The name of Terrance Doyle’s company leaves no doubt about where his passion lies: The Value Add Real Estate Company. Terrance has $40M in multi-family assets under management in the Des Moines and Denver markets. He and Lance dig into his nuanced strategy to analyzing the hidden value of an asset through the lenses of property management, expenses, and upgrades. “Do the work as if you were going to live there.” Amen.

Adam Gower of the Gower Crowd joins Lance for a spirited conversation that keeps returning to communication as THE fundamental concern of investors. Adam is a former digital marketer who views real estate investing through the lens of the marketing funnel. He and Lance talk about the basic fears of both investor and sponsor, the scourge of the Clubhouse mentality, deal junkies, rose-colored IRRS, and much more.

Bobak Tamaddon and Mark Gagner are longtime San Francisco Bay Area multi-family investors, and join Lance to talk about the myths and realities of this one-of-a-kind market. Are the startups really fleeing for Austin and Miami? Will the chronic housing shortage here persist after the pandemic? Which submarkets offer the best opportunities for value-adds?

Brian Adams is the founder of Excelsior Capital, a Nashville-based real estate private equity sponsor. Brian talks about his focus on “transacting like a gentleman” with investors, and vital role that transparency plays. He and Lance dig into a variety of topics, like the move from co-mingled funds to direct deals, why he loves single-story flex industrial right now, and his approach to nurturing local relationships across a dozen or more markets at a time.

Daniel Holmlund of Aalon Capital works full-time as a software developer at Intel, but still runs multifamily syndications, an investing club, and an investing podcast. Real estate investing is becoming more and more a team sport, and Daniel plays it well. He and Lance discuss the opportunities and challenges in educating professionals to take control of their financial future through real estate.

Adapia D’Errico of Alpha Investing has moved from the Fintech world, into early real estate crowdfunding, into private equity investing. She shares with Lance her “devil in the details” approach to assessing the risk of institutional-quality deals, and why it’s critical to look past shiny numbers. She and Lance nerd out on their mutual passion for transparency in a post-Covid world, cautioning investors about getting bullied out of asking the right questions.

Arn Cenedella of Spark Investments joins Lance to share lessons learned from 40 years in real estate on both coasts. Arn made the switch from single-family to multi-family, moving from the Bay Area to the emerging Carolinas market. He and Lance talk about mixing old-school with new-school metrics, his approach to scaling and co-GPs, and why it’s important to recognize your weaknesses and partner accordingly.

Holly Williams made the move from advertising executive to real estate syndicator and debt fund lender, after realizing how much of her income was being sacrificed to taxes—inspiring her mantra “Keep More.” She joins Lance to break down what she’s learned by tapping into the tools and strategies of the wealthy, like private lending. They discuss why boring is good, why relationships are still critical to dealmaking, and why classic investment tools like mutual funds and 401ks are actually riskier than real estate.

Monick Halm is the founder of Real Investor Goddesses, a community of professional women creating wealth through real estate. Monick — a lawyer-turned-flipper-turned-syndicator — was inspired to start the movement after attending a real estate seminar a decade ago and seeing almost no fellow female attendees. Lance and Monick discuss the critical role that education and advocacy play in bringing new investors into the space, and her three C’s for vetting potential partners: character, commitment, capacity.

Ruben Greth of Bakerson Investments is a Multi-family investor and host of the Capital Raiser podcast. Ruben is driven by the simple truth that people won’t invest with you until they know and trust you. He and Lance talk about strategies for bringing along passive investors into the multi-family asset class, particularly Ruben’s use of social media as a platform to create exposure and build relationships.