Currently word of mouth is still the best way to spread knowledge of a product within a segment of the population. Spending time with the target consumer is often the biggest competitive advantage for entrepreneurs and failure to do this can become the biggest problem. Don’t let your business fail to grow because you didn’t understand what your customer really wants! Today Joe and Jack Russo discuss how to grow your business by knowing the people who buy your product.

For most consumers real estate is one part of a good, diversified portfolio. Anyone living in California knows that property here is hard to come by and mostly benefits those who buy and hold. Fortunately there are opportunities out there. Today Joe and Mike discuss investing outside of California and Opportunity Zone investments. Topics:

• Where people are investing and why

• Opportunity Zone investing

• Commercial and residential investing

• Opportunities in downtown San Jose

As long as they’ve been around reverse mortgages have been plagued by myths and misconceptions. This misunderstanding is largely due to most people not understanding how they work or who they work for. In fact for the right person the reverse mortgage is actually an outstanding program! Today Joe chats with reverse mortgage expert Bill Benson about this program that deserves a better rap.

Incentive plans are becoming more normal in the workplace, but they way their being used is changing. Stocks are a great way to set up a special bonus plan if the business gets sold and your stock hasn’t vested. Today Joe and Jack discuss how to use stocks and other incentive programs. Specific topics include:

• Stock options in place of capital

• Early stocks and vesting

• Liquidation preference

• Phantom equity plans

• At will employment doctrine

• Restricted Stock Units (RSUs)

The holiday season has finally passed and it’s time we all got back to business. Home offers are picking up and we know that the best way to attract a buyer is to price a home appropriately. Remember to consider all your options when it comes to financing your new purchase. Money doesn’t always have to come out of an account and leveraging property or assets can be the path to your new home. Today Joe and Mike talk pricing and leveraging strategies in a market that’s raring to go.

In the Bay Area equity can be too much of a good thing. The average home price has risen quickly and sharply all around Silicon Valley which has left long time homeowners with a lot of wealth tied up in an illiquid asset. If only there was a way you could take advantage of your equity without having to sell your home. Today Joe and Steve Hotovec discuss how to access your homes wealth without taking on debt.

Adding talent to your team is a difficult thing to do, but is a necessary process for any company looking to grow its business. Jack Russo takes over as host today with new guest and serial entrepreneur, Andrew Gardiner. Andrew helps companies recruit and implement the best talent possible to help them facilitate their goals through companies such as The HireKey. Finding new talent to improve your business is a never-ending journey, so listen in as Jack and Andrew discuss hiring talent for your startup.

Whether you’re watching television, reading the news, surfing the internet or even listening to a podcast, there is a lot of noise out there related to real estate. As real estate professionals Joe and Mike often work with consumers who believe things about real estate that are simply not true. Today Joe and Mike look to dispel the myths of real estate. Topics:

• False marketing and advertising

• 20% down to buy a home

• Rate sensitivity & no-cost loans

• The right time to list

• And more..

Anytime a new or foreign program comes out we feel that it is our job to educate you the consumer about it. When it comes to accessing your homes wealth it’s important to know what options are out there and which can leave you with unnecessary debt. Joe and Mark discuss how to access home wealth without taking on debt.

• What does this product do for consumers?

• Not a HELOC or reverse mortgage

• Don't worry about your existing mortgage rates

• What consumers are using this product for

You’ve got the idea, you’ve got the team, you’ve got the domain names and everything you need to really get your product into consumers’ hands. All you need now is to put your foot down on the pedal and accelerate sales. Today Joe and Jack Russo are joined by special guest, Marc Canter, who has come up with a brilliant tool for artificial intelligence and is at that stage where with the right funding his growth can really take off.