Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

We can't please everyone, and there will always be negative feedback about us and our business. How can we use that to our advantage?

In this latest episode, the roundtable discusses the effect of press on your brand and how you can make the most of it.

Things You'll Learn in This Episode

• Why mostly all press is a good press

• Why you should be your authentic sell

• How creativity can help your brand
• Why you need to make yourself relatable
• Why you should be entertaining (but not rude) to your audience

When the consumer gets used to the same marketing materials, it can affect how well they respond to anything different, which can decrease the reach and ROI of our ads.

Can we achieve more by actually blending in?

In this episode, the roundtable provides pointers on improving your advertising so that people can notice it.

Things You'll Learn in This Episode

• How to make your ad stand out
• Why you need to experiment to see what works
• How to catch the attention of your audience
• How influencers can help with your ads
• Why you should consider scaling your budget
• The avenues that will help you increase your visibility

Prospecting anxiety is a feeling many salespeople are all too familiar with. It's that sinking feeling in the pit of your stomach when you have to make a call, knock on a door or reach out to someone in your database.

What causes this hesitation and how do we overcome it?

In this episode, repeat guest, Integrative Productivity Coach, writer, speaker and host of Productive Flow, Angela Kristen Taylor shares what to do when we run up against prospecting anxiety.

Things You'll Learn in This Episode

• Why many salespeople struggle with typical sales training methods
• What Fred Flinstone can teach us about mindset
• How to solve our prospecting anxiety by going inward
• Why we have to sell on alignment, not targets
• How to create a happier salesperson (in yourself or the people you lead)

Guest Bio

Angela Kristen Taylor is an Integrative Productivity Coach, writer, speaker and host of Productive Flow. She serves as a transformational catalyst to visionary entrepreneurs and sales professionals. Angela's signature method, Productive Flow, integrates emotion, energy, time and focus to help clients create natural productive flow and achieve higher levels of success in business and more importantly, in life. For more information visit https://angelakristentaylor.com/ and book a call with her http://productiveflow.as.me/hello

For humans, it's natural to be hesitant to change, especially when it comes to some of the huge tech disruptions that have come up recently. Not all change is bad. Developments can bring us massive opportunities and future-proof our businesses. How can we adapt to change to benefit our real estate businesses?

In this episode, the roundtable gives tips on how to excel in an industry experiencing disruptions and changes.

Things You'll Learn in This Episode

• Why you need to be knowledgeable about disruptive technologies
• Why you should adapt to the latest developments
• Why you should focus on creating Instagram Reels
• Why you need to provide value to your audience

There are many new developments in the digital world, and they can be overwhelming. However, they provide new opportunities that may be advantageous to our businesses.

How can we adapt to these changes and maximize their potential?

In this episode, the roundtable opens your eyes to the latest technologies you can use to boost your revenue and move your business forward.

Things You'll Learn in This Episode

• Web3, and how to use it to your advantage
• How virtual reality changes the real estate industry
• Why you should be a part of the metaverse
• How the new technologies help provide more value to clients
• Why you should educate yourself about the changes in the digital world

With the challenging situation the world is facing today, we have to prepare for when a recession occurs while there's time. How can you maintain or boost your income during a situation like this?

In this episode, the roundtable provides advice on how to recession-proof your real estate business to secure your financial life.

Things You'll Learn in This Episode

• Why you should diversify your income streams
• Why you need to be an expert in consumer mindset and real estate
• Why you should network and maintain relationships with successful people
• Why you should consider being a part of a team
• How to make use of real estate avenues
• Why you need to have a unique selling proposition

Real estate gets really overwhelming when you need to do many tasks, but there's a simple way to lighten the load - hiring an assistant.

How do we go about creating that first piece of leverage in our businesses?

In this special episode, Coach Hank shares his story of hiring his first assistant and why it's easier than you think.

Things You'll Learn in This Episode

• How to compensate your assistant
• Why you should do the work to get the essential skill sets
• Why you need to be honest and own it

Nobody likes a salesy agent. To grow a solid client base, we have to do something that will capture interest while showing that we also care, and that we aren't in it for ourselves. How do we do that?

In this episode, you'll learn how to make your marketing personal and how building relationships can help your business grow.

Things You'll Learn in This Episode

• Why you need to make your marketing personal
• Why you should be an expert in your local territory
• Why you need to start conversations to build relationships
• Why tonality, content, and visuals are crucial in delivering your message properly

If you're just starting out in real estate, you might be unsure of the differences between a listing agent and a buyer agent. However, it's essential to learn about them so you'll know what type of agent you want to be.

In this episode, Coach Hank shares his experience as a listing agent and a buyer agent to help you decide on the best path for you.

Things You'll Learn in This Episode

• Why being a listing agent is better than being a buyer agent
• Why you need to think of your long-term goals
• What is a destructive abundance in Real Estate
• Why you should invest in passive income sources

Prospecting is a crucial part of running a thriving real estate business, but not all agents are good with prospecting or even comfortable with it. But how can we get more clients if we don't network?

In this episode, you'll learn how to properly communicate with your prospects to close deals and gain referrals.

Things You'll Learn in This Episode

• Why your tone and words are crucial when talking to leads
• Why you should excite your prospect
• The 5 elements you should hit in your prospecting
• How to apply the Marketing Rule of 3
• Why it's essential to network with other people