:12 - Doing business with a person, not with a logo 05:43 - One biggest challenge of business owners when it comes to their personal brand 07:50 - Understanding the importance of niching down 09:00 - Figuring out your personal brand's point of differentiation 10:17 - Criteria you can use to identify your ideal customer 13:01 - How to recognize your personal brand's attributes as well as those of your ideal client 15:10 - Using brand identifiers to catch attention 17:53 - Biggest mistake people make in marketing and in real estate 23:44 - Why do real estate investors having one or two properties, solopreneurs, and small business owners should think about building their personal brand? 25:25 - Going through the 3D process of honing in on your personal brand 30:24 - Headshot recommendations for different social media platforms 33:00 - Getting efficient and effective with the content that you put out there [also talking about the idea of brand infusion] 38:52 - How to not have competition 43:55 - Molding the audience and having that influence 46:08 - A personal brand favoured for being a stellar businesswoman 48:35 - The books Tonya and Michael for them and of which they recommend 50:44 - Tools they enjoy using as it allows them to meet people across the globe and make things work seamlessly 52:49 - Tonya and Michael's favorite quotes

Key Takeaways:

"If you try to help everyone, you'll just help yourself right out of business. Those who do understand it [niching] thrive in their business." - Tonya Eberhart

"You got to have those three things -- a good point of differentiation, an idea of who your ideal customer is. So you know how to speak to them. And in that requires nice niching down a little bit." - Michael Carr

"You have to live, eat, sleep, breathe that brand if you want that brand to be built." - Michael Carr

"You can't do everything, and you can't please everyone, and you can't work with everybody." - Tonya Eberhart

"It is not just figuring out that you excel in this area. You have to excel in an area where the ideal customer you want to attract appreciates and will resonate with you." - Tonya Eberhart