Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Everyone can market their product or service but not everyone can stand out.

How do we ensure that we really stand out in today's marketing industry? What can we do to make a memorable, lasting impact on our audience? How can we build an emotional bond with our audience?

In this episode, the roundtable is joined by Real Estate Advisor at RE/MAX Premier Realty, Tony Babarino who shares insight on how to be authentic in marketing, why consistency is key and some tips and tricks on how to ensure that we stand out when it comes to marketing our businesses.

Things You'll Learn in This Episode

• Be authentically you, don't overthink it!
• How to get noticed from your content.
• What attracts an audience in the marketing industry?
• Why engaging with your audience will make them stay.
• Normal does not stand out.

Being dependent on other people to get the small things in life makes it hard for us to grow and improve. If we do not stand up on our own, we won't get out of our comfort zone and be self-sufficient.

How will removing dependency help us reach our goals in business and life?

In this episode, I will share how you can thrive by being independent so you can live the life that you designed for yourself.

Things You'll Learn in This Episode

• How to be free from dependency
• Why you should identify the core aspects of your life
• Why you need to make decisions for yourself
• How to be the best version of yourself

Marketing plays a key role in the success of our businesses, but marketing done wrong can have the exact opposite effect.

How do we ensure that we are always on top of our game when it comes to marketing our businesses?

In this episode, the roundtable discusses the dos and don'ts of marketing, how to figure out what goes wrong in your marketing strategy, and how you can correct it so that you can get back on track.

Things You'll Learn in This Episode

• Why platform knowledge is key when it comes to marketing
• How to maximize marketing
• How to utilize other platforms to increase platform knowledge
• Being authentic when marketing attracts an audience
• Why being professional and being authentic aren't mutually exclusive

As essential as cold calling is, it can also be extremely frustrating when met with a voicemail or unanswered call. Looking for FRBO leads can be difficult but also rewarding when you succeed.

Join us for some midday cold-calling fun as we generate FRBO leads.

You'll also learn:

• Why cold calling is essential
• Why cold calling isn't always intimidating or unfruitful
• How to increase the likelihood of a positive outcome
• Why following up on calls is so important

Looking beyond the Facebook marketing mania, scaling several thousands of dollars per week on Facebook in the special ad category is going to be tough.

Special ad audiences will no longer be available for use on Facebook, and this is a huge concern for many agents and mortgage brokers.

What does removing the special ad category mean for the real estate community? Where do we go from here?

In this episode, the roundtable talks about the impact of Facebook marketing in real estate, and how upcoming changes will affect the way we market.

Things You'll Learn in This Episode

• The base layer of Facebook that will never go away
• Why educating your audience is key
• The alternatives to Facebook marketing
• Why the long sales cycle is an advantage for agents and mortgage brokers
• Why short form video ads are the next big thing

Persistence and consistency are important in life, and without those two traits, it will be hard to grow our businesses and navigate the challenges we experience along the way.

What are the things that we need to do in order to achieve success and personal growth?

In this special episode, I'm talking about the importance of determination in life and business.

Things You'll Learn in This Episode

• How to push yourself out of your comfort zone
• Why you should connect and build relationships
• The importance of leading with value

Listing strategies doesn't always need to be expensive. There's a plethora of ways to gain new clients without breaking the bank.

What are the measures we can take to get more business with minimal budget and pure creativity?

In this episode, the roundtable provides various low-cost strategies that will help you get listings in this market.

Things You'll Learn in This Episode

• Why you should try slide dial on your client list
• How to use likely.ai to save time prospecting
• Why you need to target orphan buyers/neighborhood
• How to connect with out-of-town and in-town owners

Cold calling for rent by owners (FRBO) is an uncommon thing to do. Most real estate agents call people who are selling their house or planning to buy one. Are FRBOs the opportunities we should be going after?

In this special episode, join us for midday cold-calling fun as we try to get leads from FRBO.

You'll also learn:

• How to grow your business by expanding your horizons
• Why you need to look for a way to turn things around
• How to treat everything as an opportunity
• The power of shifting your mindset

As real estate agents, marketing is a non-negotiable part of our businesses. It helps us get leads, boost sales and stay relevant. With all the aspects that go into marketing, how do we implement the strategies and tactics that actually work?

In today's episode, the roundtable shares how to elevate a mediocre marketing strategy.

You'll also learn;

• Why podcasts beat blogs
• Why paid advertising gets results faster
• How to incorporate geofencing in your business strategy
• Why you need to use HARO to increase your visibility
• How to get people to person reach out to you

It's not easy to call people you barely know. Most of the time, it won't get you anywhere. However, when you do find leads, it can help your business take off.

What should we do in order to acquire new clients? In this special episode, we're back with more midday cold-calling fun to find more leads!

You'll also learn:

• Why you need to keep on making calls
• How to work on your patience
• The importance of setting your pricing intentionally
• How to deal with overpriced properties